Latest / Wedding Pros who are ready to grow - with Becca Pountney / Meeting of the Wedding Minds - Live from London

Transcript

Meeting of the Wedding Minds - Live from London · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  I
• 0:00
  actually
• 0:00
  have
• 0:00
  a
• 0:00
  practical
• 0:01
  tip
• 0:01
  because
• 0:01
  this
• 0:01
  comes
• 0:02
  up
• 0:02
  a
• 0:02
  lot
• 0:02
  when
• 0:02
  folks
• 0:03
  are
• 0:04
  depending
• 0:04
  on
• 0:04
  where
• 0:05
  you
• 0:05
  keep
• 0:05
  your
• 0:05
  reviews
• 0:06
  in
• 0:06
  the
• 0:06
  states.
• 0:06
  It's
• 0:07
  a
• 0:07
  lot
• 0:07
  of
• 0:07
  people
• 0:07
  are
• 0:07
  doing
• 0:08
  it
• 0:08
  on
• 0:08
  the
• 0:08
  knot,
• 0:08
  on
• 0:08
  Weddingwire,
• 0:09
  on
• 0:09
  Google.
• 0:10
  But
• 0:10
  then
• 0:10
  when
• 0:11
  they
• 0:11
  sign
• 0:11
  up
• 0:11
  for
• 0:11
  a
• 0:11
  new
• 0:12
  platform,
• 0:12
  the
• 0:12
  question
• 0:12
  always
• 0:13
  becomes,
• 0:13
  well,
• 0:13
  I
• 0:14
  have
• 0:14
  50
• 0:15
  reviews,
• 0:15
  100
• 0:15
  reviews
• 0:16
  on
• 0:16
  this
• 0:16
  site.
• 0:16
  How
• 0:16
  do
• 0:16
  I
• 0:17
  get
• 0:17
  them
• 0:17
  to
• 0:17
  move
• 0:17
  over
• 0:18
  here?
• 0:18
  And
• 0:18
  it's
• 0:19
  just
• 0:19
  a
• 0:19
  practical
• 0:19
  thing
• 0:20
  to
• 0:20
  do
• 0:20
  is
• 0:20
  to
• 0:20
  actually
• 0:21
  email.
• 0:22
  You
• 0:22
  can
• 0:22
  email
• 0:22
  those
• 0:23
  couples
• 0:24
  copy
• 0:24
  and
• 0:24
  paste
• 0:25
  their
• 0:25
  existing
• 0:25
  review
• 0:26
  into
• 0:26
  the
• 0:26
  email
• 0:27
  for
• 0:27
  them
• 0:27
  and
• 0:28
  say,
• 0:28
  hey,
• 0:28
  I've
• 0:28
  moved
• 0:29
  it
• 0:29
  over
• 0:29
  to
• 0:29
  this
• 0:29
  platform.
• 0:30
  Here's
• 0:30
  the
• 0:31
  review
• 0:31
  that
• 0:31
  you
• 0:31
  left
• 0:31
  me
• 0:31
  on
• 0:32
  this
• 0:32
  site.
• 0:32
  Can
• 0:32
  you
• 0:32
  copy
• 0:33
  and
• 0:33
  paste
• 0:33
  it
• 0:33
  into
• 0:34
  this
• 0:34
  one?
• 0:34
  And
• 0:34
  so
• 0:35
  that's
• 0:35
  a
• 0:35
  really
• 0:35
  helpful,
• 0:36
  easy
• 0:36
  way
• 0:36
  just
• 0:36
  to
• 0:37
  start
• 0:37
  populating
• 0:38
  a
• 0:38
  new
• 0:38
  platform.
• 1:29
  I'm
• 1:30
  Becca
• 1:30
  Pountney,
• 1:30
  wedding
• 1:31
  business
• 1:31
  marketing
• 1:31
  expert,
• 1:32
  speaker
• 1:32
  and
• 1:32
  blogger,
• 1:33
  and
• 1:33
  you're
• 1:33
  listening
• 1:34
  to
• 1:34
  the
• 1:34
  wedding
• 1:34
  pros
• 1:35
  who
• 1:35
  are
• 1:35
  ready
• 1:35
  to
• 1:35
  grow
• 1:35
  podcast.
• 1:37
  I'm
• 1:37
  here
• 1:37
  to
• 1:38
  share
• 1:38
  with
• 1:38
  you
• 1:38
  actionable
• 1:39
  tips,
• 1:39
  strategies
• 1:40
  and
• 1:40
  real
• 1:40
  life
• 1:40
  examples
• 1:41
  to
• 1:41
  help
• 1:41
  you
• 1:42
  take
• 1:42
  your
• 1:42
  wedding
• 1:42
  business
• 1:43
  to
• 1:43
  the
• 1:43
  next
• 1:43
  level.
• 1:44
  If
• 1:44
  you
• 1:44
  are
• 1:45
  an
• 1:45
  ambitious
• 1:45
  wedding
• 1:45
  business
• 1:46
  owner
• 1:46
  that
• 1:46
  wants
• 1:47
  to
• 1:47
  take
• 1:47
  your
• 1:47
  passion
• 1:48
  and
• 1:48
  use
• 1:48
  it
• 1:48
  to
• 1:48
  build
• 1:49
  a
• 1:49
  profitable,
• 1:49
  sustainable
• 1:50
  business
• 1:50
  doing
• 1:51
  what
• 1:51
  you
• 1:51
  love,
• 1:51
  then
• 1:52
  you're
• 1:52
  in
• 1:52
  the
• 1:52
  right
• 1:52
  place.
• 1:53
  Let's
• 1:53
  get
• 1:54
  going
• 1:54
  with
• 1:54
  today's
• 1:54
  episode
• 1:05
  today's
• 1:56
  episode
• 1:57
  is
• 1:57
  a
• 1:57
  special
• 1:58
  one
• 1:58
  as
• 1:58
  it's
• 1:58
  a
• 1:58
  recording
• 1:59
  from
• 1:59
  our
• 1:59
  live
• 1:59
  podcast
• 2:00
  event
• 2:01
  on
• 2:01
  the
• 2:01
  3
• 2:01
  October
• 2:02
  I
• 2:02
  was
• 2:03
  fortunate
• 2:03
  enough
• 2:03
  to
• 2:03
  host
• 2:04
  an
• 2:04
  incredible
• 2:04
  event
• 2:05
  in
• 2:05
  the
• 2:05
  heart
• 2:06
  of
• 2:06
  Mayfair
• 2:06
  in
• 2:07
  London
• 2:07
  at
• 2:07
  the
• 2:07
  Biltmore
• 2:08
  Hotel.
• 2:09
  It
• 2:09
  was
• 2:09
  a
• 2:09
  live
• 2:09
  podcast
• 2:10
  recording.
• 2:10
  I
• 2:10
  had
• 2:10
  two
• 2:11
  incredible
• 2:11
  guest
• 2:11
  panelists
• 2:12
  over
• 2:13
  from
• 2:13
  the
• 2:13
  United
• 2:13
  States
• 2:14
  and
• 2:14
  the
• 2:14
  amazing
• 2:14
  Alison
• 2:15
  from
• 2:15
  guys
• 2:15
  for
• 2:16
  brides
• 2:16
  hosted
• 2:16
  the
• 2:16
  panel
• 2:17
  that
• 2:17
  evening.
• 2:18
  If
• 2:18
  you
• 2:18
  weren't
• 2:18
  able
• 2:18
  to
• 2:19
  be
• 2:19
  there
• 2:19
  in
• 2:19
  person,
• 2:20
  the
• 2:20
  great
• 2:20
  news
• 2:20
  for
• 2:20
  you
• 2:21
  is
• 2:21
  the
• 2:21
  whole
• 2:22
  session
• 2:22
  was
• 2:22
  recorded
• 2:23
  and
• 2:23
  is
• 2:23
  going
• 2:24
  out
• 2:24
  live
• 2:24
  on
• 2:24
  the
• 2:24
  podcast
• 2:25
  today.
• 2:26
  Bear
• 2:26
  in
• 2:26
  mind,
• 2:26
  the
• 2:27
  audio
• 2:27
  quality
• 2:27
  may
• 2:28
  not
• 2:28
  be
• 2:28
  the
• 2:28
  same
• 2:29
  as
• 2:29
  usual
• 2:29
  as
• 2:29
  we
• 2:29
  were
• 2:30
  recording
• 2:30
  in
• 2:30
  a
• 2:31
  live
• 2:31
  venue
• 2:31
  with
• 2:31
  a
• 2:32
  live
• 2:32
  audience,
• 2:33
  but
• 2:33
  what
• 2:33
  we
• 2:33
  have
• 2:34
  to
• 2:34
  say
• 2:34
  is
• 2:34
  well
• 2:35
  worth
• 2:35
  listening
• 2:35
  to.
• 2:36
  Enjoy
• 2:36
  the
• 2:36
  episode.
• 2:37
  Right?
• 2:38
  So
• 2:38
  to
• 2:38
  introduce
• 2:39
  our
• 2:39
  panel
• 2:40
  this
• 2:40
  evening,
• 2:40
  we
• 2:41
  have
• 2:41
  Renee
• 2:42
  Dallo,
• 2:43
  founder
• 2:43
  of
• 2:43
  moxie
• 2:44
  Bright
• 2:44
  events
• 2:45
  and
• 2:45
  host
• 2:46
  of
• 2:47
  Talk
• 2:47
  with
• 2:47
  Renee
• 2:47
  Dallow.
• 2:48
  She's
• 2:49
  a
• 2:49
  dynamic
• 2:50
  entrepreneur
• 2:50
  with
• 2:51
  13
• 2:51
  years
• 2:51
  of
• 2:52
  industry
• 2:52
  experience.
• 2:53
  A
• 2:54
  certified
• 2:54
  co
• 2:55
  active
• 2:55
  life
• 2:55
  and
• 2:56
  business
• 2:56
  coach,
• 2:57
  she
• 2:57
  empowers
• 2:58
  event
• 2:58
  professionals
• 2:59
  to
• 2:59
  build
• 2:59
  confidence,
• 3:00
  attract
• 3:01
  high
• 3:01
  value
• 3:01
  clients
• 3:02
  and
• 3:02
  grow
• 3:02
  their
• 3:03
  businesses.
• 3:04
  Renee
• 3:04
  is
• 3:04
  a
• 3:05
  sought
• 3:05
  after
• 3:05
  international
• 3:06
  keynote
• 3:07
  speaker
• 3:07
  and
• 3:08
  will
• 3:08
  release
• 3:08
  her
• 3:09
  first
• 3:09
  book,
• 3:10
  the
• 3:10
  Coordination
• 3:11
  Cure,
• 3:12
  in
• 3:12
  2024.
• 3:13
  Leah
• 3:14
  Weinberg,
• 3:14
  co
• 3:15
  founder
• 3:15
  of
• 3:16
  Oederberg
• 3:16
  Law
• 3:17
  LLP,
• 3:17
  is
• 3:17
  an
• 3:18
  attorney
• 3:19
  and
• 3:19
  a
• 3:19
  recovering
• 3:20
  wedding
• 3:20
  planner.
• 3:21
  She's
• 3:21
  also
• 3:22
  the
• 3:22
  author
• 3:22
  of
• 3:23
  the
• 3:23
  Wedding
• 3:24
  Rollercoaster.
• 3:25
  After
• 3:25
  nearly
• 3:25
  a
• 3:26
  decade
• 3:26
  in
• 3:26
  the
• 3:26
  wedding
• 3:27
  industry
• 3:27
  as
• 3:27
  the
• 3:27
  owner
• 3:28
  of
• 3:28
  colourpop
• 3:29
  Events,
• 3:29
  a
• 3:30
  New
• 3:30
  York
• 3:30
  based
• 3:31
  wedding
• 3:31
  planning
• 3:32
  company,
• 3:32
  Leah
• 3:33
  is
• 3:33
  returning
• 3:33
  to
• 3:33
  her
• 3:34
  roots
• 3:34
  as
• 3:34
  an
• 3:34
  attorney
• 3:35
  to
• 3:35
  assist
• 3:35
  her
• 3:35
  former
• 3:36
  colleagues
• 3:37
  in
• 3:37
  the
• 3:37
  events
• 3:37
  industry.
• 3:38
  Along
• 3:38
  with
• 3:39
  other
• 3:39
  entrepreneurs
• 3:40
  and
• 3:40
  business
• 3:40
  owners,
• 3:41
  Becca
• 3:41
  Pountney
• 3:42
  is
• 3:43
  often
• 3:43
  referred
• 3:43
  to
• 3:44
  as
• 3:44
  the
• 3:44
  UK's
• 3:45
  leading
• 3:46
  wedding
• 3:46
  industry
• 3:47
  marketing
• 3:47
  expertise.
• 3:48
  After
• 3:48
  a
• 3:48
  successful
• 3:49
  career
• 3:49
  in
• 3:49
  television
• 3:50
  and
• 3:50
  radio,
• 3:51
  Becca
• 3:51
  took
• 3:51
  her
• 3:51
  first
• 3:52
  steps
• 3:52
  into
• 3:52
  the
• 3:52
  wedding
• 3:53
  world
• 3:53
  as
• 3:53
  a
• 3:53
  videographer.
• 3:54
  Since
• 3:55
  2016,
• 3:56
  Becca's
• 3:56
  been
• 3:56
  helping
• 3:57
  wedding
• 3:57
  businesses
• 3:58
  transform
• 3:58
  their
• 3:59
  sales
• 3:59
  and
• 3:59
  marketing
• 4:00
  with
• 4:01
  her
• 4:01
  podcast
• 4:02
  consultancy
• 4:03
  training
• 4:03
  and
• 4:04
  soon
• 4:04
  her
• 4:05
  debut
• 4:05
  book.
• 4:06
  When
• 4:06
  not
• 4:07
  working,
• 4:07
  you'll
• 4:07
  usually
• 4:08
  find
• 4:08
  Becca
• 4:08
  on
• 4:09
  the
• 4:09
  side
• 4:09
  of
• 4:09
  the
• 4:09
  football
• 4:09
  pitch,
• 4:10
  watching
• 4:10
  her
• 4:11
  children
• 4:11
  play,
• 4:12
  or
• 4:12
  planning
• 4:13
  her
• 4:13
  next
• 4:13
  holiday
• 4:14
  to
• 4:14
  Disney
• 4:14
  World.
• 4:16
  And
• 4:16
  I'm
• 4:16
  Alison
• 4:17
  Hargreaves.
• 4:17
  I'm
• 4:18
  the
• 4:18
  founder
• 4:18
  and
• 4:18
  director
• 4:19
  of
• 4:19
  various
• 4:20
  online
• 4:20
  wedding
• 4:21
  platforms
• 4:22
  and
• 4:22
  directories,
• 4:23
  including
• 4:23
  guides
• 4:23
  for
• 4:23
  brides
• 4:24
  beyond
• 4:24
  weddings,
• 4:25
  weddings
• 4:25
  for
• 4:26
  less,
• 4:26
  Pride
• 4:26
  Guide,
• 4:27
  and
• 4:28
  the
• 4:28
  big
• 4:28
  day
• 4:28
  agency.
• 4:29
  We
• 4:30
  also
• 4:30
  run
• 4:30
  the
• 4:30
  UK
• 4:31
  Wedding
• 4:31
  conference
• 4:32
  where
• 4:32
  Becca
• 4:32
  is
• 4:33
  a
• 4:33
  regular
• 4:33
  speaker
• 4:34
  and
• 4:35
  I
• 4:35
  attend
• 4:35
  wedding
• 4:36
  conferences
• 4:36
  around
• 4:37
  the
• 4:37
  world
• 4:37
  to
• 4:37
  learn
• 4:38
  and
• 4:38
  then
• 4:38
  educate.
• 4:39
  So
• 4:39
  tonight's
• 4:40
  event
• 4:40
  is
• 4:40
  my
• 4:41
  idea
• 4:41
  of
• 4:42
  heaven.
• 4:42
  We've
• 4:42
  got
• 4:43
  a
• 4:43
  great
• 4:43
  question
• 4:43
  to
• 4:43
  get
• 4:44
  us
• 4:44
  started.
• 4:44
  What
• 4:45
  trends
• 4:46
  are
• 4:46
  each
• 4:46
  of
• 4:46
  you
• 4:47
  seeing
• 4:47
  in
• 4:47
  your
• 4:47
  particular
• 4:48
  area
• 4:49
  of
• 4:49
  expertise?
• 4:49
  Should
• 4:50
  we
• 4:50
  start
• 4:50
  with
• 4:50
  Renee?
• 4:51
  Well,
• 4:52
  I'm
• 4:52
  based
• 4:52
  in
• 4:52
  Los
• 4:52
  Angeles,
• 4:53
  California.
• 4:54
  Something
• 4:55
  that
• 4:55
  I
• 4:55
  noticed
• 4:56
  last,
• 4:57
  last
• 4:57
  season,
• 4:57
  and
• 4:58
  which
• 4:58
  continues
• 4:59
  into
• 4:59
  this
• 4:59
  season
• 4:59
  is
• 5:00
  a
• 5:00
  lot
• 5:00
  of
• 5:00
  my
• 5:00
  clients
• 5:00
  are
• 5:01
  asking
• 5:01
  for
• 5:01
  design,
• 5:02
  wedding
• 5:02
  design,
• 5:03
  event
• 5:03
  design
• 5:03
  that's
• 5:04
  based
• 5:04
  in
• 5:04
  like,
• 5:04
  1970s
• 5:05
  America.
• 5:06
  So
• 5:06
  it's
• 5:07
  a
• 5:07
  lot
• 5:07
  of
• 5:07
  like,
• 5:07
  shag
• 5:08
  carpeting
• 5:08
  and
• 5:09
  orange
• 5:09
  and
• 5:09
  brown.
• 5:10
  It
• 5:10
  sounds
• 5:11
  dreadful,
• 5:11
  but
• 5:12
  really,
• 5:13
  but
• 5:13
  they
• 5:14
  really,
• 5:14
  they
• 5:15
  want
• 5:15
  it.
• 5:15
  And
• 5:15
  we
• 5:15
  did
• 5:15
  a
• 5:16
  wedding
• 5:16
  last
• 5:16
  year
• 5:16
  that
• 5:17
  had
• 5:17
  that
• 5:17
  1970s
• 5:18
  theme.
• 5:19
  Interestingly
• 5:20
  enough,
• 5:20
  yesterday
• 5:21
  we
• 5:21
  were
• 5:21
  at
• 5:21
  Liberty
• 5:22
  in
• 5:22
  the
• 5:22
  Loewe
• 5:23
  area,
• 5:23
  and
• 5:24
  they
• 5:24
  were
• 5:24
  talking
• 5:24
  to
• 5:24
  the
• 5:24
  sales
• 5:25
  girl
• 5:25
  and
• 5:25
  she
• 5:25
  said,
• 5:25
  oh,
• 5:26
  this
• 5:26
  entire
• 5:27
  new
• 5:27
  collection
• 5:27
  is
• 5:28
  inspired
• 5:28
  by
• 5:28
  the
• 5:28
  1970s.
• 5:30
  And
• 5:30
  I
• 5:30
  thought,
• 5:30
  oh
• 5:30
  my
• 5:31
  gosh,
• 5:31
  it's
• 5:32
  coming
• 5:32
  in
• 5:33
  multiple
• 5:33
  places.
• 5:34
  The
• 5:34
  1970s?
• 5:35
  Yeah,
• 5:35
  it's
• 5:36
  coming.
• 5:37
  Wow.
• 5:37
  Fantastic.
• 5:38
  Becca,
• 5:38
  what
• 5:38
  about
• 5:38
  in
• 5:38
  marketing?
• 5:39
  What
• 5:39
  do
• 5:39
  you
• 5:39
  think?
• 5:39
  Okay,
• 5:40
  so
• 5:40
  I'm
• 5:40
  sure
• 5:41
  all
• 5:41
  of
• 5:41
  you
• 5:41
  have
• 5:41
  heard
• 5:41
  me
• 5:42
  say
• 5:42
  these
• 5:42
  things
• 5:42
  a
• 5:42
  million
• 5:43
  times,
• 5:43
  but
• 5:43
  I'm
• 5:43
  going
• 5:44
  to
• 5:44
  keep
• 5:44
  on
• 5:44
  saying
• 5:45
  it
• 5:45
  because
• 5:45
  I
• 5:45
  think
• 5:45
  in
• 5:46
  marketing,
• 5:46
  sometimes
• 5:46
  we
• 5:46
  just
• 5:46
  need
• 5:47
  to
• 5:47
  keep
• 5:47
  it
• 5:47
  simple.
• 5:48
  We
• 5:48
  sometimes
• 5:49
  overcomplicate
• 5:50
  things.
• 5:50
  But
• 5:51
  really,
• 5:51
  what
• 5:51
  today's
• 5:52
  couple
• 5:52
  are
• 5:52
  looking
• 5:53
  at
• 5:53
  is
• 5:53
  they
• 5:53
  want
• 5:53
  price
• 5:54
  transparency.
• 5:54
  They
• 5:54
  want
• 5:55
  to
• 5:55
  know
• 5:55
  what
• 5:56
  you're
• 5:56
  charging,
• 5:56
  what
• 5:56
  they're
• 5:56
  getting
• 5:57
  for
• 5:57
  their
• 5:57
  money.
• 5:57
  That
• 5:57
  doesn't
• 5:57
  mean
• 5:58
  they
• 5:58
  want
• 5:58
  budget.
• 5:59
  That
• 5:59
  means
• 5:59
  they
• 5:59
  want
• 6:00
  price
• 6:00
  transparency.
• 6:01
  Okay,
• 6:01
  so
• 6:01
  there
• 6:01
  is
• 6:02
  a
• 6:02
  difference.
• 6:02
  They
• 6:02
  just
• 6:03
  want
• 6:03
  to
• 6:03
  understand
• 6:03
  what
• 6:03
  they're
• 6:04
  spending
• 6:04
  their
• 6:04
  money
• 6:04
  on.
• 6:05
  They
• 6:05
  also
• 6:05
  want
• 6:05
  to
• 6:05
  hear
• 6:06
  from
• 6:06
  you
• 6:06
  quickly.
• 6:07
  We
• 6:07
  need
• 6:07
  to
• 6:07
  understand
• 6:07
  what's
• 6:08
  going
• 6:08
  on
• 6:08
  in
• 6:08
  the
• 6:08
  world
• 6:08
  of
• 6:08
  big
• 6:09
  tech.
• 6:09
  When
• 6:09
  you
• 6:09
  look
• 6:10
  at
• 6:10
  companies
• 6:10
  like
• 6:10
  Uber,
• 6:11
  when
• 6:11
  you
• 6:11
  look
• 6:11
  at
• 6:11
  companies
• 6:11
  like
• 6:12
  Amazon,
• 6:12
  Uber
• 6:13
  Eats,
• 6:13
  they
• 6:13
  give
• 6:14
  you
• 6:14
  everything
• 6:14
  you
• 6:14
  could
• 6:14
  ever
• 6:15
  want,
• 6:15
  and
• 6:15
  they
• 6:15
  give
• 6:15
  it
• 6:15
  to
• 6:15
  you
• 6:15
  now.
• 6:16
  And
• 6:16
  that's
• 6:17
  the
• 6:17
  way
• 6:17
  that
• 6:17
  our
• 6:17
  customers
• 6:18
  and
• 6:18
  our
• 6:18
  brides
• 6:19
  and
• 6:19
  grooms
• 6:19
  are
• 6:19
  operating.
• 6:20
  So
• 6:20
  we
• 6:20
  really
• 6:20
  need
• 6:21
  to
• 6:21
  pay
• 6:21
  attention
• 6:21
  to
• 6:21
  that.
• 6:22
  The
• 6:22
  other
• 6:22
  marketing
• 6:23
  thing
• 6:23
  that
• 6:23
  I
• 6:23
  know
• 6:24
  everyone's
• 6:24
  going
• 6:24
  to
• 6:24
  give
• 6:24
  a
• 6:24
  big
• 6:25
  groan
• 6:25
  when
• 6:26
  I
• 6:26
  say
• 6:26
  it,
• 6:26
  but
• 6:26
  we
• 6:26
  have
• 6:26
  to
• 6:27
  talk
• 6:27
  about
• 6:27
  it.
• 6:28
  There
• 6:28
  is
• 6:28
  a
• 6:28
  growth
• 6:28
  in
• 6:29
  TikTok.
• 6:31
  I
• 6:31
  know
• 6:31
  we
• 6:31
  don't
• 6:32
  love
• 6:32
  it,
• 6:32
  but
• 6:32
  it
• 6:32
  is
• 6:33
  happening.
• 6:33
  And
• 6:33
  the
• 6:33
  stats
• 6:34
  show
• 6:34
  us
• 6:34
  that
• 6:34
  people
• 6:34
  are
• 6:35
  planning
• 6:35
  their
• 6:35
  weddings
• 6:35
  on
• 6:35
  TikTok.
• 6:36
  Short
• 6:36
  form
• 6:36
  video
• 6:37
  is
• 6:37
  important.
• 6:38
  It
• 6:38
  doesn't
• 6:39
  mean
• 6:39
  you
• 6:39
  need
• 6:39
  to
• 6:39
  dance,
• 6:40
  but
• 6:40
  you
• 6:40
  do
• 6:40
  need
• 6:40
  to
• 6:41
  engage
• 6:41
  in
• 6:41
  TikTok.
• 6:42
  You
• 6:42
  do
• 6:42
  need
• 6:42
  to
• 6:42
  look
• 6:43
  at
• 6:43
  what's
• 6:43
  going
• 6:43
  on
• 6:44
  and
• 6:44
  use
• 6:44
  it
• 6:44
  as
• 6:44
  a
• 6:44
  search
• 6:45
  engine.
• 6:45
  Even
• 6:45
  if
• 6:46
  you
• 6:46
  just
• 6:46
  download
• 6:47
  the
• 6:47
  app
• 6:47
  and
• 6:47
  start
• 6:47
  looking
• 6:48
  at
• 6:48
  what
• 6:48
  other
• 6:48
  people
• 6:49
  are
• 6:49
  doing,
• 6:49
  that
• 6:50
  would
• 6:50
  be
• 6:50
  a
• 6:50
  good
• 6:50
  place
• 6:51
  to
• 6:51
  start.
• 6:51
  But
• 6:51
  we
• 6:51
  can't
• 6:52
  ignore
• 6:52
  it
• 6:52
  forever.
• 6:53
  Sometimes
• 6:54
  we
• 6:54
  had
• 6:55
  these
• 6:55
  conversations
• 6:56
  about
• 6:56
  three
• 6:56
  or
• 6:56
  four
• 6:56
  years
• 6:56
  ago.
• 6:57
  It
• 6:57
  was
• 6:57
  the
• 6:57
  same
• 6:57
  conversation
• 6:58
  about
• 6:58
  Instagram
• 6:59
  where
• 6:59
  everyone
• 6:59
  said,
• 7:00
  I
• 7:00
  can't
• 7:00
  go
• 7:00
  on
• 7:00
  Instagram.
• 7:01
  It's
• 7:01
  for
• 7:01
  the
• 7:01
  kids.
• 7:01
  Now
• 7:01
  we're
• 7:02
  all
• 7:02
  on
• 7:02
  Instagram,
• 7:03
  and
• 7:03
  TikTok
• 7:03
  is
• 7:04
  probably
• 7:04
  going
• 7:04
  the
• 7:04
  same
• 7:04
  way.
• 7:05
  Thank
• 7:05
  you,
• 7:05
  becca.
• 7:06
  I
• 7:06
  knew
• 7:06
  I
• 7:06
  could
• 7:06
  count
• 7:07
  on
• 7:07
  you
• 7:07
  to
• 7:07
  give
• 7:07
  us
• 7:07
  the
• 7:08
  advice
• 7:08
  we
• 7:08
  didn't
• 7:08
  want
• 7:09
  to
• 7:09
  give.
• 7:10
  Thank
• 7:11
  you.
• 7:12
  So,
• 7:12
  leah,
• 7:13
  are
• 7:13
  the
• 7:13
  trends
• 7:14
  illegal?
• 7:15
  Yes.
• 7:15
  They're
• 7:16
  not
• 7:16
  happy
• 7:16
  trends.
• 7:17
  So
• 7:17
  I
• 7:17
  don't.
• 7:17
  I'm
• 7:18
  not
• 7:18
  going
• 7:18
  to
• 7:18
  spend
• 7:18
  too
• 7:18
  much
• 7:19
  time.
• 7:19
  I
• 7:19
  will
• 7:19
  say
• 7:20
  you
• 7:20
  all
• 7:21
  in
• 7:21
  the
• 7:21
  UK
• 7:22
  have
• 7:22
  a
• 7:22
  step
• 7:22
  up
• 7:23
  over
• 7:23
  those
• 7:23
  of
• 7:23
  us
• 7:24
  in
• 7:24
  the
• 7:24
  United
• 7:24
  States,
• 7:24
  because
• 7:24
  in
• 7:25
  the
• 7:25
  United
• 7:25
  States,
• 7:25
  we
• 7:25
  are
• 7:26
  a
• 7:26
  very
• 7:26
  litigious
• 7:26
  society
• 7:27
  and
• 7:27
  people
• 7:27
  like
• 7:28
  to
• 7:28
  sue
• 7:28
  each
• 7:28
  other
• 7:28
  at
• 7:28
  the
• 7:28
  drop
• 7:29
  of
• 7:29
  a
• 7:29
  hat.
• 7:29
  So
• 7:29
  it
• 7:30
  is
• 7:30
  my
• 7:30
  understanding
• 7:30
  that
• 7:31
  you
• 7:31
  all
• 7:31
  are
• 7:31
  not
• 7:31
  like
• 7:32
  that
• 7:32
  here.
• 7:32
  So
• 7:32
  that's
• 7:32
  wonderful.
• 7:33
  But
• 7:33
  I
• 7:33
  would
• 7:34
  say
• 7:34
  in
• 7:34
  terms
• 7:34
  of
• 7:34
  trends,
• 7:35
  where
• 7:35
  we're
• 7:35
  seeing
• 7:36
  vent
• 7:36
  suppliers
• 7:37
  get
• 7:37
  tripped
• 7:38
  up
• 7:38
  a
• 7:38
  little
• 7:38
  bit
• 7:38
  is
• 7:39
  with
• 7:40
  the
• 7:40
  communication
• 7:41
  with
• 7:41
  their
• 7:41
  clients.
• 7:42
  So
• 7:42
  whether
• 7:42
  it
• 7:43
  is
• 7:43
  lack
• 7:43
  of
• 7:43
  responsiveness,
• 7:44
  lack
• 7:44
  of
• 7:44
  sort
• 7:45
  of
• 7:45
  urgency
• 7:45
  in
• 7:46
  responses,
• 7:46
  not
• 7:47
  being
• 7:47
  clear,
• 7:48
  not
• 7:48
  setting
• 7:48
  expectations
• 7:49
  with
• 7:49
  them
• 7:50
  from
• 7:50
  the
• 7:50
  beginning,
• 7:51
  it's
• 7:51
  those
• 7:52
  sort
• 7:52
  of.
• 7:53
  The
• 7:53
  relationship
• 7:54
  in
• 7:54
  the
• 7:54
  planning
• 7:55
  process
• 7:55
  is
• 7:55
  kind
• 7:55
  of
• 7:56
  where
• 7:56
  people
• 7:56
  are
• 7:56
  getting
• 7:57
  tripped
• 7:57
  up
• 7:57
  and
• 7:57
  clients
• 7:58
  aren't
• 7:58
  necessarily
• 7:59
  happy
• 7:59
  with
• 7:59
  things.
• 7:59
  So
• 8:00
  just
• 8:00
  make
• 8:00
  sure
• 8:00
  that
• 8:01
  you
• 8:01
  are
• 8:01
  being
• 8:02
  responsible.
• 8:02
  It
• 8:02
  sounds
• 8:03
  really
• 8:03
  simple.
• 8:04
  Be
• 8:04
  responsive
• 8:04
  to
• 8:04
  your
• 8:05
  clients,
• 8:05
  do
• 8:06
  what
• 8:06
  you
• 8:06
  have
• 8:06
  been
• 8:06
  paid,
• 8:07
  do
• 8:07
  the
• 8:07
  services
• 8:07
  you've
• 8:08
  been
• 8:08
  paid
• 8:08
  to
• 8:08
  do,
• 8:08
  meet
• 8:09
  the
• 8:09
  deadlines
• 8:09
  you
• 8:09
  promised
• 8:10
  to
• 8:10
  make
• 8:11
  and
• 8:11
  just
• 8:11
  be
• 8:12
  good
• 8:12
  at
• 8:12
  your
• 8:12
  job.
• 8:15
  So
• 8:16
  how
• 8:16
  do
• 8:16
  you
• 8:17
  balance
• 8:17
  the
• 8:17
  expectations
• 8:18
  for
• 8:18
  your
• 8:18
  couples
• 8:19
  without
• 8:20
  compromising
• 8:21
  the
• 8:21
  quality
• 8:21
  of
• 8:22
  the
• 8:22
  event?
• 8:22
  Yeah,
• 8:23
  so
• 8:23
  when
• 8:24
  I
• 8:24
  was
• 8:24
  a
• 8:24
  wedding
• 8:24
  planner
• 8:24
  for
• 8:25
  ten
• 8:25
  years
• 8:25
  and
• 8:27
  budget
• 8:27
  was
• 8:27
  all
• 8:28
  like,
• 8:28
  having
• 8:28
  those
• 8:28
  budget
• 8:29
  conversations
• 8:29
  and
• 8:30
  expectations
• 8:31
  was
• 8:31
  really
• 8:32
  challenging.
• 8:33
  And
• 8:33
  even
• 8:34
  just
• 8:34
  having
• 8:34
  been
• 8:34
  out
• 8:34
  of
• 8:34
  the
• 8:35
  wedding
• 8:35
  and
• 8:35
  actively
• 8:36
  planning
• 8:36
  for
• 8:36
  only
• 8:37
  two
• 8:37
  years,
• 8:37
  I
• 8:37
  feel
• 8:37
  like
• 8:38
  the
• 8:38
  market
• 8:38
  has
• 8:38
  changed
• 8:39
  significantly
• 8:39
  because
• 8:40
  so
• 8:40
  much
• 8:40
  is
• 8:41
  about
• 8:41
  what
• 8:41
  you're
• 8:41
  seeing
• 8:41
  on
• 8:42
  TikTok
• 8:42
  and
• 8:43
  in
• 8:43
  the
• 8:43
  States,
• 8:43
  what
• 8:43
  you're
• 8:43
  seeing
• 8:44
  on
• 8:44
  Pinterest
• 8:44
  and
• 8:44
  what
• 8:45
  Vogue
• 8:46
  is
• 8:46
  publishing
• 8:46
  and
• 8:46
  things
• 8:47
  like
• 8:47
  that.
• 8:47
  And
• 8:47
  so
• 8:47
  people
• 8:48
  have
• 8:48
  these
• 8:48
  really
• 8:48
  grand
• 8:49
  expectations
• 8:50
  of
• 8:50
  what
• 8:50
  they
• 8:51
  want
• 8:51
  to
• 8:51
  have
• 8:52
  for
• 8:52
  their
• 8:52
  wedding
• 8:52
  and
• 8:53
  they
• 8:53
  have
• 8:53
  no
• 8:53
  knowledge
• 8:54
  of
• 8:54
  what
• 8:54
  things
• 8:54
  cost
• 8:54
  and
• 8:55
  the
• 8:55
  cost
• 8:55
  of
• 8:55
  everything
• 8:56
  is
• 8:56
  rising.
• 8:57
  And
• 8:57
  so
• 8:57
  it's
• 8:57
  so
• 8:57
  important
• 8:58
  just
• 8:58
  at
• 8:58
  the
• 8:58
  start
• 8:59
  to
• 8:59
  make
• 8:59
  sure
• 8:59
  your
• 8:59
  clients
• 9:00
  have
• 9:00
  a
• 9:00
  realistic
• 9:01
  expectation
• 9:02
  of
• 9:02
  budget.
• 9:03
  Especially
• 9:04
  for
• 9:05
  planners,
• 9:06
  knowing
• 9:07
  what
• 9:07
  your
• 9:07
  clients
• 9:07
  are
• 9:08
  hoping
• 9:08
  to
• 9:08
  spend
• 9:08
  and
• 9:08
  if
• 9:09
  you
• 9:09
  know
• 9:09
  that's
• 9:09
  not
• 9:09
  realistic
• 9:10
  and
• 9:10
  then
• 9:10
  still
• 9:10
  taking
• 9:11
  the
• 9:11
  job
• 9:11
  and
• 9:11
  then
• 9:12
  having
• 9:12
  to
• 9:12
  have
• 9:12
  that
• 9:12
  really
• 9:13
  tough
• 9:13
  conversation
• 9:14
  after
• 9:14
  is
• 9:14
  really
• 9:15
  challenging.
• 9:16
  So,
• 9:16
  you
• 9:17
  know,
• 9:17
  I
• 9:17
  get
• 9:17
  that
• 9:17
  it
• 9:18
  might
• 9:18
  be
• 9:18
  difficult
• 9:19
  to
• 9:19
  have
• 9:19
  those
• 9:20
  conversations
• 9:20
  with
• 9:20
  prospective
• 9:21
  clients,
• 9:21
  but
• 9:21
  it's
• 9:22
  absolutely
• 9:22
  necessary
• 9:23
  to
• 9:23
  just
• 9:23
  really
• 9:24
  manage
• 9:24
  expectations
• 9:25
  from
• 9:25
  the
• 9:25
  beginning.
• 9:26
  Becca,
• 9:26
  I
• 9:26
  think
• 9:26
  this
• 9:26
  one
• 9:27
  might
• 9:27
  be
• 9:27
  for
• 9:27
  you.
• 9:27
  What
• 9:28
  are
• 9:28
  your
• 9:28
  top
• 9:29
  must
• 9:29
  do's
• 9:30
  when
• 9:30
  composing
• 9:31
  and
• 9:31
  sending
• 9:31
  out
• 9:32
  newsletters
• 9:33
  or
• 9:33
  marketing
• 9:34
  emails,
• 9:35
  especially
• 9:35
  for
• 9:35
  beginners?
• 9:36
  Okay,
• 9:37
  so
• 9:37
  email
• 9:37
  marketing
• 9:37
  is
• 9:38
  always
• 9:38
  a
• 9:38
  controversial
• 9:38
  one.
• 9:39
  People
• 9:39
  don't
• 9:39
  like
• 9:40
  doing
• 9:40
  it,
• 9:40
  but
• 9:40
  we
• 9:40
  know
• 9:41
  that
• 9:41
  it
• 9:41
  works.
• 9:41
  So
• 9:42
  the
• 9:42
  first
• 9:42
  thing
• 9:42
  I
• 9:42
  want
• 9:42
  to
• 9:43
  do
• 9:43
  is
• 9:43
  ban
• 9:43
  the
• 9:43
  word
• 9:44
  newsletter.
• 9:45
  I
• 9:45
  really
• 9:46
  don't
• 9:46
  like
• 9:46
  the
• 9:46
  word
• 9:47
  newsletter
• 9:47
  because
• 9:48
  no
• 9:48
  one
• 9:48
  cares
• 9:48
  about
• 9:48
  the
• 9:49
  news
• 9:49
  you
• 9:49
  have
• 9:49
  to
• 9:49
  share.
• 9:50
  Now
• 9:50
  that
• 9:50
  doesn't
• 9:51
  mean
• 9:51
  internally
• 9:51
  we
• 9:52
  don't
• 9:52
  talk
• 9:52
  about
• 9:52
  newsletter,
• 9:53
  but
• 9:53
  when
• 9:53
  I
• 9:53
  go
• 9:53
  on
• 9:54
  a
• 9:54
  website
• 9:54
  and
• 9:54
  it
• 9:54
  says
• 9:55
  sign
• 9:55
  up
• 9:55
  here
• 9:55
  for
• 9:55
  our
• 9:56
  newsletter,
• 9:56
  I
• 9:57
  sigh
• 9:57
  because
• 9:57
  I
• 9:57
  think
• 9:57
  no
• 9:58
  one's
• 9:58
  going
• 9:58
  to
• 9:58
  do
• 9:58
  that.
• 9:59
  No
• 9:59
  one
• 9:59
  wants
• 9:59
  to
• 10:00
  sign
• 10:00
  up
• 10:00
  to
• 10:00
  hear
• 10:00
  about
• 10:01
  your
• 10:01
  news.
• 10:01
  So
• 10:02
  we
• 10:02
  do
• 10:02
  need
• 10:02
  to
• 10:03
  do
• 10:03
  email
• 10:03
  marketing,
• 10:03
  but
• 10:03
  we
• 10:03
  need
• 10:04
  to
• 10:04
  reframe
• 10:04
  it.
• 10:04
  So
• 10:05
  if
• 10:05
  you
• 10:05
  want
• 10:05
  someone
• 10:05
  to
• 10:05
  sign
• 10:06
  up
• 10:06
  to
• 10:06
  hear
• 10:06
  from
• 10:06
  you
• 10:07
  regularly,
• 10:07
  you
• 10:08
  need
• 10:08
  to
• 10:08
  give
• 10:08
  them
• 10:08
  something
• 10:09
  useful.
• 10:09
  You
• 10:10
  need
• 10:10
  to
• 10:10
  give
• 10:10
  them
• 10:10
  something
• 10:11
  helpful,
• 10:11
  you
• 10:11
  need
• 10:11
  to
• 10:11
  get
• 10:12
  them
• 10:12
  to
• 10:12
  go
• 10:12
  through
• 10:12
  a
• 10:12
  quiz,
• 10:13
  or
• 10:13
  you
• 10:13
  need
• 10:13
  to
• 10:13
  give
• 10:14
  them
• 10:14
  some
• 10:15
  really
• 10:15
  great
• 10:15
  advice
• 10:16
  on
• 10:16
  a
• 10:16
  video.
• 10:17
  Or
• 10:17
  you
• 10:17
  need
• 10:17
  to
• 10:17
  give
• 10:17
  them
• 10:17
  a
• 10:18
  lead
• 10:18
  magnet
• 10:18
  which
• 10:18
  is
• 10:19
  a
• 10:19
  PDF
• 10:19
  with
• 10:19
  tips.
• 10:20
  You
• 10:20
  can't
• 10:20
  just
• 10:20
  say
• 10:21
  please
• 10:21
  join
• 10:21
  our
• 10:21
  newsletter.
• 10:22
  That
• 10:22
  just
• 10:23
  doesn't
• 10:23
  work.
• 10:24
  The
• 10:24
  other
• 10:24
  thing
• 10:24
  is,
• 10:24
  if
• 10:24
  you
• 10:24
  are
• 10:25
  going
• 10:25
  to
• 10:25
  keep
• 10:25
  people
• 10:25
  up
• 10:25
  to
• 10:26
  date,
• 10:26
  you
• 10:26
  need
• 10:26
  to
• 10:26
  do
• 10:26
  it
• 10:26
  regularly.
• 10:27
  So
• 10:27
  don't
• 10:28
  say
• 10:29
  join
• 10:29
  my
• 10:29
  lead
• 10:29
  magnet.
• 10:30
  And
• 10:30
  then
• 10:30
  you
• 10:30
  don't
• 10:30
  email
• 10:31
  anyone
• 10:31
  for
• 10:32
  six
• 10:32
  months
• 10:32
  or
• 10:32
  a
• 10:33
  year,
• 10:33
  then
• 10:34
  suddenly
• 10:34
  pop
• 10:34
  back
• 10:34
  into
• 10:35
  their
• 10:35
  inbox.
• 10:35
  It's
• 10:36
  odd.
• 10:36
  So
• 10:37
  it's
• 10:37
  better
• 10:37
  to
• 10:37
  just
• 10:38
  keep
• 10:38
  in
• 10:38
  touch
• 10:38
  with
• 10:38
  people
• 10:39
  regularly
• 10:39
  and
• 10:40
  don't
• 10:40
  be
• 10:40
  afraid
• 10:40
  of
• 10:41
  people
• 10:41
  unsubscribing.
• 10:42
  Sometimes
• 10:43
  people
• 10:43
  really,
• 10:44
  they
• 10:44
  say,
• 10:44
  if
• 10:44
  I
• 10:44
  email
• 10:44
  too
• 10:44
  much,
• 10:45
  people
• 10:45
  will
• 10:45
  unsubscribe.
• 10:46
  Most
• 10:46
  of
• 10:46
  you
• 10:47
  are
• 10:47
  nowhere
• 10:47
  near
• 10:47
  emailing
• 10:48
  too
• 10:48
  much
• 10:48
  because
• 10:49
  you're
• 10:49
  hardly
• 10:49
  emailing
• 10:49
  at
• 10:50
  all.
• 10:50
  So
• 10:51
  none
• 10:51
  of
• 10:52
  you
• 10:52
  are
• 10:52
  probably
• 10:52
  even
• 10:52
  emailing
• 10:53
  once
• 10:53
  a
• 10:53
  week.
• 10:53
  Anyone
• 10:54
  in
• 10:54
  here
• 10:54
  emailing
• 10:54
  once
• 10:55
  a
• 10:55
  week?
• 10:56
  Not
• 10:56
  many
• 10:56
  of
• 10:56
  you?
• 10:57
  Okay.
• 10:58
  Every
• 10:58
  day?
• 10:59
  No.
• 11:00
  Okay.
• 11:00
  So
• 11:00
  none
• 11:00
  of
• 11:00
  you
• 11:00
  are
• 11:00
  emailing
• 11:01
  too
• 11:01
  much.
• 11:01
  So
• 11:01
  don't
• 11:02
  be
• 11:02
  afraid
• 11:02
  of
• 11:02
  doing
• 11:02
  it
• 11:02
  too
• 11:03
  much.
• 11:03
  And
• 11:03
  when
• 11:03
  people
• 11:04
  unsubscribe,
• 11:04
  that's
• 11:05
  fine,
• 11:05
  let
• 11:05
  them
• 11:05
  go.
• 11:06
  I
• 11:06
  always
• 11:06
  say
• 11:06
  when
• 11:06
  people
• 11:06
  unsubscribe,
• 11:07
  think
• 11:07
  about
• 11:07
  how
• 11:08
  much
• 11:08
  money
• 11:08
  you're
• 11:08
  going
• 11:08
  to
• 11:08
  save
• 11:09
  because
• 11:09
  these
• 11:09
  software
• 11:09
  companies
• 11:10
  start
• 11:10
  charging
• 11:10
  you
• 11:10
  more
• 11:11
  the
• 11:11
  more
• 11:11
  email
• 11:11
  addresses
• 11:12
  you've
• 11:12
  got.
• 11:12
  So
• 11:12
  if
• 11:13
  they
• 11:13
  don't
• 11:13
  want
• 11:13
  to
• 11:13
  hear
• 11:13
  from
• 11:13
  you
• 11:13
  anymore,
• 11:14
  they're
• 11:14
  probably
• 11:14
  not
• 11:14
  your
• 11:15
  client
• 11:15
  anymore.
• 11:16
  So
• 11:17
  send
• 11:17
  newsletters
• 11:17
  regularly.
• 11:18
  Make
• 11:18
  sure
• 11:18
  you're
• 11:18
  not
• 11:19
  calling
• 11:19
  it
• 11:19
  newsletter
• 11:20
  to
• 11:20
  your
• 11:20
  clients.
• 11:21
  And
• 11:21
  also
• 11:21
  have
• 11:21
  an
• 11:21
  intriguing
• 11:22
  subject
• 11:22
  line.
• 11:23
  Have
• 11:23
  something
• 11:23
  that's
• 11:24
  interesting
• 11:25
  when
• 11:25
  you're
• 11:25
  sending
• 11:25
  out
• 11:25
  your
• 11:26
  email.
• 11:26
  Don't
• 11:26
  just
• 11:26
  say
• 11:27
  February
• 11:27
  update
• 11:28
  from
• 11:29
  my
• 11:29
  business
• 11:29
  because
• 11:29
  again,
• 11:30
  nobody
• 11:30
  cares.
• 11:31
  So
• 11:32
  make
• 11:32
  it
• 11:32
  interesting.
• 11:32
  And
• 11:32
  the
• 11:33
  final
• 11:33
  thing,
• 11:33
  and
• 11:33
  I
• 11:33
  say
• 11:33
  this
• 11:34
  quite
• 11:34
  a
• 11:34
  lot
• 11:34
  to
• 11:34
  my
• 11:35
  members
• 11:35
  in
• 11:35
  my
• 11:35
  membership.
• 11:36
  Even
• 11:37
  if
• 11:37
  they
• 11:37
  delete
• 11:37
  every
• 11:37
  email
• 11:38
  you
• 11:38
  send
• 11:38
  them,
• 11:38
  they
• 11:39
  remember
• 11:39
  your
• 11:39
  name
• 11:40
  when
• 11:40
  it
• 11:40
  drops
• 11:40
  into
• 11:40
  their
• 11:41
  inbox.
• 11:41
  So
• 11:42
  even
• 11:42
  just
• 11:42
  sending
• 11:43
  the
• 11:43
  email
• 11:43
  that
• 11:43
  they
• 11:43
  don't
• 11:44
  read
• 11:44
  reminds
• 11:45
  them
• 11:45
  that
• 11:45
  your
• 11:45
  business
• 11:45
  exists.
• 11:46
  That's
• 11:46
  why
• 11:46
  you
• 11:47
  should
• 11:47
  do
• 11:47
  email.
• 11:47
  Fantastic.
• 11:48
  Great
• 11:48
  advice.
• 11:49
  Thank
• 11:49
  you.
• 11:51
  So
• 11:51
  customer
• 11:52
  reviews.
• 11:52
  We
• 11:53
  know
• 11:53
  how
• 11:53
  important
• 11:54
  they
• 11:54
  are
• 11:54
  for
• 11:54
  new
• 11:55
  and
• 11:55
  established
• 11:56
  businesses,
• 11:57
  but
• 11:57
  any
• 11:58
  tips
• 11:58
  on
• 11:59
  the
• 11:59
  best
• 12:00
  way
• 12:00
  of
• 12:00
  getting
• 12:00
  them
• 12:01
  and
• 12:01
  then
• 12:02
  the
• 12:02
  best
• 12:02
  way
• 12:02
  of
• 12:03
  making
• 12:03
  sure
• 12:03
  they're
• 12:04
  in
• 12:04
  front
• 12:04
  of
• 12:04
  your
• 12:04
  prospective
• 12:05
  clients.
• 12:06
  So,
• 12:07
  renee,
• 12:07
  do
• 12:07
  you
• 12:07
  want
• 12:07
  to
• 12:07
  take
• 12:08
  that
• 12:08
  one?
• 12:08
  So
• 12:08
  I
• 12:08
  think
• 12:09
  many
• 12:09
  of
• 12:10
  us
• 12:10
  are
• 12:10
  asking
• 12:10
  for
• 12:10
  the
• 12:11
  review
• 12:11
  at
• 12:11
  the
• 12:11
  wrong
• 12:11
  time,
• 12:12
  and
• 12:13
  that's
• 12:13
  why
• 12:13
  we're
• 12:13
  not
• 12:14
  getting
• 12:14
  them.
• 12:15
  So
• 12:15
  one
• 12:15
  of
• 12:15
  the
• 12:16
  things
• 12:16
  I
• 12:16
  like
• 12:16
  to
• 12:16
  do
• 12:17
  is
• 12:17
  like
• 12:17
  an
• 12:17
  entire
• 12:18
  off
• 12:18
  boarding
• 12:19
  of
• 12:20
  the
• 12:20
  wedding
• 12:20
  clients.
• 12:21
  So
• 12:21
  I
• 12:21
  know
• 12:21
  we
• 12:21
  talk
• 12:22
  a
• 12:22
  lot
• 12:22
  about
• 12:22
  onboarding,
• 12:23
  but
• 12:23
  then
• 12:24
  typically
• 12:24
  at
• 12:25
  the
• 12:25
  end
• 12:25
  of
• 12:25
  the
• 12:25
  event
• 12:26
  at
• 12:26
  the
• 12:26
  wedding,
• 12:26
  we're
• 12:26
  like,
• 12:27
  bye,
• 12:27
  see
• 12:27
  you
• 12:28
  never
• 12:28
  again.
• 12:29
  Talk
• 12:29
  to
• 12:29
  you
• 12:29
  never.
• 12:30
  And
• 12:30
  that's
• 12:31
  not
• 12:31
  helpful
• 12:31
  because
• 12:31
  then
• 12:32
  we
• 12:32
  pop
• 12:32
  up
• 12:32
  in
• 12:32
  their
• 12:32
  inbox
• 12:33
  a
• 12:33
  couple
• 12:33
  of
• 12:33
  weeks
• 12:33
  later
• 12:34
  like,
• 12:34
  hey,
• 12:34
  will
• 12:35
  you
• 12:35
  please
• 12:35
  leave
• 12:35
  me
• 12:36
  a
• 12:36
  review?
• 12:37
  And
• 12:37
  it
• 12:37
  has
• 12:38
  that
• 12:38
  sort
• 12:38
  of,
• 12:39
  I
• 12:40
  don't
• 12:40
  want
• 12:40
  to
• 12:40
  say
• 12:40
  desperate,
• 12:41
  but
• 12:41
  I'll
• 12:41
  say
• 12:41
  a
• 12:41
  little
• 12:42
  desperate
• 12:43
  vibe
• 12:43
  where
• 12:43
  it's
• 12:43
  like,
• 12:44
  you
• 12:44
  need
• 12:44
  the
• 12:44
  review.
• 12:45
  What
• 12:46
  we
• 12:46
  do
• 12:46
  in
• 12:46
  my
• 12:46
  business
• 12:46
  is
• 12:47
  we
• 12:47
  wait
• 12:47
  about
• 12:47
  30
• 12:48
  days,
• 12:48
  and
• 12:48
  we
• 12:48
  send
• 12:48
  them
• 12:49
  a,
• 12:49
  it's
• 12:49
  been
• 12:49
  a
• 12:50
  month.
• 12:50
  Happy
• 12:50
  monthiversary.
• 12:51
  It's
• 12:51
  not
• 12:52
  a
• 12:52
  real
• 12:52
  thing,
• 12:52
  but
• 12:52
  I
• 12:52
  made
• 12:52
  it
• 12:52
  up.
• 12:53
  And
• 12:54
  I
• 12:54
  remind
• 12:54
  them,
• 12:55
  you
• 12:55
  know,
• 12:55
  of
• 12:56
  the
• 12:56
  beautiful
• 12:56
  day,
• 12:57
  but
• 12:57
  there's
• 12:57
  been
• 12:57
  some
• 12:58
  distance,
• 12:58
  right?
• 12:58
  There's
• 12:58
  been
• 12:58
  some
• 12:59
  space.
• 12:59
  They've
• 12:59
  heard
• 12:59
  from
• 13:00
  their
• 13:00
  family
• 13:00
  and
• 13:00
  friends
• 13:00
  how
• 13:01
  lovely
• 13:01
  the
• 13:01
  day
• 13:01
  was.
• 13:02
  Sometimes
• 13:02
  they've
• 13:03
  even
• 13:03
  gotten
• 13:03
  their
• 13:03
  photos
• 13:04
  or
• 13:04
  videos
• 13:04
  back,
• 13:05
  so
• 13:05
  they're
• 13:05
  reliving
• 13:06
  the
• 13:06
  day.
• 13:07
  And
• 13:07
  then
• 13:07
  you
• 13:07
  kind
• 13:07
  of
• 13:08
  pop
• 13:08
  in
• 13:08
  and
• 13:08
  say,
• 13:09
  we'd
• 13:09
  really
• 13:09
  love
• 13:10
  your
• 13:10
  feedback.
• 13:11
  What
• 13:11
  I
• 13:11
  do
• 13:12
  now
• 13:12
  is
• 13:12
  I
• 13:12
  schedule
• 13:13
  a
• 13:13
  Zoom
• 13:13
  call
• 13:13
  with
• 13:14
  them,
• 13:14
  and
• 13:15
  I
• 13:15
  just
• 13:15
  say,
• 13:15
  like,
• 13:16
  let's
• 13:16
  basically
• 13:17
  gossip
• 13:17
  about
• 13:18
  your
• 13:18
  wedding.
• 13:19
  I
• 13:19
  mean,
• 13:19
  and
• 13:19
  most
• 13:20
  everyone
• 13:20
  wants
• 13:20
  to
• 13:20
  do
• 13:20
  that
• 13:21
  because
• 13:21
  they
• 13:21
  want
• 13:21
  to
• 13:21
  hear
• 13:22
  all
• 13:22
  the
• 13:22
  stuff
• 13:22
  that
• 13:22
  I
• 13:22
  know
• 13:23
  went
• 13:24
  down
• 13:24
  that
• 13:24
  they
• 13:24
  never
• 13:24
  saw.
• 13:25
  And
• 13:25
  they
• 13:25
  also
• 13:26
  want
• 13:26
  to
• 13:26
  ask
• 13:26
  about,
• 13:26
  like,
• 13:26
  oh,
• 13:26
  their
• 13:27
  drunk
• 13:27
  friend
• 13:27
  from
• 13:27
  college.
• 13:28
  Like,
• 13:28
  every,
• 13:28
  you
• 13:28
  know,
• 13:28
  they
• 13:28
  want
• 13:28
  the
• 13:29
  stories.
• 13:29
  And
• 13:30
  at
• 13:30
  the
• 13:30
  end
• 13:30
  of
• 13:30
  that
• 13:31
  call,
• 13:31
  I
• 13:31
  remind
• 13:31
  them
• 13:31
  again,
• 13:32
  it
• 13:32
  would
• 13:32
  be
• 13:32
  a
• 13:32
  great
• 13:33
  thing
• 13:33
  to
• 13:33
  do
• 13:33
  to
• 13:33
  leave
• 13:33
  your
• 13:33
  suppliers
• 13:34
  a
• 13:35
  review.
• 13:35
  I
• 13:36
  kind
• 13:36
  of
• 13:36
  remind
• 13:36
  them
• 13:36
  that,
• 13:36
  like,
• 13:37
  reviews
• 13:37
  are
• 13:37
  a
• 13:37
  catalyst
• 13:38
  for
• 13:38
  growth
• 13:38
  for
• 13:38
  us.
• 13:39
  So,
• 13:39
  like,
• 13:40
  we
• 13:40
  would
• 13:40
  really
• 13:40
  love
• 13:41
  that
• 13:41
  support.
• 13:42
  And
• 13:42
  I
• 13:42
  phrase
• 13:43
  it
• 13:43
  sort
• 13:43
  of
• 13:43
  that
• 13:43
  way.
• 13:43
  They
• 13:43
  feel
• 13:44
  like
• 13:44
  they're
• 13:44
  helping
• 13:45
  as
• 13:45
  opposed
• 13:45
  to
• 13:45
  this
• 13:45
  thing
• 13:45
  that
• 13:46
  I
• 13:46
  need
• 13:46
  them
• 13:46
  to
• 13:47
  do.
• 13:47
  Yes,
• 13:48
  it
• 13:48
  takes
• 13:48
  a
• 13:48
  little
• 13:48
  bit
• 13:48
  longer,
• 13:49
  but
• 13:49
  I
• 13:49
  think
• 13:50
  we're
• 13:50
  getting
• 13:50
  more
• 13:52
  valuable
• 13:52
  feedback
• 13:53
  that
• 13:53
  way.
• 13:53
  Plus,
• 13:54
  if
• 13:54
  there's
• 13:54
  anything
• 13:54
  that
• 13:55
  they
• 13:55
  didn't
• 13:55
  really
• 13:55
  love,
• 13:56
  they're
• 13:56
  gonna
• 13:56
  say
• 13:56
  it
• 13:57
  to
• 13:57
  my
• 13:57
  face
• 13:59
  instead
• 13:59
  of
• 13:59
  putting
• 13:59
  it
• 14:00
  in
• 14:00
  an
• 14:00
  email.
• 14:00
  For
• 14:01
  everyone
• 14:01
  who's
• 14:01
  cringing
• 14:01
  at
• 14:02
  the
• 14:02
  thought
• 14:02
  of
• 14:03
  meeting
• 14:03
  with
• 14:03
  your
• 14:03
  clients
• 14:03
  after
• 14:04
  the
• 14:04
  fact
• 14:04
  to
• 14:04
  ask
• 14:05
  for
• 14:05
  this
• 14:05
  information.
• 14:06
  What
• 14:07
  I
• 14:07
  actually
• 14:07
  say
• 14:07
  to
• 14:07
  them,
• 14:08
  like,
• 14:08
  I
• 14:08
  never
• 14:08
  say,
• 14:08
  tell
• 14:09
  me
• 14:09
  how
• 14:09
  we
• 14:09
  did.
• 14:10
  Right?
• 14:10
  Cause,
• 14:10
  like,
• 14:12
  no,
• 14:12
  what
• 14:13
  I
• 14:13
  say
• 14:13
  was,
• 14:13
  is
• 14:13
  there
• 14:14
  anything
• 14:14
  we
• 14:14
  could
• 14:14
  have
• 14:14
  done
• 14:15
  to
• 14:15
  prepare
• 14:15
  you
• 14:15
  better
• 14:16
  for
• 14:16
  your
• 14:16
  wedding
• 14:16
  day?
• 14:18
  Because
• 14:19
  it's
• 14:19
  just
• 14:19
  phrased
• 14:19
  in
• 14:19
  a
• 14:19
  way
• 14:20
  that
• 14:20
  they
• 14:20
  go,
• 14:20
  oh,
• 14:21
  I
• 14:21
  don't
• 14:21
  think
• 14:21
  so.
• 14:21
  No,
• 14:22
  we
• 14:22
  felt
• 14:22
  really
• 14:22
  well
• 14:22
  prepared.
• 14:23
  I'm
• 14:23
  like,
• 14:24
  you
• 14:24
  sure
• 14:24
  were.
• 14:24
  Yes,
• 14:25
  you
• 14:25
  were
• 14:25
  right.
• 14:26
  But
• 14:26
  it's
• 14:26
  phrased
• 14:27
  sort
• 14:27
  of
• 14:27
  in
• 14:27
  a
• 14:27
  way,
• 14:28
  then
• 14:28
  if
• 14:29
  they
• 14:29
  have
• 14:29
  an
• 14:29
  answer,
• 14:29
  then
• 14:29
  at
• 14:30
  least
• 14:30
  I'm
• 14:30
  learning
• 14:30
  something,
• 14:31
  right?
• 14:31
  Yeah.
• 14:31
  And
• 14:32
  that's
• 14:32
  positive
• 14:33
  mindset
• 14:33
  you're
• 14:33
  setting
• 14:34
  straight
• 14:34
  away.
• 14:35
  Exactly.
• 14:35
  And
• 14:36
  if
• 14:37
  anyone's
• 14:37
  really
• 14:37
  worried
• 14:38
  about,
• 14:38
  like,
• 14:38
  oh,
• 14:38
  what
• 14:38
  will
• 14:39
  this
• 14:39
  client
• 14:39
  say?
• 14:39
  We
• 14:39
  had
• 14:40
  sort
• 14:40
  of
• 14:40
  a
• 14:40
  rocky
• 14:40
  road.
• 14:41
  You
• 14:41
  don't
• 14:41
  have
• 14:41
  to
• 14:42
  invite
• 14:42
  every
• 14:42
  single
• 14:42
  client
• 14:43
  to
• 14:43
  do
• 14:43
  the
• 14:43
  gossip
• 14:44
  call,
• 14:44
  the
• 14:44
  feedback
• 14:45
  call,
• 14:45
  but
• 14:45
  the
• 14:45
  ones
• 14:46
  that,
• 14:46
  you
• 14:46
  know,
• 14:46
  are
• 14:47
  you're
• 14:47
  going
• 14:47
  to
• 14:47
  get
• 14:47
  something
• 14:47
  good
• 14:48
  out
• 14:48
  of
• 14:48
  it
• 14:48
  and
• 14:48
  have
• 14:48
  feel
• 14:48
  good
• 14:49
  at
• 14:49
  the
• 14:49
  end.
• 14:49
  I
• 14:49
  think
• 14:50
  it's
• 14:50
  really
• 14:50
  helpful
• 14:50
  to
• 14:50
  do
• 14:50
  it.
• 14:51
  Makes
• 14:51
  them
• 14:51
  feel
• 14:51
  bonded
• 14:52
  to
• 14:52
  you
• 14:52
  in
• 14:52
  a
• 14:52
  way.
• 14:52
  Yeah.
• 14:53
  Becca,
• 14:54
  anything
• 14:54
  to
• 14:54
  add
• 14:54
  to
• 14:54
  that?
• 14:55
  No,
• 14:57
  I
• 14:58
  don't
• 14:58
  think
• 14:58
  I
• 14:58
  do.
• 14:58
  I
• 14:58
  think
• 14:59
  I
• 14:59
  love
• 14:59
  the
• 14:59
  idea
• 14:59
  of
• 15:00
  having
• 15:00
  a
• 15:00
  bit
• 15:00
  more
• 15:00
  of
• 15:00
  an
• 15:00
  off
• 15:01
  boarding
• 15:01
  rather
• 15:01
  than
• 15:02
  just
• 15:02
  thinking
• 15:02
  about
• 15:02
  onboarding.
• 15:03
  Because
• 15:03
  you're
• 15:03
  right.
• 15:03
  We
• 15:03
  kind
• 15:03
  of
• 15:04
  see
• 15:04
  that
• 15:04
  as
• 15:04
  the
• 15:04
  hard
• 15:05
  deadline.
• 15:06
  Do
• 15:06
  you
• 15:07
  tell
• 15:07
  your
• 15:07
  couples
• 15:08
  you're
• 15:08
  going
• 15:08
  to
• 15:08
  do
• 15:08
  that
• 15:08
  before
• 15:09
  the
• 15:09
  fact
• 15:09
  as
• 15:09
  well?
• 15:10
  Yeah,
• 15:10
  I
• 15:10
  tell
• 15:10
  them
• 15:10
  during
• 15:10
  the,
• 15:11
  I
• 15:11
  mean,
• 15:11
  I
• 15:11
  tell
• 15:11
  them
• 15:11
  during
• 15:12
  onboarding.
• 15:12
  Right.
• 15:13
  I
• 15:13
  also
• 15:14
  use
• 15:14
  like
• 15:14
  a
• 15:14
  CRM
• 15:15
  called
• 15:15
  Ioplanner.
• 15:15
  Do
• 15:16
  you
• 15:16
  guys
• 15:16
  use
• 15:16
  iopanner
• 15:16
  here?
• 15:17
  So
• 15:17
  I
• 15:17
  tell
• 15:18
  them,
• 15:18
  like,
• 15:18
  in
• 15:18
  their
• 15:19
  contract
• 15:19
  it
• 15:19
  says
• 15:20
  you
• 15:20
  have
• 15:20
  access
• 15:21
  to
• 15:21
  I
• 15:21
  o
• 15:21
  planner
• 15:22
  until
• 15:22
  30
• 15:23
  days
• 15:23
  after
• 15:23
  your
• 15:23
  wedding.
• 15:24
  And
• 15:24
  that's
• 15:24
  what
• 15:24
  I
• 15:24
  use
• 15:24
  as
• 15:25
  the
• 15:25
  catalyst
• 15:25
  to
• 15:25
  invite
• 15:26
  them
• 15:26
  to
• 15:26
  the
• 15:26
  call
• 15:26
  and
• 15:27
  sort
• 15:27
  of
• 15:27
  wrap
• 15:27
  up.
• 15:27
  I
• 15:27
  say,
• 15:28
  oh,
• 15:28
  your
• 15:28
  aisle
• 15:28
  planner
• 15:28
  is
• 15:29
  going
• 15:29
  to
• 15:29
  be
• 15:29
  archived.
• 15:30
  So
• 15:31
  I
• 15:31
  kind
• 15:31
  of
• 15:31
  just
• 15:31
  bake
• 15:31
  it
• 15:31
  in
• 15:32
  that,
• 15:32
  like,
• 15:32
  oh,
• 15:33
  and
• 15:33
  the
• 15:33
  other
• 15:33
  thing
• 15:33
  too
• 15:33
  is
• 15:33
  don't
• 15:33
  your
• 15:34
  clients
• 15:34
  have
• 15:34
  sometimes
• 15:34
  say
• 15:34
  to
• 15:34
  you
• 15:34
  at
• 15:35
  the
• 15:35
  wedding,
• 15:35
  oh,
• 15:35
  my
• 15:35
  God,
• 15:35
  am
• 15:35
  I
• 15:36
  never
• 15:36
  going
• 15:36
  to
• 15:36
  talk
• 15:36
  to
• 15:36
  you
• 15:36
  again?
• 15:37
  And
• 15:37
  they
• 15:37
  seem
• 15:38
  like
• 15:38
  sort
• 15:38
  of
• 15:38
  bummed.
• 15:39
  And
• 15:39
  I
• 15:39
  remind
• 15:39
  them,
• 15:39
  oh,
• 15:39
  no,
• 15:40
  we
• 15:40
  have
• 15:40
  one
• 15:40
  more
• 15:40
  call.
• 15:41
  Yeah,
• 15:42
  you
• 15:42
  know,
• 15:42
  we'll
• 15:42
  be
• 15:42
  fine.
• 15:43
  We'll
• 15:43
  be
• 15:43
  fine.
• 15:43
  It's
• 15:43
  not
• 15:44
  goodbye
• 15:44
  yet.
• 15:44
  What
• 15:44
  was
• 15:44
  it
• 15:45
  I
• 15:45
  said?
• 15:45
  That's
• 15:45
  brilliant.
• 15:46
  Yeah.
• 15:46
  They
• 15:46
  feel
• 15:46
  really
• 15:47
  like
• 15:47
  we're
• 15:47
  friends.
• 15:47
  I
• 15:48
  mean,
• 15:48
  I'm
• 15:48
  not
• 15:48
  friends
• 15:48
  with
• 15:48
  them,
• 15:49
  let's
• 15:49
  be
• 15:49
  clear.
• 15:50
  But
• 15:51
  they
• 15:51
  feel
• 15:51
  that
• 15:51
  we
• 15:51
  are.
• 15:51
  I
• 15:52
  actually
• 15:52
  have
• 15:52
  a
• 15:52
  practical
• 15:52
  tip
• 15:53
  because
• 15:53
  this
• 15:53
  comes
• 15:53
  up
• 15:54
  a
• 15:54
  lot
• 15:54
  when
• 15:54
  folks
• 15:55
  are
• 15:55
  depending
• 15:56
  on
• 15:56
  where
• 15:56
  you
• 15:57
  keep
• 15:57
  your
• 15:57
  reviews
• 15:58
  in
• 15:58
  the
• 15:58
  States.
• 15:58
  It's
• 15:58
  a
• 15:59
  lot
• 15:59
  of
• 15:59
  people
• 15:59
  are
• 15:59
  doing
• 15:59
  it
• 16:00
  on
• 16:00
  the
• 16:00
  knot,
• 16:00
  on
• 16:00
  Weddingwire,
• 16:01
  on
• 16:01
  Google.
• 16:02
  But
• 16:02
  then
• 16:02
  when
• 16:02
  they
• 16:03
  sign
• 16:03
  up
• 16:03
  for
• 16:03
  a
• 16:03
  new
• 16:03
  platform,
• 16:04
  the
• 16:04
  question
• 16:04
  always
• 16:05
  becomes,
• 16:05
  well,
• 16:05
  I
• 16:05
  have
• 16:06
  50
• 16:06
  reviews,
• 16:07
  100
• 16:07
  reviews
• 16:08
  on
• 16:08
  this
• 16:08
  site.
• 16:08
  How
• 16:08
  do
• 16:08
  I
• 16:08
  get
• 16:09
  them
• 16:09
  to
• 16:09
  move
• 16:09
  over
• 16:09
  here?
• 16:10
  And
• 16:10
  it's
• 16:10
  just
• 16:11
  a
• 16:11
  practical
• 16:11
  thing
• 16:11
  to
• 16:12
  do
• 16:12
  is
• 16:12
  to
• 16:12
  actually
• 16:13
  email.
• 16:13
  You
• 16:14
  can
• 16:14
  email
• 16:14
  those
• 16:15
  couples,
• 16:15
  copy
• 16:16
  and
• 16:16
  paste
• 16:17
  their
• 16:17
  existing
• 16:17
  review
• 16:18
  into
• 16:18
  the
• 16:18
  email
• 16:18
  for
• 16:19
  them
• 16:19
  and
• 16:19
  say,
• 16:20
  hey,
• 16:20
  I've
• 16:20
  moved
• 16:20
  it
• 16:20
  over
• 16:21
  to
• 16:21
  this
• 16:21
  platform.
• 16:22
  Here's
• 16:22
  the
• 16:22
  review
• 16:23
  that
• 16:23
  you
• 16:23
  left
• 16:23
  me
• 16:23
  on
• 16:24
  this
• 16:24
  site.
• 16:24
  Can
• 16:24
  you
• 16:24
  copy
• 16:25
  and
• 16:25
  paste
• 16:25
  it
• 16:25
  into
• 16:25
  this
• 16:26
  one?
• 16:26
  And
• 16:26
  so
• 16:26
  that's
• 16:27
  a
• 16:27
  really
• 16:27
  helpful,
• 16:28
  easy
• 16:28
  way
• 16:28
  just
• 16:28
  to
• 16:29
  start
• 16:29
  populating
• 16:29
  a
• 16:29
  new
• 16:30
  platform
• 16:30
  as
• 16:30
  well.
• 16:31
  Oh,
• 16:31
  another
• 16:31
  way
• 16:32
  to
• 16:32
  get
• 16:32
  a
• 16:32
  review
• 16:32
  is
• 16:33
  this
• 16:33
  time
• 16:33
  of
• 16:33
  year
• 16:34
  is
• 16:34
  actually
• 16:34
  very
• 16:34
  good
• 16:34
  for
• 16:35
  this.
• 16:35
  Like,
• 16:35
  as
• 16:35
  the
• 16:35
  year
• 16:35
  winds
• 16:36
  down,
• 16:36
  you
• 16:37
  can
• 16:37
  always
• 16:37
  email
• 16:37
  any
• 16:38
  of
• 16:38
  your
• 16:38
  couples
• 16:38
  from
• 16:38
  the
• 16:39
  season
• 16:39
  who
• 16:39
  haven't
• 16:39
  left
• 16:40
  a
• 16:40
  review
• 16:40
  and
• 16:41
  just
• 16:41
  say,
• 16:41
  hey,
• 16:41
  the
• 16:41
  year
• 16:41
  is
• 16:42
  ending.
• 16:42
  I'm
• 16:42
  up
• 16:43
  for
• 16:43
  this
• 16:43
  award.
• 16:44
  I
• 16:44
  need
• 16:44
  this
• 16:45
  many
• 16:45
  reviews
• 16:46
  to
• 16:46
  qualify.
• 16:47
  I
• 16:47
  only
• 16:47
  need
• 16:48
  one
• 16:48
  review
• 16:48
  more.
• 16:49
  Is
• 16:49
  it
• 16:49
  true?
• 16:50
  Who
• 16:50
  cares?
• 16:51
  It
• 16:52
  is
• 16:52
  now.
• 16:52
  It
• 16:53
  is
• 16:53
  now.
• 16:53
  Because
• 16:53
  if
• 16:53
  they
• 16:54
  think
• 16:54
  they're
• 16:54
  the
• 16:54
  one
• 16:55
  review
• 16:55
  that's
• 16:55
  gonna
• 16:56
  get
• 16:56
  you
• 16:56
  over
• 16:56
  the
• 16:57
  ed,
• 16:57
  like,
• 16:57
  they'll
• 16:57
  be,
• 16:57
  oh,
• 16:58
  my
• 16:58
  God,
• 16:58
  I'd
• 16:58
  love
• 16:58
  to
• 16:58
  help.
• 16:59
  And
• 16:59
  then
• 16:59
  it
• 16:59
  again
• 16:59
  comes
• 17:00
  back
• 17:00
  to
• 17:00
  being
• 17:00
  helpful
• 17:00
  as
• 17:01
  opposed
• 17:01
  to,
• 17:01
  like,
• 17:01
  a
• 17:02
  need.
• 17:02
  And
• 17:02
  what
• 17:03
  if
• 17:03
  there's
• 17:03
  been
• 17:03
  a
• 17:03
  slightly
• 17:04
  negative
• 17:04
  experience?
• 17:05
  Because
• 17:05
  I
• 17:05
  know
• 17:05
  I've
• 17:06
  had
• 17:06
  advice
• 17:06
  from
• 17:06
  other
• 17:07
  speakers
• 17:07
  that
• 17:07
  have
• 17:07
  said,
• 17:08
  actually
• 17:08
  think
• 17:08
  about
• 17:09
  how
• 17:10
  much
• 17:10
  you
• 17:10
  would
• 17:11
  pay
• 17:11
  to
• 17:11
  get
• 17:12
  that
• 17:12
  review
• 17:13
  removed
• 17:14
  later.
• 17:14
  Do
• 17:15
  you
• 17:15
  invest
• 17:15
  that
• 17:15
  much
• 17:16
  in
• 17:16
  sending
• 17:16
  them
• 17:17
  flowers,
• 17:17
  champagne,
• 17:18
  taking
• 17:18
  them
• 17:19
  out
• 17:19
  for
• 17:19
  dinner?
• 17:21
  Or
• 17:21
  do
• 17:21
  you
• 17:21
  just
• 17:22
  let
• 17:22
  dogs
• 17:23
  lie?
• 17:23
  I
• 17:23
  mean,
• 17:24
  if
• 17:24
  I
• 17:24
  think
• 17:24
  it's
• 17:24
  going,
• 17:24
  if
• 17:25
  I'm
• 17:25
  on
• 17:26
  the
• 17:26
  fence,
• 17:26
  if
• 17:26
  I
• 17:26
  think,
• 17:26
  like,
• 17:26
  well,
• 17:27
  50
• 17:27
  50,
• 17:27
  this
• 17:27
  might
• 17:28
  be
• 17:28
  positive
• 17:28
  or
• 17:28
  negative,
• 17:29
  I'm
• 17:29
  still
• 17:29
  gonna
• 17:29
  do
• 17:30
  the
• 17:30
  call,
• 17:31
  but
• 17:31
  I
• 17:31
  probably
• 17:32
  wouldn't
• 17:33
  push
• 17:33
  to
• 17:33
  get
• 17:34
  the
• 17:34
  review.
• 17:35
  But
• 17:35
  I
• 17:35
  also
• 17:35
  will
• 17:35
  say
• 17:36
  this.
• 17:36
  Like,
• 17:36
  I've
• 17:36
  been
• 17:36
  in
• 17:36
  business
• 17:36
  for
• 17:37
  13
• 17:37
  years,
• 17:37
  and
• 17:38
  we
• 17:38
  have
• 17:38
  one
• 17:38
  negative
• 17:39
  review.
• 17:39
  My
• 17:39
  business
• 17:40
  didn't
• 17:40
  close.
• 17:40
  I
• 17:40
  didn't
• 17:41
  go
• 17:41
  bankrupt.
• 17:41
  I'm
• 17:41
  not
• 17:41
  living
• 17:42
  in
• 17:42
  my
• 17:42
  car.
• 17:42
  Like,
• 17:43
  everything's
• 17:43
  fine,
• 17:44
  right?
• 17:45
  Sometimes
• 17:46
  I
• 17:46
  think
• 17:46
  people
• 17:47
  who
• 17:47
  don't
• 17:47
  feel
• 17:47
  like
• 17:47
  they're
• 17:47
  heard
• 17:48
  by
• 17:49
  us
• 17:49
  need
• 17:49
  to
• 17:50
  act
• 17:51
  out
• 17:51
  in
• 17:51
  a
• 17:51
  way,
• 17:51
  and
• 17:51
  that's
• 17:52
  the
• 17:52
  way
• 17:52
  they
• 17:52
  do.
• 17:52
  So,
• 17:53
  yeah.
• 17:54
  What
• 17:54
  do
• 17:54
  you
• 17:54
  think
• 17:54
  about
• 17:54
  that?
• 17:55
  Negative
• 17:55
  reviews?
• 17:56
  Don't
• 17:56
  be
• 17:56
  afraid
• 17:56
  of
• 17:56
  them.
• 17:57
  I
• 17:57
  always
• 17:57
  say
• 17:57
  that.
• 17:57
  Don't
• 17:57
  be
• 17:58
  afraid
• 17:58
  of
• 17:58
  the
• 17:58
  negative
• 17:58
  review.
• 18:00
  I
• 18:00
  was
• 18:00
  saying,
• 18:00
  actually
• 18:01
  just
• 18:01
  on
• 18:01
  Monday,
• 18:02
  I
• 18:02
  really
• 18:02
  enjoy
• 18:02
  reading
• 18:03
  negative
• 18:03
  reviews
• 18:04
  when
• 18:04
  I
• 18:04
  go
• 18:04
  somewhere.
• 18:04
  So
• 18:04
  if
• 18:05
  I'm
• 18:05
  going
• 18:05
  to
• 18:05
  a
• 18:05
  hotel,
• 18:05
  I'll
• 18:06
  go
• 18:06
  straight
• 18:06
  to
• 18:06
  the
• 18:06
  one
• 18:07
  star
• 18:07
  reviews.
• 18:07
  Just
• 18:08
  because
• 18:08
  I
• 18:08
  find
• 18:08
  it
• 18:09
  funny
• 18:09
  to
• 18:09
  see
• 18:09
  what
• 18:10
  people
• 18:10
  write,
• 18:10
  because
• 18:10
  normally
• 18:11
  you
• 18:11
  can
• 18:11
  tell
• 18:11
  immediately
• 18:12
  they're
• 18:12
  crazy
• 18:12
  people.
• 18:13
  And
• 18:13
  so
• 18:14
  if
• 18:15
  a
• 18:15
  crazy
• 18:15
  person
• 18:15
  leaves
• 18:16
  your
• 18:16
  crazy
• 18:16
  review,
• 18:16
  everyone
• 18:17
  can
• 18:17
  see
• 18:17
  that,
• 18:17
  and
• 18:17
  it
• 18:18
  actually
• 18:18
  just
• 18:18
  makes
• 18:18
  you
• 18:18
  more
• 18:18
  human.
• 18:19
  Just
• 18:19
  make
• 18:19
  sure
• 18:19
  you
• 18:19
  reply
• 18:20
  to
• 18:20
  it
• 18:20
  either.
• 18:21
  Just
• 18:21
  very
• 18:22
  look
• 18:22
  at
• 18:22
  what
• 18:22
  the
• 18:22
  big
• 18:23
  businesses
• 18:23
  do
• 18:23
  when
• 18:23
  they
• 18:23
  reply
• 18:24
  to
• 18:24
  negative
• 18:24
  reviews.
• 18:25
  So
• 18:25
  they'll
• 18:25
  say,
• 18:25
  I'm
• 18:25
  so
• 18:25
  sorry
• 18:26
  to
• 18:26
  hear
• 18:26
  about
• 18:26
  your
• 18:26
  experience.
• 18:26
  Please
• 18:27
  send
• 18:27
  us
• 18:27
  a
• 18:27
  private
• 18:27
  email
• 18:28
  to
• 18:28
  this
• 18:28
  and
• 18:28
  we'll
• 18:28
  deal
• 18:28
  with
• 18:28
  it.
• 18:29
  Like,
• 18:29
  don't
• 18:30
  lash
• 18:30
  back
• 18:30
  at
• 18:30
  them
• 18:31
  in
• 18:31
  the
• 18:31
  comments.
• 18:31
  Don't
• 18:31
  tell
• 18:31
  them
• 18:31
  they're
• 18:31
  crazy.
• 18:33
  Just
• 18:33
  remember
• 18:33
  in
• 18:34
  your
• 18:34
  head
• 18:34
  there.
• 18:34
  Fantastic.
• 18:35
  Leah.
• 18:36
  Although
• 18:37
  this
• 18:37
  might
• 18:37
  be
• 18:37
  more
• 18:37
  of
• 18:37
  a
• 18:38
  question
• 18:38
  for
• 18:38
  the
• 18:38
  venues
• 18:38
  and
• 18:39
  planners
• 18:39
  here,
• 18:40
  can
• 18:40
  you
• 18:40
  give
• 18:40
  some
• 18:41
  tips
• 18:41
  on
• 18:42
  getting
• 18:42
  on
• 18:42
  recommended
• 18:43
  supplier
• 18:43
  lists?
• 18:44
  Yes.
• 18:44
  I
• 18:45
  mean,
• 18:45
  I
• 18:45
  think
• 18:45
  all
• 18:45
  vendors
• 18:46
  can.
• 18:46
  So
• 18:47
  obviously,
• 18:47
  the
• 18:47
  venues
• 18:48
  are
• 18:48
  the
• 18:48
  ones
• 18:48
  who.
• 18:49
  The
• 18:49
  venues
• 18:50
  have
• 18:50
  those
• 18:50
  lists
• 18:51
  of
• 18:51
  the
• 18:51
  people
• 18:51
  that
• 18:52
  they
• 18:52
  have
• 18:52
  preferred
• 18:53
  suppliers
• 18:53
  come
• 18:53
  in
• 18:53
  to
• 18:53
  work
• 18:54
  at
• 18:54
  their
• 18:54
  spaces.
• 18:54
  Planners
• 18:55
  obviously
• 18:55
  also
• 18:56
  keep
• 18:56
  the
• 18:56
  lists
• 18:56
  of
• 18:56
  people
• 18:57
  that
• 18:57
  they
• 18:58
  prefer
• 18:58
  to
• 18:59
  work
• 18:59
  with.
• 18:59
  And
• 19:00
  it's
• 19:01
  so
• 19:01
  much
• 19:01
  about
• 19:01
  how
• 19:02
  you
• 19:02
  take
• 19:03
  care
• 19:03
  of
• 19:03
  people
• 19:03
  on
• 19:04
  the
• 19:04
  day
• 19:04
  of
• 19:04
  the
• 19:04
  events,
• 19:06
  not
• 19:06
  just
• 19:06
  the
• 19:06
  people
• 19:06
  getting
• 19:07
  married.
• 19:07
  Everybody
• 19:07
  is
• 19:07
  your
• 19:08
  client,
• 19:08
  so
• 19:09
  you
• 19:09
  should
• 19:10
  focus
• 19:10
  on
• 19:11
  taking
• 19:11
  care
• 19:11
  of
• 19:11
  all
• 19:12
  of
• 19:12
  them.
• 19:12
  And
• 19:12
  so
• 19:13
  as
• 19:13
  a
• 19:14
  helpful
• 19:14
  supplier,
• 19:16
  you
• 19:16
  can
• 19:16
  then
• 19:16
  go
• 19:16
  back
• 19:17
  and
• 19:17
  say,
• 19:17
  I
• 19:17
  really
• 19:18
  enjoyed
• 19:18
  working
• 19:18
  with
• 19:18
  you.
• 19:19
  I
• 19:19
  would
• 19:19
  love
• 19:19
  to
• 19:19
  work
• 19:19
  with
• 19:19
  you
• 19:20
  again.
• 19:20
  I
• 19:20
  think
• 19:20
  the
• 19:21
  biggest
• 19:21
  thing
• 19:21
  people
• 19:21
  miss
• 19:22
  when
• 19:22
  it
• 19:22
  comes
• 19:22
  to
• 19:22
  getting
• 19:23
  on
• 19:23
  a
• 19:23
  preferred
• 19:24
  supplier
• 19:24
  list
• 19:25
  is
• 19:25
  they
• 19:25
  don't
• 19:25
  ask
• 19:26
  for
• 19:26
  it.
• 19:27
  They
• 19:27
  think
• 19:27
  it's
• 19:27
  just
• 19:27
  going
• 19:27
  to
• 19:28
  come
• 19:28
  to
• 19:28
  them.
• 19:29
  And
• 19:30
  that's
• 19:30
  not
• 19:31
  always
• 19:31
  the
• 19:31
  case,
• 19:31
  and
• 19:31
  it
• 19:32
  honestly
• 19:32
  has
• 19:33
  nothing
• 19:33
  to
• 19:33
  do
• 19:33
  with
• 19:33
  you.
• 19:34
  Sometimes
• 19:34
  they
• 19:34
  just
• 19:35
  don't
• 19:35
  think
• 19:35
  about
• 19:35
  it.
• 19:36
  Similar
• 19:37
  to
• 19:37
  Renee's
• 19:38
  point
• 19:38
  about
• 19:39
  a
• 19:39
  great
• 19:39
  time
• 19:39
  to
• 19:39
  ask
• 19:40
  for
• 19:40
  reviews
• 19:40
  is
• 19:40
  towards
• 19:41
  the
• 19:41
  end
• 19:41
  of
• 19:41
  the
• 19:41
  year,
• 19:41
  because
• 19:42
  the
• 19:42
  awards
• 19:42
  are
• 19:42
  coming
• 19:43
  out.
• 19:43
  Now
• 19:43
  is
• 19:44
  also
• 19:44
  a
• 19:44
  great
• 19:44
  time
• 19:44
  to
• 19:45
  start
• 19:45
  reaching
• 19:45
  out
• 19:45
  to
• 19:45
  venues
• 19:46
  that
• 19:46
  you'd
• 19:46
  like
• 19:47
  to
• 19:47
  get
• 19:47
  on
• 19:47
  their
• 19:47
  list.
• 19:47
  And
• 19:48
  you
• 19:48
  can
• 19:48
  simply
• 19:48
  say,
• 19:49
  hey,
• 19:50
  we're
• 19:50
  getting
• 19:51
  to
• 19:51
  near
• 19:51
  the
• 19:51
  end
• 19:51
  of
• 19:51
  the
• 19:52
  year.
• 19:52
  You're
• 19:52
  probably,
• 19:53
  if
• 19:53
  you're
• 19:53
  updating
• 19:54
  your
• 19:54
  preferred
• 19:55
  list
• 19:55
  for
• 19:55
  next
• 19:55
  year,
• 19:56
  I
• 19:56
  would
• 19:56
  love
• 19:56
  to
• 19:56
  be
• 19:56
  considered
• 19:57
  to
• 19:57
  be
• 19:57
  on
• 19:57
  that
• 19:58
  list.
• 19:58
  You
• 19:59
  would
• 19:59
  be
• 19:59
  maybe
• 20:00
  shocked,
• 20:00
  maybe
• 20:00
  not
• 20:00
  shocked,
• 20:01
  how
• 20:01
  few
• 20:01
  people
• 20:02
  are
• 20:02
  actually
• 20:02
  doing
• 20:03
  that.
• 20:03
  And
• 20:04
  if
• 20:04
  you
• 20:04
  actually
• 20:05
  have
• 20:05
  a
• 20:05
  good
• 20:05
  relationship
• 20:06
  with
• 20:06
  them,
• 20:06
  the
• 20:06
  high
• 20:07
  success
• 20:07
  rate
• 20:07
  of
• 20:08
  just
• 20:08
  simply
• 20:08
  asking,
• 20:09
  asking
• 20:09
  to
• 20:10
  be
• 20:10
  put
• 20:10
  on
• 20:10
  it
• 20:11
  is
• 20:11
  very
• 20:11
  powerful
• 20:12
  because
• 20:12
  I
• 20:12
  don't
• 20:12
  think
• 20:12
  a
• 20:12
  lot
• 20:12
  of
• 20:13
  people
• 20:13
  actually
• 20:13
  ask
• 20:14
  for
• 20:14
  what
• 20:14
  they
• 20:14
  want.
• 20:15
  And
• 20:15
  yes,
• 20:15
  there
• 20:16
  has
• 20:16
  to
• 20:16
  be
• 20:16
  the
• 20:16
  self
• 20:16
  awareness
• 20:17
  there,
• 20:17
  because
• 20:17
  you
• 20:17
  have
• 20:17
  to
• 20:17
  be
• 20:17
  good
• 20:18
  at
• 20:18
  what
• 20:18
  you
• 20:18
  do
• 20:18
  and
• 20:18
  you
• 20:19
  have
• 20:19
  to
• 20:19
  be
• 20:19
  deserving
• 20:20
  to
• 20:20
  get
• 20:20
  on
• 20:20
  the
• 20:21
  list.
• 20:21
  But
• 20:21
  if
• 20:21
  you
• 20:21
  feel
• 20:22
  good
• 20:22
  about
• 20:22
  it,
• 20:23
  ask
• 20:23
  for
• 20:23
  it.
• 20:23
  Like,
• 20:24
  there's
• 20:24
  ways
• 20:24
  to
• 20:24
  do
• 20:24
  it
• 20:24
  without
• 20:25
  feeling
• 20:26
  desperate
• 20:26
  or
• 20:26
  super
• 20:27
  salesy
• 20:28
  again.
• 20:28
  This
• 20:28
  time
• 20:28
  of
• 20:29
  year
• 20:29
  is
• 20:29
  perfect
• 20:29
  because
• 20:30
  it
• 20:30
  really
• 20:30
  is.
• 20:30
  It's
• 20:30
  like,
• 20:31
  hey,
• 20:31
  in
• 20:31
  case
• 20:31
  you're
• 20:32
  updating
• 20:32
  your
• 20:32
  list
• 20:33
  for
• 20:33
  2025,
• 20:34
  I
• 20:34
  would
• 20:34
  love
• 20:34
  to
• 20:34
  be
• 20:34
  considered,
• 20:35
  and
• 20:35
  it
• 20:35
  can
• 20:35
  really
• 20:35
  be
• 20:36
  as
• 20:36
  simple
• 20:36
  as
• 20:36
  that.
• 20:37
  And
• 20:37
  once
• 20:38
  you're
• 20:38
  on
• 20:38
  that
• 20:38
  list,
• 20:39
  any
• 20:40
  tips
• 20:40
  on
• 20:41
  being
• 20:41
  a
• 20:41
  really
• 20:41
  valuable
• 20:42
  member
• 20:42
  of
• 20:42
  the
• 20:42
  supplier
• 20:43
  team
• 20:43
  so
• 20:44
  that
• 20:44
  you
• 20:44
  stay
• 20:44
  on
• 20:44
  the
• 20:44
  list?
• 20:45
  Yes.
• 20:45
  I
• 20:45
  mean,
• 20:45
  it's
• 20:45
  about
• 20:46
  how
• 20:46
  you're
• 20:46
  showing
• 20:46
  up
• 20:46
  on
• 20:47
  the
• 20:47
  day
• 20:47
  of
• 20:47
  the
• 20:48
  event.
• 20:48
  It's
• 20:48
  really
• 20:48
  about
• 20:49
  making
• 20:49
  their
• 20:49
  job
• 20:50
  easier.
• 20:50
  I
• 20:50
  mean,
• 20:51
  all
• 20:51
  the
• 20:51
  venues
• 20:51
  that
• 20:52
  I
• 20:52
  worked
• 20:52
  at,
• 20:52
  as
• 20:52
  a
• 20:53
  planner
• 20:53
  who
• 20:54
  enjoyed
• 20:54
  working
• 20:54
  with
• 20:55
  me,
• 20:55
  it
• 20:55
  was
• 20:55
  because
• 20:56
  they
• 20:56
  knew
• 20:56
  when
• 20:57
  I
• 20:57
  was
• 20:57
  there,
• 20:58
  I
• 20:58
  was
• 20:58
  organized,
• 20:58
  I
• 20:59
  was
• 20:59
  on
• 20:59
  top
• 20:59
  of
• 20:59
  everything.
• 21:00
  I
• 21:00
  made
• 21:00
  sure
• 21:00
  all
• 21:00
  the
• 21:00
  other
• 21:00
  suppliers,
• 21:01
  all
• 21:01
  the
• 21:01
  team
• 21:02
  members,
• 21:02
  everybody
• 21:03
  was
• 21:03
  on
• 21:03
  top
• 21:03
  of
• 21:03
  everything.
• 21:04
  So
• 21:04
  you
• 21:04
  want
• 21:04
  to
• 21:04
  just
• 21:05
  be
• 21:05
  a
• 21:05
  good
• 21:05
  team
• 21:06
  member
• 21:06
  for
• 21:06
  them.
• 21:07
  Also
• 21:07
  about
• 21:07
  how
• 21:08
  you're
• 21:08
  promoting
• 21:09
  them
• 21:09
  on
• 21:09
  social
• 21:09
  media
• 21:10
  and
• 21:10
  sharing
• 21:11
  their
• 21:11
  posts.
• 21:12
  I
• 21:12
  mean,
• 21:12
  there's
• 21:12
  just,
• 21:13
  it's
• 21:13
  not
• 21:13
  just
• 21:14
  how
• 21:14
  you
• 21:14
  show
• 21:14
  up
• 21:14
  on
• 21:14
  the
• 21:14
  wedding
• 21:15
  day.
• 21:15
  I
• 21:15
  feel
• 21:15
  like
• 21:15
  today
• 21:15
  with
• 21:16
  social
• 21:16
  media
• 21:16
  and
• 21:16
  the
• 21:16
  Internet,
• 21:17
  there's
• 21:17
  so
• 21:17
  many
• 21:17
  other
• 21:17
  ways
• 21:18
  to
• 21:18
  be
• 21:18
  showing
• 21:18
  up.
• 21:20
  Gift
• 21:20
  giving
• 21:21
  is
• 21:21
  one
• 21:21
  of
• 21:21
  my
• 21:21
  love
• 21:22
  languages.
• 21:22
  So,
• 21:23
  like,
• 21:23
  I
• 21:24
  love,
• 21:24
  yeah,
• 21:25
  I
• 21:25
  love
• 21:26
  giving
• 21:26
  gifts
• 21:27
  and
• 21:27
  came
• 21:27
  up
• 21:27
  with,
• 21:27
  like,
• 21:28
  fun
• 21:28
  things
• 21:28
  to
• 21:28
  send
• 21:29
  to
• 21:29
  venues
• 21:29
  and
• 21:30
  would
• 21:30
  send
• 21:30
  them
• 21:30
  candy
• 21:30
  at
• 21:31
  Christmas
• 21:31
  and
• 21:31
  things
• 21:31
  like
• 21:32
  that.
• 21:32
  So
• 21:32
  there's
• 21:32
  just
• 21:33
  a
• 21:33
  lot
• 21:33
  of
• 21:33
  different
• 21:33
  ways
• 21:34
  to
• 21:35
  work,
• 21:35
  to
• 21:35
  network
• 21:35
  and
• 21:36
  really
• 21:37
  just
• 21:38
  boost
• 21:38
  those
• 21:38
  relationships.
• 21:39
  Rene,
• 21:39
  have
• 21:39
  you
• 21:39
  got
• 21:40
  anything
• 21:40
  to
• 21:40
  add?
• 21:40
  Yeah,
• 21:41
  the
• 21:41
  only
• 21:41
  thing
• 21:41
  I'd
• 21:41
  add
• 21:42
  is,
• 21:42
  I
• 21:42
  think
• 21:43
  when
• 21:43
  you're
• 21:43
  reaching
• 21:43
  out
• 21:44
  to
• 21:44
  a
• 21:44
  supplier,
• 21:45
  that
• 21:45
  you
• 21:45
  want
• 21:45
  to
• 21:45
  be
• 21:45
  on
• 21:45
  their
• 21:46
  list,
• 21:46
  and
• 21:46
  not
• 21:46
  necessarily
• 21:47
  a
• 21:47
  venue,
• 21:47
  but
• 21:47
  like
• 21:48
  a
• 21:48
  planner.
• 21:49
  A
• 21:50
  lot
• 21:50
  of
• 21:50
  people,
• 21:51
  a
• 21:51
  lot
• 21:51
  of
• 21:51
  people
• 21:52
  email
• 21:52
  planners,
• 21:53
  and
• 21:53
  they
• 21:53
  don't
• 21:53
  give
• 21:54
  a
• 21:54
  lot
• 21:54
  of
• 21:54
  information
• 21:54
  about
• 21:55
  themselves.
• 21:55
  They'll
• 21:56
  be
• 21:56
  like,
• 21:56
  I'm
• 21:56
  a
• 21:56
  dj,
• 21:57
  and
• 21:57
  I'm
• 21:57
  like,
• 21:58
  okay,
• 21:59
  who
• 21:59
  do
• 21:59
  you
• 22:00
  serve?
• 22:00
  What
• 22:01
  do
• 22:01
  you,
• 22:01
  like,
• 22:02
  know
• 22:02
  who
• 22:03
  you
• 22:03
  are
• 22:03
  and
• 22:03
  know
• 22:03
  what
• 22:04
  you
• 22:04
  sell,
• 22:05
  because
• 22:05
  that
• 22:05
  helps
• 22:05
  me
• 22:05
  sell
• 22:06
  you.
• 22:06
  Right?
• 22:07
  So
• 22:07
  if
• 22:08
  they're
• 22:08
  coming
• 22:08
  in,
• 22:08
  like,
• 22:09
  if
• 22:09
  I'm
• 22:09
  a
• 22:09
  photographer,
• 22:10
  I
• 22:10
  do,
• 22:10
  you
• 22:10
  know,
• 22:11
  lifestyle,
• 22:11
  I'm
• 22:11
  like,
• 22:12
  that
• 22:12
  doesn't
• 22:12
  mean
• 22:12
  anything
• 22:12
  anymore.
• 22:13
  Like,
• 22:14
  what
• 22:14
  style
• 22:14
  do
• 22:14
  you
• 22:14
  shoot
• 22:14
  in?
• 22:15
  Who
• 22:15
  is
• 22:15
  your
• 22:15
  ideal
• 22:15
  client?
• 22:16
  What
• 22:16
  is
• 22:16
  the
• 22:16
  budget
• 22:16
  like?
• 22:17
  Give
• 22:17
  me
• 22:17
  this
• 22:18
  so
• 22:18
  I
• 22:18
  can
• 22:18
  tell
• 22:18
  you
• 22:18
  if
• 22:19
  there's
• 22:19
  room
• 22:19
  on
• 22:20
  my
• 22:20
  preferred
• 22:20
  list
• 22:20
  for
• 22:21
  you.
• 22:22
  And
• 22:22
  so
• 22:22
  I
• 22:22
  think
• 22:22
  that's
• 22:23
  the
• 22:23
  piece
• 22:23
  that
• 22:23
  sometimes
• 22:24
  missing
• 22:24
  the
• 22:24
  specificity
• 22:25
  of
• 22:25
  it.
• 22:25
  And
• 22:26
  the
• 22:26
  only
• 22:26
  thing
• 22:26
  I
• 22:26
  will
• 22:27
  add
• 22:27
  to
• 22:27
  what
• 22:27
  Leah
• 22:27
  said
• 22:28
  is,
• 22:29
  if
• 22:29
  you
• 22:30
  want
• 22:30
  to
• 22:30
  get
• 22:31
  in
• 22:31
  good
• 22:31
  with
• 22:31
  a
• 22:31
  venue,
• 22:32
  really
• 22:33
  think
• 22:33
  about
• 22:33
  what
• 22:33
  they
• 22:33
  need
• 22:36
  when
• 22:36
  they
• 22:36
  are
• 22:36
  busiest.
• 22:37
  And
• 22:37
  I
• 22:37
  say
• 22:37
  this
• 22:37
  because
• 22:38
  one
• 22:38
  of
• 22:38
  the
• 22:38
  venues
• 22:38
  I
• 22:39
  work
• 22:39
  at
• 22:39
  in
• 22:39
  LA,
• 22:40
  they
• 22:40
  always
• 22:41
  have
• 22:41
  a
• 22:41
  really
• 22:42
  intense
• 22:42
  December.
• 22:43
  And
• 22:44
  so
• 22:44
  this
• 22:45
  was
• 22:45
  like,
• 22:45
  I
• 22:45
  think,
• 22:45
  2021.
• 22:46
  They
• 22:47
  told
• 22:47
  me
• 22:47
  that
• 22:47
  they
• 22:47
  were
• 22:47
  booked
• 22:48
  with
• 22:48
  holiday
• 22:48
  parties
• 22:49
  every
• 22:50
  night
• 22:50
  from
• 22:51
  December
• 22:51
  1
• 22:52
  until
• 22:52
  the
• 22:52
  23rd.
• 22:53
  So
• 22:53
  I
• 22:54
  sent
• 22:54
  a
• 22:54
  mobile
• 22:54
  car
• 22:55
  wash
• 22:56
  to
• 22:56
  their
• 22:56
  venue.
• 22:57
  There
• 22:57
  were
• 22:58
  only
• 22:58
  five
• 22:58
  of
• 22:58
  them
• 22:58
  that
• 22:58
  worked
• 22:59
  there.
• 22:59
  And
• 22:59
  in
• 23:00
  LA,
• 23:00
  I
• 23:00
  mean,
• 23:00
  we
• 23:00
  live
• 23:00
  in
• 23:00
  our
• 23:00
  cars,
• 23:01
  right?
• 23:01
  So
• 23:02
  I
• 23:02
  was
• 23:02
  like,
• 23:02
  how
• 23:02
  much
• 23:03
  could
• 23:03
  it
• 23:03
  possibly
• 23:03
  be?
• 23:03
  I'm
• 23:03
  just
• 23:04
  gonna
• 23:04
  send
• 23:04
  it.
• 23:04
  And
• 23:05
  they
• 23:05
  were
• 23:05
  like,
• 23:05
  this
• 23:05
  was
• 23:06
  better
• 23:06
  than
• 23:06
  any
• 23:07
  cupcake
• 23:08
  cookie,
• 23:08
  like,
• 23:09
  because
• 23:09
  I
• 23:09
  helped
• 23:09
  their
• 23:10
  life
• 23:10
  and
• 23:11
  I
• 23:11
  will
• 23:11
  probably
• 23:12
  forever
• 23:12
  be
• 23:12
  on
• 23:13
  that
• 23:13
  preferred.
• 23:13
  Brilliant.
• 23:14
  Good
• 23:14
  idea.
• 23:14
  And
• 23:14
  it's
• 23:14
  thinking
• 23:15
  outside
• 23:15
  the
• 23:15
  box
• 23:16
  like
• 23:16
  that,
• 23:16
  isn't
• 23:16
  it?
• 23:16
  So
• 23:17
  making
• 23:17
  it
• 23:17
  easy
• 23:18
  for
• 23:18
  them
• 23:18
  to
• 23:18
  find
• 23:19
  you
• 23:19
  and
• 23:19
  identify
• 23:20
  you
• 23:20
  as
• 23:20
  the
• 23:20
  right
• 23:20
  match,
• 23:20
  but
• 23:21
  then
• 23:21
  making
• 23:21
  their
• 23:21
  lives
• 23:22
  easier
• 23:22
  in
• 23:22
  whatever
• 23:23
  way
• 23:23
  you
• 23:23
  can.
• 23:23
  And
• 23:23
  then
• 23:23
  to
• 23:24
  your
• 23:24
  point,
• 23:24
  I
• 23:24
  mean,
• 23:25
  I
• 23:25
  think
• 23:25
  it's
• 23:25
  worth
• 23:26
  mentioning
• 23:26
  the
• 23:26
  sort
• 23:26
  of
• 23:26
  cold
• 23:27
  emailing
• 23:27
  of
• 23:28
  planners.
• 23:28
  I
• 23:29
  can
• 23:29
  say
• 23:29
  this
• 23:29
  because
• 23:30
  nobody
• 23:30
  knows
• 23:30
  who
• 23:30
  this
• 23:30
  person
• 23:31
  is,
• 23:31
  but
• 23:31
  there
• 23:31
  is
• 23:31
  a
• 23:32
  notorious
• 23:32
  dj
• 23:33
  in
• 23:33
  New
• 23:33
  York
• 23:33
  City
• 23:34
  who
• 23:34
  cold
• 23:35
  emails
• 23:36
  all
• 23:36
  the
• 23:37
  planners
• 23:37
  with
• 23:38
  no
• 23:38
  context.
• 23:39
  It's.
• 23:39
  Sometimes
• 23:40
  it's
• 23:40
  just
• 23:40
  like,
• 23:41
  here's
• 23:41
  our
• 23:41
  holiday
• 23:42
  card.
• 23:42
  And
• 23:42
  it's
• 23:42
  a
• 23:43
  picture
• 23:43
  of
• 23:43
  this
• 23:43
  person
• 23:44
  and
• 23:44
  the
• 23:44
  team
• 23:44
  and
• 23:44
  I've
• 23:44
  never
• 23:45
  actually
• 23:45
  met
• 23:45
  this
• 23:45
  person
• 23:46
  and
• 23:46
  we
• 23:47
  talk
• 23:47
  about
• 23:47
  this,
• 23:47
  like,
• 23:48
  person's
• 23:48
  really
• 23:49
  bad
• 23:49
  approach
• 23:49
  to
• 23:49
  all
• 23:49
  of
• 23:50
  that.
• 23:50
  So
• 23:50
  if
• 23:51
  I,
• 23:51
  I
• 23:52
  feel
• 23:52
  like
• 23:52
  we
• 23:52
  could
• 23:52
  do
• 23:52
  a
• 23:52
  whole
• 23:52
  other
• 23:53
  session
• 23:53
  on,
• 23:53
  like
• 23:53
  reaching
• 23:54
  out
• 23:54
  to
• 23:54
  people
• 23:54
  who
• 23:54
  you
• 23:55
  don't
• 23:55
  have
• 23:55
  an
• 23:55
  existing
• 23:55
  relationship
• 23:56
  with,
• 23:57
  but
• 23:57
  just
• 23:57
  be
• 23:58
  mindful
• 23:58
  of
• 23:59
  that
• 23:59
  in
• 23:59
  terms
• 23:59
  of
• 23:59
  the
• 23:59
  context,
• 24:00
  but
• 24:00
  also
• 24:00
  just
• 24:01
  making
• 24:01
  sure
• 24:01
  that
• 24:02
  most
• 24:02
  of
• 24:02
  the
• 24:02
  time
• 24:03
  you're
• 24:03
  trying
• 24:03
  to
• 24:03
  connect
• 24:04
  with
• 24:04
  somebody
• 24:04
  that
• 24:04
  you've
• 24:05
  connected
• 24:05
  with
• 24:06
  either
• 24:06
  on
• 24:06
  Instagram
• 24:07
  already
• 24:07
  or
• 24:07
  something
• 24:08
  like
• 24:08
  that,
• 24:08
  as
• 24:08
  opposed
• 24:08
  to
• 24:09
  just
• 24:09
  like,
• 24:09
  hey,
• 24:10
  I
• 24:10
  want
• 24:10
  to
• 24:10
  be
• 24:10
  on
• 24:10
  your
• 24:10
  list.
• 24:11
  You
• 24:11
  have
• 24:11
  no,
• 24:11
  you
• 24:11
  don't
• 24:11
  know
• 24:12
  me
• 24:12
  from
• 24:12
  the
• 24:12
  next
• 24:12
  person
• 24:13
  down
• 24:13
  the
• 24:13
  street,
• 24:13
  but
• 24:14
  I
• 24:14
  want
• 24:14
  to
• 24:14
  be
• 24:14
  on
• 24:14
  your
• 24:14
  list
• 24:14
  and
• 24:15
  get.
• 24:15
  I
• 24:15
  also
• 24:15
  love
• 24:15
  when
• 24:15
  they.
• 24:16
  My
• 24:16
  company
• 24:16
  is
• 24:16
  called
• 24:17
  Moxie
• 24:17
  Bright
• 24:17
  Events,
• 24:18
  but
• 24:18
  my
• 24:18
  first
• 24:18
  name
• 24:19
  is
• 24:19
  Renee
• 24:19
  and
• 24:20
  I
• 24:20
  love
• 24:20
  when
• 24:20
  I
• 24:20
  get
• 24:20
  emails
• 24:20
  that
• 24:21
  say,
• 24:21
  hi,
• 24:21
  moxie.
• 24:21
  And
• 24:22
  I'm
• 24:22
  like,
• 24:22
  immediate,
• 24:23
  immediate
• 24:24
  trash.
• 24:24
  Just
• 24:25
  immediately
• 24:25
  in
• 24:25
  the
• 24:25
  trash.
• 24:26
  So
• 24:26
  we
• 24:27
  have
• 24:27
  touched
• 24:27
  on
• 24:28
  email
• 24:28
  marketing,
• 24:29
  the
• 24:29
  power
• 24:29
  of
• 24:29
  customer
• 24:30
  reviews,
• 24:31
  the
• 24:31
  value
• 24:31
  of
• 24:31
  being
• 24:31
  on
• 24:32
  preferred
• 24:32
  suppliers
• 24:33
  list.
• 24:33
  So
• 24:34
  rapid
• 24:34
  fire,
• 24:35
  starting
• 24:35
  with
• 24:35
  Becca.
• 24:36
  What
• 24:37
  else
• 24:37
  should
• 24:38
  people
• 24:38
  here
• 24:39
  be
• 24:39
  doing
• 24:39
  to
• 24:40
  bring
• 24:40
  in
• 24:40
  more
• 24:40
  leads?
• 24:41
  Networking,
• 24:42
  relationship
• 24:42
  building.
• 24:43
  Exactly.
• 24:44
  You're
• 24:44
  in
• 24:44
  the
• 24:45
  right
• 24:45
  room,
• 24:46
  but
• 24:46
  the
• 24:46
  people
• 24:46
  who
• 24:46
  are
• 24:47
  listening
• 24:47
  and
• 24:47
  were
• 24:47
  not
• 24:48
  here,
• 24:48
  you're
• 24:49
  missing
• 24:49
  out
• 24:49
  on
• 24:50
  a
• 24:50
  huge
• 24:50
  opportunity
• 24:51
  because
• 24:51
  we
• 24:51
  are
• 24:52
  people
• 24:52
  people.
• 24:52
  And
• 24:53
  you
• 24:53
  will
• 24:53
  build
• 24:53
  a
• 24:53
  relationship
• 24:54
  a
• 24:54
  lot
• 24:54
  quicker
• 24:54
  by
• 24:54
  being
• 24:55
  in
• 24:55
  the
• 24:55
  room
• 24:55
  with
• 24:55
  people.
• 24:56
  I
• 24:57
  met
• 24:57
  Renee
• 24:57
  and
• 24:58
  Leah
• 24:58
  virtually
• 25:00
  via
• 25:00
  my
• 25:00
  podcast.
• 25:01
  But
• 25:02
  once
• 25:02
  we
• 25:02
  met
• 25:02
  in
• 25:02
  the
• 25:02
  room
• 25:03
  in
• 25:03
  Vegas,
• 25:03
  that
• 25:04
  relationship
• 25:04
  supercharges
• 25:05
  because
• 25:05
  you
• 25:05
  now
• 25:06
  know
• 25:06
  that
• 25:06
  person.
• 25:06
  You've
• 25:06
  hugged
• 25:07
  that
• 25:07
  person,
• 25:07
  you've
• 25:07
  seen
• 25:07
  that
• 25:07
  person,
• 25:08
  you've
• 25:08
  met
• 25:08
  them
• 25:09
  face
• 25:09
  to
• 25:09
  face.
• 25:09
  So
• 25:10
  get
• 25:10
  yourself
• 25:10
  in
• 25:11
  the
• 25:11
  right
• 25:11
  rooms.
• 25:11
  Meet
• 25:12
  people
• 25:12
  face
• 25:12
  to
• 25:12
  face.
• 25:13
  Don't
• 25:13
  hide
• 25:13
  away
• 25:14
  all
• 25:14
  of
• 25:14
  the
• 25:14
  time.
• 25:14
  It's
• 25:14
  easy
• 25:15
  to
• 25:15
  hide
• 25:15
  away
• 25:15
  in
• 25:15
  our
• 25:15
  businesses.
• 25:16
  But
• 25:17
  put
• 25:17
  yourself
• 25:17
  in
• 25:17
  the
• 25:17
  room
• 25:18
  with
• 25:18
  the
• 25:18
  people
• 25:18
  you
• 25:19
  want
• 25:19
  to
• 25:19
  meet.
• 25:19
  So
• 25:19
  if
• 25:19
  you
• 25:20
  say
• 25:20
  you
• 25:20
  want
• 25:20
  to
• 25:20
  meet
• 25:21
  more
• 25:21
  venues
• 25:21
  or
• 25:21
  you
• 25:21
  want
• 25:22
  to
• 25:22
  meet
• 25:22
  more
• 25:22
  planners,
• 25:22
  make
• 25:23
  sure
• 25:23
  you're
• 25:23
  putting
• 25:23
  yourself
• 25:23
  in
• 25:24
  those
• 25:24
  rooms
• 25:24
  and
• 25:25
  those
• 25:25
  rooms
• 25:25
  exist.
• 25:25
  Whether
• 25:26
  it's
• 25:26
  going
• 25:26
  to
• 25:26
  open
• 25:27
  days
• 25:27
  at
• 25:27
  that
• 25:27
  venue,
• 25:28
  whether
• 25:28
  it's
• 25:28
  going
• 25:28
  to
• 25:28
  conferences
• 25:29
  like
• 25:29
  the
• 25:29
  guys
• 25:29
  for
• 25:30
  brides
• 25:30
  conference,
• 25:30
  whether
• 25:30
  it's
• 25:31
  coming
• 25:31
  to
• 25:31
  something
• 25:31
  like
• 25:31
  this,
• 25:32
  and
• 25:32
  once
• 25:33
  you're
• 25:33
  here,
• 25:34
  actually
• 25:34
  making
• 25:34
  the
• 25:35
  most
• 25:35
  of
• 25:35
  going
• 25:35
  and
• 25:35
  talking
• 25:35
  to
• 25:36
  people
• 25:36
  and
• 25:36
  thinking
• 25:37
  about
• 25:37
  who
• 25:37
  you
• 25:37
  want
• 25:38
  to
• 25:38
  speak
• 25:38
  to
• 25:38
  this
• 25:38
  evening
• 25:39
  and
• 25:39
  how
• 25:39
  you're
• 25:39
  going
• 25:39
  to
• 25:39
  build
• 25:40
  that
• 25:40
  relationship,
• 25:41
  it's
• 25:41
  nice
• 25:41
  to
• 25:41
  just
• 25:42
  come
• 25:42
  for
• 25:42
  a
• 25:42
  nice
• 25:42
  night
• 25:42
  out.
• 25:43
  But
• 25:43
  actually
• 25:43
  there's
• 25:43
  people
• 25:43
  in
• 25:44
  this
• 25:44
  room
• 25:44
  where
• 25:44
  you
• 25:44
  could
• 25:44
  help
• 25:45
  each
• 25:45
  other
• 25:45
  grow
• 25:45
  your
• 25:45
  businesses.
• 25:46
  So
• 25:46
  over
• 25:47
  Prosecco,
• 25:47
  be
• 25:48
  strategic
• 25:48
  and
• 25:49
  talk
• 25:49
  to
• 25:49
  them.
• 25:49
  That's
• 25:49
  a
• 25:49
  good
• 25:49
  tip.
• 25:50
  And
• 25:50
  presumably
• 25:51
  the
• 25:51
  three
• 25:52
  of
• 25:52
  you
• 25:52
  met
• 25:52
  through,
• 25:53
  I'm
• 25:53
  guessing,
• 25:54
  networking
• 25:54
  at
• 25:55
  wedding
• 25:55
  MBA.
• 25:55
  Would
• 25:56
  it
• 25:56
  have
• 25:56
  been?
• 25:57
  I
• 25:57
  don't
• 25:57
  really
• 25:58
  remember.
• 25:58
  I
• 25:58
  mean,
• 25:58
  I
• 25:58
  feel
• 25:58
  like
• 25:59
  I've
• 25:59
  always
• 25:59
  known
• 25:59
  you.
• 25:59
  Now
• 26:00
  it's
• 26:00
  the
• 26:01
  power
• 26:01
  of
• 26:01
  meeting
• 26:01
  me
• 26:02
  face
• 26:02
  to
• 26:02
  face.
• 26:02
  I
• 26:02
  think
• 26:03
  we
• 26:03
  met
• 26:03
  on
• 26:03
  the
• 26:03
  Internet.
• 26:04
  Yeah.
• 26:04
  And
• 26:04
  then
• 26:04
  I
• 26:04
  came
• 26:04
  on
• 26:05
  your
• 26:05
  show
• 26:05
  and
• 26:05
  then,
• 26:06
  same
• 26:06
  for
• 26:06
  you,
• 26:06
  I
• 26:06
  was
• 26:06
  on
• 26:06
  the
• 26:07
  podcast.
• 26:07
  Yeah.
• 26:07
  So
• 26:07
  the
• 26:07
  podcast
• 26:08
  was
• 26:08
  one
• 26:08
  of
• 26:08
  the
• 26:08
  best
• 26:08
  things
• 26:08
  I
• 26:09
  ever
• 26:09
  did
• 26:09
  for
• 26:09
  networking
• 26:10
  in
• 26:10
  terms
• 26:10
  of
• 26:10
  that.
• 26:10
  And
• 26:11
  then
• 26:11
  when
• 26:11
  I
• 26:11
  went
• 26:12
  out
• 26:12
  to
• 26:12
  Vegas
• 26:12
  to
• 26:12
  wedding
• 26:13
  MBA,
• 26:13
  I
• 26:14
  basically
• 26:14
  made
• 26:14
  it
• 26:14
  my
• 26:15
  mission
• 26:15
  to
• 26:15
  go
• 26:15
  and
• 26:15
  actually
• 26:16
  face
• 26:16
  to
• 26:16
  face
• 26:16
  meet
• 26:17
  all
• 26:17
  of
• 26:17
  the
• 26:17
  people
• 26:17
  that
• 26:17
  had
• 26:18
  been
• 26:18
  on
• 26:18
  my
• 26:18
  podcast.
• 26:19
  And
• 26:19
  someone
• 26:20
  said
• 26:20
  to
• 26:20
  me,
• 26:20
  how
• 26:20
  did
• 26:20
  you
• 26:20
  go
• 26:20
  to
• 26:21
  so
• 26:21
  many
• 26:21
  talks
• 26:21
  at
• 26:21
  wedding
• 26:22
  MBA?
• 26:22
  And
• 26:22
  I
• 26:22
  was
• 26:22
  like,
• 26:22
  I'll
• 26:23
  tell
• 26:23
  you
• 26:23
  my
• 26:23
  secret.
• 26:23
  I
• 26:24
  highlighted
• 26:24
  all
• 26:24
  of
• 26:24
  the
• 26:24
  talks
• 26:25
  of
• 26:25
  the
• 26:25
  people
• 26:25
  that
• 26:25
  I'd
• 26:26
  been
• 26:26
  on
• 26:26
  my
• 26:26
  podcast,
• 26:27
  or
• 26:27
  I
• 26:27
  wanted
• 26:28
  to
• 26:28
  be
• 26:28
  on
• 26:28
  my
• 26:28
  podcast.
• 26:29
  And
• 26:29
  like,
• 26:29
  I
• 26:29
  literally
• 26:30
  ran
• 26:30
  from
• 26:30
  room
• 26:30
  to
• 26:31
  room
• 26:31
  and
• 26:31
  took
• 26:31
  photos.
• 26:32
  I
• 26:32
  didn't
• 26:32
  even
• 26:32
  sit
• 26:32
  through
• 26:32
  the
• 26:33
  whole
• 26:33
  of
• 26:33
  most
• 26:33
  of
• 26:33
  the
• 26:33
  talks
• 26:34
  because
• 26:34
  I
• 26:34
  wanted
• 26:35
  to
• 26:35
  show
• 26:35
  that
• 26:35
  I
• 26:35
  cared.
• 26:35
  And
• 26:36
  I
• 26:36
  was
• 26:36
  there
• 26:36
  and
• 26:36
  I
• 26:36
  saw
• 26:36
  them
• 26:37
  and
• 26:37
  I
• 26:37
  took
• 26:37
  the
• 26:37
  photos
• 26:37
  and
• 26:37
  I
• 26:38
  put
• 26:38
  it
• 26:38
  on
• 26:38
  Instagram.
• 26:38
  So,
• 26:39
  you
• 26:39
  know,
• 26:40
  you've
• 26:40
  got
• 26:40
  to
• 26:40
  be
• 26:40
  in
• 26:40
  the
• 26:41
  room
• 26:41
  to
• 26:41
  make
• 26:41
  those
• 26:41
  relationships.
• 26:42
  And
• 26:42
  what
• 26:42
  about
• 26:43
  UK
• 26:43
  venues
• 26:44
  attracting
• 26:45
  american
• 26:46
  clientele?
• 26:47
  Do
• 26:47
  they
• 26:47
  need
• 26:47
  to
• 26:48
  go
• 26:48
  over
• 26:48
  to
• 26:48
  America
• 26:49
  to
• 26:49
  bring
• 26:49
  them
• 26:50
  over?
• 26:50
  Is
• 26:50
  there,
• 26:50
  is
• 26:51
  there
• 26:51
  a
• 26:51
  tip
• 26:51
  on
• 26:52
  how
• 26:52
  to
• 26:52
  make
• 26:52
  that
• 26:53
  connection?
• 26:53
  Yeah.
• 26:53
  So
• 26:54
  I
• 26:54
  want
• 26:54
  to
• 26:54
  get
• 26:54
  some
• 26:54
  feedback
• 26:55
  from
• 26:55
  you
• 26:55
  too,
• 26:55
  as
• 26:55
  well
• 26:55
  on
• 26:56
  this,
• 26:56
  but
• 26:56
  I
• 26:56
  think
• 26:57
  people
• 26:57
  say
• 26:57
  to
• 26:57
  me,
• 26:58
  I
• 26:58
  want
• 26:58
  to
• 26:58
  attract
• 26:58
  american
• 26:59
  clients.
• 26:59
  And
• 26:59
  so
• 27:00
  my
• 27:00
  first
• 27:00
  question
• 27:00
  will
• 27:01
  be,
• 27:01
  whether
• 27:01
  you're
• 27:01
  a
• 27:01
  venue
• 27:01
  or
• 27:02
  a
• 27:02
  supplier,
• 27:02
  how
• 27:03
  are
• 27:03
  you
• 27:03
  doing?
• 27:03
  Like,
• 27:04
  how
• 27:04
  are
• 27:04
  you
• 27:04
  putting
• 27:05
  yourself
• 27:05
  in
• 27:05
  front
• 27:05
  of
• 27:06
  those
• 27:06
  clients?
• 27:06
  Because
• 27:07
  they're
• 27:07
  not
• 27:07
  just
• 27:07
  going
• 27:07
  to
• 27:07
  randomly
• 27:08
  find
• 27:08
  you.
• 27:09
  So
• 27:09
  you
• 27:09
  need
• 27:09
  to
• 27:10
  think
• 27:10
  about
• 27:10
  doing
• 27:11
  your
• 27:11
  market
• 27:11
  research.
• 27:11
  Are
• 27:12
  there
• 27:12
  particular
• 27:12
  planners
• 27:13
  in
• 27:13
  America
• 27:14
  that
• 27:14
  specialize
• 27:15
  in
• 27:15
  bringing
• 27:15
  people
• 27:16
  to
• 27:16
  get
• 27:16
  married
• 27:17
  here
• 27:17
  in
• 27:17
  the
• 27:17
  UK?
• 27:18
  Are
• 27:18
  there
• 27:18
  certain
• 27:19
  search
• 27:19
  terms
• 27:19
  that
• 27:19
  they
• 27:20
  may
• 27:20
  be
• 27:20
  searching
• 27:21
  for?
• 27:21
  And
• 27:22
  actually,
• 27:22
  if
• 27:22
  you
• 27:22
  can
• 27:22
  get
• 27:23
  yourself
• 27:23
  out
• 27:23
  to
• 27:24
  America
• 27:24
  or
• 27:24
  at
• 27:24
  least
• 27:25
  talk
• 27:25
  to
• 27:25
  people
• 27:25
  from
• 27:26
  the
• 27:26
  states
• 27:26
  on
• 27:26
  the
• 27:27
  phone
• 27:27
  and
• 27:28
  ask
• 27:28
  the
• 27:28
  questions.
• 27:29
  So
• 27:29
  my
• 27:29
  question
• 27:29
  to
• 27:29
  you
• 27:30
  guys
• 27:30
  is,
• 27:31
  do
• 27:31
  you
• 27:32
  hear
• 27:32
  about
• 27:32
  people
• 27:33
  getting
• 27:33
  married
• 27:33
  over
• 27:34
  in
• 27:34
  Europe?
• 27:34
  And
• 27:35
  what
• 27:35
  do
• 27:35
  you
• 27:35
  think?
• 27:35
  If
• 27:35
  you
• 27:36
  were
• 27:36
  planning
• 27:37
  to
• 27:37
  get
• 27:37
  married
• 27:37
  here
• 27:37
  in
• 27:37
  London,
• 27:38
  what
• 27:38
  kind
• 27:38
  of
• 27:38
  things
• 27:39
  would
• 27:39
  you
• 27:39
  be
• 27:39
  searching
• 27:39
  for?
• 27:40
  I
• 27:40
  think
• 27:40
  most
• 27:41
  Americans
• 27:41
  want
• 27:41
  what's
• 27:41
  easy.
• 27:42
  And
• 27:43
  I
• 27:43
  think
• 27:43
  if
• 27:43
  there
• 27:43
  was
• 27:43
  like
• 27:44
  a
• 27:44
  simple
• 27:44
  guide
• 27:45
  to
• 27:45
  getting
• 27:45
  married
• 27:45
  in
• 27:46
  London
• 27:46
  or
• 27:46
  an
• 27:46
  easy
• 27:47
  like,
• 27:47
  because
• 27:48
  it's
• 27:48
  also
• 27:49
  having
• 27:49
  to
• 27:49
  pitch
• 27:49
  that
• 27:50
  to
• 27:50
  their
• 27:50
  families
• 27:50
  at
• 27:50
  home.
• 27:51
  Right.
• 27:51
  Like
• 27:51
  let's
• 27:52
  all
• 27:52
  go
• 27:53
  over
• 27:53
  to
• 27:53
  Europe
• 27:54
  is,
• 27:54
  might
• 27:55
  be
• 27:55
  like
• 27:55
  a
• 27:56
  stressful
• 27:57
  thing
• 27:57
  for
• 27:57
  people.
• 27:58
  That's
• 27:58
  a
• 27:58
  good
• 27:58
  point.
• 27:58
  I
• 27:58
  think
• 27:58
  realizing,
• 27:59
  I
• 27:59
  don't
• 27:59
  know
• 27:59
  what
• 27:59
  the
• 28:00
  trend
• 28:00
  is
• 28:00
  here
• 28:00
  in
• 28:01
  the
• 28:01
  UK,
• 28:01
  but
• 28:01
  in
• 28:01
  the
• 28:01
  US
• 28:02
  for
• 28:02
  sure,
• 28:03
  the,
• 28:04
  I
• 28:04
  think
• 28:04
  it's
• 28:04
  a
• 28:04
  higher
• 28:05
  percentage
• 28:05
  of
• 28:05
  couples
• 28:05
  who
• 28:06
  are
• 28:06
  getting
• 28:06
  married
• 28:06
  where
• 28:06
  the
• 28:06
  parents
• 28:07
  are
• 28:07
  paying
• 28:07
  for
• 28:07
  it.
• 28:08
  So
• 28:08
  having
• 28:09
  something
• 28:09
  like
• 28:09
  the
• 28:09
  ethic
• 28:10
  gets
• 28:10
  the
• 28:10
  parents
• 28:10
  buy
• 28:11
  in
• 28:11
  a
• 28:11
  lot
• 28:12
  more
• 28:12
  easily
• 28:13
  to
• 28:13
  say
• 28:13
  like,
• 28:14
  oh,
• 28:14
  we're
• 28:14
  going
• 28:14
  to
• 28:14
  do
• 28:14
  this
• 28:15
  here.
• 28:15
  This
• 28:16
  is
• 28:16
  why
• 28:16
  this
• 28:16
  might
• 28:16
  make
• 28:17
  more
• 28:17
  sense,
• 28:17
  but
• 28:17
  this
• 28:17
  is
• 28:18
  also
• 28:18
  how
• 28:19
  the
• 28:20
  resources
• 28:20
  are
• 28:20
  great,
• 28:20
  the
• 28:21
  network
• 28:21
  is
• 28:21
  large,
• 28:22
  we
• 28:22
  can
• 28:23
  make
• 28:23
  it
• 28:23
  easier
• 28:23
  here.
• 28:24
  I
• 28:24
  think
• 28:25
  one
• 28:25
  thing
• 28:25
  too
• 28:25
  that
• 28:25
  can
• 28:26
  be
• 28:26
  helpful
• 28:26
  because
• 28:26
  I'm
• 28:26
  starting
• 28:27
  to
• 28:27
  see
• 28:27
  this
• 28:27
  pop
• 28:27
  up
• 28:27
  more,
• 28:28
  at
• 28:28
  least
• 28:28
  in
• 28:28
  New
• 28:28
  York.
• 28:29
  But
• 28:29
  travel
• 28:30
  agents,
• 28:30
  so
• 28:31
  travel
• 28:31
  agents
• 28:31
  who
• 28:31
  are
• 28:32
  specializing
• 28:33
  in
• 28:34
  wedding,
• 28:34
  like,
• 28:34
  there's
• 28:35
  a
• 28:35
  lot
• 28:35
  of
• 28:35
  gray
• 28:35
  area
• 28:36
  in
• 28:36
  terms
• 28:36
  of
• 28:36
  travel
• 28:36
  agents
• 28:37
  and
• 28:37
  planners
• 28:37
  these
• 28:38
  days
• 28:38
  that.
• 28:39
  Yeah,
• 28:40
  that's
• 28:41
  for
• 28:41
  the
• 28:42
  platform.
• 28:42
  Yes.
• 28:42
  But
• 28:42
  I
• 28:43
  think,
• 28:43
  yeah.
• 28:43
  Networking
• 28:44
  with
• 28:44
  travel
• 28:45
  agents
• 28:45
  based
• 28:45
  in
• 28:45
  the
• 28:45
  US
• 28:46
  and
• 28:46
  getting
• 28:46
  them,
• 28:47
  especially
• 28:47
  if
• 28:47
  you're
• 28:47
  venues
• 28:48
  getting,
• 28:48
  or
• 28:49
  planners
• 28:49
  like
• 28:49
  having,
• 28:50
  letting
• 28:50
  them
• 28:50
  know
• 28:51
  your
• 28:51
  name
• 28:51
  is
• 28:52
  really
• 28:52
  helpful.
• 28:52
  Yeah.
• 28:53
  And
• 28:53
  inviting
• 28:53
  them,
• 28:54
  if
• 28:54
  you've
• 28:54
  got
• 28:54
  a
• 28:54
  venue,
• 28:55
  inviting
• 28:55
  them
• 28:55
  over
• 28:55
  or
• 28:56
  saying
• 28:56
  to
• 28:56
  people,
• 28:57
  I
• 28:57
  mean,
• 28:57
  every
• 28:57
  time
• 28:58
  I
• 28:58
  have
• 28:58
  a
• 28:58
  guest
• 28:58
  on
• 28:58
  my
• 28:58
  podcast,
• 28:59
  sometimes
• 29:00
  in
• 29:00
  the
• 29:00
  podcast,
• 29:01
  sometimes
• 29:01
  after
• 29:02
  the
• 29:02
  podcast,
• 29:02
  if
• 29:02
  they're
• 29:02
  from
• 29:02
  the
• 29:03
  States,
• 29:03
  every
• 29:03
  single
• 29:04
  time
• 29:04
  without
• 29:04
  fail,
• 29:04
  I
• 29:05
  say,
• 29:05
  if
• 29:05
  you're
• 29:05
  coming
• 29:06
  to
• 29:06
  London,
• 29:06
  let
• 29:06
  me
• 29:06
  know,
• 29:07
  we'll
• 29:07
  go
• 29:07
  for
• 29:07
  a
• 29:07
  drink
• 29:07
  because
• 29:08
  I
• 29:08
  genuinely
• 29:09
  want
• 29:09
  to
• 29:09
  invite
• 29:09
  people
• 29:10
  to
• 29:10
  meet
• 29:10
  up
• 29:10
  with
• 29:11
  me
• 29:11
  and
• 29:11
  to
• 29:11
  see
• 29:11
  people
• 29:11
  and
• 29:12
  if
• 29:12
  they
• 29:12
  reach
• 29:12
  out,
• 29:12
  I
• 29:12
  will
• 29:13
  go
• 29:13
  for
• 29:13
  a
• 29:13
  drink
• 29:13
  with
• 29:13
  them
• 29:13
  or
• 29:14
  afternoon
• 29:14
  tea
• 29:14
  or
• 29:15
  whatever
• 29:15
  it
• 29:15
  is.
• 29:15
  Or
• 29:15
  we
• 29:15
  said
• 29:16
  we're
• 29:16
  coming
• 29:16
  to
• 29:16
  London,
• 29:16
  let's
• 29:17
  do
• 29:17
  a
• 29:17
  thing.
• 29:17
  Exactly.
• 29:19
  But
• 29:19
  it's
• 29:19
  the
• 29:20
  same.
• 29:20
  So
• 29:20
  if
• 29:20
  you're
• 29:20
  a
• 29:20
  venue
• 29:20
  and
• 29:21
  you
• 29:21
  are
• 29:21
  starting
• 29:21
  to
• 29:21
  connect
• 29:22
  with
• 29:22
  people,
• 29:22
  just
• 29:22
  keep
• 29:23
  dropping
• 29:23
  into
• 29:23
  conversation.
• 29:24
  If
• 29:24
  you
• 29:24
  are
• 29:24
  coming
• 29:25
  to
• 29:25
  London,
• 29:25
  we'd
• 29:26
  love
• 29:26
  to
• 29:26
  put
• 29:26
  you
• 29:26
  up,
• 29:26
  we'd
• 29:26
  love
• 29:27
  to
• 29:27
  welcome
• 29:27
  you
• 29:27
  in,
• 29:28
  give
• 29:28
  you
• 29:29
  tea,
• 29:29
  whatever
• 29:29
  it
• 29:29
  is.
• 29:30
  The
• 29:30
  other
• 29:30
  thing
• 29:30
  I
• 29:31
  think
• 29:31
  is
• 29:31
  understanding
• 29:31
  the
• 29:32
  american
• 29:32
  market.
• 29:32
  One
• 29:33
  of
• 29:33
  the
• 29:33
  things
• 29:33
  I
• 29:34
  really
• 29:34
  got
• 29:34
  from
• 29:35
  wedding
• 29:35
  MBA
• 29:35
  last
• 29:35
  year
• 29:36
  was
• 29:36
  talking
• 29:37
  to
• 29:37
  people
• 29:37
  and
• 29:37
  understanding
• 29:38
  the
• 29:38
  market
• 29:39
  because
• 29:39
  they
• 29:39
  look
• 29:40
  at
• 29:40
  the
• 29:40
  UK
• 29:40
  and
• 29:40
  think
• 29:40
  we're
• 29:41
  cheap.
• 29:41
  So
• 29:42
  getting
• 29:42
  married
• 29:42
  in
• 29:43
  the
• 29:43
  UK
• 29:43
  compared
• 29:43
  to
• 29:44
  getting
• 29:44
  married
• 29:44
  in
• 29:44
  the
• 29:44
  States,
• 29:45
  like,
• 29:45
  our
• 29:45
  prices
• 29:46
  are
• 29:46
  really
• 29:46
  low.
• 29:47
  And
• 29:47
  so
• 29:49
  they
• 29:49
  were
• 29:49
  saying
• 29:49
  that
• 29:50
  they're
• 29:50
  coming
• 29:51
  here
• 29:51
  because
• 29:51
  it's
• 29:51
  cheaper
• 29:52
  to
• 29:52
  get
• 29:52
  married.
• 29:52
  So
• 29:52
  just
• 29:53
  thinking
• 29:53
  about
• 29:53
  how
• 29:54
  you
• 29:54
  can
• 29:54
  use
• 29:54
  that
• 29:54
  in
• 29:54
  your
• 29:55
  marketing
• 29:55
  and
• 29:55
  how
• 29:55
  you
• 29:55
  can
• 29:56
  make
• 29:56
  that
• 29:56
  an
• 29:56
  attractive
• 29:57
  property.
• 29:57
  Position
• 29:57
  to,
• 29:57
  and
• 29:58
  I
• 29:58
  think
• 29:58
  inviting
• 29:58
  them
• 29:58
  to
• 29:59
  come
• 29:59
  over
• 29:59
  and
• 29:59
  stay,
• 30:00
  particularly
• 30:00
  if
• 30:01
  you're
• 30:01
  really
• 30:01
  easily
• 30:02
  accessible.
• 30:03
  And
• 30:03
  that's
• 30:03
  where
• 30:04
  the
• 30:05
  UK
• 30:05
  really
• 30:05
  competes
• 30:06
  with
• 30:06
  Ireland,
• 30:06
  where
• 30:07
  you
• 30:07
  can't
• 30:07
  get
• 30:07
  anywhere
• 30:07
  on
• 30:08
  a
• 30:08
  train
• 30:08
  and
• 30:09
  actually
• 30:09
  saying,
• 30:09
  come
• 30:10
  over
• 30:10
  to
• 30:10
  London,
• 30:10
  actually,
• 30:10
  we
• 30:11
  can
• 30:11
  pick
• 30:11
  you
• 30:11
  up
• 30:11
  from
• 30:11
  the
• 30:11
  train
• 30:12
  station
• 30:12
  or,
• 30:13
  you
• 30:14
  know,
• 30:14
  it
• 30:15
  makes
• 30:15
  it
• 30:15
  an
• 30:15
  awful
• 30:16
  lot
• 30:16
  easier.
• 30:17
  So
• 30:18
  it's
• 30:19
  important
• 30:19
  to
• 30:19
  acknowledge
• 30:20
  that
• 30:20
  the
• 30:20
  wedding
• 30:20
  industry
• 30:21
  is,
• 30:21
  by
• 30:21
  its
• 30:22
  nature,
• 30:23
  fairly
• 30:23
  pretty
• 30:24
  and
• 30:24
  perfect.
• 30:26
  How
• 30:26
  do
• 30:26
  we
• 30:26
  get
• 30:27
  beyond
• 30:27
  that
• 30:28
  and
• 30:28
  allow
• 30:28
  ourselves
• 30:29
  to
• 30:29
  show
• 30:29
  up
• 30:30
  imperfectly?
• 30:30
  Now?
• 30:31
  I
• 30:31
  don't
• 30:31
  know
• 30:31
  who
• 30:31
  to
• 30:31
  pick
• 30:31
  on
• 30:32
  here.
• 30:32
  Renee,
• 30:32
  should
• 30:33
  we?
• 30:34
  I
• 30:34
  mean,
• 30:34
  this
• 30:34
  is
• 30:35
  one
• 30:35
  of
• 30:35
  my,
• 30:35
  like,
• 30:35
  soapbox
• 30:36
  topics,
• 30:36
  I
• 30:36
  think,
• 30:37
  well,
• 30:38
  first
• 30:38
  we
• 30:38
  can
• 30:38
  stop
• 30:39
  naming
• 30:39
  our
• 30:39
  businesses
• 30:40
  one
• 30:40
  perfect
• 30:40
  day
• 30:41
  or
• 30:41
  perfect
• 30:42
  planning
• 30:43
  UK.
• 30:44
  I
• 30:44
  think
• 30:45
  that
• 30:45
  it's
• 30:45
  just,
• 30:46
  for
• 30:46
  whatever
• 30:46
  reason,
• 30:46
  it's
• 30:47
  really
• 30:47
  baked
• 30:47
  into
• 30:47
  our
• 30:47
  industry,
• 30:48
  this
• 30:48
  idea
• 30:49
  of,
• 30:49
  because
• 30:49
  it
• 30:49
  is
• 30:50
  a
• 30:50
  day,
• 30:50
  one
• 30:50
  day
• 30:51
  or
• 30:52
  a
• 30:52
  weekend,
• 30:52
  that
• 30:53
  it
• 30:53
  has
• 30:53
  to
• 30:53
  be
• 30:53
  perfect.
• 30:53
  But
• 30:54
  I
• 30:54
  think
• 30:54
  we
• 30:54
  can
• 30:55
  do
• 30:55
  ourselves
• 30:55
  a
• 30:55
  big
• 30:55
  favor
• 30:56
  in
• 30:56
  our
• 30:56
  marketing
• 30:57
  and
• 30:57
  in
• 30:57
  our
• 30:57
  sales
• 30:58
  language
• 30:58
  to
• 30:59
  just
• 30:59
  stop
• 31:00
  using
• 31:00
  the
• 31:00
  word.
• 31:01
  I
• 31:01
  mean,
• 31:01
  if
• 31:01
  anything
• 31:02
  I
• 31:02
  tell
• 31:02
  my
• 31:02
  clients
• 31:03
  during
• 31:03
  the
• 31:03
  consult
• 31:03
  call,
• 31:04
  I
• 31:05
  mean,
• 31:05
  I
• 31:05
  will
• 31:05
  flat
• 31:05
  out
• 31:05
  say,
• 31:06
  something
• 31:06
  is
• 31:06
  going
• 31:06
  to
• 31:06
  go
• 31:06
  wrong
• 31:07
  on
• 31:07
  your
• 31:07
  wedding
• 31:07
  day,
• 31:08
  but
• 31:08
  you
• 31:08
  probably
• 31:08
  won't
• 31:08
  know
• 31:09
  it
• 31:09
  because
• 31:09
  you're
• 31:09
  going
• 31:09
  to
• 31:09
  hire
• 31:10
  me.
• 31:10
  Or
• 31:10
  I
• 31:11
  say,
• 31:11
  your
• 31:11
  day
• 31:11
  will
• 31:11
  be
• 31:11
  perfectly
• 31:12
  imperfect.
• 31:13
  And
• 31:13
  if
• 31:13
  they
• 31:13
  don't
• 31:13
  laugh
• 31:14
  at
• 31:14
  that,
• 31:14
  then
• 31:14
  I'm
• 31:14
  like,
• 31:15
  well,
• 31:15
  you're
• 31:15
  not
• 31:15
  for
• 31:15
  me,
• 31:16
  right?
• 31:16
  Like,
• 31:16
  if
• 31:17
  that's
• 31:17
  not,
• 31:17
  you're
• 31:17
  not
• 31:17
  my
• 31:17
  client.
• 31:18
  And
• 31:18
  I
• 31:18
  just
• 31:18
  think,
• 31:19
  you
• 31:19
  know,
• 31:20
  I've
• 31:20
  been
• 31:21
  married
• 31:21
  eleven
• 31:22
  years
• 31:22
  next
• 31:23
  week.
• 31:24
  My
• 31:24
  day
• 31:24
  was
• 31:24
  not
• 31:24
  perfect.
• 31:25
  My
• 31:25
  sister
• 31:26
  in
• 31:26
  law
• 31:26
  sat
• 31:27
  on
• 31:28
  the
• 31:28
  memorial
• 31:28
  chair
• 31:29
  that
• 31:29
  we
• 31:29
  had
• 31:29
  set
• 31:29
  up
• 31:29
  for
• 31:30
  my
• 31:30
  husband's
• 31:30
  late
• 31:30
  parents.
• 31:31
  This
• 31:31
  woman
• 31:32
  sat
• 31:32
  on
• 31:33
  flowers.
• 31:35
  How?
• 31:37
  I
• 31:37
  came
• 31:37
  to
• 31:37
  the
• 31:37
  front,
• 31:38
  turned
• 31:38
  around
• 31:38
  and,
• 31:38
  like,
• 31:39
  evil
• 31:40
  eyed
• 31:40
  her.
• 31:40
  I
• 31:40
  was
• 31:40
  like,
• 31:40
  how
• 31:41
  did
• 31:41
  you,
• 31:41
  how
• 31:41
  did
• 31:42
  you
• 31:42
  manage
• 31:42
  to
• 31:42
  sit
• 31:42
  on
• 31:42
  this
• 31:43
  chair?
• 31:43
  But
• 31:43
  it's
• 31:44
  a
• 31:44
  story
• 31:44
  that
• 31:44
  we
• 31:45
  tell
• 31:45
  and
• 31:45
  we
• 31:45
  all
• 31:45
  kind
• 31:45
  of,
• 31:46
  I
• 31:46
  mean,
• 31:46
  I'm
• 31:46
  still
• 31:46
  mad
• 31:46
  about
• 31:46
  it,
• 31:46
  obviously,
• 31:47
  but
• 31:47
  we,
• 31:48
  but
• 31:48
  we
• 31:48
  still
• 31:48
  laugh
• 31:49
  about
• 31:49
  it
• 31:49
  because
• 31:49
  it,
• 31:49
  it
• 31:50
  wasn't
• 31:50
  perfect.
• 31:51
  But,
• 31:51
  like,
• 31:51
  I'm
• 31:51
  still
• 31:52
  married.
• 31:52
  We're
• 31:52
  fine,
• 31:53
  we're
• 31:53
  very
• 31:53
  happy.
• 31:54
  But
• 31:54
  it's
• 31:54
  just,
• 31:55
  I
• 31:55
  think
• 31:55
  there
• 31:55
  is
• 31:56
  magic
• 31:56
  in
• 31:56
  what's
• 31:56
  imperfect.
• 31:58
  I
• 31:58
  would
• 31:58
  love
• 31:58
  to
• 31:59
  just
• 31:59
  all
• 31:59
  like,
• 32:00
  unhook
• 32:00
  from
• 32:00
  the
• 32:00
  perfectness
• 32:01
  a
• 32:01
  bit.
• 32:02
  And
• 32:02
  to
• 32:02
  your
• 32:02
  point,
• 32:02
  well,
• 32:03
  you
• 32:03
  made
• 32:03
  me
• 32:03
  think
• 32:03
  of
• 32:04
  something
• 32:04
  from
• 32:04
  a
• 32:04
  legal
• 32:04
  perspective
• 32:05
  because
• 32:05
  you,
• 32:07
  again,
• 32:07
  surprised,
• 32:08
  not
• 32:08
  surprised
• 32:08
  at
• 32:08
  how
• 32:09
  many
• 32:09
  people
• 32:10
  in
• 32:10
  their
• 32:10
  contracts,
• 32:11
  especially
• 32:11
  planners,
• 32:12
  when
• 32:12
  they're
• 32:12
  describing
• 32:13
  their
• 32:13
  services,
• 32:14
  they
• 32:14
  talk
• 32:14
  about
• 32:15
  how
• 32:15
  they
• 32:15
  are
• 32:15
  going
• 32:15
  to
• 32:16
  keep
• 32:16
  your
• 32:16
  wedding
• 32:16
  time,
• 32:17
  like
• 32:17
  your
• 32:17
  wedding
• 32:17
  day
• 32:18
  running
• 32:18
  smoothly,
• 32:19
  keeping
• 32:19
  things
• 32:20
  running
• 32:20
  on
• 32:21
  time.
• 32:21
  I
• 32:22
  just
• 32:22
  have
• 32:22
  to
• 32:22
  say,
• 32:23
  we
• 32:23
  are
• 32:23
  not.
• 32:23
  No,
• 32:24
  we
• 32:24
  all,
• 32:24
  like
• 32:25
  you
• 32:25
  said,
• 32:25
  something's
• 32:26
  going
• 32:26
  to
• 32:26
  go
• 32:26
  wrong.
• 32:27
  Weddings
• 32:28
  are
• 32:28
  going
• 32:28
  to
• 32:28
  run
• 32:29
  behind.
• 32:29
  And
• 32:29
  so
• 32:30
  just
• 32:30
  also
• 32:30
  being
• 32:30
  mindful
• 32:31
  of
• 32:31
  the
• 32:31
  exact
• 32:32
  language
• 32:32
  that
• 32:32
  you're
• 32:32
  using
• 32:33
  in
• 32:33
  both
• 32:33
  your
• 32:33
  marketing
• 32:33
  materials,
• 32:34
  also
• 32:34
  in
• 32:34
  your
• 32:35
  contracts,
• 32:35
  because
• 32:36
  technically,
• 32:37
  if
• 32:37
  you
• 32:37
  do
• 32:37
  that,
• 32:37
  you're
• 32:37
  giving
• 32:38
  them
• 32:38
  a
• 32:38
  reason
• 32:38
  to
• 32:39
  make
• 32:39
  a
• 32:39
  claim
• 32:39
  for
• 32:39
  like
• 32:39
  a
• 32:39
  breach
• 32:40
  of
• 32:40
  contract
• 32:40
  and
• 32:40
  not
• 32:41
  hold
• 32:41
  up
• 32:41
  your
• 32:41
  end
• 32:41
  of
• 32:41
  the
• 32:41
  bar.
• 32:42
  At
• 32:42
  least
• 32:42
  in
• 32:42
  America,
• 32:42
  where
• 32:42
  they're
• 32:43
  more
• 32:43
  legit.
• 32:43
  Yes,
• 32:43
  in
• 32:43
  America,
• 32:44
  because
• 32:44
  it's
• 32:44
  really
• 32:44
  obnoxious
• 32:45
  there.
• 32:45
  Scary
• 32:46
  thought.
• 32:46
  Oh,
• 32:46
  it's
• 32:46
  scary.
• 32:48
  Yeah,
• 32:48
  that's
• 32:48
  terrible.
• 32:49
  I
• 32:49
  think
• 32:49
  we
• 32:49
  can
• 32:49
  lead
• 32:49
  by
• 32:49
  example
• 32:50
  as
• 32:50
  well,
• 32:50
  by
• 32:50
  showing
• 32:51
  up
• 32:51
  imperfectly
• 32:51
  ourselves
• 32:52
  and
• 32:53
  kind
• 32:53
  of
• 32:53
  making
• 32:53
  our
• 32:53
  couples
• 32:54
  aware
• 32:54
  of
• 32:54
  that,
• 32:55
  that
• 32:55
  we're
• 32:55
  human.
• 32:55
  You're
• 32:56
  human,
• 32:56
  I'm
• 32:56
  human.
• 32:57
  We're
• 32:57
  going
• 32:57
  to
• 32:57
  do
• 32:57
  the
• 32:58
  best
• 32:58
  we
• 32:58
  can,
• 32:58
  but
• 32:58
  it's
• 32:58
  not
• 32:59
  always
• 32:59
  going
• 32:59
  to
• 32:59
  be
• 32:59
  perfect.
• 32:59
  And
• 33:00
  I
• 33:00
  think
• 33:01
  we
• 33:01
  do
• 33:01
  have
• 33:02
  these
• 33:02
  curated,
• 33:02
  perfect
• 33:03
  Instagram
• 33:03
  feeds.
• 33:04
  But
• 33:04
  actually,
• 33:04
  sometimes
• 33:05
  we
• 33:05
  can
• 33:05
  just
• 33:05
  turn
• 33:05
  up,
• 33:05
  especially
• 33:06
  on
• 33:06
  our
• 33:06
  stories,
• 33:06
  even
• 33:07
  our
• 33:07
  reels,
• 33:07
  just
• 33:08
  a
• 33:08
  little
• 33:08
  bit
• 33:08
  imperfectly
• 33:09
  and
• 33:09
  just
• 33:09
  human.
• 33:10
  Because
• 33:10
  when
• 33:10
  you
• 33:10
  humanize
• 33:11
  something,
• 33:11
  it's
• 33:12
  harder
• 33:12
  for
• 33:12
  people
• 33:12
  to
• 33:13
  complain
• 33:14
  about
• 33:14
  it
• 33:14
  when
• 33:14
  it's
• 33:14
  just
• 33:14
  this
• 33:15
  big
• 33:15
  business.
• 33:16
  You
• 33:16
  know,
• 33:16
  if
• 33:16
  you
• 33:16
  think
• 33:16
  of
• 33:17
  some
• 33:17
  of
• 33:17
  the
• 33:17
  big
• 33:17
  businesses,
• 33:17
  you
• 33:18
  just
• 33:18
  think
• 33:18
  of
• 33:18
  the
• 33:18
  big
• 33:18
  business.
• 33:18
  It's
• 33:19
  easy
• 33:19
  for
• 33:19
  us
• 33:19
  to
• 33:19
  sit
• 33:19
  in
• 33:19
  this
• 33:20
  room
• 33:20
  and
• 33:20
  say,
• 33:20
  oh,
• 33:20
  they're
• 33:20
  rubbish,
• 33:21
  this.
• 33:21
  But
• 33:21
  if
• 33:22
  you
• 33:22
  meet
• 33:22
  the
• 33:22
  founder
• 33:22
  of
• 33:22
  that
• 33:23
  business
• 33:23
  and
• 33:23
  you're
• 33:23
  sat
• 33:23
  over
• 33:24
  dinner,
• 33:24
  it's
• 33:25
  suddenly
• 33:25
  a
• 33:25
  lot
• 33:25
  harder
• 33:26
  because
• 33:26
  you
• 33:26
  have
• 33:26
  a
• 33:26
  relationship
• 33:27
  with
• 33:27
  them.
• 33:27
  So
• 33:27
  when
• 33:27
  you
• 33:28
  show
• 33:28
  up
• 33:28
  as
• 33:29
  yourself
• 33:29
  imperfectly
• 33:31
  and
• 33:31
  build
• 33:31
  that
• 33:31
  relationship,
• 33:32
  I
• 33:32
  think
• 33:32
  that
• 33:33
  helps
• 33:33
  them
• 33:33
  feel
• 33:34
  like
• 33:34
  there's
• 33:34
  less
• 33:34
  pressure
• 33:34
  to.
• 33:35
  Far
• 33:35
  more
• 33:35
  comfortable
• 33:36
  for
• 33:36
  everyone
• 33:36
  involved.
• 33:37
  Yeah.
• 33:37
  Superb.
• 33:38
  And
• 33:39
  I'm
• 33:39
  sure
• 33:39
  many
• 33:40
  people
• 33:40
  in
• 33:40
  the
• 33:41
  room
• 33:41
  have
• 33:42
  contemplated
• 33:43
  writing
• 33:43
  a
• 33:43
  book.
• 33:44
  And
• 33:44
  the
• 33:44
  three
• 33:44
  of
• 33:44
  you
• 33:45
  are
• 33:46
  all
• 33:46
  very
• 33:46
  soon
• 33:47
  to
• 33:47
  be
• 33:47
  published.
• 33:48
  Published
• 33:48
  authors.
• 33:51
  I'd
• 33:51
  love
• 33:51
  to
• 33:51
  hear
• 33:51
  from
• 33:52
  each
• 33:52
  of
• 33:52
  you
• 33:53
  what
• 33:53
  made
• 33:53
  you
• 33:53
  to
• 33:54
  decide
• 33:54
  to
• 33:55
  write
• 33:55
  a
• 33:55
  book
• 33:55
  and
• 33:55
  then
• 33:56
  how
• 33:56
  you
• 33:57
  picked
• 33:57
  your
• 33:57
  book's
• 33:58
  specific
• 33:58
  topic.
• 33:59
  And
• 33:59
  I
• 33:59
  think
• 33:59
  we've
• 33:59
  got
• 34:00
  some
• 34:00
  slides
• 34:00
  that
• 34:00
  are
• 34:00
  going
• 34:01
  to
• 34:01
  come
• 34:01
  up
• 34:01
  with
• 34:02
  various
• 34:02
  QR
• 34:03
  codes
• 34:03
  so
• 34:03
  that
• 34:04
  you
• 34:04
  can
• 34:04
  pre
• 34:04
  order.
• 34:04
  Oh,
• 34:04
  that's
• 34:05
  my
• 34:05
  face.
• 34:05
  That's
• 34:06
  your
• 34:06
  face.
• 34:06
  So,
• 34:06
  Renee,
• 34:07
  do
• 34:08
  you
• 34:08
  want
• 34:08
  to
• 34:08
  start?
• 34:09
  Sure.
• 34:10
  Why
• 34:11
  did
• 34:11
  I
• 34:11
  just.
• 34:11
  My
• 34:11
  husband's
• 34:11
  been
• 34:12
  yelling
• 34:12
  at
• 34:12
  me
• 34:12
  to
• 34:12
  write
• 34:12
  a
• 34:12
  book
• 34:12
  for,
• 34:13
  like,
• 34:13
  ten
• 34:13
  years
• 34:14
  because
• 34:14
  he
• 34:14
  keeps,
• 34:15
  like,
• 34:15
  write
• 34:15
  down
• 34:15
  everything
• 34:16
  that's
• 34:16
  happening
• 34:16
  to
• 34:16
  you.
• 34:16
  And
• 34:16
  I'm
• 34:17
  like,
• 34:17
  I
• 34:17
  don't
• 34:17
  know
• 34:17
  if
• 34:17
  anyone
• 34:18
  really
• 34:18
  wants
• 34:18
  all
• 34:19
  that.
• 34:20
  So
• 34:20
  my
• 34:20
  book
• 34:20
  is
• 34:20
  called
• 34:20
  the
• 34:20
  coordination
• 34:21
  cure,
• 34:21
  because
• 34:22
  about.
• 34:24
  Oh,
• 34:24
  God.
• 34:24
  In
• 34:24
  2018,
• 34:25
  or
• 34:25
  actually
• 34:26
  2016,
• 34:27
  it's
• 34:27
  been
• 34:27
  a
• 34:27
  lot
• 34:27
  a
• 34:27
  while.
• 34:28
  I
• 34:28
  started
• 34:28
  talking
• 34:28
  about
• 34:29
  how
• 34:29
  day
• 34:29
  of
• 34:29
  coordination.
• 34:30
  Do
• 34:30
  you
• 34:30
  guys
• 34:30
  call
• 34:30
  it
• 34:30
  day
• 34:30
  of
• 34:31
  coordination
• 34:31
  here?
• 34:32
  On
• 34:32
  the
• 34:32
  day?
• 34:32
  Like,
• 34:33
  on
• 34:33
  the
• 34:33
  day
• 34:33
  management?
• 34:34
  Yeah.
• 34:34
  I
• 34:34
  don't
• 34:35
  think
• 34:35
  it's
• 34:35
  real.
• 34:36
  Like,
• 34:37
  we're
• 34:37
  selling
• 34:37
  that
• 34:37
  to
• 34:37
  our
• 34:37
  clients,
• 34:38
  but
• 34:38
  it
• 34:38
  does.
• 34:38
  It's
• 34:38
  not
• 34:39
  as
• 34:39
  helpful,
• 34:39
  as
• 34:40
  effective
• 34:40
  as
• 34:41
  other
• 34:41
  things
• 34:41
  we
• 34:41
  could
• 34:42
  be
• 34:42
  doing.
• 34:42
  And
• 34:42
  so
• 34:42
  back
• 34:43
  then,
• 34:43
  I
• 34:43
  got
• 34:43
  on
• 34:43
  my
• 34:43
  soapbox
• 34:44
  about,
• 34:44
  like,
• 34:44
  I
• 34:44
  don't
• 34:44
  think
• 34:45
  we
• 34:45
  should
• 34:45
  call
• 34:45
  it
• 34:45
  that.
• 34:46
  I
• 34:46
  sort
• 34:46
  of
• 34:46
  renamed
• 34:46
  it
• 34:47
  wedding
• 34:47
  management.
• 34:47
  And
• 34:48
  I
• 34:48
  have
• 34:48
  a
• 34:48
  whole
• 34:48
  course
• 34:49
  that
• 34:49
  I've
• 34:49
  been
• 34:50
  teaching
• 34:50
  for
• 34:50
  years,
• 34:51
  but
• 34:51
  I
• 34:51
  also
• 34:52
  realized
• 34:52
  that
• 34:52
  the
• 34:52
  course
• 34:52
  can
• 34:52
  be
• 34:52
  a
• 34:53
  little
• 34:53
  inaccessible
• 34:53
  for
• 34:53
  people.
• 34:54
  Price
• 34:54
  point.
• 34:54
  And
• 34:55
  also
• 34:55
  time
• 34:55
  wise.
• 34:56
  And
• 34:56
  I
• 34:56
  also
• 34:57
  wanted
• 34:57
  to
• 34:57
  write
• 34:57
  down
• 34:57
  all
• 34:57
  of
• 34:57
  my,
• 34:58
  like,
• 34:58
  bad
• 34:59
  wedding
• 34:59
  stories
• 34:59
  in
• 34:59
  a
• 34:59
  book
• 35:01
  so
• 35:01
  that
• 35:01
  it's
• 35:02
  a
• 35:02
  combination
• 35:02
  of
• 35:04
  coordination
• 35:05
  and
• 35:06
  stories
• 35:07
  from
• 35:07
  the
• 35:07
  trenches,
• 35:08
  really.
• 35:10
  And,
• 35:10
  yeah,
• 35:11
  it's,
• 35:11
  like,
• 35:11
  the
• 35:11
  last
• 35:11
  ten
• 35:12
  years
• 35:12
  of
• 35:12
  my
• 35:12
  life
• 35:12
  in
• 35:12
  this
• 35:13
  book.
• 35:13
  Fantastic.
• 35:14
  Looking
• 35:14
  forward
• 35:14
  to
• 35:14
  it.
• 35:15
  Who's
• 35:15
  gonna
• 35:15
  come
• 35:15
  up
• 35:15
  next?
• 35:16
  You?
• 35:17
  No,
• 35:18
  I've
• 35:18
  not
• 35:18
  written
• 35:18
  a
• 35:18
  book.
• 35:21
  But
• 35:21
  do
• 35:21
  you
• 35:21
  have
• 35:21
  that
• 35:22
  book?
• 35:22
  Maybe
• 35:22
  that's
• 35:23
  a
• 35:23
  hint.
• 35:23
  Maybe
• 35:24
  next.
• 35:24
  Yeah,
• 35:24
  I've
• 35:25
  thought
• 35:25
  about
• 35:25
  it
• 35:25
  so
• 35:26
  many
• 35:26
  times.
• 35:26
  There
• 35:26
  you
• 35:27
  go.
• 35:27
  But
• 35:27
  I
• 35:27
  wouldn't
• 35:27
  know
• 35:28
  where
• 35:28
  to
• 35:28
  start.
• 35:29
  So
• 35:29
  many
• 35:29
  topics
• 35:30
  that
• 35:30
  were
• 35:30
  there.
• 35:31
  Yeah.
• 35:31
  So
• 35:31
  I
• 35:31
  think
• 35:32
  an
• 35:32
  encyclopedia
• 35:33
  is
• 35:33
  there
• 35:34
  one
• 35:34
  day.
• 35:37
  Becca.
• 35:38
  Okay.
• 35:39
  So
• 35:39
  I
• 35:40
  am
• 35:40
  very
• 35:40
  excited,
• 35:40
  as
• 35:41
  most
• 35:41
  of
• 35:41
  you
• 35:41
  who
• 35:41
  follow
• 35:42
  me
• 35:42
  on
• 35:42
  instagram
• 35:42
  know,
• 35:42
  because
• 35:43
  I
• 35:43
  now
• 35:43
  do
• 35:43
  actually
• 35:44
  have
• 35:44
  my
• 35:45
  book
• 35:45
  in
• 35:45
  my
• 35:46
  hand.
• 35:48
  It
• 35:48
  is
• 35:49
  the
• 35:49
  one
• 35:49
  and
• 35:49
  only
• 35:50
  copy
• 35:50
  of
• 35:50
  it,
• 35:50
  because
• 35:50
  it's
• 35:50
  just
• 35:51
  a
• 35:51
  proof,
• 35:51
  and
• 35:51
  I'm
• 35:51
  just
• 35:52
  carrying
• 35:52
  it
• 35:52
  round
• 35:53
  everywhere,
• 35:54
  and
• 35:54
  I
• 35:54
  actually
• 35:54
  tell
• 35:55
  the
• 35:55
  story
• 35:55
  about
• 35:55
  how
• 35:56
  I
• 35:56
  wrote
• 35:56
  the
• 35:56
  book.
• 35:56
  So
• 35:57
  the
• 35:57
  book
• 35:57
  is
• 35:57
  called
• 35:57
  done
• 35:57
  is
• 35:57
  better
• 35:58
  than
• 35:58
  perfect,
• 35:58
  because,
• 35:59
  as
• 36:00
  I
• 36:00
  said
• 36:00
  earlier,
• 36:00
  like,
• 36:00
  I
• 36:01
  want
• 36:01
  to
• 36:01
  lead
• 36:01
  with
• 36:01
  imperfection.
• 36:02
  So
• 36:02
  the
• 36:02
  book
• 36:02
  isn't
• 36:03
  perfect.
• 36:03
  I'm
• 36:03
  not
• 36:03
  perfect.
• 36:04
  None
• 36:04
  of
• 36:04
  us
• 36:04
  are
• 36:04
  perfect,
• 36:05
  but
• 36:05
  we
• 36:05
  need
• 36:05
  to
• 36:05
  just
• 36:06
  get
• 36:06
  it
• 36:06
  done.
• 36:06
  And
• 36:06
  that's
• 36:07
  kind
• 36:07
  of
• 36:07
  the
• 36:07
  mantra
• 36:07
  I've
• 36:08
  gone
• 36:08
  for
• 36:08
  with
• 36:08
  the
• 36:08
  book
• 36:09
  as
• 36:09
  well
• 36:09
  as
• 36:09
  I
• 36:09
  teach
• 36:10
  you
• 36:10
  in
• 36:10
  business.
• 36:11
  So
• 36:11
  I
• 36:12
  actually.
• 36:12
  I
• 36:12
  did
• 36:13
  the
• 36:13
  keynote
• 36:13
  at
• 36:13
  the
• 36:13
  guides
• 36:13
  for
• 36:14
  Brides
• 36:14
  conference
• 36:15
  at
• 36:15
  the
• 36:15
  end
• 36:15
  of
• 36:16
  last
• 36:16
  year,
• 36:16
  and
• 36:17
  I
• 36:17
  walked
• 36:17
  off
• 36:17
  stage
• 36:17
  after
• 36:18
  my
• 36:18
  talk,
• 36:18
  and
• 36:18
  this
• 36:18
  lady
• 36:19
  came
• 36:19
  straight
• 36:19
  up
• 36:19
  to
• 36:19
  me,
• 36:20
  and
• 36:20
  I
• 36:20
  wish
• 36:20
  I
• 36:20
  remembered
• 36:20
  who
• 36:20
  she
• 36:21
  was.
• 36:21
  She
• 36:21
  came
• 36:21
  straight
• 36:22
  up
• 36:22
  to
• 36:22
  me
• 36:22
  and
• 36:22
  she
• 36:22
  said,
• 36:22
  becca,
• 36:23
  I
• 36:23
  love
• 36:23
  your
• 36:23
  talk.
• 36:24
  Where
• 36:24
  can
• 36:24
  I
• 36:24
  buy
• 36:24
  your
• 36:24
  book?
• 36:25
  And
• 36:26
  I
• 36:26
  looked
• 36:26
  at
• 36:26
  her
• 36:26
  like,
• 36:27
  sorry.
• 36:28
  And
• 36:28
  she
• 36:28
  went,
• 36:28
  where
• 36:28
  can
• 36:28
  I
• 36:28
  buy
• 36:29
  your
• 36:29
  book?
• 36:29
  And
• 36:29
  I
• 36:29
  just
• 36:29
  went,
• 36:30
  I
• 36:30
  don't
• 36:30
  have
• 36:30
  a
• 36:31
  book.
• 36:31
  And
• 36:32
  she
• 36:32
  went,
• 36:32
  you
• 36:32
  should
• 36:32
  have
• 36:32
  a
• 36:33
  book.
• 36:33
  And
• 36:33
  I
• 36:33
  was
• 36:33
  like,
• 36:33
  okay,
• 36:34
  well,
• 36:34
  I
• 36:34
  should
• 36:35
  have
• 36:35
  a
• 36:35
  book.
• 36:35
  And
• 36:35
  in
• 36:35
  true
• 36:36
  Becca
• 36:36
  fashion,
• 36:36
  I
• 36:37
  was
• 36:37
  like,
• 36:37
  I
• 36:37
  gotta
• 36:38
  write
• 36:38
  a
• 36:38
  book.
• 36:38
  And
• 36:38
  so
• 36:39
  I
• 36:39
  did.
• 36:39
  It's
• 36:40
  not
• 36:40
  the
• 36:40
  perfect
• 36:40
  book,
• 36:41
  but
• 36:41
  I'm
• 36:41
  really
• 36:41
  proud
• 36:42
  of
• 36:42
  achieving
• 36:43
  it.
• 36:43
  It
• 36:44
  is
• 36:44
  coming
• 36:44
  out
• 36:44
  in
• 36:44
  November.
• 36:45
  My
• 36:45
  goal,
• 36:45
  I
• 36:46
  said
• 36:46
  publicly,
• 36:46
  was
• 36:47
  I
• 36:47
  would
• 36:47
  have
• 36:47
  it
• 36:48
  ready
• 36:48
  to
• 36:48
  go
• 36:48
  by
• 36:48
  the
• 36:49
  time
• 36:49
  I
• 36:49
  stood
• 36:50
  on
• 36:50
  stage
• 36:51
  in
• 36:51
  Las
• 36:51
  Vegas
• 36:51
  in
• 36:51
  November.
• 36:52
  We
• 36:52
  are
• 36:52
  well
• 36:52
  on
• 36:52
  time
• 36:53
  for
• 36:53
  that.
• 36:53
  So
• 36:54
  the
• 36:54
  Kickstarter
• 36:55
  for
• 36:55
  my
• 36:55
  book
• 36:56
  ends
• 36:56
  tomorrow.
• 36:57
  So
• 36:57
  if
• 36:57
  you
• 36:57
  haven't
• 36:58
  pre
• 36:58
  ordered
• 36:58
  a
• 36:58
  copy
• 36:58
  of
• 36:58
  it,
• 36:59
  please
• 36:59
  do
• 36:59
  it
• 37:00
  tonight.
• 37:00
  Because
• 37:01
  it
• 37:01
  turns
• 37:01
  out
• 37:01
  that
• 37:02
  writing
• 37:02
  a
• 37:02
  book
• 37:03
  is
• 37:03
  really
• 37:03
  expensive.
• 37:04
  And
• 37:04
  I
• 37:04
  have
• 37:04
  not
• 37:04
  contemplated
• 37:05
  this.
• 37:05
  When
• 37:06
  that
• 37:06
  lady
• 37:06
  said,
• 37:06
  you
• 37:07
  should
• 37:07
  write
• 37:07
  a
• 37:07
  book,
• 37:07
  I
• 37:07
  should
• 37:07
  have
• 37:07
  said,
• 37:08
  can
• 37:08
  you
• 37:08
  give
• 37:08
  me
• 37:08
  the
• 37:08
  money
• 37:09
  to
• 37:09
  write
• 37:09
  the
• 37:10
  book?
• 37:10
  Yeah,
• 37:11
  please
• 37:11
  give
• 37:11
  me
• 37:11
  5000
• 37:12
  pounds
• 37:12
  to
• 37:12
  write.
• 37:12
  Becca
• 37:13
  and
• 37:13
  I,
• 37:14
  when
• 37:14
  we
• 37:14
  were
• 37:14
  talking
• 37:15
  about
• 37:15
  doing
• 37:15
  this,
• 37:15
  we
• 37:16
  started
• 37:16
  this
• 37:16
  conversation
• 37:16
  last
• 37:17
  year
• 37:17
  and
• 37:17
  we
• 37:17
  got
• 37:18
  on
• 37:18
  a
• 37:18
  zoom
• 37:18
  and
• 37:18
  we
• 37:18
  were
• 37:18
  like,
• 37:19
  what's
• 37:19
  it
• 37:19
  gonna
• 37:19
  be
• 37:19
  about?
• 37:19
  And
• 37:19
  she's
• 37:20
  like,
• 37:20
  well,
• 37:20
  I'm
• 37:20
  writing
• 37:20
  a
• 37:20
  book.
• 37:21
  And
• 37:21
  I
• 37:21
  was
• 37:21
  like,
• 37:21
  I'm
• 37:22
  writing
• 37:22
  a
• 37:22
  book.
• 37:22
  And
• 37:23
  Leah's
• 37:23
  like,
• 37:23
  I've
• 37:23
  already
• 37:23
  written
• 37:24
  a
• 37:24
  book.
• 37:24
  We're
• 37:24
  like,
• 37:24
  okay,
• 37:25
  fine.
• 37:26
  But
• 37:26
  my
• 37:27
  goal
• 37:27
  is
• 37:27
  also
• 37:27
  to
• 37:27
  have
• 37:28
  the
• 37:28
  book
• 37:28
  in
• 37:28
  hand
• 37:28
  at
• 37:29
  wedding
• 37:29
  MBA.
• 37:29
  So
• 37:29
  we
• 37:29
  shall
• 37:30
  see.
• 37:30
  We
• 37:30
  will
• 37:30
  have
• 37:31
  it
• 37:31
  there.
• 37:31
  We've
• 37:31
  been
• 37:31
  in
• 37:31
  a
• 37:31
  little
• 37:32
  will.
• 37:32
  I
• 37:32
  don't
• 37:32
  know
• 37:32
  if
• 37:32
  mine.
• 37:33
  We've
• 37:33
  had
• 37:33
  it
• 37:33
  in
• 37:33
  a
• 37:33
  little
• 37:33
  competition
• 37:34
  to
• 37:34
  see
• 37:35
  like
• 37:35
  back
• 37:35
  and
• 37:35
  forth.
• 37:36
  You
• 37:36
  know,
• 37:36
  I
• 37:37
  talk
• 37:37
  about
• 37:37
  accountability,
• 37:38
  like
• 37:38
  finding
• 37:39
  other
• 37:39
  people
• 37:39
  to
• 37:39
  do
• 37:39
  your
• 37:39
  goals
• 37:40
  with.
• 37:40
  With
• 37:40
  you.
• 37:41
  Me
• 37:41
  and
• 37:41
  Renee
• 37:41
  have
• 37:41
  had
• 37:41
  that
• 37:41
  with
• 37:41
  our
• 37:42
  books.
• 37:42
  So
• 37:42
  I
• 37:42
  believe
• 37:43
  you
• 37:43
  will
• 37:43
  have
• 37:43
  it.
• 37:44
  You
• 37:44
  will
• 37:44
  have
• 37:44
  it
• 37:44
  by
• 37:44
  the
• 37:44
  time
• 37:45
  you
• 37:45
  get
• 37:45
  it.
• 37:45
  Thank
• 37:45
  you,
• 37:45
  friends.
• 37:45
  Thank
• 37:46
  you.
• 37:46
  Here's
• 37:46
  the
• 37:46
  real
• 37:46
  author.
• 37:47
  The
• 37:47
  real
• 37:47
  author.
• 37:47
  Leah.
• 37:48
  Leah,
• 37:48
  what
• 37:49
  inspired
• 37:49
  me
• 37:49
  so
• 37:49
  my
• 37:50
  book
• 37:50
  is
• 37:50
  called
• 37:50
  the
• 37:50
  Wedding
• 37:50
  Roller
• 37:51
  coaster.
• 37:51
  It
• 37:52
  speaks
• 37:52
  directly
• 37:53
  to
• 37:53
  people
• 37:54
  getting
• 37:54
  married
• 37:54
  because
• 37:55
  it's
• 37:55
  meant
• 37:55
  to
• 37:55
  prepare
• 37:55
  them
• 37:55
  for
• 37:56
  the
• 37:56
  emotional
• 37:56
  side
• 37:57
  of
• 37:57
  planning
• 37:57
  a
• 37:57
  wedding.
• 37:57
  Because
• 37:58
  not
• 37:58
  many
• 37:58
  people
• 37:59
  are
• 37:59
  publicly
• 37:59
  talking
• 38:00
  about
• 38:00
  that
• 38:00
  piece.
• 38:00
  But
• 38:01
  it's
• 38:01
  also
• 38:01
  really
• 38:01
  helpful
• 38:02
  for
• 38:02
  suppliers
• 38:03
  because
• 38:03
  you
• 38:03
  get
• 38:03
  to
• 38:03
  understand
• 38:04
  what
• 38:04
  your
• 38:05
  clients
• 38:05
  are
• 38:05
  going
• 38:05
  through
• 38:06
  during
• 38:06
  this
• 38:06
  process.
• 38:07
  It
• 38:07
  also
• 38:07
  just
• 38:08
  has
• 38:08
  helpful
• 38:08
  tips
• 38:09
  on,
• 38:09
  like,
• 38:09
  how
• 38:09
  to
• 38:09
  be
• 38:10
  a
• 38:10
  good
• 38:10
  human
• 38:11
  in
• 38:11
  general.
• 38:12
  And
• 38:12
  I
• 38:12
  tell
• 38:12
  the
• 38:12
  story
• 38:13
  in
• 38:13
  the
• 38:13
  book
• 38:13
  of
• 38:13
  how
• 38:14
  the
• 38:14
  book
• 38:14
  came
• 38:14
  to
• 38:15
  be.
• 38:15
  And
• 38:16
  long
• 38:16
  story
• 38:17
  short,
• 38:17
  I
• 38:18
  say
• 38:18
  it's
• 38:18
  not
• 38:18
  about
• 38:18
  the
• 38:18
  fried
• 38:19
  chicken,
• 38:19
  because
• 38:20
  the
• 38:20
  story
• 38:20
  with
• 38:21
  a
• 38:21
  client
• 38:21
  that
• 38:21
  inspired
• 38:22
  the
• 38:22
  entire
• 38:22
  book
• 38:22
  was
• 38:23
  a
• 38:23
  fight
• 38:23
  that
• 38:24
  a
• 38:24
  bride
• 38:24
  was
• 38:24
  having
• 38:24
  about
• 38:25
  serving
• 38:25
  fried
• 38:26
  with
• 38:26
  her
• 38:26
  dad,
• 38:26
  about
• 38:26
  serving
• 38:27
  fried
• 38:27
  chicken
• 38:27
  at
• 38:28
  the
• 38:28
  wedding.
• 38:29
  And
• 38:29
  it
• 38:29
  was
• 38:29
  a
• 38:30
  conversation
• 38:30
  that
• 38:30
  took
• 38:30
  place
• 38:31
  in
• 38:31
  2017.
• 38:32
  And
• 38:32
  I
• 38:33
  had
• 38:33
  the
• 38:33
  conversation,
• 38:34
  and
• 38:34
  I
• 38:34
  was
• 38:34
  like,
• 38:35
  oh,
• 38:35
  I
• 38:35
  need
• 38:35
  to
• 38:35
  write
• 38:35
  a
• 38:36
  book
• 38:36
  about
• 38:36
  this.
• 38:36
  I
• 38:36
  need
• 38:37
  to
• 38:37
  write
• 38:37
  a
• 38:37
  book.
• 38:37
  I
• 38:37
  wanted
• 38:37
  to
• 38:38
  understand,
• 38:38
  honestly,
• 38:39
  the
• 38:39
  psychology
• 38:40
  of
• 38:41
  people
• 38:41
  getting
• 38:41
  married
• 38:42
  and
• 38:42
  understand
• 38:43
  why
• 38:43
  they're
• 38:43
  doing
• 38:43
  what
• 38:44
  they're
• 38:44
  doing
• 38:44
  and
• 38:44
  why
• 38:44
  they're
• 38:45
  thinking
• 38:45
  and
• 38:46
  why
• 38:46
  people
• 38:47
  get
• 38:47
  really
• 38:47
  weird
• 38:47
  when
• 38:48
  it
• 38:48
  comes
• 38:48
  to
• 38:48
  weddings.
• 38:49
  And
• 38:49
  so
• 38:49
  I
• 38:49
  really
• 38:50
  went
• 38:50
  deep.
• 38:50
  Like,
• 38:50
  it's
• 38:50
  a
• 38:51
  combination
• 38:51
  of
• 38:51
  sort
• 38:51
  of,
• 38:51
  like,
• 38:52
  a
• 38:52
  little
• 38:52
  bit
• 38:52
  academic,
• 38:53
  but
• 38:53
  a
• 38:53
  lot
• 38:53
  of
• 38:54
  stories
• 38:54
  similar.
• 38:55
  All
• 38:55
  those
• 38:56
  horror
• 38:56
  stories,
• 38:56
  the
• 38:56
  really
• 38:57
  juicy
• 38:57
  ones
• 38:57
  are
• 38:58
  in
• 38:58
  there.
• 38:58
  And
• 38:59
  so
• 38:59
  I
• 38:59
  had
• 39:00
  the
• 39:00
  idea
• 39:00
  in
• 39:00
  2017,
• 39:01
  took
• 39:02
  really
• 39:02
  small
• 39:03
  steps
• 39:03
  to
• 39:03
  get
• 39:03
  it
• 39:03
  started.
• 39:04
  And
• 39:04
  then
• 39:04
  in
• 39:04
  Covid,
• 39:05
  when
• 39:05
  I
• 39:05
  had
• 39:05
  absolutely
• 39:06
  nothing
• 39:06
  to
• 39:06
  do
• 39:06
  in
• 39:06
  2020,
• 39:07
  that
• 39:07
  was
• 39:07
  when
• 39:07
  I
• 39:08
  finally
• 39:08
  was
• 39:08
  able
• 39:08
  to
• 39:09
  finish
• 39:09
  writing
• 39:09
  it.
• 39:09
  She
• 39:10
  used
• 39:10
  to
• 39:10
  ask
• 39:10
  me
• 39:10
  to
• 39:10
  text
• 39:10
  her
• 39:11
  every
• 39:11
  day
• 39:11
  and
• 39:11
  be
• 39:11
  like,
• 39:11
  how.
• 39:11
  Many
• 39:11
  words
• 39:12
  did
• 39:12
  you
• 39:12
  write?
• 39:12
  How
• 39:12
  much
• 39:12
  of
• 39:12
  my
• 39:12
  accountability
• 39:13
  words
• 39:13
  did
• 39:13
  you
• 39:13
  write?
• 39:14
  But
• 39:14
  it
• 39:14
  made
• 39:14
  me
• 39:14
  feel
• 39:14
  like
• 39:15
  a
• 39:15
  mean
• 39:15
  person
• 39:15
  because
• 39:16
  I
• 39:16
  was
• 39:16
  like,
• 39:16
  how
• 39:16
  many?
• 39:16
  It
• 39:16
  was
• 39:17
  like,
• 39:17
  Covid,
• 39:17
  I
• 39:17
  was
• 39:17
  like,
• 39:17
  how
• 39:17
  many
• 39:18
  words
• 39:18
  did
• 39:18
  you
• 39:18
  write?
• 39:19
  Are
• 39:19
  you
• 39:20
  okay?
• 39:20
  You
• 39:20
  think
• 39:20
  that's
• 39:21
  bad?
• 39:21
  So
• 39:21
  I
• 39:21
  have
• 39:21
  a
• 39:22
  lovely
• 39:22
  lady
• 39:22
  who
• 39:23
  cleans
• 39:23
  my
• 39:23
  house,
• 39:23
  and
• 39:24
  she
• 39:24
  comes
• 39:24
  every
• 39:24
  week,
• 39:24
  and
• 39:24
  we
• 39:25
  always
• 39:25
  talk
• 39:25
  about
• 39:25
  business
• 39:26
  because
• 39:26
  I
• 39:26
  can't
• 39:26
  help
• 39:26
  myself.
• 39:27
  But
• 39:27
  tell
• 39:27
  her,
• 39:27
  you
• 39:27
  should
• 39:27
  put
• 39:27
  your
• 39:28
  price.
• 39:28
  And
• 39:28
  then
• 39:28
  I'm
• 39:29
  like,
• 39:29
  no,
• 39:29
  but
• 39:29
  not
• 39:30
  for
• 39:30
  me.
• 39:30
  And
• 39:31
  because
• 39:31
  I
• 39:31
  was
• 39:32
  putting
• 39:32
  about
• 39:32
  it
• 39:32
  on
• 39:32
  Instagram,
• 39:33
  and
• 39:33
  she
• 39:33
  follows
• 39:33
  my
• 39:34
  instagram.
• 39:34
  She
• 39:34
  would
• 39:34
  come
• 39:35
  every
• 39:35
  Tuesday,
• 39:35
  and
• 39:36
  she'd
• 39:36
  go,
• 39:36
  have
• 39:37
  you
• 39:37
  written
• 39:37
  any
• 39:37
  more
• 39:37
  words
• 39:37
  for
• 39:37
  your
• 39:38
  book
• 39:38
  this
• 39:38
  week?
• 39:38
  And,
• 39:39
  you
• 39:39
  know,
• 39:39
  it
• 39:39
  was
• 39:39
  a
• 39:39
  real
• 39:40
  full
• 39:40
  circle,
• 39:40
  emotional
• 39:41
  moment,
• 39:41
  because
• 39:41
  Tuesday,
• 39:42
  she
• 39:42
  was
• 39:42
  in
• 39:42
  my
• 39:43
  house
• 39:43
  as
• 39:44
  the
• 39:44
  book
• 39:45
  arrived.
• 39:45
  I
• 39:45
  love
• 39:46
  it.
• 39:46
  And
• 39:46
  I
• 39:46
  ran
• 39:46
  in
• 39:47
  with
• 39:47
  it
• 39:47
  in
• 39:47
  the
• 39:47
  brown
• 39:47
  paper,
• 39:48
  and
• 39:48
  I
• 39:48
  was
• 39:48
  like,
• 39:49
  my
• 39:49
  book's
• 39:50
  here.
• 39:50
  And
• 39:50
  we
• 39:50
  stood
• 39:50
  together
• 39:51
  in
• 39:51
  my
• 39:51
  kitchen
• 39:51
  and
• 39:51
  unwrapped
• 39:52
  it
• 39:52
  and
• 39:52
  had
• 39:52
  this
• 39:53
  huge
• 39:53
  hug,
• 39:53
  and
• 39:53
  she
• 39:53
  was
• 39:54
  like,
• 39:54
  you
• 39:55
  did
• 39:55
  it.
• 39:55
  So,
• 39:56
  you
• 39:56
  know,
• 39:56
  having
• 39:57
  those
• 39:57
  people.
• 39:57
  Having
• 39:58
  those
• 39:58
  people
• 39:58
  around
• 39:58
  you
• 39:58
  that
• 39:59
  are
• 39:59
  going
• 39:59
  in
• 39:59
  any
• 40:00
  part
• 40:00
  of
• 40:00
  your
• 40:00
  business,
• 40:00
  have
• 40:00
  you
• 40:01
  done
• 40:01
  that?
• 40:01
  Remind
• 40:02
  your
• 40:02
  friends,
• 40:02
  like,
• 40:02
  it's
• 40:02
  a
• 40:03
  good
• 40:03
  thing
• 40:03
  to
• 40:03
  encourage
• 40:04
  each
• 40:04
  other
• 40:04
  and
• 40:04
  be
• 40:04
  accountable.
• 40:05
  I
• 40:05
  love
• 40:05
  it.
• 40:05
  That
• 40:06
  probably
• 40:06
  takes
• 40:06
  me
• 40:07
  really,
• 40:07
  really
• 40:07
  nicely
• 40:08
  to.
• 40:08
  Final
• 40:09
  question,
• 40:10
  to
• 40:10
  ensure
• 40:11
  everyone
• 40:11
  goes
• 40:12
  away
• 40:12
  with
• 40:12
  some
• 40:13
  really,
• 40:13
  really
• 40:13
  good
• 40:14
  tips.
• 40:14
  And
• 40:14
  I
• 40:14
  know
• 40:15
  this
• 40:15
  is
• 40:15
  something
• 40:15
  you
• 40:15
  always
• 40:16
  include
• 40:16
  at
• 40:16
  the
• 40:16
  end
• 40:16
  of
• 40:16
  your
• 40:16
  podcast.
• 40:18
  So
• 40:19
  what's
• 40:19
  the
• 40:20
  one
• 40:20
  thing
• 40:21
  you
• 40:21
  wish
• 40:21
  I
• 40:22
  you
• 40:22
  knew
• 40:22
  sooner
• 40:23
  in
• 40:23
  business.
• 40:24
  Becca,
• 40:25
  do
• 40:25
  you
• 40:25
  want
• 40:25
  to
• 40:25
  start
• 40:26
  us
• 40:26
  off
• 40:26
  on
• 40:26
  this
• 40:27
  one.
• 40:27
  Yeah.
• 40:27
  I
• 40:28
  always
• 40:28
  think
• 40:28
  about
• 40:28
  this
• 40:29
  because
• 40:29
  obviously,
• 40:29
  I
• 40:29
  ask
• 40:30
  every
• 40:30
  guest,
• 40:30
  and
• 40:31
  everyone
• 40:31
  always
• 40:31
  has
• 40:31
  a
• 40:31
  very
• 40:31
  different
• 40:32
  answer.
• 40:32
  I
• 40:32
  think
• 40:33
  one
• 40:33
  of
• 40:33
  the
• 40:33
  things
• 40:33
  I've
• 40:33
  learned
• 40:34
  over
• 40:34
  time
• 40:35
  is
• 40:35
  to
• 40:35
  always
• 40:35
  give
• 40:36
  more
• 40:36
  than
• 40:36
  you
• 40:36
  expect
• 40:37
  to
• 40:37
  receive
• 40:38
  in
• 40:38
  any
• 40:38
  business
• 40:38
  relationship,
• 40:39
  in
• 40:40
  anything.
• 40:41
  It's
• 40:41
  really
• 40:41
  easy
• 40:42
  for
• 40:42
  us
• 40:42
  to
• 40:42
  be
• 40:42
  selfish
• 40:43
  and
• 40:43
  think
• 40:43
  about
• 40:44
  ourselves
• 40:44
  and
• 40:45
  to
• 40:45
  think,
• 40:45
  what
• 40:45
  do
• 40:45
  I
• 40:45
  need
• 40:46
  for
• 40:46
  my
• 40:46
  business?
• 40:46
  What
• 40:46
  do
• 40:46
  I
• 40:47
  want?
• 40:47
  How
• 40:47
  can
• 40:47
  I
• 40:47
  grow
• 40:47
  my
• 40:48
  business?
• 40:48
  But
• 40:49
  when
• 40:49
  we
• 40:49
  just
• 40:49
  have
• 40:49
  this
• 40:49
  kind
• 40:50
  of
• 40:50
  energy
• 40:51
  of
• 40:51
  just
• 40:51
  giving,
• 40:51
  you
• 40:52
  know,
• 40:52
  if
• 40:52
  someone
• 40:53
  out
• 40:53
  there
• 40:53
  asks
• 40:54
  you
• 40:54
  about
• 40:54
  a
• 40:54
  venue
• 40:55
  you've
• 40:55
  worked
• 40:55
  with
• 40:55
  or
• 40:56
  some
• 40:56
  feedback
• 40:57
  on
• 40:57
  their
• 40:57
  website
• 40:57
  or
• 40:57
  something
• 40:58
  they're
• 40:58
  struggling
• 40:58
  with,
• 40:59
  like,
• 40:59
  don't
• 40:59
  hold
• 41:00
  back
• 41:00
  that
• 41:00
  information
• 41:00
  and
• 41:01
  think,
• 41:01
  oh,
• 41:01
  this
• 41:01
  is
• 41:01
  for
• 41:01
  me
• 41:01
  and
• 41:02
  my
• 41:02
  business.
• 41:03
  Share
• 41:03
  it.
• 41:04
  Talk
• 41:04
  about
• 41:04
  it.
• 41:04
  You
• 41:05
  know,
• 41:05
  I
• 41:05
  love
• 41:05
  having
• 41:06
  people
• 41:06
  on
• 41:06
  my
• 41:06
  podcast.
• 41:07
  I
• 41:07
  love
• 41:07
  meeting
• 41:07
  up
• 41:07
  with
• 41:08
  people
• 41:08
  in
• 41:08
  London.
• 41:09
  I
• 41:09
  love
• 41:09
  going
• 41:09
  and
• 41:09
  talk
• 41:10
  at
• 41:10
  talking
• 41:10
  at
• 41:11
  events
• 41:11
  for
• 41:11
  guys,
• 41:11
  for
• 41:12
  brides.
• 41:12
  I
• 41:12
  love
• 41:12
  to
• 41:12
  just
• 41:13
  give,
• 41:13
  because
• 41:14
  ultimately,
• 41:15
  it
• 41:15
  always
• 41:15
  comes
• 41:15
  back
• 41:16
  round
• 41:16
  in
• 41:16
  a
• 41:16
  circle,
• 41:16
  and
• 41:17
  you
• 41:17
  always
• 41:17
  help
• 41:17
  each
• 41:17
  other
• 41:17
  out.
• 41:18
  So
• 41:18
  if
• 41:18
  you
• 41:18
  take
• 41:19
  nothing
• 41:19
  away
• 41:20
  other
• 41:20
  than
• 41:20
  this,
• 41:21
  is
• 41:21
  just
• 41:21
  be
• 41:22
  the
• 41:22
  person
• 41:22
  that
• 41:22
  is
• 41:23
  willing
• 41:23
  to
• 41:23
  give,
• 41:24
  to
• 41:24
  share
• 41:24
  your
• 41:24
  knowledge,
• 41:24
  share
• 41:25
  your
• 41:25
  ideas,
• 41:25
  because
• 41:26
  I
• 41:26
  promise
• 41:26
  you,
• 41:26
  it
• 41:26
  will
• 41:27
  benefit
• 41:27
  your
• 41:27
  business
• 41:27
  down
• 41:28
  the
• 41:28
  line.
• 41:28
  So
• 41:28
  one
• 41:28
  of
• 41:28
  my
• 41:29
  favorite
• 41:29
  quotes
• 41:29
  that
• 41:30
  I
• 41:30
  think
• 41:30
  about
• 41:30
  all
• 41:30
  the
• 41:30
  time
• 41:31
  is
• 41:31
  clarity
• 41:32
  comes
• 41:32
  from
• 41:32
  action,
• 41:33
  not
• 41:34
  thought.
• 41:35
  And
• 41:35
  I've
• 41:35
  been
• 41:35
  thinking
• 41:36
  about
• 41:36
  this
• 41:36
  a
• 41:36
  lot.
• 41:37
  So
• 41:37
  I
• 41:37
  have
• 41:37
  a
• 41:37
  business
• 41:38
  coach
• 41:38
  who
• 41:39
  challenged
• 41:39
  me
• 41:39
  to
• 41:39
  do
• 41:40
  30
• 41:40
  days
• 41:40
  of
• 41:41
  Instagram
• 41:41
  reels.
• 41:42
  So
• 41:43
  30
• 41:43
  days
• 41:43
  in
• 41:43
  a
• 41:43
  row,
• 41:44
  a
• 41:44
  video
• 41:45
  a
• 41:45
  day.
• 41:45
  And,
• 41:46
  you
• 41:46
  know,
• 41:46
  Instagram
• 41:47
  reels
• 41:47
  are,
• 41:47
  what,
• 41:47
  like,
• 41:48
  four
• 41:48
  years
• 41:48
  old
• 41:48
  now?
• 41:49
  I've
• 41:50
  been
• 41:50
  thinking
• 41:50
  about
• 41:51
  doing
• 41:52
  more
• 41:52
  video
• 41:52
  content
• 41:53
  for
• 41:54
  four
• 41:54
  years,
• 41:55
  and
• 41:55
  she
• 41:56
  finally
• 41:56
  forced
• 41:56
  me
• 41:56
  to
• 41:56
  do
• 41:57
  it.
• 41:57
  And
• 41:57
  I
• 41:58
  hate
• 41:58
  to
• 41:58
  break
• 41:58
  it
• 41:58
  to
• 41:58
  y'all,
• 41:59
  but
• 41:59
  it
• 42:00
  works.
• 42:01
  So
• 42:02
  I
• 42:02
  think
• 42:02
  about
• 42:02
  that.
• 42:03
  I
• 42:03
  was
• 42:03
  thinking
• 42:03
  about
• 42:03
  that
• 42:03
  a
• 42:04
  lot
• 42:04
  because
• 42:04
  I
• 42:04
  had
• 42:04
  all
• 42:05
  this
• 42:05
  theory
• 42:06
  about
• 42:07
  what
• 42:07
  I'd
• 42:07
  like
• 42:07
  to
• 42:07
  do
• 42:07
  for
• 42:08
  social
• 42:08
  media,
• 42:08
  but
• 42:08
  until
• 42:09
  I
• 42:09
  started
• 42:10
  actually
• 42:10
  doing
• 42:11
  it
• 42:11
  and
• 42:11
  putting
• 42:11
  it
• 42:11
  into
• 42:12
  action
• 42:13
  is
• 42:13
  when
• 42:13
  I
• 42:13
  saw
• 42:13
  results.
• 42:14
  And
• 42:14
  so
• 42:15
  I
• 42:16
  think
• 42:16
  anything
• 42:16
  you're
• 42:16
  thinking
• 42:17
  about
• 42:17
  or
• 42:17
  stewing
• 42:18
  over
• 42:18
  or
• 42:18
  mulling
• 42:18
  over,
• 42:19
  put
• 42:20
  it
• 42:20
  into
• 42:20
  action,
• 42:21
  have
• 42:21
  a
• 42:21
  little,
• 42:21
  you
• 42:22
  know,
• 42:22
  dip
• 42:23
  a
• 42:23
  toe
• 42:23
  in,
• 42:23
  because
• 42:24
  you're
• 42:24
  gonna
• 42:24
  learn
• 42:24
  more
• 42:25
  that
• 42:25
  way
• 42:25
  than
• 42:25
  you
• 42:25
  will
• 42:25
  just
• 42:25
  by
• 42:26
  thinking
• 42:26
  about
• 42:26
  it
• 42:26
  forever.
• 42:27
  I
• 42:27
  like
• 42:27
  both
• 42:27
  of
• 42:27
  your
• 42:27
  answers.
• 42:28
  Love
• 42:28
  both
• 42:28
  of
• 42:28
  your
• 42:28
  answers.
• 42:29
  My
• 42:29
  answer
• 42:30
  is,
• 42:31
  I
• 42:31
  wish
• 42:32
  I
• 42:32
  had
• 42:32
  learned
• 42:32
  sooner
• 42:33
  how
• 42:34
  unique
• 42:34
  all
• 42:34
  of
• 42:34
  us
• 42:35
  are
• 42:35
  and
• 42:35
  how
• 42:35
  we
• 42:35
  bring
• 42:36
  something
• 42:36
  very
• 42:37
  different
• 42:37
  to
• 42:37
  our
• 42:38
  clients
• 42:38
  and
• 42:38
  how
• 42:38
  we
• 42:39
  all
• 42:39
  work
• 42:39
  so
• 42:40
  differently.
• 42:40
  I
• 42:41
  will
• 42:41
  never
• 42:41
  forget
• 42:41
  at
• 42:41
  the
• 42:41
  moment.
• 42:42
  And
• 42:43
  this
• 42:43
  gets
• 42:43
  into
• 42:43
  just,
• 42:44
  like,
• 42:44
  stop
• 42:44
  comparing
• 42:45
  yourself
• 42:45
  with
• 42:45
  other
• 42:45
  people.
• 42:46
  Stop
• 42:46
  comparing
• 42:47
  the
• 42:48
  highlights
• 42:48
  you're
• 42:48
  seeing
• 42:49
  on
• 42:49
  Instagram
• 42:49
  and
• 42:49
  social
• 42:50
  media,
• 42:50
  because
• 42:51
  who
• 42:51
  knows
• 42:51
  what
• 42:51
  the
• 42:51
  real
• 42:52
  story
• 42:52
  is?
• 42:53
  But
• 42:53
  I
• 42:53
  was
• 42:53
  at.
• 42:54
  I
• 42:54
  was
• 42:54
  at
• 42:54
  a
• 42:54
  rental
• 42:55
  showroom
• 42:55
  because
• 42:55
  I
• 42:55
  was
• 42:55
  waiting
• 42:56
  to
• 42:56
  meet
• 42:56
  my
• 42:56
  clients,
• 42:56
  and
• 42:57
  there
• 42:57
  was
• 42:57
  another
• 42:57
  planner
• 42:58
  there
• 42:58
  with
• 42:58
  her
• 42:58
  clients
• 42:59
  before
• 42:59
  me.
• 42:59
  So
• 43:00
  I'm
• 43:00
  just
• 43:00
  sitting
• 43:00
  over
• 43:00
  in
• 43:01
  the
• 43:01
  corner,
• 43:01
  just
• 43:02
  waiting,
• 43:02
  killing
• 43:02
  time.
• 43:03
  And
• 43:03
  I
• 43:03
  watched
• 43:04
  this
• 43:04
  other
• 43:04
  planner
• 43:05
  pull
• 43:06
  little,
• 43:07
  teeny,
• 43:07
  tiny
• 43:08
  bowls.
• 43:09
  I
• 43:09
  can't
• 43:10
  think
• 43:10
  of
• 43:10
  it.
• 43:10
  Ramekins.
• 43:11
  Ramekins.
• 43:13
  Asking
• 43:13
  her
• 43:13
  clients
• 43:14
  to
• 43:14
  choose
• 43:15
  what
• 43:15
  small
• 43:16
  bowl
• 43:16
  they
• 43:16
  wanted
• 43:17
  the
• 43:17
  olive
• 43:17
  oil
• 43:18
  for
• 43:18
  their
• 43:19
  dinner
• 43:19
  tables
• 43:19
  on.
• 43:20
  And
• 43:21
  I
• 43:21
  just
• 43:21
  thought
• 43:21
  to
• 43:21
  myself,
• 43:22
  I
• 43:22
  would
• 43:23
  never
• 43:23
  ask
• 43:24
  my,
• 43:24
  I
• 43:24
  care
• 43:24
  about
• 43:25
  aesthetics
• 43:25
  completely,
• 43:26
  but
• 43:26
  I
• 43:26
  would
• 43:27
  never
• 43:27
  ask
• 43:27
  my
• 43:27
  clients
• 43:28
  that
• 43:28
  level
• 43:29
  of
• 43:29
  granular
• 43:30
  detail
• 43:30
  because
• 43:30
  it
• 43:31
  would
• 43:31
  have
• 43:31
  overwhelmed
• 43:32
  them.
• 43:32
  They
• 43:33
  would
• 43:33
  have
• 43:33
  had
• 43:33
  no
• 43:34
  idea
• 43:34
  what
• 43:34
  to
• 43:34
  do.
• 43:35
  And
• 43:35
  yet
• 43:35
  she
• 43:35
  was.
• 43:36
  That
• 43:36
  was
• 43:36
  how
• 43:37
  she
• 43:37
  interacted
• 43:37
  with
• 43:38
  her
• 43:38
  clients.
• 43:39
  That
• 43:39
  was
• 43:39
  something
• 43:39
  that
• 43:40
  she
• 43:40
  did.
• 43:40
  But
• 43:40
  it
• 43:40
  really
• 43:41
  clicked
• 43:41
  in
• 43:41
  that
• 43:41
  moment
• 43:42
  of
• 43:42
  we
• 43:43
  all
• 43:43
  connect
• 43:43
  with
• 43:43
  our
• 43:44
  clients
• 43:44
  in
• 43:44
  different
• 43:44
  ways,
• 43:45
  we
• 43:45
  all
• 43:45
  serve
• 43:45
  our
• 43:45
  clients
• 43:46
  in
• 43:46
  different
• 43:46
  ways.
• 43:47
  And
• 43:47
  so
• 43:48
  focus
• 43:48
  on
• 43:48
  showing
• 43:49
  up
• 43:49
  authentically,
• 43:50
  showing
• 43:50
  up
• 43:50
  imperfectly
• 43:51
  and
• 43:51
  just
• 43:52
  really
• 43:52
  owning
• 43:52
  that,
• 43:53
  and
• 43:54
  you
• 43:54
  will
• 43:54
  find
• 43:54
  your
• 43:55
  magic
• 43:55
  and
• 43:55
  your
• 43:55
  secret
• 43:56
  sauce
• 43:56
  in
• 43:57
  no
• 43:57
  time.
• 43:57
  Fantastic.
• 43:57
  Alison,
• 43:58
  I'd
• 43:58
  love
• 43:58
  to
• 43:58
  hear
• 43:58
  yours.
• 43:59
  I'm
• 43:59
  going
• 43:59
  to
• 43:59
  put
• 43:59
  you
• 43:59
  on
• 44:00
  the
• 44:00
  spot
• 44:00
  now.
• 44:00
  But
• 44:01
  I've
• 44:01
  never
• 44:02
  asked
• 44:02
  you.
• 44:03
  You
• 44:03
  haven't
• 44:04
  been
• 44:04
  on
• 44:04
  my
• 44:04
  podcast.
• 44:04
  I'd
• 44:04
  love
• 44:05
  to
• 44:05
  know
• 44:05
  the
• 44:05
  answer
• 44:05
  for
• 44:05
  you.
• 44:06
  I
• 44:06
  would
• 44:06
  say
• 44:06
  being
• 44:07
  more
• 44:07
  comfortable
• 44:08
  with
• 44:08
  being
• 44:08
  your
• 44:09
  absolute
• 44:10
  authentic
• 44:10
  self
• 44:10
  from
• 44:11
  the
• 44:11
  start.
• 44:11
  I
• 44:11
  think
• 44:11
  we
• 44:12
  all
• 44:12
  feel
• 44:12
  that
• 44:12
  impostor
• 44:13
  syndrome
• 44:14
  in
• 44:14
  whatever
• 44:14
  job
• 44:15
  we're
• 44:15
  doing,
• 44:16
  and
• 44:16
  I
• 44:16
  think
• 44:16
  it
• 44:16
  takes
• 44:17
  quite
• 44:17
  a
• 44:18
  while.
• 44:18
  I
• 44:19
  started
• 44:19
  in
• 44:19
  the
• 44:19
  wedding
• 44:19
  industry
• 44:20
  when
• 44:20
  I
• 44:20
  was
• 44:20
  quite
• 44:20
  young.
• 44:21
  I
• 44:21
  actually
• 44:21
  started
• 44:21
  in,
• 44:22
  I
• 44:22
  made
• 44:23
  wedding
• 44:23
  cakes.
• 44:23
  Never
• 44:24
  quite
• 44:24
  felt
• 44:24
  I
• 44:24
  fitted
• 44:25
  that
• 44:25
  niche.
• 44:25
  So
• 44:26
  I
• 44:26
  would
• 44:27
  meet
• 44:27
  people
• 44:27
  and
• 44:28
  apologize
• 44:28
  and
• 44:28
  sort
• 44:29
  of
• 44:29
  pretend
• 44:29
  I
• 44:29
  was
• 44:30
  doing
• 44:30
  something
• 44:30
  slightly
• 44:31
  different.
• 44:31
  And
• 44:32
  it
• 44:32
  was
• 44:32
  only
• 44:32
  really
• 44:32
  when
• 44:33
  I
• 44:33
  got
• 44:33
  into
• 44:34
  running
• 44:35
  guides
• 44:35
  for
• 44:35
  brides
• 44:35
  that
• 44:36
  I
• 44:36
  actually
• 44:36
  felt
• 44:37
  comfortable
• 44:38
  being
• 44:38
  authentic
• 44:39
  and
• 44:39
  telling
• 44:39
  people
• 44:39
  that
• 44:40
  actually
• 44:40
  I'm
• 44:40
  really
• 44:41
  quite
• 44:41
  geeky.
• 44:41
  I
• 44:42
  like
• 44:42
  learning
• 44:42
  about
• 44:42
  stuff.
• 44:43
  I
• 44:43
  love
• 44:43
  data
• 44:44
  and
• 44:45
  people
• 44:46
  then
• 44:46
  accept
• 44:46
  you
• 44:47
  for
• 44:47
  your
• 44:47
  authentic
• 44:48
  self.
• 44:48
  So
• 44:48
  I'd
• 44:48
  say
• 44:49
  being
• 44:49
  authentic
• 44:49
  right
• 44:50
  from
• 44:50
  the
• 44:50
  start.
• 44:51
  Thank
• 44:52
  you
• 44:52
  to
• 44:52
  everyone
• 44:53
  that
• 44:53
  submitted
• 44:53
  questions
• 44:54
  for
• 44:55
  this
• 44:55
  evening.
• 44:55
  I
• 44:56
  think
• 44:56
  we've
• 44:56
  all
• 44:57
  learnt
• 44:58
  something,
• 44:59
  a
• 44:59
  lot,
• 44:59
  I
• 44:59
  hope,
• 45:01
  and
• 45:01
  have
• 45:02
  all
• 45:02
  got
• 45:02
  something
• 45:02
  to
• 45:02
  add
• 45:02
  to
• 45:03
  our
• 45:03
  reading
• 45:03
  lists
• 45:05
  for
• 45:05
  later
• 45:06
  on
• 45:06
  this
• 45:06
  month.
• 45:07
  Next
• 45:07
  month.
• 45:09
  So
• 45:09
  can
• 45:09
  I
• 45:09
  say
• 45:10
  a
• 45:10
  huge
• 45:10
  thank
• 45:11
  you
• 45:11
  to
• 45:11
  our
• 45:11
  three
• 45:12
  panelists,
• 45:12
  Leah,
• 45:13
  Renee,
• 45:13
  and
• 45:14
  Becca.