Proving Retail Media Incrementality Beyond ROAS | Dan Eisenberg, Blue Chip, CMO
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As corporate leadership demands strict financial accountability, CPG brand marketers must move beyond surface-level ROAS to prove incremental sales impact. In this episode recorded live at Grocery Shop, host Dylan Conroy sits down with Dan Eisenberg, CMO of Blue Chip, to discuss the evolution of commerce marketing and retail media networks.
Key Topics Covered:
- Transitioning from standard ROAS metrics to true C-suite incrementality models.
- Harnessing first-party retail media…
The skinny
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