Latest / Outspoken the Podcast / Emmylou McCarthy's Skincare Line & Keeping up with the James'

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Emmylou McCarthy's Skincare Line & Keeping up with the James' · Outspoken the Podcast

0:02
Speaker 1: Hello and welcome to Outspoken. It's your dose of the
0:05
Speaker 1: hottest influencer and pop culture news twice a week. I'm
0:09
Speaker 1: Sophie Torber and coming up on today's show, TikToker Anna
0:13
Speaker 1: Paul has put luxury suitcase brand Rimowa on blast in
0:16
Speaker 1: a recent TikTok blog and why Emmylou McCarthy's skin is
0:21
Speaker 1: up for debate as she launches her skincare line through
0:24
Speaker 1: Chemist Warehouse. But first, the owner of a Chapel Street
0:27
Speaker 1: bridal boutique will be waiting with bated breath to see
0:30
Speaker 1: what wedding gown controversial slick stick owner Mia Plesik wears
0:34
Speaker 1: on her big day. The divisive influencer tied the knot yesterday,
0:39
Speaker 1: but at the time of recording is yet to share
0:41
Speaker 1: a glimpse of her much anticipated gown. Now, Sophie, it's
0:45
Speaker 1: believed Mia allegedly struck up a contra deal with the boutique,
0:49
Speaker 1: but never came to pick up the dress. Yeah, we
0:51
Speaker 1: covered this story extensively at the end of August. But essentially,
0:55
Speaker 1: on June 1st, Mia announced that work had begun on
0:58
Speaker 1: her wedding gown, and she tagged bridal boutique Champery Couture
1:03
Speaker 1: in her stories, but didn't specify if this was a
1:05
Speaker 1: gifted or paid partnership. Now, with a lot of these
1:09
Speaker 1: wedding deals, particularly with gowns, most of the time these
1:12
Speaker 1: partnerships are contra deals, so the gown is either gifted
1:16
Speaker 1: to the bride or loaned in exchange for exposure. Now,
1:20
Speaker 1: Mia ended up jetting off on the 5th of August
1:22
Speaker 1: to embark on her European holiday ahead of their wedding
1:25
Speaker 1: in Italy. And this was very curious timing because it
1:29
Speaker 1: was only three months after she started having her gown designed.
1:33
Speaker 1: And most wedding gowns take anywhere between 10 to 12
1:37
Speaker 1: months to make. even more time when it's a custom gown.
1:40
Speaker 1: It does seem very late to start having your custom
1:43
Speaker 1: made gown designed in June when your wedding is in September. Yeah,
1:46
Speaker 1: particularly when you're leaving a month before the wedding as well,
1:49
Speaker 1: because generally there's going to be last minute fittings, particularly
1:52
Speaker 1: when it is custom. So this designer would have been
1:55
Speaker 1: working around the clock to make sure that this gown
1:57
Speaker 1: was complete. And word on the street is that Mia
2:00
Speaker 1: has allegedly been shopping around for wedding sponsorship deals since
2:03
Speaker 1: she got engaged. So I wonder if she struggled to
2:06
Speaker 1: find a wedding dress designer who would gift her a
2:09
Speaker 1: gown because of her reputation. Because as we touched on
2:12
Speaker 1: in our August episode, she had a 30th birthday party
2:15
Speaker 1: where a lot of it was gifted and a lot
2:18
Speaker 1: of those suppliers were not happy because they didn't feel
2:20
Speaker 1: like they were given the exposure that they deserved or
2:23
Speaker 1: were promised. Yeah, and what got a lot of tongues
2:25
Speaker 1: wagging was that after Mia started posting on Instagram about
2:28
Speaker 1: her very lavish bridal shower and her European holiday, Champery
2:33
Speaker 1: Couture unfollowed Mia. And this led to speculation that perhaps
2:37
Speaker 1: things had turned sour and that maybe Mia wasn't upholding
2:41
Speaker 1: her side of this contra deal. It is very strong messaging,
2:45
Speaker 1: as we know, to unfollow someone. It's a real fuck you. Yeah.
2:48
Speaker 1: And after our episode dropped in what was very curious timing,
2:52
Speaker 1: Champery Couture posted a video of a beaded gown, which
2:56
Speaker 1: looked very similar to the one that Mia posted in
2:59
Speaker 1: her original Instagram story. Because We saw her in a corset.
3:03
Speaker 1: So this was a beaded corset. It looked very similar.
3:06
Speaker 1: So the boutique wrote expressions of interest. What should we
3:10
Speaker 1: do with this gown, which we custom made for someone
3:13
Speaker 1: who never collected it and pretty much screwed us over?
3:16
Speaker 1: We have our legal team on this next week, but
3:18
Speaker 1: wanted to ask everyone their thoughts on how we should
3:21
Speaker 1: get rid of this gown. We made this custom gown,
3:24
Speaker 1: which is a one-off design. Unfortunately, we have lost thousands
3:27
Speaker 1: as this individual screwed us over and we would like
3:30
Speaker 1: to recover funds for this dress since they refused to
3:33
Speaker 1: pay a cent. It's 100% Italian silk, approximately size 20
3:37
Speaker 1: bust and hips and size 14 to 16 waist. Any
3:41
Speaker 1: funds we recover, we'd like to donate to charity. Any thoughts?
3:44
Speaker 1: Such a burn of a message. Following this post, a
3:47
Speaker 1: lot of people said, I don't think that this is
3:49
Speaker 1: Mia because she's not a size 20. But we've got
3:52
Speaker 1: to remember that wedding sizing is absolutely fucked. It is
3:56
Speaker 1: different to regular sizing. It's a bit like a country
3:59
Speaker 1: road size.
4:00
Speaker 2: Yeah.
4:01
Speaker 1: It's very different. I mean, it's clear from this message
4:04
Speaker 1: that Mia was locked into a partnership with this brand.
4:08
Speaker 1: She got them to make a custom gown for her, which,
4:11
Speaker 1: let's be honest, would generally cost, what, tens of thousands
4:14
Speaker 1: of dollars, and then just decided, allegedly... hey, I'm not
4:17
Speaker 1: going to pick this dress up. I can't be bothered
4:19
Speaker 1: to deal with this. I get the vibe maybe she
4:21
Speaker 1: didn't like it and that's why she didn't pick it up.
4:24
Speaker 1: And she was too much of a coward to maybe
4:26
Speaker 1: say in person. Well, if this is true, this poor
4:29
Speaker 1: bridal company has been taken for an absolute right. And
4:33
Speaker 1: this is really disgusting behavior. It would be absolutely crushing
4:37
Speaker 1: for this small business, particularly because it's clear that they
4:39
Speaker 1: want to get their name out there. If this has
4:42
Speaker 1: been an order that they've had to rush through in
4:44
Speaker 1: three months, they must have had designers and seamstress working
4:48
Speaker 1: in overtime, particularly because it was a very intricate design,
4:50
Speaker 1: a lot of beadwork. Yeah, well, everyone has been waiting
4:54
Speaker 1: to see what dress Mia actually has worn to her wedding.
4:58
Speaker 1: And on Friday, Mia's bridesmaid, Melanie James, who, for a
5:02
Speaker 1: side note, is married to Blair James, who recently sold
5:05
Speaker 1: Bondi Sands for a lazy $ 450 million. Yeah. So she
5:09
Speaker 1: caused a stir when she posted a photo of a
5:11
Speaker 1: dress bag in front of her private jet and wrote,
5:14
Speaker 1: for some reason, I was put in charge of the
5:17
Speaker 1: precious cargo for Mia Plesic and Justin Borg's wedding. Luckily,
5:21
Speaker 1: it has arrived in Italy. And people instantly thought, well,
5:24
Speaker 1: this must be Mia's gown. Yeah, but I did some
5:27
Speaker 1: detective work because I looked at the photo and thought
5:30
Speaker 1: that bag looks very small. Surely there's not a huge
5:32
Speaker 1: bridal gown in it. And One would assume that Mia
5:36
Speaker 1: wants something very lavish and over the top. So I'm
5:39
Speaker 1: guessing it would have a large train, which would not
5:41
Speaker 1: fit into that tiny bag. So I googled the brand
5:44
Speaker 1: name on the front of the bag, which is actually
5:47
Speaker 1: a suit brand. So it appears to just be Justin's
5:50
Speaker 1: wedding suit. So it is still unclear which designer Mia
5:53
Speaker 1: is going to be wearing. I also want to rewind
5:55
Speaker 1: for a moment because this friendship with Melanie James seems odd.
6:00
Speaker 1: So they're very new friends and Melanie only got married
6:02
Speaker 1: last year, but Mia wasn't a bridesmaid. I don't think
6:04
Speaker 1: she had any bridesmaids. But I don't know, it seems
6:08
Speaker 1: to be a very lucrative friendship for her. Well, for Mia,
6:11
Speaker 1: being associated to the previous owners of Bondi Sands, who
6:15
Speaker 1: are worth over $ 450 million dollars, It almost makes her
6:18
Speaker 1: look more successful and legitimizes her business. Particularly when there's
6:22
Speaker 1: been a lot of rumors of maybe business deals that
6:25
Speaker 1: have gone untoward with her. I have heard from a
6:28
Speaker 1: couple of sources that Mia has been using Melanie's wedding
6:33
Speaker 1: to get sponsorships for her own wedding. So she'd say
6:36
Speaker 1: things like, my very dear friend, she got this many
6:39
Speaker 1: eyeballs on her wedding. So I'm expected to get the
6:41
Speaker 1: same amount. So imagine being her friend and realizing that
6:44
Speaker 1: you were being used in that way. It does seem
6:47
Speaker 1: like a case though of keeping up with the Joneses
6:50
Speaker 1: or should we say the Jameses?
6:52
Speaker 3: Yeah.
6:52
Speaker 1: Because Mia and Justin have arrived on the Amalfi Coast
6:56
Speaker 1: and they have been staying in a very opulent villa
6:59
Speaker 1: called Villa Vitica. I'm probably pronouncing that wrong. I'm so sorry.
7:05
Speaker 1: So it is a 20th century villa that has been restored.
7:08
Speaker 1: It is absolutely stunning. It's spread across four levels. So
7:11
Speaker 1: there's four terraces overlooking the coastline. And It is a
7:16
Speaker 1: massive villa. So it's set on 900 meter square of
7:19
Speaker 1: land and it has a very large garden with a
7:21
Speaker 1: swimming pool and a gym. There's a lot of places
7:24
Speaker 1: for photo ops for the wedding. And it is pretty
7:26
Speaker 1: wild because I put my detective hat back on again
7:29
Speaker 1: and I jumped on Airbnb to look at the cost
7:32
Speaker 1: of this villa per night. And it costs $ 7, 538 per night.
7:37
Speaker 1: And you have to book a minimum of four nights.
7:40
Speaker 1: I know the Amalfi Coast is pricey, but that is insane. Well,
7:44
Speaker 1: the thing is Mia and Justin have revealed that they're
7:47
Speaker 1: actually staying in this accommodation for a week. So that
7:50
Speaker 1: is setting them back $ 52, 766 on accommodation alone. And I
7:56
Speaker 1: get the feeling as we've touched on that they are
7:58
Speaker 1: trying to keep up appearances with the Bondi Sands people
8:01
Speaker 1: because they got married in Italy last year in the
8:04
Speaker 1: house of Gucci and their villa set them back $ 250, 000.
8:10
Speaker 1: So $ 50, 000, well, that's a week, sorry. Yeah, so $ 50, 000
8:13
Speaker 1: doesn't seem like much, does it? Well, not with that comparison.
8:18
Speaker 1: It could also explain why Mia has been trying to
8:20
Speaker 1: get everything else for free because it's potentially so they
8:23
Speaker 1: can save up enough money for this accommodation. Well, it's
8:26
Speaker 1: also been interesting to watch her welcome dinner because she's
8:29
Speaker 1: been making a huge effort to post all of the
8:32
Speaker 1: brands she's potentially working with. And on the list so
8:35
Speaker 1: far is a brand called The Creative Directory. which is
8:39
Speaker 1: a Melbourne talent agency that represents hair and makeup artists
8:43
Speaker 1: and specializes in destination weddings. She's also been tagging Australian
8:47
Speaker 1: Wedding Official, which is a videography business, and they have
8:50
Speaker 1: already posted an event video of her welcome dinner. Yeah.
8:53
Speaker 1: Which is unheard of. Not many people get their wedding
8:56
Speaker 1: videos back like the next day or sorry, their welcome
8:59
Speaker 1: videos back the next day. No, I was very surprised
9:01
Speaker 1: also to see that the Nuptial Collective is Mia's wedding planner.
9:05
Speaker 1: So she tagged them in a number of posts and
9:08
Speaker 1: that name will sound familiar to listeners because we spoke
9:10
Speaker 1: about them a couple of months ago. So they are
9:13
Speaker 1: the wedding planners for Tammy Hembrough and Matt Sikowsky's wedding,
9:16
Speaker 1: which I'm so excited about. It's a couple of weeks away.
9:19
Speaker 1: So they were caught up in the invite leak Now,
9:22
Speaker 1: the Nuptial Collective is a very high-end wedding planning business,
9:26
Speaker 1: and they've worked with notable high-profile influencers such as Brooke
9:30
Speaker 1: Hogan and Shameless's Zara McDonald. And the business is very
9:33
Speaker 1: much known for working with high-end luxury weddings that come
9:37
Speaker 1: with very hefty price tags. So for Mia, it's all
9:40
Speaker 1: about appearances. So she knows that if she tags the
9:43
Speaker 1: Nuptial Collective, people instantly think, wow, this is an expensive wedding.
9:47
Speaker 1: And that's at the core what seems very important to her.
9:51
Speaker 1: Now let's get back to Mia's welcome dinner because this
9:54
Speaker 1: looked like a very glitzy event. It took place in
9:57
Speaker 1: their accommodation right on the terrace. They had a band
10:00
Speaker 1: and a pop-up bar, but there weren't that many guests
10:03
Speaker 1: in attendance. Yeah, I noticed in the event video that
10:06
Speaker 1: the videographer was trying to do a lot of tight
10:08
Speaker 1: shots because It was a very large balcony. But again,
10:11
Speaker 1: I don't think that there's that many people who have
10:14
Speaker 1: flown over for the wedding. I get the vibe there's
10:16
Speaker 1: probably around 20 to 30 guests. It is hard as
10:19
Speaker 1: a videographer when you are tasked with the job of
10:22
Speaker 1: making an empty space look busy. I have been there
10:25
Speaker 1: a few times. You have to get a lot of
10:27
Speaker 1: overhead shots. Well, there's nothing wrong with having an intimate wedding,
10:31
Speaker 1: but I just get the feeling that this is just
10:33
Speaker 1: all for social media because it was very opulent. There
10:36
Speaker 1: was a lot of, there was one of those large,
10:38
Speaker 1: what are those, you know, the cheese tables, like what
10:40
Speaker 1: are they called? Grazing table. And there was a band,
10:44
Speaker 1: but it looked like no one was on the dance floor.
10:46
Speaker 1: Now Mia wore a long gown while Justin wore a
10:49
Speaker 1: green suit jacket with chinos. And in the video, it
10:52
Speaker 1: looked like the guests got pretty loose at the end
10:54
Speaker 1: of the night because they all ended up jumping in
10:56
Speaker 1: the pool, which is quite interesting because the It looked
11:00
Speaker 1: like the wedding was the next day. Well, that's how
11:02
Speaker 1: she made it look on social media. So I'm sure
11:04
Speaker 1: there's going to be a few sore heads. Oh, I
11:07
Speaker 1: hate that when there's a huge event the night before. Yeah.
11:10
Speaker 1: It just, I don't know, it just seems like bad
11:12
Speaker 1: timing because the main focus is meant to be the wedding.
11:15
Speaker 1: You want everybody feeling their best on the wedding day.
11:18
Speaker 1: But that's what's happening to weddings now. There's celebrities who
11:21
Speaker 1: are having these four to five day wedding events and
11:25
Speaker 1: you know that obviously you got the money to do
11:27
Speaker 1: it and now we've seen influencers try to recreate the
11:29
Speaker 1: same thing when we know that they don't have the
11:31
Speaker 1: budget for it i always wonder how the guests feel
11:33
Speaker 1: in those situations like are they always into it as
11:35
Speaker 1: the couple is by the fucking recovery they're all done
11:38
Speaker 1: they just want to go home yeah because it's over
11:40
Speaker 1: by then because there's only so much that you can
11:42
Speaker 1: just be focused on these two people and how fantastic
11:45
Speaker 1: it is but even you know if you go to
11:46
Speaker 1: a wedding and you don't know that many people there
11:49
Speaker 1: i've been in that situation and you know, you find
11:52
Speaker 1: your people to talk to at the wedding. And after
11:55
Speaker 1: about five hours of conversation with them, there's nothing else
11:58
Speaker 1: to say the next day. Now we have got a
12:01
Speaker 1: little glimpse of the wedding morning. And again, it was
12:04
Speaker 1: filled with a lot of sponsors. So this time we
12:07
Speaker 1: saw a pajama sponsor, but we haven't seen the dress.
12:11
Speaker 1: And I am very interested for that photo to pop
12:13
Speaker 1: up on my Instagram feed. And I want to see
12:15
Speaker 1: what the response is from shampoo couture yeah i just
12:18
Speaker 1: want to see the fallout because it's gonna happen oh
12:22
Speaker 1: can you imagine.
12:23
Speaker 2: If you've got one of these 80 is like me
12:27
Speaker 2: vita or camellia that pack them the boys didn't pack
12:29
Speaker 2: and the boys were like putting the boxes.
12:31
Speaker 1: Together lifestyle influencer emmy lou mccarthy has caused a stir
12:37
Speaker 1: by launching her very own skincare line exclusively through chemist
12:41
Speaker 1: warehoused While the single mum's fans got behind her selling
12:44
Speaker 1: out her skincare kits in just 24 hours, other corners
12:48
Speaker 1: of the internet scrutinized the 45-year-old's skin. Sophie, I wasn't
12:52
Speaker 1: expecting skincare from Emmylou. Yeah, I was pretty surprised as
12:56
Speaker 1: well because Emmylou has predominantly marketed herself as a cook
13:00
Speaker 1: and also a TV presenter. We haven't heard her talking
13:03
Speaker 1: that much about her skincare routine. She has sold cookbooks
13:06
Speaker 1: online and also through large chains like Big W, Kmart
13:10
Speaker 1: and Booktopia. So she is very business savvy, but skincare
13:14
Speaker 1: didn't necessarily feel like an organic move from her. Then again,
13:18
Speaker 1: after doing some digging, I found out that she has
13:20
Speaker 1: previously worked in beauty salons. So maybe this is a
13:23
Speaker 1: passion that she's choosing to open up about now. Well,
13:26
Speaker 1: it's interesting because skincare is normally marketed as being an
13:30
Speaker 1: aspirational purchase. But Emmylou's brand is centred very much on relatability.
13:35
Speaker 1: So it is kind of a weird mix. Yeah, but
13:38
Speaker 1: that being said, you've got to look at who this
13:39
Speaker 1: brand is being marketed at because it's a brand for
13:42
Speaker 1: everyday mums. Well, that's who I think it's for. It's
13:45
Speaker 1: everyday mums in their 40s and 50s. And they're women
13:48
Speaker 1: who don't necessarily feel like they belong at shops like
13:52
Speaker 1: Sephora or Mecca. And maybe they feel like they're left
13:55
Speaker 1: behind when it comes to all of these new steps
13:57
Speaker 1: that we're being told we need to have in our
13:59
Speaker 1: skincare routine. I mean, I know, for instance, my mum.
14:02
Speaker 1: She doesn't really know what a serum is. Like there's
14:04
Speaker 1: a lot of- Oh, she does now. She does now.
14:06
Speaker 1: But I mean, I feel like there's a lot of
14:08
Speaker 1: women in their 40s, 50s and 60s who all of
14:10
Speaker 1: these things are new to them and they almost want
14:12
Speaker 1: to be educated on them because they want to keep
14:15
Speaker 1: up with it. I mean, it is a discount chemist
14:17
Speaker 1: after all as well. So it's going to be women
14:19
Speaker 1: who are looking for skincare at a lower price. Well,
14:21
Speaker 1: Emmylou is really good at speaking to the everyday mom
14:24
Speaker 1: and we've seen her do brand deals with Esme and
14:27
Speaker 1: Garnier in the past. So I'm wondering, did she sell
14:30
Speaker 1: out a lot of those products and think, wait a sec,
14:33
Speaker 1: why don't I just create my own skincare? What was
14:35
Speaker 1: quite nice is I noticed that Esme congratulated Emmy on
14:38
Speaker 1: the launch of her skincare range. And it was in
14:41
Speaker 1: contrast to Molly May announcing that she's launching her own
14:44
Speaker 1: clothing brand. And PLT, which she used to be the
14:47
Speaker 1: creative director of, didn't like the post and didn't comment
14:50
Speaker 1: on it. And it made me think less of them.
14:51
Speaker 1: Like I actually think it's nice to see other brands
14:54
Speaker 1: championing other people even though it's a competitor essentially well
14:57
Speaker 1: let's get on to the name of the product it
14:59
Speaker 1: is called saint sage and on thursday emmy lu dropped
15:03
Speaker 1: the announcement with a very professionally shot promotional video yeah
15:07
Speaker 1: let's throw to emmy explaining the meaning behind the name.
15:11
Speaker 2: It's really quite simple but so gorgeous so saint um
15:15
Speaker 2: for me is is all about being a messenger right
15:18
Speaker 2: um so it's a messenger and then sage comes from
15:22
Speaker 2: the word sage like as in what I named my
15:24
Speaker 2: son but that word means wisdom and being wise well
15:28
Speaker 2: means wise you know and so we obviously changed it
15:31
Speaker 2: around to make it kind of like a bit more
15:33
Speaker 2: brandy and I loved having the J in it and
15:36
Speaker 2: so it's all about the messenger of wisdom and knowledge
15:40
Speaker 2: for skincare and then it obviously has that connection to
15:43
Speaker 2: family as well and so it's yeah that's where Saint
15:46
Speaker 2: Sage came from.
15:48
Speaker 1: I think it's a nice touch naming a product after
15:51
Speaker 1: a child, but I wonder how the other two kids feel. Well,
15:53
Speaker 1: maybe he's just got the most marketable name out of
15:55
Speaker 1: all of them. I did also find it interesting that
15:58
Speaker 1: Emmy said that her brand is all about sharing knowledge
16:00
Speaker 1: about skincare and, you know, it's got the name of wisdom.
16:03
Speaker 1: And that then again, buys into my theory that she's
16:06
Speaker 1: marketing this product towards older women who aren't up with
16:09
Speaker 1: the recent hot beauty products and skincare and it's all
16:11
Speaker 1: about educating them. Look, she's only 45. I don't know.
16:14
Speaker 1: I think 45 year olds are up on skincare. Yeah,
16:17
Speaker 1: but I think she's marketing it towards time poor mums
16:20
Speaker 1: who might not have the time to keep up with
16:22
Speaker 1: what are all the steps I'm supposed to be doing?
16:24
Speaker 1: What's the process? Yeah, but isn't it a seven step
16:27
Speaker 1: skincare line? I definitely don't do seven steps on my skincare. Yeah,
16:31
Speaker 1: this has caused a bit of contention. People are saying
16:33
Speaker 1: that it's quite bold to launch with seven products. So
16:36
Speaker 1: it includes a glow cleanser oil, a hydrating cleanser, a
16:40
Speaker 1: hydrating toner, a hyaluronic acid serum, a moisturizer and an
16:45
Speaker 1: overnight mask. I personally don't have the time to do that.
16:48
Speaker 1: All of that in one night. I mean, also sometimes
16:50
Speaker 1: I don't like to overload my skin with too many
16:52
Speaker 1: new products as well. Yeah. I mean, business-wise makes probably
16:55
Speaker 1: a lot of sense actually having seven, seven opportunities to
16:58
Speaker 1: sell to people, but it's a very bold move. Yeah.
17:02
Speaker 1: Now a few blue tickers. We're quick to congratulate Emmy.
17:05
Speaker 1: Blue tickers. I've not heard that. I usually say the
17:07
Speaker 1: blue tick brigade, but they weren't that many of them.
17:10
Speaker 1: So I wouldn't call it a brigade. So- The blue
17:12
Speaker 1: tick crew. So Christian Hole wrote, fucking businesswoman. This is
17:16
Speaker 1: so exciting. Congratulations. Are you looking for influences for brand deals?
17:20
Speaker 1: My manager will reach out. I'm really expensive. There was
17:24
Speaker 1: also Lana Wilkinson who wrote, in her Bosco era, congratulations,
17:28
Speaker 1: my love. While Sally Obermeter wrote, congratulations, beautiful. Now, there
17:33
Speaker 1: were also some critics in the comment section, as expected.
17:36
Speaker 1: So one follower wrote, I'm confused with the name. Spelling
17:39
Speaker 1: seems a bit weird. Saint Sage. Now, Emmy replied saying,
17:43
Speaker 1: that's okay. We love it. Well, as expected, Emmy Lou's
17:46
Speaker 1: haters were ready to dissect this launch within an inch
17:49
Speaker 1: of its life. And they drew similarities between her logo
17:53
Speaker 1: and St. Ali coffee. I mean, yeah, they did look
17:56
Speaker 1: quite similar, but I think it is difficult in this
17:59
Speaker 1: day and age to have a logo that completely stands
18:03
Speaker 1: out and is super unique. At least these two products
18:06
Speaker 1: are in totally different categories. We've got coffee and skincare.
18:08
Speaker 1: It's not like they would fall under the same copyright code. Interestingly,
18:12
Speaker 1: the line is launching exclusively in Chemist Warehouse online and
18:16
Speaker 1: at Ultra Beauty at DFO Southport. So the only place
18:20
Speaker 1: you can physically get it in person is at the DFO. Yeah,
18:24
Speaker 1: this is huge. And I think a lot of people
18:26
Speaker 1: were surprised that she had signed such a lucrative deal
18:29
Speaker 1: with Chemist Warehouse. Because it seems like it would be
18:32
Speaker 1: a very long process to get your products into a
18:35
Speaker 1: huge chain like this. And the last person I can
18:38
Speaker 1: think of that had a deal with Chemist Warehouse was
18:40
Speaker 1: Gina Liano with her fragrance. I forgot that she had
18:44
Speaker 1: her own perfume. I think that this partnership really surprised
18:48
Speaker 1: a lot of people because, again, as we've touched on,
18:51
Speaker 1: Emmylou isn't known for skincare and she doesn't have millions
18:54
Speaker 1: of followers. She's got around 117,000. So her community must
18:59
Speaker 1: be very, very engaged for her to get this deal
19:01
Speaker 1: over the line. Because I read an article about Daniel Kitty,
19:05
Speaker 1: who is the founder of a sugar-free lolly company. And
19:08
Speaker 1: in the article, he spoke about how he convinced Chemist
19:11
Speaker 1: Warehouse to stock his products and how difficult it was
19:14
Speaker 1: to actually get in there. And he said that it's
19:16
Speaker 1: no easy feat getting into Australia's largest pharmacy chain. So
19:20
Speaker 1: he said, in order to secure a stockist, sometimes you've
19:24
Speaker 1: got to go straight to the source and knock on
19:26
Speaker 1: their door, literally. Now for Emmylou, she clearly has contacts
19:29
Speaker 1: already there because she's attended a couple of chemist warehouse
19:32
Speaker 1: events before. And Daniel also pointed out that when you're
19:36
Speaker 1: pitching to a new stockist, you need to have a
19:38
Speaker 1: point of difference and that they're looking for innovative products. Well,
19:42
Speaker 1: that's quite interesting because the skincare market is quite oversaturated,
19:46
Speaker 1: but perhaps Emmylou was bringing the relatability. Yeah. and the diversity.
19:51
Speaker 1: And also the fact that she doesn't take herself too seriously,
19:54
Speaker 1: where a lot of skincare brands, as we touched on before,
19:58
Speaker 1: very aspirational. This is something a little bit different. And
20:01
Speaker 1: what she does seem to have above all is a
20:03
Speaker 1: very loyal customer base that seems to be very invested
20:07
Speaker 1: in what she's doing. she must have been able to
20:09
Speaker 1: prove that to Chemist Warehouse because they're not idiots. Like
20:13
Speaker 1: they're very savvy business people. They're not going to work
20:15
Speaker 1: with someone who they don't think will get the results. Well,
20:18
Speaker 1: they do a lot of promotional work with Martha Califatidis
20:21
Speaker 1: and her mum. Again, people who are relatable. Yeah. I'd
20:24
Speaker 1: be really interested to know how this agreement works. Like
20:27
Speaker 1: what percentage is Chemist Warehouse getting? How much input did
20:31
Speaker 1: they have into the design of this brand? Or is
20:32
Speaker 1: this a product that Emmylou came to them and said, look,
20:35
Speaker 1: we have this. These are the designs. We want to
20:38
Speaker 1: sell it at your store. I definitely think they must
20:40
Speaker 1: be getting some sort of percentage and cut in all
20:42
Speaker 1: of this because they have an absolutely massive activation at
20:46
Speaker 1: Chemist Warehouse at Southport. So when you walk in the door,
20:50
Speaker 1: there are huge stickers on the floor, which are her products,
20:53
Speaker 1: and they lead you to the activation. And there's this
20:56
Speaker 1: massive sign with Emmylou's face on it. And there's also
20:59
Speaker 1: a really cool tester bar where you can try out
21:01
Speaker 1: the products. It looks very sleek and professional. The branding
21:06
Speaker 1: actually reminds me a lot of the ordinary, like simple. Yeah,
21:10
Speaker 1: but then the actual products themselves are quite colourful. There
21:13
Speaker 1: has been a lot of discussion around the price point
21:15
Speaker 1: because this is being sold at a discount chemist. So
21:18
Speaker 1: the products range from $ 49. 95 to $ 54. 95. Which is quite
21:23
Speaker 1: pricey for skincare at Chemist Warehouse. So are we talking
21:26
Speaker 1: like $ 50 for a serum? Yeah. So I mean, they're
21:29
Speaker 1: regular size serums, but yeah, it is quite expensive. The
21:33
Speaker 1: marketing has been quite clever though, because they've been selling
21:36
Speaker 1: a skin kit. So that has all of the seven
21:38
Speaker 1: products in it, as well as this neoprene bag. And
21:42
Speaker 1: that's $ 260 when it would usually be valued at $ 424.
21:46
Speaker 1: There has been a lot of discussion as well online
21:50
Speaker 1: about Emmylou's marketing campaign. And- When I saw it, I thought, wow,
21:54
Speaker 1: she's done a great job because there's a lot of
21:56
Speaker 1: diversity in it. There's different sexes in it. There's, I
22:00
Speaker 1: don't know, I just thought, wow, they've actually done a
22:01
Speaker 1: really good job. But a lot of other people didn't
22:04
Speaker 1: think so. Yeah, strangely enough, there was some outrage that
22:07
Speaker 1: a white model wasn't featured in the campaign. But I'm
22:10
Speaker 1: actually looking at a photo of a white woman with
22:13
Speaker 1: red hair with one of the products. Well, that's what
22:15
Speaker 1: I was going to say, because people were saying it's
22:17
Speaker 1: a curious approach to exclude the most common skin tone
22:20
Speaker 1: in Australia. And some people thought that maybe because Emmylou
22:24
Speaker 1: was the main model, she was showcasing lighter skin. And
22:28
Speaker 1: I just found this whole conversation very unnecessary and uncomfortable
22:32
Speaker 1: because Emmylou is mixed race. So on her website, she
22:35
Speaker 1: has an about me section and she gives more detail
22:38
Speaker 1: about her life growing up. And she explains that she
22:41
Speaker 1: grew up in Perth, but her mother is Vietnamese and
22:44
Speaker 1: her father is African. And I also just don't understand
22:46
Speaker 1: where this is coming from, Amy, because as you said,
22:48
Speaker 1: On her Instagram, there is a model with very pale
22:51
Speaker 1: skin and red hair. Also, in her professionally shot campaign,
22:54
Speaker 1: there is another white woman with brown hair. But the
22:57
Speaker 1: same people who are criticising her would have said if
23:00
Speaker 1: she only had white women. Yeah. Where's the diversity? Yeah.
23:04
Speaker 1: There has been a lot of discussion as well around
23:07
Speaker 1: the outfits that Emi is wearing in the Saint Sage
23:10
Speaker 1: photo shoots and they have been very bright and in
23:13
Speaker 1: your face and it had kind of a retro vibe
23:16
Speaker 1: to it because in one of the shots, Emmylou had
23:18
Speaker 1: crimped hair, she had a hot pink bodysuit on, fluoro
23:22
Speaker 1: yellow heels, sunglasses with pink shades, and she was talking
23:25
Speaker 1: on an old school phone that had a cord. And
23:28
Speaker 1: in another photo shoot, she was wearing a clear blue
23:30
Speaker 1: visor and had a light blue mesh leotard on, which
23:34
Speaker 1: did have a pink G-string underneath it. And She is
23:37
Speaker 1: known for wearing outrageous things, but these outfits definitely caused
23:41
Speaker 1: a stir. Well, they were on brand for her, really. Now,
23:44
Speaker 1: in the video of her wearing the pink G-string, she wrote,
23:47
Speaker 1: if you're afraid you'll fuck up, I'll save you the suspense.
23:50
Speaker 1: You will and we all do it at some point,
23:52
Speaker 1: multiple times. The good news is bouncing back is real
23:56
Speaker 1: and that we are totally allowed to do it. People
23:58
Speaker 1: will always judge you, criticize and form opinions, whether you
24:01
Speaker 1: play it safe or take bold risks. So why not
24:03
Speaker 1: live your truth and do what makes you happy? For me,
24:06
Speaker 1: that's spending time with my family, building my business and
24:09
Speaker 1: rocking a pink G-string on set. Ultimately, it's your journey,
24:13
Speaker 1: story and moment to shine. I take that caption as being,
24:17
Speaker 1: fuck you to the haters. And if you think about it,
24:20
Speaker 1: I was listening to this podcast the other day, I
24:22
Speaker 1: think it was Diary of a CEO, and they were
24:24
Speaker 1: talking about marketing. And they said, in order to be
24:27
Speaker 1: a successful business person with a brand, you actually only
24:31
Speaker 1: really need to have 20% of people that like you.
24:34
Speaker 1: It doesn't matter if 80% don't. You just need your tribe.
24:38
Speaker 1: And it's clear she has a tribe of people who
24:40
Speaker 1: are willing to support her and buy her products. Well,
24:43
Speaker 1: the irony also is that she probably has taken these
24:46
Speaker 1: large levels of engagement to Chemist Warehouse. And a lot
24:49
Speaker 1: of that engagement has probably stemmed from people who hate
24:52
Speaker 1: her forwarding on her content or constantly trolling her. Yeah.
24:56
Speaker 1: But if you think about it, even Sarah's Day, she's
24:58
Speaker 1: another very controversial influencer. She has enough ride or die people.
25:02
Speaker 1: that are supporting her career, that are making her a multimillionaire.
25:06
Speaker 1: I actually think it helps Emmylou's brand that she has
25:09
Speaker 1: so many haters because it's kind of like it- Keeps
25:13
Speaker 1: her relevant. Well, it pits the people against each other.
25:15
Speaker 1: You're either an Emmylou fan or you're not. Yeah. Well,
25:19
Speaker 1: going back to this outfit, her comment section was very divided.
25:22
Speaker 1: So one follower wrote, what in the world has that
25:24
Speaker 1: outfit got to do with skincare? Makes the product seem
25:27
Speaker 1: cheap and tacky. Whilst another said, it's actually putting me
25:31
Speaker 1: off trying it now. You don't need gimmicks like that
25:33
Speaker 1: to sell a product. Now, others loved the outfit. Someone wrote,
25:37
Speaker 1: what's with the judgy comments? This woman is comfortable in
25:40
Speaker 1: her own skin. If this triggers you, look within yourself. Emmylou,
25:44
Speaker 1: I know how hard it is to build a business
25:46
Speaker 1: and a brand, and you rock the hell out of
25:48
Speaker 1: that pink cheese drink. Now, Emmy did confirm, though, in
25:52
Speaker 1: the comment section that they were only shooting the top
25:54
Speaker 1: half for the photo, but she wanted to have fun
25:56
Speaker 1: behind the scenes. Well, I kind of can see where
25:59
Speaker 1: people are coming from in terms of the packaging didn't
26:01
Speaker 1: really match that style of photographs, but it's very on
26:05
Speaker 1: brand for her. So it does kind of tie in. Well,
26:08
Speaker 1: that's the thing. Chemist Warehouse is a family friendly place.
26:10
Speaker 1: I don't think that they would be having a huge
26:12
Speaker 1: photo of her with a pink g-string on in the store. Now,
26:15
Speaker 1: what is also interesting about this brand is it doesn't
26:18
Speaker 1: seem to be following a typical modern marketing path because
26:22
Speaker 1: generally ahead of a big launch like this, they would
26:25
Speaker 1: give products to beauty influencers or editors, but this doesn't
26:29
Speaker 1: appear to be happening. And it seems like Emmy and
26:32
Speaker 1: Chemist Warehouse are solely relying on her followers to buy
26:35
Speaker 1: this line. I don't know if that's the best move
26:37
Speaker 1: because think of all of these successful influencer brands. They're
26:41
Speaker 1: standalone brands like Sammy Robinson with One Mile. it's not
26:45
Speaker 1: just Sammy Robinson's fans buying it. The brand has become
26:48
Speaker 1: more than that. People want it because they like the style.
26:51
Speaker 1: And I feel like if you're not gifting the product
26:53
Speaker 1: out to other influencers or editors, you're kind of then
26:57
Speaker 1: just relying on Emmy's fans to purchase. And it might
27:00
Speaker 1: be why Saint Sage's new Instagram account hasn't done that well.
27:05
Speaker 1: In a couple of days, it's had over 6,000 followers,
27:08
Speaker 1: but that isn't huge for someone who's got 117,000 followers
27:10
Speaker 1: of their own. Well, I thought- emilu had more followers
27:14
Speaker 1: no well that's also why it's quite peculiar that a
27:17
Speaker 1: big brand like chemist warehouse would work with someone who
27:19
Speaker 1: doesn't have that big of a following what i found
27:22
Speaker 1: fascinating to watch on friday night was emilu trying out
27:26
Speaker 1: her products now this seemed very off the cuff and
27:30
Speaker 1: quite chaotic because she explained that usually she would have
27:33
Speaker 1: liked to set up in her shower because that's where
27:35
Speaker 1: she does her skincare routine but Apparently her shower is shit,
27:39
Speaker 1: the lighting is bad, and her ring light was at
27:43
Speaker 1: her garage, which is where she's been packing a lot
27:45
Speaker 1: of this stock. So she ended up setting it up
27:47
Speaker 1: in her lounge room. And in typical Emmylou style, she
27:50
Speaker 1: was just wearing a towel while she was doing it,
27:52
Speaker 1: and she kept running back and forth to get water
27:55
Speaker 1: for her face. It was fucking chaotic. On brand. But
27:57
Speaker 1: this is why people like her. So she's packing her
28:00
Speaker 1: own products. Yeah, so the whole thing is very hands-on
28:03
Speaker 1: and it has real start-up vibes. It kind of reminded
28:05
Speaker 1: me of when Sophie Keisha was packing– Her Azuru stuff.
28:09
Speaker 1: Azuru stuff. Minus the wiping of the nose. Yeah, I
28:11
Speaker 1: think she was careful not to include any of that. Wait,
28:13
Speaker 1: but that's so weird because if Chemist Warehouse is stocking up,
28:16
Speaker 1: I would have thought they'd be the ones sending it out. Well, no.
28:19
Speaker 1: So she showed herself in the factory where the products
28:21
Speaker 1: were being made and she had full high vis on.
28:25
Speaker 1: She had like a hairnet, all the gloves while she
28:27
Speaker 1: was packing some of the actual products into boxes. But
28:30
Speaker 1: it's clear that the factory does that. But then she
28:33
Speaker 1: had to pack them into the boxes which were part
28:35
Speaker 1: of the kit. So she did that all out of
28:37
Speaker 1: her ex-husband's garage, it appeared. So he was even helping. Now, Amy,
28:42
Speaker 1: this is a question that has been coming up a
28:44
Speaker 1: lot since Emmylou launched her business. Do you think that
28:47
Speaker 1: you have to have incredible skin in order to sell
28:51
Speaker 1: a skincare line? Well, I didn't realize that Emmylou didn't
28:54
Speaker 1: have good skin. Well, that's the thing. Her skin has
28:56
Speaker 1: been so heavily scrutinized since this launch. I have never
29:00
Speaker 1: seen anything like it before. Well, what are people saying? Well,
29:03
Speaker 1: trolls have been commenting that her skin– doesn't look hydrated.
29:07
Speaker 1: She has wrinkles. Why would anyone want to take advice
29:10
Speaker 1: from her? I'm sorry, but I actually think it's less
29:13
Speaker 1: genuine when you see an influencer who's promoting a skincare product,
29:17
Speaker 1: yet they've just had their Botox done or their filler. Yeah, exactly.
29:21
Speaker 1: Because it's misleading. It's saying, oh, look how fantastic my
29:23
Speaker 1: skin is. Because I've been using all these products when
29:26
Speaker 1: actually they've been visiting their cosmetic nurse who's been making
29:28
Speaker 1: their skin look so fresh and rejuvenated. Especially when you
29:31
Speaker 1: have claims about anti-wrinkle and then you're getting Botox. So,
29:35
Speaker 1: I mean, the team could have smoothed out Emmy's wrinkles.
29:38
Speaker 1: I mean, I can't even really see it. wrinkles, but
29:40
Speaker 1: they could have smoothed out her skin, but that would
29:42
Speaker 1: have been misleading. And I think if you look at
29:45
Speaker 1: Emmy's skin and you don't like it, well, don't buy
29:48
Speaker 1: the product. I just think it's quite refreshing to actually
29:50
Speaker 1: see an influencer in her forties who hasn't had cosmetic
29:54
Speaker 1: work done and who's confident and comfortable in their own skin.
29:57
Speaker 1: I mean, we're both 35 and we are probably in
30:00
Speaker 1: the anomaly. Like we haven't had any cosmetic work done
30:04
Speaker 1: and you do feel like it is constantly being normalized
30:08
Speaker 1: and you're almost weird that you haven't gone and got
30:10
Speaker 1: it done. Yeah, I mean, it's fine if that's what
30:12
Speaker 1: people want to do. I have no issue with people
30:14
Speaker 1: getting Botox, but it's also normal if you don't want
30:16
Speaker 1: to get it done and you want your skin- To
30:20
Speaker 1: age gracefully. And I don't think people should be shamed
30:22
Speaker 1: over it. No. I mean, Emmylou has been proving her
30:25
Speaker 1: critics wrong because within a day, her skin kits had
30:28
Speaker 1: already sold out online. Which proves that theory. You can
30:31
Speaker 1: be hated by 80% but loved by 20% and you're
30:33
Speaker 1: going to sell out your product.
30:35
Speaker 3: I don't even care if that ruins my chances of
30:37
Speaker 3: ever getting a brand deal with them.
30:40
Speaker 1: TikToker Anna Paul has put luxury suitcase brand Rimowa on
30:44
Speaker 1: blast in a recent TikTok vlog. Now, she has been
30:47
Speaker 1: using the suitcases for a number of years, and her
30:50
Speaker 1: fans will recognize the large metallic suitcases from her vlogs,
30:54
Speaker 1: which are always covered in stickers. And Rimoa's suitcases are
30:58
Speaker 1: often touted as the quiet status symbol for celebrities and
31:02
Speaker 1: rich travelers, and they're commonly seen in business class cabins
31:06
Speaker 1: as well as airport lounges. They do come with a
31:08
Speaker 1: hefty price tag, so the base model will set you
31:10
Speaker 1: back $ 1, 430 on whilst the top of the range is $ 9, 900. Now,
31:16
Speaker 1: Anna revealed that they spent around $ 3, 000 on each suitcase. Yeah. Now,
31:22
Speaker 1: it's safe to say that they have got a lot
31:24
Speaker 1: of use out of the suitcases though, because they are
31:27
Speaker 1: literally never in the country. They spend most of the
31:29
Speaker 1: year traveling the world, creating content about their holidays. But
31:33
Speaker 1: it turns out that they have not been satisfied with
31:36
Speaker 1: their investment. Now, in a recent vlog, she put Ramoa
31:39
Speaker 1: on blast. So she showed herself picking up the suitcases
31:43
Speaker 1: from a storage unit and then taking them to the dump.
31:46
Speaker 1: Here's what Anna said.
31:49
Speaker 3: Anyways, listen, we have a bunch of Ramoha's suitcases in
31:51
Speaker 3: our storage that we're driving straight to the tip. because
31:54
Speaker 3: they break like crazy. Listen, these suitcases cost $ 1, 000. Actually,
31:57
Speaker 3: you know what? Let me look up how much they cost.
32:00
Speaker 3: $ 3, 000 for these suitcases. They break immediately. And their selling point.
32:03
Speaker 1: Is like, yeah, but if it breaks, you can get
32:04
Speaker 1: it fixed for free. Yeah, because they break every two weeks.
32:08
Speaker 3: Don't waste your money. I don't even care if that
32:09
Speaker 3: ruins my chances of ever getting a brand deal with them.
32:11
Speaker 3: I'm just telling you, they will break if you have
32:13
Speaker 3: a Rimowa.
32:15
Speaker 1: What an absolute burn. I think the optics of tossing
32:19
Speaker 1: out a luxury suitcase in the trash is very powerful
32:23
Speaker 1: and it seems like a very purposeful move. Well, I
32:25
Speaker 1: was going to say, I'm surprised they didn't donate them,
32:28
Speaker 1: but it seems like they're broken. Yeah, exactly. She said
32:31
Speaker 1: that they were all cracked and broken. I want to
32:33
Speaker 1: point out that this was included in a vlog where
32:36
Speaker 1: Anna was celebrating one year in business. So she runs
32:40
Speaker 1: a skincare brand called Pauly alongside Sam Magnan, who we love.
32:44
Speaker 1: He's a friend of the podcast. He's a very successful businessman.
32:48
Speaker 1: And it is very clear that she's making big money
32:50
Speaker 1: from her brand and also from OnlyFans. So unlike other influencers,
32:55
Speaker 1: she doesn't have to rely on brand deals. She doesn't
32:59
Speaker 1: have to keep Romoa happy if she genuinely doesn't like
33:02
Speaker 1: the brand. Well, she can pick and choose who she
33:04
Speaker 1: works with, like when she worked for Stax. And that
33:06
Speaker 1: was a huge thing for Stax to have Anna Paul
33:10
Speaker 1: endorsing their brand. Yeah, that was her first proper collab.
33:14
Speaker 1: And I think it was really the catalyst of her
33:16
Speaker 1: starting her own brand. It's really clever of Anna to
33:19
Speaker 1: call out brands that she doesn't genuinely like, because it
33:22
Speaker 1: means that when she does endorse things. her followers know, well,
33:26
Speaker 1: actually she really rates that item. It's something called de-influencing.
33:30
Speaker 1: And it's when influencers tell their followers which products not
33:34
Speaker 1: to buy. I mean, I'm sure the 16 year olds
33:36
Speaker 1: who follow her probably couldn't afford a $ 3, 000 suitcase. Yeah. Well,
33:39
Speaker 1: the thing is, I think that de-influencing builds a lot
33:42
Speaker 1: of trust. And I also think that a lot of
33:44
Speaker 1: Anna's popularity comes down to the fact that her content
33:47
Speaker 1: isn't always infiltrated by ads. It's always organic content about
33:51
Speaker 1: her life and you don't always feel like she's pushing
33:54
Speaker 1: something on you. Well, she doesn't need to, does she?
33:58
Speaker 1: I wonder if Anna knows, though, that Rimowa is part
34:01
Speaker 1: of the world's largest luxury goods conglomerate because it is
34:05
Speaker 1: called LVMH, which stands for Louis Vuitton, Moe and Hennessy.
34:10
Speaker 1: And it is owned by a guy called Bernard Arnott
34:13
Speaker 1: and he is the world's third richest person. And his
34:16
Speaker 1: portfolio includes 75 luxury brands. And they span across fashion, cosmetics,
34:22
Speaker 1: and alcohol. And some of the big brands include Louis Vuitton, Dior, Sephora,
34:28
Speaker 1: Tiffany & Co, and Fenty Beauty. So she is potentially
34:31
Speaker 1: making herself a very powerful enemy in calling out Rimowa,
34:36
Speaker 1: particularly because she buys frequently from designer brands. Yeah, but
34:39
Speaker 1: that's the key. She buys the bags. It's not like
34:42
Speaker 1: they're gifting her stuff. And do you know what? If
34:45
Speaker 1: I'm the third richest man in the world and an
34:47
Speaker 1: influencer is calling me out, I wouldn't care. But the
34:49
Speaker 1: thing is, she could find herself in trouble if she
34:52
Speaker 1: potentially wants to get poorly into a big cosmetic retailer
34:56
Speaker 1: like Sephora. So I wonder if she was aware of
34:59
Speaker 1: the connection. Now, getting into Anna's claims about the suitcases
35:03
Speaker 1: breaking every two weeks, an interesting selling point of Rimowa
35:07
Speaker 1: is that they offer a lifetime warranty and free repairs.
35:10
Speaker 1: So they started offering lifetime warranties in July 2022. with
35:15
Speaker 1: the CEO saying that they're analyzing the repairs they perform
35:18
Speaker 1: every week and that they keep tweaking the designs to
35:21
Speaker 1: prevent future incidents. This kind of says, wait a sec, guys,
35:25
Speaker 1: we're really sorry. We know they keep breaking every second
35:28
Speaker 1: and we need to put out a marketing message that
35:30
Speaker 1: conveys we're trying. Yeah, I do think that's the case.
35:34
Speaker 1: And it's quite interesting because TikTok is full of people
35:36
Speaker 1: giving their honest reviews on the suitcases. And a lot
35:39
Speaker 1: of people are asking, are these suitcases worth investing in?
35:43
Speaker 1: And a lot of the reviews were mixed. So many
35:45
Speaker 1: people complained that they're flimsy whilst others said that they
35:48
Speaker 1: swear by them. And some said that the whole appeal
35:52
Speaker 1: of Rimowa is that they have to be banged up
35:55
Speaker 1: because if they're all banged up, it shows that you're
35:57
Speaker 1: well-travelled and that the scratches are pretty much seen as
36:00
Speaker 1: a status symbol. I actually remember when we travelled to
36:04
Speaker 1: Sydney at the start of the year, I forgot to
36:07
Speaker 1: borrow my mum and dad's suitcase because I've got like
36:10
Speaker 1: little carry-on bags and stuff, but I don't actually own
36:13
Speaker 1: a big suitcase anymore. And Dale and I were so
36:16
Speaker 1: disorganised that Dale was like, don't worry, I've got a
36:18
Speaker 1: suitcase in the shed, but it's got all of my
36:20
Speaker 1: motorbike gear in it, like pads and helmets. And I
36:22
Speaker 1: was like, okay, well, we'll just use that. He brought
36:24
Speaker 1: it inside. It was so banged up. It was dusty.
36:29
Speaker 1: They looked like the zips were broken. I was embarrassed
36:33
Speaker 1: to get it off the conveyor belt. Like it was just,
36:35
Speaker 1: it looked like we were these deros. Apparently you should
36:38
Speaker 1: have been quite proud. Proud because it looks like you're
36:41
Speaker 1: well-travelled and well-cultured. I've actually said today we're never travelling
36:45
Speaker 1: with that bag again. Well, on that note, I think
36:48
Speaker 1: that is all we have time for today. Thank you
36:51
Speaker 1: so much for joining us for this episode. If you
36:53
Speaker 1: have enjoyed it, could you please leave us a five-star
36:56
Speaker 1: review as it really helps us out. And thank you
36:58
Speaker 1: so much to everyone. who has left us a nice review.
37:01
Speaker 1: It honestly makes my week. Yeah, we got some really
37:03
Speaker 1: nice reviews after our subscriber episode where we opened up
37:07
Speaker 1: about the pressures of having the podcast I felt bad
37:09
Speaker 1: when I was listening to it back because I was like, oh, God,
37:11
Speaker 1: I hope Sophie and I don't sound like we're having
37:13
Speaker 1: a pity party for ourselves. Well, I asked you to
37:16
Speaker 1: send it to me because we've recorded it and you
37:18
Speaker 1: edited it and I hadn't listened to it in two
37:19
Speaker 1: weeks because we did record it early. And I was like, fuck,
37:22
Speaker 1: what did we say? It was like word vomit. It's
37:24
Speaker 1: like now we're having a counselling session with each other.
37:26
Speaker 1: Don't worry, we're still going to be releasing three episodes
37:28
Speaker 1: a week. I know that was someone's fear, but... We're
37:31
Speaker 1: just going to be better organised about it. That's right.
37:34
Speaker 1: On that note, thank you so much again for joining us.
37:36
Speaker 1: This episode was recorded on the traditional land of the
37:38
Speaker 1: Kaurna people of the Adelaide Plains. We pay respect to
37:41
Speaker 1: elders past and present.