Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth

178: How to be valuable on a sales call with Amanda Carvalho, Sales Director at Gytpol
Sellers are often told to prepare for the first call with a prospect, but rarely are they taught how to do it properly.
Amanda Carvalho has been doing in-depth prep for her calls for years, focusing on the value she and her solution can bring to the prospect.
In this episode, you will learn:
where to start doing the research
how to think about representing the business value you might bring to the prospect based on the prospect's business and situation
how to avoid making a mistake and sounding stupid
the value structure to use when representing the impact you might have
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The skinny
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