Latest / Marketing School - Digital Marketing and Online Marketing Tips
What to Look For in a CMO
In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.