Latest / Crossroad Conversations with the Lewis Brothers
Ep.80 - "They Say One Price. You Pay Another. | Business Transparency in NWA
“Up to $15,000 off” is one of those lines that can either be a great deal or a fast way to lose trust. We dig into why customers so often feel bait-and-switched, especially in the automotive world where manufacturer rebates, regional programs, trade requirements, and finance incentives can turn a simple number into a maze. We talk about what the FTC is pushing for, why conditional offers create angry buyers, and how we work to make sure the price you see online is the price you can actually get in the store.
We also zoom out beyond car deals and get practical about transparent pricing in…
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