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Canadian Oranges from Saskatchewan VIA Egypt
Maple washing is what happens when a grocery store uses the maple leaf to raise prices on a product that is not Canadian. Dr. Sylvain Charlebois has seen it in person: oranges labeled as Canadian, manager apologizes, next day the same shelf has the same oranges correctly labeled as Egyptian and priced 15 percent lower. That is not a mistake. That is the whole point.
What does it feel like to realize the buy Canadian movement you threw your trust behind quietly became a pricing tool? Canadians were patient in the spring when grocers scrambled to pivot and find new sources. By August and…
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