#22 The Real Cost of Building a White Label Product Brand | Gina Panella, Founder of Pop Creative
#22 Every product you see on a shelf has a story behind it, and much of it happens far from the spotlight.
In this episode of FoundersOutlook, Juliet Ochu sits down with Gina Panella, Founder of Pop Creative, a women-owned product development and white label manufacturing company helping bring beauty and consumer brands to life.
From concept to shelf, Gina and her team guide brands through every stage of white label product development. But the journey is far from glamorous. It involves navigating factories, freight, supplier relationships, shipping delays, production setbacks, and the…
The skinny
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