Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market
Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership services in the wine sector.
Key Takeaways:
A clear understanding of current U.S. wine subscription trends.
How Italian wineries can enter existing subscription platforms without building their own programs.
Why direct-to-consumer strategies create brand ambassadors, even when purchases don’t happen at the winery.
More about the guest:
Emily Yuhas is the founder and CEO of Awtomic, which manages…
The skinny
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