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699: The Power of Saying Yes to the Right Clients with Maria Estes
What does it look like to build an entire pet care business around cats? Maria Estes, founder of All About Cats Pet Sitting in Tallahassee, Florida, shares how a side gig started for income and joy grew into a thriving cat-specific business with over 900 clients. She explains why specialization matters, how feline behavior and medical needs have shaped her services, and why trust and communication are central to client peace of mind. Maria also talks about learning to let go, building a team, and finding the right people through rescue work, clients, and community relationships. Her story is…
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