Latest / What is The Future for Cities?
365R_The Civic Brand: The Power & Responsibility of Place (book summary)
Are you interested in place branding? Our summary today works with the book titled The Civic Brand: The Power & Responsibility of Place from 2025, by Ryan Short. This is a great preparation to our next interview with Ryan Short in episode 366 talking about place branding and the civic brand. Since we are investigating the future of cities, I thought it would be interesting to see how we can utilise place branding more than just a marketing tool. This book highlights space branding as a necessary strategic tool to combat fragmented, reactive urban planning and balance out people, profit and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.