Latest / Omni Talk Retail / How Regional Grocers Can Win With Fresh Over The Next Decade | 5IM
Transcript
- 0:00Foreigning
- 0:09us
- 0:09for
- 0:09today's
- 0:095
- 0:10insightful
- 0:10minutes
- 0:11segment
- 0:11is
- 0:11Jeremy
- 0:12Levine.
- 0:12Jeremy
- 0:13is
- 0:13a
- 0:13senior
- 0:13director
- 0:13at
- 0:14the
- 0:14Alvarez
- 0:14and
- 0:14Marcel
- 0:15consumer
- 0:15and
- 0:15retail
- 0:16group,
- 0:16and
- 0:16he
- 0:17is
- 0:17here
- 0:17to
- 0:17walk
- 0:17us
- 0:17through
- 0:18the
- 0:18key
- 0:18insights
- 0:19from
- 0:19his
- 0:19recent
- 0:20white
- 0:20paper
- 0:21called
- 0:21Mastering
- 0:22Fresh
- 0:22Operations
- 0:23Tactics
- 0:24for
- 0:24Grocers
- 0:24to
- 0:25Win
- 0:25in
- 0:26the
- 0:26Next
- 0:26Decade.
- 0:27Jeremy,
- 0:27let's
- 0:28start
- 0:28with
- 0:28this.
- 0:28Why
- 0:28are
- 0:29fresh
- 0:29departments
- 0:30getting
- 0:30so
- 0:31much
- 0:31attention
- 0:31right
- 0:31now?
- 0:32And
- 0:32what
- 0:32does
- 0:32that
- 0:32mean
- 0:33specifically
- 0:33for
- 0:34traditional
- 0:34regional
- 0:35grocers?
- 0:36Okay,
- 0:36first,
- 0:36thanks
- 0:37for
- 0:37having
- 0:37me
- 0:38on
- 0:38the
- 0:38pod.
- 0:40Yeah,
- 0:40we
- 0:40are
- 0:41really
- 0:41excited
- 0:41to
- 0:42write
- 0:42this
- 0:42article.
- 0:43I
- 0:43think
- 0:43this
- 0:43is
- 0:43a
- 0:44great
- 0:44time
- 0:44for
- 0:44your
- 0:45traditional
- 0:45grocers.
- 0:47So
- 0:47what
- 0:47we've
- 0:48seen
- 0:48is
- 0:48an
- 0:49acceleration
- 0:50of
- 0:50a
- 0:50handful
- 0:51of
- 0:51consumer
- 0:51trends
- 0:52that
- 0:52really
- 0:52pushing
- 0:53shoppers
- 0:53towards
- 0:54those
- 0:54fresh
- 0:54departments.
- 0:55And
- 0:55they
- 0:56all
- 0:56anchor
- 0:56around
- 0:57healthier
- 0:58lifestyles.
- 0:59Right.
- 0:59You
- 0:59see
- 0:59it
- 0:59in
- 1:00aversion
- 1:00to
- 1:00processed
- 1:01foods.
- 1:02You
- 1:02see
- 1:02it
- 1:02in
- 1:02less
- 1:03alcohol.
- 1:04You
- 1:04see
- 1:04it
- 1:04in
- 1:05more
- 1:05protein.
- 1:06On
- 1:07that
- 1:07point,
- 1:07we've
- 1:07done
- 1:07some
- 1:08research,
- 1:09and
- 1:10in
- 1:10the
- 1:10US
- 1:11Americans
- 1:11consume
- 1:12about
- 1:1212
- 1:13billion
- 1:13fewer
- 1:14grams
- 1:14of
- 1:14protein
- 1:15than
- 1:15they
- 1:16should
- 1:16every
- 1:17single
- 1:17day.
- 1:18A
- 1:18couple
- 1:18of
- 1:19protein
- 1:19bars
- 1:20per
- 1:20person.
- 1:21So,
- 1:21yeah,
- 1:22I
- 1:22see
- 1:22your
- 1:23jaw
- 1:23drop
- 1:23on
- 1:24that
- 1:24one.
- 1:24That's,
- 1:24that's,
- 1:25that
- 1:25was
- 1:25my
- 1:25reaction
- 1:26when,
- 1:26when
- 1:26we
- 1:26finished
- 1:26the,
- 1:27the
- 1:27analysis
- 1:27as,
- 1:28as
- 1:28well.
- 1:29And
- 1:30yeah,
- 1:30so
- 1:31I
- 1:31just.
- 1:31There's
- 1:32a
- 1:32lot
- 1:32of
- 1:32legs
- 1:32for
- 1:32the,
- 1:32for
- 1:33the,
- 1:33the
- 1:33meat
- 1:33department
- 1:34and
- 1:34the
- 1:34seafood
- 1:34areas
- 1:35in,
- 1:35in
- 1:35particular.
- 1:36Yeah.
- 1:37And
- 1:37I
- 1:37think
- 1:37what's
- 1:37exciting
- 1:37is
- 1:38because
- 1:38fresh
- 1:38is
- 1:38more
- 1:38important
- 1:39than
- 1:39ever.
- 1:39These
- 1:40are
- 1:40things
- 1:40or
- 1:41what's
- 1:41important
- 1:41there
- 1:42is
- 1:42what
- 1:42the,
- 1:43the
- 1:43traditional
- 1:44grocer
- 1:44does
- 1:44really,
- 1:44really
- 1:45well.
- 1:45Right.
- 1:46You
- 1:46think
- 1:46about
- 1:46quality,
- 1:47you
- 1:47think
- 1:47about
- 1:48service,
- 1:48that,
- 1:48that
- 1:49butcher
- 1:49that
- 1:50knows
- 1:50your
- 1:50name,
- 1:51that
- 1:51person
- 1:52at
- 1:52the
- 1:52deli
- 1:52counter
- 1:52who
- 1:53knows
- 1:53your
- 1:53order,
- 1:55and
- 1:55also
- 1:55localized
- 1:56assortments,
- 1:57you
- 1:57know,
- 1:57be
- 1:57it
- 1:58local
- 1:58producers
- 1:59or
- 1:59really
- 1:59tailored
- 1:59assortments
- 2:00for,
- 2:00for
- 2:00a
- 2:01particular
- 2:01region.
- 2:02So
- 2:02I
- 2:02think
- 2:02in
- 2:02a
- 2:03place
- 2:03where
- 2:03traditional
- 2:04grocers
- 2:05have
- 2:05been
- 2:05squeezed
- 2:05from
- 2:06big
- 2:06box,
- 2:07from
- 2:07discounters
- 2:09on
- 2:09one
- 2:09end
- 2:09and
- 2:09then
- 2:10from
- 2:10specialty
- 2:11on
- 2:11the
- 2:11other,
- 2:12this
- 2:12is
- 2:12a
- 2:12really
- 2:13exciting
- 2:13time
- 2:13where
- 2:13they
- 2:13can,
- 2:14they
- 2:14can
- 2:14really
- 2:14lean
- 2:14in.
- 2:14The
- 2:15fresh
- 2:15area
- 2:15is
- 2:15definitely
- 2:16a
- 2:16defensive
- 2:16moat
- 2:17for
- 2:17many
- 2:17regional
- 2:18grocers
- 2:18if
- 2:18they
- 2:18do
- 2:18this
- 2:19the
- 2:19right
- 2:19way.
- 2:19Of
- 2:20course,
- 2:20there's
- 2:20dynamics
- 2:21involved
- 2:21in
- 2:22that
- 2:22too.
- 2:22I
- 2:22mean,
- 2:22I
- 2:22can
- 2:22remember,
- 2:23you
- 2:23know,
- 2:23going
- 2:24back
- 2:24almost
- 2:2415,
- 2:2420
- 2:25years
- 2:25at
- 2:25Target,
- 2:26always
- 2:26talking
- 2:27about
- 2:27fresh.
- 2:28So.
- 2:28But
- 2:29even
- 2:30though
- 2:30it
- 2:30matters,
- 2:31it's
- 2:31really
- 2:31easy
- 2:32to,
- 2:32to
- 2:32screw
- 2:33it
- 2:33up
- 2:33or
- 2:33get
- 2:33it
- 2:33wrong.
- 2:34So
- 2:34what
- 2:34makes
- 2:35the
- 2:35fresh
- 2:35department
- 2:36so
- 2:36hard
- 2:36to
- 2:36execute,
- 2:37Jeremy?
- 2:38They're
- 2:38just
- 2:39fundamentally
- 2:40more
- 2:40complicated
- 2:41than,
- 2:41than
- 2:42the
- 2:42rest
- 2:42of
- 2:42the
- 2:42store.
- 2:44The
- 2:44margin
- 2:44of
- 2:44error
- 2:45is
- 2:45hours,
- 2:46not
- 2:46days,
- 2:47between
- 2:49a
- 2:49fuzzy
- 2:49strawberry
- 2:50versus
- 2:50a
- 2:50fresh
- 2:51one,
- 2:51a
- 2:52brown
- 2:52steak
- 2:52versus
- 2:53a
- 2:53appealing
- 2:54steak.
- 2:56So
- 2:56you
- 2:57just
- 2:57really
- 2:57need
- 2:58to
- 2:58get
- 2:58every
- 2:58detail
- 2:59right
- 3:00and
- 3:00people
- 3:00are
- 3:00more
- 3:00discerning
- 3:02in
- 3:02those
- 3:02areas.
- 3:02Everyone
- 3:03picks
- 3:03up
- 3:03and
- 3:04examines
- 3:04the
- 3:04apple
- 3:05to
- 3:05the
- 3:05nth
- 3:05degree.
- 3:06So
- 3:07it's
- 3:07just
- 3:07really,
- 3:08really
- 3:08critical.
- 3:09And
- 3:10I
- 3:10think
- 3:10where
- 3:10we
- 3:11see
- 3:11that
- 3:11go
- 3:11wrong
- 3:11is
- 3:12people
- 3:12often
- 3:12treat
- 3:12them
- 3:13all
- 3:13the
- 3:13same
- 3:13when
- 3:13they're
- 3:14really
- 3:14all
- 3:15kind
- 3:15of
- 3:16unique,
- 3:16unique
- 3:17problems
- 3:18to
- 3:18solve.
- 3:18You
- 3:19can't
- 3:19treat
- 3:19fruit
- 3:19like
- 3:19you
- 3:20can
- 3:20steak.
- 3:20That's
- 3:21what
- 3:21you're
- 3:21saying.
- 3:22Exactly.
- 3:23It
- 3:23matters.
- 3:24You
- 3:24need
- 3:25to
- 3:25get
- 3:25the
- 3:25donuts
- 3:25out
- 3:25early
- 3:26in
- 3:26the
- 3:26morning
- 3:26in
- 3:26the
- 3:26bakery.
- 3:27You
- 3:27need
- 3:27to
- 3:27be
- 3:27ready
- 3:27for
- 3:28the
- 3:28lunch
- 3:28rush.
- 3:29You
- 3:29need
- 3:30to
- 3:30kind
- 3:30of
- 3:30constantly
- 3:30do
- 3:31the
- 3:31culling
- 3:31in
- 3:31the
- 3:31produce
- 3:32section.
- 3:32They
- 3:33just
- 3:33have
- 3:33very
- 3:33different
- 3:34operating
- 3:34rhythms
- 3:34and
- 3:35customer
- 3:35expectations.
- 3:37Yeah,
- 3:37from
- 3:37my
- 3:37days
- 3:37running
- 3:38super
- 3:38targets
- 3:38too.
- 3:38That
- 3:38takes
- 3:39a
- 3:39different
- 3:39level
- 3:39of
- 3:39expertise
- 3:40at
- 3:40the
- 3:40store
- 3:40level
- 3:41too,
- 3:41to
- 3:41make
- 3:41it
- 3:42sure
- 3:42everything's
- 3:42working
- 3:43correctly.
- 3:43Well,
- 3:44all
- 3:44right,
- 3:44so
- 3:44how
- 3:44so
- 3:45if.
- 3:45I'm
- 3:45a
- 3:45grocery
- 3:45executive
- 3:46listening
- 3:46to
- 3:46this,
- 3:46how
- 3:46should
- 3:47I
- 3:47be
- 3:47thinking
- 3:47about
- 3:47getting
- 3:48this
- 3:48right?
- 3:48What
- 3:48does
- 3:49good
- 3:49actually
- 3:49look
- 3:50like
- 3:50to
- 3:50you?
- 3:50Yeah,
- 3:51so
- 3:51what
- 3:51we
- 3:51talked
- 3:51about
- 3:51in
- 3:52the
- 3:52article
- 3:52is
- 3:52really
- 3:52four
- 3:53things
- 3:53that
- 3:54are
- 3:54critical.
- 3:55The
- 3:55first
- 3:55is
- 3:56just
- 3:56having
- 3:57a
- 3:58team
- 3:58top
- 3:59to
- 3:59bottom
- 3:59to
- 3:59the
- 3:59organization
- 4:00that
- 4:00is
- 4:01good
- 4:01at
- 4:01fresh.
- 4:02Right.
- 4:02So
- 4:02you
- 4:02think
- 4:03about
- 4:03is
- 4:03a
- 4:04store
- 4:04manager
- 4:04incentivized
- 4:05on
- 4:06the
- 4:06fresh
- 4:06department.
- 4:07What
- 4:08does
- 4:08the
- 4:08fresh
- 4:08training
- 4:08look
- 4:09like
- 4:09for
- 4:09store
- 4:09associates?
- 4:10Just,
- 4:11you
- 4:11need
- 4:11need
- 4:12that
- 4:12workforce.
- 4:12You
- 4:12can
- 4:13execute
- 4:13all
- 4:13of
- 4:13those
- 4:14things.
- 4:15The
- 4:15second
- 4:16is
- 4:17process
- 4:18excellence.
- 4:19You
- 4:19know,
- 4:19the
- 4:19more
- 4:20complex
- 4:20the
- 4:21area
- 4:21is,
- 4:21the
- 4:21more
- 4:22standardization
- 4:23is
- 4:23required
- 4:23to
- 4:24execute
- 4:24it.
- 4:25Two
- 4:25things
- 4:26I'll
- 4:26call
- 4:26out
- 4:26just
- 4:26from
- 4:27my
- 4:27experience.
- 4:27One,
- 4:28culling
- 4:29store
- 4:30associates.
- 4:31Often
- 4:31it's
- 4:32just
- 4:32very
- 4:32counterintuitive
- 4:33that
- 4:33you
- 4:33pull
- 4:33product
- 4:34off
- 4:34of
- 4:34the
- 4:34floor
- 4:35to
- 4:35get
- 4:35more
- 4:35sales.
- 4:36That
- 4:36one
- 4:36takes
- 4:36a
- 4:36lot
- 4:36of
- 4:36extra
- 4:37discipline.
- 4:38The
- 4:39other
- 4:39is
- 4:39back
- 4:40rooms.
- 4:41If
- 4:41the
- 4:42back
- 4:42room's
- 4:42a
- 4:42mess,
- 4:43it
- 4:43will
- 4:43show
- 4:43up
- 4:43on
- 4:43the
- 4:44sales
- 4:44floor
- 4:44in
- 4:44the
- 4:44quality,
- 4:45etc.
- 4:45So
- 4:46two
- 4:46areas
- 4:47that
- 4:47have
- 4:47been
- 4:47top
- 4:47of
- 4:47mind
- 4:48for
- 4:48me
- 4:48and
- 4:48my
- 4:48clients.
- 4:50Third
- 4:51bucket
- 4:51is
- 4:52scheduling.
- 4:53And
- 4:54I
- 4:54just
- 4:54really
- 4:54emphasize
- 4:55that
- 4:55a
- 4:56well
- 4:56placed
- 4:56hour
- 4:57of
- 4:57production,
- 4:57say
- 4:58in
- 4:58the
- 4:58deli
- 4:58department,
- 4:59can
- 5:00set
- 5:00up
- 5:00the
- 5:00department
- 5:01for
- 5:02success
- 5:02or
- 5:02failure
- 5:03for
- 5:03the
- 5:04entirety
- 5:04of
- 5:04the
- 5:05day.
- 5:05It
- 5:06really
- 5:06matters
- 5:06on
- 5:06an
- 5:06hour
- 5:06by
- 5:07hour
- 5:07basis
- 5:08where
- 5:08you
- 5:08have
- 5:08folks
- 5:09if
- 5:09a
- 5:09production,
- 5:10as
- 5:10I
- 5:10mentioned,
- 5:11or
- 5:11for
- 5:11customer
- 5:12service,
- 5:13the
- 5:14last
- 5:14one
- 5:14I'll
- 5:14call
- 5:15out
- 5:15is
- 5:16just
- 5:16a
- 5:16bridge
- 5:17between
- 5:18stores
- 5:19and
- 5:19headquarters.
- 5:20I
- 5:20think
- 5:20too
- 5:20often
- 5:21there's
- 5:21a
- 5:21bit
- 5:21of
- 5:21a
- 5:21communication
- 5:22gap
- 5:23between
- 5:23the
- 5:23two.
- 5:25And
- 5:25one,
- 5:26the
- 5:27stores
- 5:27will
- 5:27be
- 5:27able
- 5:28to
- 5:29tell
- 5:29you
- 5:30when
- 5:30things
- 5:31aren't
- 5:31going
- 5:31well.
- 5:31So
- 5:32you
- 5:32want
- 5:32to
- 5:32have
- 5:32kind
- 5:32of
- 5:32your
- 5:33finger
- 5:33on
- 5:33the
- 5:33pulse
- 5:34there
- 5:35and
- 5:36also
- 5:36make
- 5:36sure
- 5:37that
- 5:37collaboration
- 5:38is
- 5:38in
- 5:38place
- 5:38between
- 5:39the
- 5:39store
- 5:39teams
- 5:39and,
- 5:39say,
- 5:40the
- 5:40merchandising
- 5:40teams.
- 5:41All
- 5:42right,
- 5:42Jeremy,
- 5:42so
- 5:42let
- 5:43me
- 5:43put
- 5:43you
- 5:43on
- 5:43the
- 5:43spot
- 5:43here
- 5:44before
- 5:44I
- 5:44let
- 5:44you
- 5:44go.
- 5:44So
- 5:45if
- 5:45I'm
- 5:45a
- 5:45grocery
- 5:46CEO,
- 5:46let's
- 5:47take
- 5:47it
- 5:47to
- 5:47the
- 5:47highest
- 5:48level
- 5:48now.
- 5:48And
- 5:48I'm
- 5:49listening
- 5:49to
- 5:49you.
- 5:50What's
- 5:50the
- 5:51first
- 5:51thing
- 5:51I
- 5:51should
- 5:51do.
- 5:51Monday
- 5:52morning
- 5:52around
- 5:53this
- 5:53area?
- 5:54Yeah,
- 5:54I'm
- 5:55going
- 5:55to
- 5:55double
- 5:55down
- 5:55on
- 5:56the
- 5:56scheduling
- 5:57piece.
- 5:57Scheduling?
- 5:58Yeah.
- 5:59I
- 5:59have
- 5:59yet
- 6:00to
- 6:00see
- 6:01a
- 6:01retailer
- 6:02who
- 6:02consistently
- 6:04gets
- 6:04this
- 6:04right.
- 6:04There's
- 6:05always
- 6:05pockets
- 6:05of
- 6:06folks
- 6:06who
- 6:06are,
- 6:08say,
- 6:08scheduling
- 6:09lesson
- 6:09on
- 6:09the
- 6:10weekends
- 6:11when
- 6:11people
- 6:12are
- 6:12there.
- 6:13And
- 6:13it's
- 6:13something
- 6:13you
- 6:14can
- 6:14implement
- 6:15and
- 6:15affect
- 6:16really,
- 6:16really
- 6:17quickly.
- 6:18And
- 6:18it
- 6:18might
- 6:18just
- 6:19be
- 6:19a
- 6:19question
- 6:19of
- 6:20enforcing
- 6:20the
- 6:20rules
- 6:22that
- 6:22are
- 6:22already
- 6:22there.
- 6:23There
- 6:23might
- 6:23be
- 6:23some
- 6:24new
- 6:24design
- 6:24for
- 6:24how
- 6:25you
- 6:25think
- 6:25about
- 6:25scheduling,
- 6:26but
- 6:26even
- 6:26just
- 6:26some
- 6:27discipline
- 6:27around
- 6:27how
- 6:27it
- 6:28works
- 6:28today
- 6:28can
- 6:28make
- 6:29a
- 6:29massive,
- 6:29massive
- 6:30difference
- 6:30very,
- 6:30very
- 6:31quickly.
- 6:31That's
- 6:31great
- 6:32stuff
- 6:32and
- 6:32great
- 6:32advice.
- 6:33Thank
- 6:33you,
- 6:33Jeremy.
- 6:33Thank
- 6:34you.