Ep 418 | Start with the Problem: Building a Business Customers Need with Kathrine Zobre
A great business starts with a problem worth solving—but how do you know your customers see it that way?
Recorded at the 2026 Florida SBDC Small Business Success Summit in Charlotte Harbor, this episode of Small Biz Florida features host Tom Kindred in conversation with Kathrine Zobre, founder of Founders Playground. A former SBDC advisor and experienced entrepreneurship educator, Kathrine helps founders turn ideas into businesses by understanding the people they want to serve.
Kathrine shares why customer discovery should happen before you build a product, how to recognize a meaningful…
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