121. The Plateau Phase in Your Micro Bakery (And What to Do Next)

The Bread Winner Podcast · Mar 19, 2026 · 22m

In this episode, I’m talking about something that almost every sourdough micro bakery owner experiences at some point, but we don’t often say out loud—the plateau phase. This is the season where your business isn’t struggling, but it’s also not growing the way it once was. Orders feel steady, your regulars are still there, but things have leveled off. And if you’re in that space, it can feel confusing. You might start questioning your strategy, your market, or even whether you’ve done something wrong. In this conversation, I want to gently reframe that for you, because this stage is actually…