Latest / Success Story with Scott Clary / Gary Vaynerchuk - Built $500M VaynerMedia | Stop Blaming Everyone Else for Your Failures

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Gary Vaynerchuk - Built $500M VaynerMedia | Stop Blaming Everyone Else for Your Failures · Success Story with Scott Clary

• 0:00
  People on the other side right now don't believe me because they view me as successful.
• 0:03
  And they think everything coming out of my mouth is because I am successful.
• 0:06
  And I know the reason I'm successful is...
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  Gary Vaynerchuk, better known as GaryVee, transformed his family's wine business from a local shop
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  into a $60 million e-commerce success and then redefined what it means to build a brand
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  in the digital age. He is a serial entrepreneur, a five-time New York Times best-selling author,
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  and the chairman of VaynerX. I would argue that I did not use fear. I understood fear.
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  In a world where people currently are in their 50s, 60s, and 70s don't realize that truth
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  is the reason I was able to get to where I got to emotionally, not financially.
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  He co-founded VaynerMedia and hosts one of the top business podcasts on the planet. Love him or
• 0:46
  challenge him. One thing is undeniable. Gary doesn't just talk about the future, he builds it.
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  Every single person listening right now, you're treadmilling, you're walking dog, you're in the car,
• 0:55
  you're like getting it, you're a bitch. Everything that is wrong in your life is your fault.
• 0:58
  Everyone here is capable. You could be a bitch, and a complainer, and a deweller,
• 1:03
  and all your circle is a bunch of other bitches and complainers, and you can get out. I somehow
• 1:07
  knew something that no one knows, and say this is secret. Do you know why I was
• 1:12
  candorous with myself always? Because...
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  Gary, what shaped you more? Is it where you came from or what you've built now?
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  Where I came from. Why so easy? Why is that the easy answer where you came from?
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  Because what I built allowed me that opportunity on the nuances and the actualities of where I came from.
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  Where I came from came first. That's the steel and the concrete. What I've built
• 1:54
  was a byproduct of that foundation. Maybe what I built has been the chandelier I picked,
• 2:00
  or the drapery, or how I painted the room, but the building was built on the things I
• 2:07
  went through as a child, and that is the steel and the concrete of the building of my world.
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  You know, I was listening to a really good podcast you did with Moshe Popec. The guy who has
• 2:17
  11 kits, he's in Miami as well, and you were talking a lot about fear. And I thought that was
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  interesting because you used fear to drive you. And I want you to talk a little bit about why fear
• 2:31
  is so important to you, because I think that most people listen to this show. Fear is the one thing
• 2:36
  that stops them from doing what they want to do. They can listen to all the advice, they get all the
• 2:39
  YouTube videos, they listen to you, they listen to all the people that have done it before, but it's
• 2:44
  whatever you want to label it as a positive syndrome, fear, whatever. There's a label that they've
• 2:47
  applied to themselves, and it stops them from moving forward. So you coming from a childhood
• 2:53
  that had fear in it, how did you, I don't even know how to say it, weaponize it to a degree,
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  so it was useful for you. You know, it's funny. The way you asked the question, I think a lot of people
• 3:04
  would think that where we're going is that classic like, you know, I'm going to show them, or
• 3:10
  you know, it's that when you take that poison, then you you become a bad guy, actually. Like,
• 3:14
  like, you know, Darth Vader and Obi-Wan Kenobi, they're very close, but they came from very different
• 3:20
  places. You know, I, my, I would argue that I did not use fear, I understood fear.
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  I will tell you that my ability to understand fear was fake early in a world where people currently
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  are in their 50s, 60s and 70s, and don't realize that truth is the reason I was able to get to where
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  I got to, and I'm talking about emotionally, not financially. So, you know, I, you know, in that
• 3:54
  interview, I talked a lot about a real fear of mine that I did not understand how to control,
• 4:00
  which was the fear of my parents dying. You know, I came from two parents who lost a parent
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  very early. My mom lost her mom at five. My dad lost his dad at 15. I had just come from the old
• 4:11
  country. People did not live. You know, if you died at 60 in the Soviet Union, you had a long life.
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  Death, my great-grandfather, who was like my go-to guy when he first came to America,
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  passes away pretty quickly. When we're here, I lived through that. So, there's this death thing
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  going on, and that is worth fearing. You know, it is worth fearing, as we all sit here today,
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  the death of the people you love the most. However, you're also fundamentally not in control of that.
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  When that is your framework as a child, all of a sudden, bad grades, losing a fight,
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  having a girl not like you, and then as we get older, losing a job, losing money,
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  having the neighbor have a better car than you, all of a sudden, everything feels very small.
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  And what happens is, when everything feels very small day to day, except this
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  monumental tragic event in one's life, well, then life starts to feel very light.
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  No shit, I was willing to bet the farm and give all my money to Facebook, because if I had lost it
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  as an investment in 2007, I would have been okay, because no one was dying if I lost my money on Facebook.
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  And that's it, brother. You know, that's how I used it. I was so scared of it, the big thing,
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  that it made everything else around me feel small. And then when I got to 18,
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  I mean, it didn't happen, right? I left the house to go to college, and I became a big boy.
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  And even from 20, in my 20s, I still feared it. In my 30s, it started to subside.
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  In my 40s, it started to subside. And now I just turned 50, and honestly, I'm in house money now.
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  You know, I'm in house money, boy. Like, I'm so grateful that, you know, my parents are with us,
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  or, you know, they're young. They had me young. So, but like, I'm in house money, and so I'm chilling.
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  You know, like, I'm, I want, and now everything else is secondary. And so, and then, of course,
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  you get older, you know, two children, what's worse than losing your parents? I don't even want to say
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  it out loud. We all, what it is. And so, you live life, you fall in love. All of a sudden, this
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  person that used to be a stranger is put into the same category. You have siblings like I did
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  along the way. They're now put in the pet in the same category as my parents. You have a best friend,
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  you know, Brandon Warnicki is in that category now. I even, I get emotional about the thought of him.
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  Like, I'm, it's, I'm feeling it right now. Like, of his passing, you know, I secretly wish I die
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  before him, because I don't want to be there at that funeral. And so, you know, um, man, everything's
• 6:55
  so easy for me, Scotty. Like, you know, why am I a public figure? Because I can take the heat
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  when people are like, Gary's full of himself or fuck this guy or he sucks or he's overrated.
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  I'm like, there, there's nothing that that is so minuscule. Like, I don't even like, you know,
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  but on the flip side, Scotty, there's something pretty profound goes to humility. I would argue
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  that people that know me best know my true secret, which is my confidence is not my superpower.
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  It's my humility. You know, in the same way that I don't hear them say you stink, you suck,
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  you're overrated, you're fully yourself is the same way that I don't hear people when they put
• 7:30
  in my comments, you're the goat, you're this, you give me some or like a nice human like you
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  gave me some nice pleasantries before we started. Those are compliments. And I don't, I don't
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  think I'm better than because of those compliments. So you suck and you're the goat in my brain,
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  in my soul, transferred the same way, which is zero. Like, thank you, thank you,
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  grateful for your the goat. And I'm sorry you feel that way. I hope everything's okay with you
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  when you say I'm a piece of shit. That is how my brain sees it. I think it has nothing to do with me.
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  Yeah, usually true. But I move on. You had such a deep fear that it made all the other bullshit
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  kind of irrelevant. Correct. And luckily, my deep fear was worth fearing. My fear was not,
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  I'm not going to be famous one day. I have to go to Hollywood and be famous. My great fear was
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  not, I'm going to be a millionaire one day. I need to be a millionaire. You know, those were not
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  my great fears. So people, I don't think we'll generalize, which is not good, but we'll generalize.
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  I don't think when people are trying to figure out their life and take action, they're worried about
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  that everybody has that deep fear, but that's not the fear that's stopping them from taking action.
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  So when people listen to you, because you, I'm sure you experience this, people, you'll meet
• 8:59
  somebody at a conference to listen to you. And then like five years later, they'll probably see
• 9:03
  another conference and they haven't done anything yet. I'm sure some have done a lot, but some have
• 9:08
  done shit, right? It's raised my life. I am sitting in rarefied air because I moved first
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  in social and I was who I was talent wise, where I have affected a scary amount of people's lives.
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  It is like the great joy of my life on the flip side. It means that I've not been able to
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  break through to many more. So why is that? Why, why when somebody has, not why is that? I know
• 9:34
  why it is. What's the message to people that are living with fear who don't take action because
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  you can give them every single piece of advice under the sun and they still don't do it.
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  That one of two things are going to happen. Someone or something is going to come along and it's
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  going to be the moment that changes your life and you will go on offense. You will switch the light
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  switch or you will die a bitter 80 year old. That's it. That's it. That's all I can say to someone
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  right now who's listening, who's 43, who can feel in their tummy, there's more. They need to get
• 10:03
  divorced. They need to double down on their relationship. They need to fix their marriage. They
• 10:07
  need to start a business and quit a job. They need to get a promotion. They need to go tell their
• 10:12
  boss how they actually, whatever these things are, right? There's a lot of parents right now realizing
• 10:18
  they're raising spoiled kids and the fear is to have the conversation to cut the kid off. There's
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  a million things we all go through, right? Here is the answer. Either this podcast, what I'm saying
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  right now is going to make you do it. Something else is going to make you do it. A tragic event is
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  going to make you do it. Something random and lighthearted is going to make you do it or nothing will
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  happen. But if nothing happens, you will die more unhappy than you could have been and the more you're
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  not addressing it. And the deeper that thing is, the more angry and lonely you will be.
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  That's tough, dude, because I think that a lot of people have to hit that rock bottom before
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  they take action. I love rock bottom. I actually think I want to push more people to rock bottom.
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  I actually think slightly hovering. I think more people need to drown. I think just having
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  their mouth above water and that's their life forever is actually the problem. I prefer a rock
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  bottom. How does a drug addict or an alcoholic switch it? They got to get to rock bottom. I want
• 11:25
  people to get to rock bottom faster. I'll give you an example. One of the things I believe in and
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  I'll say right now with the hope that this triggers an action from someone is every single person
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  listening right now, you're treadmilling, you're walking the dog, you're in the car, you're like
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  getting it. Like we got you because I'm feeling these scots doing a great job. I do this a lot.
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  Like we're in it right now. We're in pocket. You're a bitch.
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  Everything that is wrong in your life is your fault. The amount of people that are listening
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  right now, Scott, that are straight complainers and they have enablers around them. Their mommy,
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  their spouse. They have enablers around them. Scott
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  like like I don't know. They're a bitch. And like now people are triggered and like Gary,
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  what the fuck? Like you don't get it. I had an abusive thought. Like the word everybody has
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  adversities, but you're grown now. Like you're 31. Like when's the time to not blame mommy and daddy?
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  Like you don't like the politician like in the I live in New York. Like people are like,
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  oh, the mayor. I'm like move. Move to Connecticut. Like I don't know. Like you're in charge.
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  Oh, like you don't get it. I have a I have a shitty husband. Separate.
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  Well, Gary, you don't get it financially. I'm like, get a job. Like like it's really interesting.
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  And it may sound like hard. It might sound like at a touch or which is so not it, but fine.
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  You want to go there. Another excuse, by the way. It might sound hard. Get it truth.
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  But it's intoxicating, Scott. Brother, so many people are struggling because they've given up the
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  power to someone else, their spouse, their boss, their parents, a politician. I mean, all these
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  politicians, all they do is weaponize fear to keep you in the cage mentally and emotionally. My
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  friends, everyone here is capable. Everyone here is capable. You could be a bitch and a complainer
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  and a deweller and and all your circle is a bunch of other bitches and complainers. And you can get
• 13:28
  out today. Like this might have just like, I might have just poked your zit and you're like,
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  fuck it. I hope so. I hope. By the way, anybody who really knows me knows these last three
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  minutes was only for that because I got nothing but love, nothing but warmth. I'm not trying to hurt
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  feelings. I definitely don't think I'm better than I'm coming from a place of desperation to shake
• 13:51
  someone who clearly nice isn't working. It's like kids, right? Like nice, nice, sometimes you've
• 13:57
  got to spank the fuck out of your guy. And I know that's not popular these days and it's not
• 14:00
  around anymore. But I have a funny feeling, Gen Xers and older who are listening right now, we know,
• 14:07
  we know why we are fucking capable because we got that little smack across the face when we
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  disrespected. Now it's like a talk or not even a talk. There's no consequences, no ramifications.
• 14:17
  Life has got to be balanced. We got to be purple out here. There's too much blue.
• 14:22
  That's a number one piece of hate that I get when I say, when I talk about agency,
• 14:27
  when I talk about ownership, when I talk about taking control of your own shit in your own life,
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  that's where I get the most hate online. But it's not hate. It's where you get the most exposed
• 14:37
  hurt. It's not hate Scott. You're not getting hate. You're getting people to come out and expose
• 14:43
  their weaknesses. You're not getting hate. No, you're right. It's a holding up a mirror.
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  A hundred percent. I'm poking zits in these last five minutes out of such a good place. I'm
• 14:57
  fucking busy, Scott. I really, I really shouldn't be doing this podcast. Real talk. I'm running a
• 15:02
  half a billion dollar revenue, not valuation. The bullshit of my companies are going to do over
• 15:07
  half a billion dollars is your, I have seven meaningful companies. I got a lot of work to do. I
• 15:11
  really shouldn't be doing this. What the fuck am I doing the last four minutes?
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  I'm trying to fucking help someone because it makes me feel good because I was taught that way
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  and I love human beings. It's not hate. It's you're exfoliating, like you're exfoliating people.
• 15:30
  Like they're coming out, bro. The blackheads are coming out of the nose. They're just blackheads.
• 15:37
  Like in your nose, you're pinching it out, bro. You're pinching that. What is that? Hot steam and
• 15:42
  you pinch it and then the little shit comes out. The fucking oils are gonna fuck that shit as like
• 15:48
  you're exposing. Has nothing to do with you when you're talking about you're accountable.
• 15:53
  Here's my point. If anyone on earth has ever made it and I say made it by gotten to joy and
• 15:59
  potentially and potentially financial success. Yeah. If anyone ever has made it that looks like you
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  right? Well then you have no excuse. If anyone who has been abducted, kidnapped, alcoholic father,
• 16:20
  beaten, mentally abused. If any person exists on earth that was able to get to the other side,
• 16:27
  it empower the greatest skill a human could have forgiveness to dig them out of the depths to go
• 16:37
  on to have joy and a great family and potentially even financial success. Well then I say there's
• 16:42
  an example and now we have to talk about that because I get that you want to wallow in your mud
• 16:50
  which allows you not to do anything hard. Scott, I could wallow. I got all sorts of shit.
• 16:56
  I love a good lazy. I did it all through school. I can lay in bed all day. No bullshit, Scotty.
• 17:03
  Like when I rest, I like a good lay in bed all day. You know, I get what it is. It just can't be my
• 17:10
  life. It needs to be the occasional gift. You know what's interesting is you are super candid.
• 17:19
  You're living like the Kim Scott book. You are candid as fuck and I think that's what's so refreshing
• 17:25
  and I think that works people up. And I think the people can what you be born publicly. Gary V's
• 17:31
  the most candorous mother fucking earth. My kryptonite in my life, everything personally and professionally
• 17:36
  that has not gone well in my first 50 years of life was my inability to be candorous to the people
• 17:41
  I like the most. But also with yourself, that's the that's the thing I'm pulling out. Well, it was
• 17:46
  funny. I was candorous with myself in my 20s. It was a blind spot. I would blame a bad employee
• 17:52
  when I would fire them sloppily because I gave them note back and it would just be this random
• 17:57
  out of left field firing. I would blame them because Ricky was working at the liquor store for two
• 18:02
  years lazy. I would give microfeedbacks. I would use passive aggressive comments, razes. I would
• 18:10
  try to get there, but it was never direct. And then I would fire him and he'd be like, fuck you,
• 18:15
  dude. What the fuck? Where's this coming from? And he would walk out and leave the store. And next
• 18:19
  several hours, I'd be like, what a fucking ungrateful fucker. Like I fucking carried him for two
• 18:24
  years. I was overpaying him the whole time. He fucking was late. He wasn't good. It was in my
• 18:31
  30s when I started being like, wait a minute. There's something brewing here, right?
• 18:36
  Like I'm contributing to this. And it was in my mid 40s where I had the uh-oh. I can see it now.
• 18:43
  It is this candor. Oh shit. When I'm on Scottie's podcast, I'm talking to the world. I'm not talking
• 18:49
  to anyone right now. I know I'm talking to everyone right now and I'm talking to no one.
• 18:55
  But when I'm talking to an employee that's been with me for four years or my cousin or my grandma
• 19:01
  or my dad or whatever, you know, like that candor was a real, real, real, real, real challenge.
• 19:07
  And now I'm on the other side and I'm like a five or six. Most of the attributes in life, I'm a nine
• 19:12
  or 10 because my mommy gave me that DNA and she parented it and my circumstances were right.
• 19:18
  I was a one or two on candor to loved ones. I'm at a five or six right now,
• 19:25
  you know, which is in gene changing at my companies. And I'm hoping to get the seven or eight
• 19:31
  before I go into the ground because I know I'll never get the 10. I know it. That's how ingrained
• 19:37
  the DNA is. Or maybe I will and maybe I'm sure changing myself, but fuck, man, I'm empathetic
• 19:43
  when something's not hard wired or taught to because my mom's not candorous and she's my
• 19:49
  north star. And so, you know, I get the trait from her. I was parented in that way. Again,
• 19:55
  she's candorous in the macro, but not sometimes in the micro. And so that's life.
• 19:59
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  So this is interesting. Candor with people who are outside of your friend's family loved ones,
• 22:39
  easiest thing to ramp up for sure. People that you work with fine. You learn it. I think most people
• 22:45
  listen to this. We'll get that at some point. Loved ones more difficult, but you're on a path,
• 22:50
  you're learning it. Still very important to set boundaries to make sure that you have a good
• 22:53
  relationship with them. But then I mentioned yourself, which is probably the hardest because people
• 22:58
  are delusional and they lie to themselves and they can't be candorous with themselves. I think
• 23:02
  that's what leads to a really shitty life. I was going to ask, I was going to ask, how do you get
• 23:09
  all three to 10 knowing that each level is more difficult? I somehow knew something that no one
• 23:15
  knows. I'm going to say it as a secret. Here we go. This is very interesting.
• 23:22
  Scott, do you know why I was candorous with myself always?
• 23:28
  Because I know something that most people don't know. If you are not candorous to yourself,
• 23:37
  but you know it, but you try to disguise it. You are only tricking other losing players.
• 23:50
  So the reason I've been very candorous with myself is I've wanted to be a top 1% human winner.
• 23:58
  And I know that no one can trick me. And so that means that I know that I can trick the 1%
• 24:06
  and everyone's living. The reason people aren't fully being candorous with themselves is
• 24:11
  they either know it. They're the self dialogue. They're like, you suck at this and you're like, no,
• 24:16
  but it's you. Don't forget, you're talking with yourself. So you actually know
• 24:21
  it's not about the candor within oneself. It's the wanting to posture and trick everyone else
• 24:27
  about your shortcut. Got it, brother. How the fuck can you be not candorous with yourself when
• 24:33
  you're having the self dialogue and you're like, hey, asshole, you suck at this and you're like,
• 24:37
  no, asshole, let's trick everyone and try to make them understand we don't suck at this.
• 24:44
  But I knew because I was able to sniff out everybody because of my intuitive personal skills
• 24:49
  that and this became true in my 30s, 40s and 50s when I started to get into rarefied air.
• 24:54
  The top 1% emotional winners on earth, you can't trick them anyway. So the only way you can win with
• 24:59
  them is by being truly authentic and candorous, thus rendering me very early in my life, somewhere in
• 25:05
  my mid 30s, early 40s being like, oh, shit, I'm keeping it 100 with me because when I'm in the room
• 25:11
  with the other 1% and I don't mean 1% financial. I mean, 1% emotionally intelligent. I am going to be
• 25:18
  100 with them too because I can't trick them anyway because I know how much equity people have lost
• 25:22
  with me by trying to trick me. That is the nuance. That's the curve ball of this conversation.
• 25:32
  So very simply, what am I saying, everyone? If you want to get more candors with yourself,
• 25:37
  realize the following. If you think you're tricking someone or your inability to sweep under the
• 25:43
  rug with yourself because you want to trick everybody else about this issue, please know the following.
• 25:50
  The only people you're fooling are fools. And you're actually losing equity with the people
• 25:58
  you actually want to win with. The faster, the faster you are operating at 100% of yourself in
• 26:04
  this world, the happier, the more fulfilled you'll be. The faster you'll move in your business,
• 26:09
  your life, your relationship, everything. That's right because here's what happens. You start to
• 26:13
  like yourself more first. This new version of yourself starts to eliminate and attract.
• 26:23
  Bro, I love my circle and I love my outer circle and my next circle. What's the difference?
• 26:29
  My inner circle, the fucking homies, girls and gals that are just about good life, meaning they
• 26:35
  don't give a fuck about anything that comes along with being me. Next circle, homies, good solid
• 26:42
  acquaintances to friends. But I know that they're really not about me all the way or about
• 26:47
  themselves. It's transactional. It's about what can we do for each other professionally,
• 26:51
  emotionally. And that's by the way, that doesn't bother me. Everyone's got, I'm like,
• 26:56
  sadder and I got multiple rings. There's some people that don't have a lot of friends because
• 27:01
  they need everything to be deep. I'm good with a lightweight acquaintance. I know a lot of people
• 27:06
  are like, whoa, whoa, Gary, relationships are meant to be deep. No, no, deep relationships are
• 27:10
  meant to be deep and light relationships are made to be light. And the more community you have,
• 27:15
  the happier you are, I love a good fucking acquaintance. I love a good every three year check
• 27:21
  in front. Scotty, those are good. Those are good sometimes. They're like little like, you know,
• 27:26
  they're not the steak, but they're a little like summer mashed potatoes. There's like a little
• 27:31
  moose poosh that the chef gives you. It's a little, a little grouton with a fucking mustard on top.
• 27:36
  Like, there's all flavors out there. What changed in 2026? Because I know that you,
• 27:43
  2025, you were building business, Gary, you were, you were building VaynerMedia and all the different,
• 27:49
  you know, you have a whole coat with a whole bunch of different company underneath it. What's the
• 27:53
  2026 Gary about? Leading more into brand Gary Vaynerchuk again, GaryVee, and
• 28:03
  leaning more into V friends, my Pokemon Marvel Sesame Street, and living a motto, which I only live
• 28:10
  every like every seven or eight years, I'll come up with like a yearly motto. It's very rare for
• 28:14
  me to do stuff like this, but I have one this year, which is called intentionality and impact.
• 28:20
  I'm in being very intentional around my 10 businesses, my 50 executives that are kind of roaming
• 28:27
  that are homies that are like doing different things within my ecosystem,
• 28:32
  and a measuring everything on impact. So it's a very sports year. It's a very,
• 28:37
  it's a very, I'll use like sports. I'll use it. It's a very like one of those psycho football
• 28:42
  head coaches that like sleeps it's office to four in the morning and like for the big game like
• 28:47
  if the whole year is a week of a big playoff football game, I'm in the office watching film
• 28:53
  talking to my players and my other coaches from seven in the morning to three in the morning
• 28:57
  coming home, giving the family a kiss, sleeping for four hours, and going back out like real
• 29:02
  intentionality strategy. And then I'm going to measure the results on impact like if my players
• 29:08
  are trying hard and practice on Thursday before the big game, and they're trying hard and they're
• 29:12
  best kid, but they dropped four passes like they make it benched. I'm just I can't measure on intent
• 29:18
  or loyalty or karma or vibes like I tend to like to measure on 2026 has to be around impact.
• 29:27
  And that's because I feel like I do that every five years or so, you know, since COVID it's been a
• 29:31
  different game for me, different circumstances, million different variables, and I don't know,
• 29:37
  I feel and and honestly I'm just doing that because I intuitively feel I need it and I want it
• 29:41
  and I want it for my organization and my people and the the ecosystem and I'm excited about it
• 29:47
  feels natural and and intuitive and that's why I'm even doing this podcast, right? I haven't done
• 29:52
  a lot of those, but I want to be more out there because Gary Vee the brand is the top of the funnel
• 29:57
  of all my people will listen to this podcast rediscover or discover me or a change their mind about
• 30:03
  me because I went deeper. It's not just one 30 second clip on social, right Scott?
• 30:08
  And that may lead to them showing up to my pickleball teams game in Central Park this summer
• 30:13
  because they go down the rabbit hole of Gary, they learn about all the different things I do and
• 30:17
  for them taking their kids to a pickleball match in Central Park is the joy and all the good stuff
• 30:22
  they get for me in the next nine months, that will be the thing and like I think about things like
• 30:27
  that. So when you say when you say you're measuring you're measuring differently in 2026,
• 30:33
  you're measuring on impact as opposed to some of the other vibes, good feelings, whatever that
• 30:37
  the list of things are what what does that actually mean though? Like I mean, like yes,
• 30:41
  your top of funnel, you put yourself out the more and more podcasts, all that stuff, but what has
• 30:44
  impact me? I was talking to somebody on my team on the V friends team who's been with me a long
• 30:48
  time talking about V friends social media and she said XYZ XYZ and I said, but it didn't get any
• 30:53
  views. That was it and that's not an answer that is a Gary Vee answer, but it's not a Gary Vee
• 31:01
  answer to that person around this issue the last 12 months and it is now. I got you. It's just a
• 31:07
  merit year, you know, because I know that person works 12 hours a day. I know that person is carrying
• 31:12
  the load of other people and it goes to like, hey, if you want to succeed, you may have to hold
• 31:16
  the people underneath you accountable. I am my best motivate and create safety. I at my worst
• 31:22
  create entitlement because I'm a superhero. I protect everyone. If I'm doing the hunting and
• 31:32
  the gathering for everyone, I always say tough to be hungry if you've been fed. I am my worst
• 31:39
  feed everyone financially and emotionally. You know, you're very specific about how you want to
• 31:45
  make impact in 2026. I know you speak a lot now about AI, you speak about AI influencers, you
• 31:52
  speak about live shopping. I saw your setup that's just setup for live shopping streams.
• 31:58
  So I hear you're speaking about sub-stack a lot. I know you just did a partnership and an investment
• 32:06
  into Stan. So there's a few key plays, right? So I want to understand because you have a great
• 32:13
  ability to see shit way ahead of when the rest of the world see shit. So I just mentioned a couple
• 32:19
  key things. We can go in a couple different directions, but out of those four things I just mentioned,
• 32:25
  what's the most exciting or pick one? Not the most exciting. Don't stack right at them, but
• 32:30
  use because I know you primed everyone's pallets. Let me bounce around and go rapid fires. Everyone
• 32:34
  gets their lick on what they heard from you. I'm pumped about sub-stack because I'm happy for
• 32:39
  writers, even though sub-stack is becoming more of an overall social network because they got video.
• 32:44
  The fact that people that write fiction and non-fiction or journalism can actually get people to
• 32:48
  pay them $199,399, $699 a month, that's now accepted. Not all content is free. And people can
• 32:55
  make a living. They used to be a third tier writer at a magazine that wasn't giving them a chance.
• 33:00
  Now can be a personality on sub-stack and like keep all the economics for themselves. I'm intoxicated
• 33:06
  of this opportunity for writers. I am not one of those people. My writing comes from me talking
• 33:11
  and being turned into writing. Live shopping. There are millions of people trying to be famous
• 33:16
  influencers. Many of them do not have the ability or destiny does not have it in them for them.
• 33:22
  However, they are destined and are capable of being salespeople. They are destined to be stars of
• 33:28
  the QBC meets social media era we're in, which is live social shopping, TikTok shop, twitch,
• 33:35
  whatnot, eBay live. We're in this incredible era of this next massive opportunity, which is
• 33:41
  humans are stores and personalities and are selling in feed of these social media apps and these
• 33:48
  new standalone apps like whatnot, huge opportunity. It is the side puzzle. It is the career change.
• 33:57
  It is the empire that many people will build. They will sell stuff of their own or other brands
• 34:03
  stuff on social and build huge, huge opportunities. Stand store investor advisor. It is a place to
• 34:11
  sell digital access or digital products. There are many people who have a million followers on
• 34:16
  Instagram but don't get brand deals. They talk about cooking and they can make a $29 ebook
• 34:22
  cookbook on sand store. Literally make posts on social say go in my bio and buy the book and
• 34:29
  will change their life. I've been blown away by people in the stand challenge I did last year
• 34:35
  for eight weeks that had never sold anything in their life. Anything. We're able to sell digital
• 34:40
  products. That's hard. We're one-on-one meetings or whatever they want. I recommend people checking
• 34:45
  out stand store. What was the fourth one? You talk about AI influencers and that's a big thing
• 34:52
  that people are worried about. Why would you worry about something that's an inevitable outcome?
• 35:00
  I don't know why people were scared about AI. We were scared about electricity, made the world
• 35:05
  better. We were scared about cars and planes, made the world better. We were scared about television,
• 35:09
  typewriters, the internet, home computers, mobile devices. I know a lot of people are like,
• 35:16
  oh, but you don't get it Gary, made the world worse. No, it didn't. You might have an ideology
• 35:20
  around the good old days. The data supports what I'm saying, not what you're emotional about.
• 35:30
  Do you know how Scott, for everyone who's worried about losing a brand deal because of an AI
• 35:34
  influencer, they're going to have their mother live seven years later because an AI is going to
• 35:39
  diagnose a cancer earlier than a human can. This is a ludicrous conversation. Yes, people are
• 35:48
  going to lose their jobs. People lost their jobs when Google came out. There were 60,000 people selling
• 35:54
  yellow pages advertising that lost their jobs. I mean, when the tractor on farms was invented,
• 36:05
  almost everybody worked on a farm 150 years ago. Everyone's like, oh, now everyone's going to
• 36:10
  be out of a job. No, no, we got better jobs. We built corporations. We built media companies. We built
• 36:16
  inventions. I don't understand what people think. You won't be in trouble. The person listening right now,
• 36:22
  you might be a 45-year-old designer that works in Adobe that doesn't have a single creative idea
• 36:27
  in your life and you take dictation from someone and you go and Photoshop and make it and now that
• 36:32
  is being replaced by Nano Banana. Yes, you might, but again, as this conversation started,
• 36:39
  you know this is coming. Where does accountability and self-reliance jump in?
• 36:44
  You know, this is life. This is life. We are all going to face adversities in the macro and the
• 36:55
  micro. You might have a perfect life, perfect life right now and tonight your spouse is going to
• 37:01
  tell you that they went to the doctor and they've been terminally diagnosed. Now you have a very
• 37:06
  shitty life. This is life. This is why I've gratitude so much, Scott. Today's a good day. No one died.
• 37:12
  It's a great day. That is a great day. No, I think that so I think that people, they live in fear.
• 37:19
  There's a lot of people that don't know me that just said easy for you to say you won. No, no,
• 37:24
  I won because this is how I thought in my teens and 20s. Scott, you know who's interesting to
• 37:30
  interview? Not me. You should interview the people that knew me from 15 to 25. They'll give you
• 37:35
  the answers to the quiz because the people on the other side right now don't believe me because they
• 37:39
  view me as successful. And they think everything coming out of my mouth is because I am successful
• 37:46
  and I know the reason I'm successful is because everything coming out of my mouth was there before I
• 37:50
  was successful. People look for every single reason as to why they're not where they want to be
• 37:57
  and AI is just another excuse. Correct. And the answer is in such a very simple place in your
• 38:03
  fucking mirror. I got the answer for all of you right now. Every one of you I got good news
• 38:09
  and I have to do this to myself too. So this is nothing I don't deploy against myself.
• 38:14
  Tonight and tomorrow morning look at that mug in the mirror. That's the one. That's your problem.
• 38:21
  That's the issue. And I know you're used to hearing it and it's cliche for a reason.
• 38:27
  It's it's out in the ether for a reason. It's called it's fucking true. You are capable no matter
• 38:34
  what you think. Listen, if you're so bougie that you're used to your luxuries and you don't have
• 38:40
  the humility to take a step backwards to make yourself actually happen. Who's happy? Who's fault is that?
• 38:46
  Like if you don't have if you have so much insecurity aka ego that you can't trade in your BMW
• 38:54
  for a Toyota to get that extra 100 bucks a month or 200 or 300 in your lease back into your pocket
• 39:01
  so you can save for a year to then do the thing that you're saying you don't have the money for
• 39:07
  well who's fucking fault is that? The governments. It's just yours. It's just yours.
• 39:13
  Scott do you know many people blame Trump for all their problems and then blame Biden for all
• 39:17
  their problems and now we're blaming Trump again for all their problems. I have a huge company that
• 39:22
  analyzes the sentiment of everything being said on social media. Like Scott do you know how do you
• 39:28
  know there's a 39 year old woman right now listening to this? That blames everything on their
• 39:31
  mom? They're 39 Scott. Was it 22? Was it 18? Was it 25? Was it 30? Was it her 34th birthday? When
• 39:40
  was she supposed to take on the accountability? Meanwhile, she's spending money on dumb shit.
• 39:44
  How about therapy? How about meditation? How about exercise? How about listening to podcasts like
• 39:49
  this 24-cent kudos for listening to this? Like where is accountability in your ecosystem? I
• 39:55
  blame myself for shit that's logically not my fault. I'm going to say that slow. It's an important
• 40:05
  sentence. I blame myself for shit. Circumstances issues that logically are clearly not my fault
• 40:14
  if the world judged it. I'm like no Gary why are you doing that? Sam was such a dick. Well,
• 40:18
  I didn't have to engage with Sam. I could have snipped out Sam.
• 40:24
  Scott do you know many people say that they get walked all over? I say nice guys finish first a lot
• 40:29
  and I get so many people triggered by that. Fuck that Gary. You're so delusional. I'm a nice guy.
• 40:36
  Get shit on. I'm like you're not a nice guy. You're a manipulator. You're doing nice things with
• 40:41
  the expectation of someone doing something nice and return. Being nice and being kind and giving
• 40:47
  means without expectation. Indeed is a success story partner. Now if you're hiring,
• 40:52
  indeed is all you need. Let me give you an example. If I needed to hire a new editor for this show,
• 40:56
  I'd go to indeed and be super specific. Not just can you edit audio. I'd say I need someone who's
• 41:01
  edited a conversational podcast for at least three years gets our style and knows our software.
• 41:05
  Someone who's done this before and here's the thing with indeed sponsored jobs. I'd get people
• 41:09
  who fit that description. I'm not digging through resumes when people who've edited one YouTube
• 41:13
  video. I'm getting actual podcast editors who know what they're doing. People who've worked on
• 41:16
  shows like ours and can prove it. That's what makes a difference. You get people who actually are
• 41:21
  what you're looking for. According to indeed data, sponsored jobs posted directly on indeed are
• 41:25
  90% more likely to report a higher than non sponsored jobs. And people are finding quality
• 41:30
  hires right now. In the minute that I've been speaking to you, companies like yours have made
• 41:34
  27 hires on indeed according to indeed data worldwide. Spend more time interviewing candidates
• 41:39
  who check all the boxes, less stress, less time, and more results now with indeed sponsored jobs.
• 41:45
  And listeners of this show will get a $75 sponsored job credit to help you get your job. The
• 41:50
  premium status it deserves at indeed.com slash clary. Just go to indeed.com slash clary right now
• 41:56
  and support our show by saying you heard about indeed on this podcast. Indeed.com slash clary
• 42:01
  terms and conditions apply hiring do it the right way with indeed. HubSpot is a success story
• 42:06
  partner. If you're into this show, you're probably someone who likes learning from people who've
• 42:09
  actually done the thing. That's why I want to put create like the greats on your radar. It's a great
• 42:13
  show. It's hosted by Ross Simmons, part of the HubSpot podcast network. Ross breaks down some of the
• 42:17
  greatest creations and creators of all time. What they built, how they thought the actual process
• 42:23
  behind it. And he's not just talking theory. He's been doing this stuff for over a decade. What I
• 42:27
  appreciate is that he makes it practical. Like how do you actually systematize creativity? So you're
• 42:32
  productive, but you're not burning out. So if you like learning from history, understanding how great
• 42:36
  work gets made and you want something that's easy to listen to, check it out. Listen to create
• 42:41
  like the greats wherever you get your podcasts. Do you think because you are the epitome of why I
• 42:48
  created this podcast? You're the epitome of tactical plus mindset. That's the goal, right? Do you think
• 42:56
  that your mindset and the things you talk about, because you keep going back into it and
• 43:04
  leaning back into it. And I gave you the floor and you could have gone into operator mode and talked
• 43:07
  about the most tactical, sub stack, and you do. But the question, Scott, I'll just for interrupting
• 43:14
  you. Everyone don't get mad at me, but I'm going to a moment. Scott, I know they can all chat
• 43:19
  GPT at bro. How do I use sub stack? I'm a lot ready. Let me help. I'm a I own a flower shop. I
• 43:25
  listen to Gary B on Scott Claire's podcast. He talked about subs. This is literally the prompt
• 43:30
  in audio form to chat GPT. I listen to Gary. I want to use sub stack to drive my business. What
• 43:34
  are the five best tactics? The fucking tactics are worthless, Scotty.
• 43:42
  Why you're not doing the tactics is the interesting part. Why you don't have the discipline. Why
• 43:49
  you don't have the habit. Scott, me and my trainer just had such a great morning today. I wanted to
• 43:54
  go into gym today with the same energy that you want someone to come to your house right now with
• 43:59
  a sword and cut your face off. And I woke up and I did not want to go and I was thinking about
• 44:06
  everything I could text him. I'm like on my throat, wait, listen, I'm a human. Like I'm like,
• 44:14
  you know, I thought and I got there when we did soft tissue and I'm working on
• 44:19
  reactivating my glute me because my muscle detached from me at 18 when I hurt my back and try to
• 44:24
  get my ad doctor and QL better. This is for all the trainers, everyone. I'm going through a great
• 44:27
  mission and all this and like, man, the joy I had leaving the gym this morning at eight o'clock
• 44:32
  in the morning, leaving the gym at eight o'clock in the morning after being working last night
• 44:36
  to midnight because I'm in the trenches of crypto Twitter building up V friends and FTs because
• 44:41
  that FTs are rising again. The greedier is over when the collector year and all this stuff, right?
• 44:47
  And like, I know what it feels like to be lazy. I don't want to work on my health and wellness.
• 44:52
  I want to eat garbage and never work out. It is in me. It was how I was brought up. I don't want it.
• 44:58
  I hate it. And for the last 12 years, I have fought daily to be better and it has profoundly
• 45:05
  been good for my life. I want people to do that around their self esteem versus their insecurities
• 45:10
  and I want them to do that around their work ethic and their business strategies and things
• 45:13
  that age. But the business strategies are declining in value. The mindset's increasing in value.
• 45:18
  It's rare. It's very rare. Not that that was a question. The question was, what do you think
• 45:24
  has the most impact? When you're measuring for impact, is it the tactics? Is it the strategies?
• 45:29
  Is it the mindset? And I believe the same thing. You can Google every single tactic on earth.
• 45:37
  Building a business is hard work, but it's not complicated. Everything you got to do.
• 45:42
  And there's people like me that are that you're right. I got some weird ass luck of pattern
• 45:47
  recognition and curiosity and like, yeah, man, I do intuitively have a little bit of like, I've got
• 45:54
  the gift. No different than Beyonce's got a voice gift and LeBron's got a bass. I have a gift
• 45:59
  of taking very early information and kind of knowing how the checkers are going to play out while
• 46:04
  everyone, how the chess moves, excuse me, are going to play out while everyone's still figuring
• 46:09
  out if it's a game of checkers. I'm already into checkmate and chess. That is my great business skill.
• 46:15
  I'm very grateful for it. And the fact that I'm intellectually
• 46:20
  that I am intellectually generous. And by the way, I'm talking about me right now, there's a lot of
• 46:27
  people like me that we live in a 2026 world where you have characters like me that are running
• 46:32
  around that can actually see around quote unquote corners. And then out of being perfectly
• 46:38
  parented by the best mother of all time, want to go out and give that information away for free
• 46:43
  at scale and are good at it. So it shows up in your feed. What?
• 46:49
  The only thing that's left is your relationship with yourself, your relationship with yourself,
• 46:55
  how you feel about you. Scott, I think I'm the best of all time. I'm acutely aware I'm not,
• 47:00
  but that's how I feel. And that's the starting point of me being kind to everyone else.
• 47:07
  Because you can't be kind to everyone else if you're not kind to yourself. No wonder everyone
• 47:11
  with a dick face, they hate themselves. But my question to all of you that just resonated with
• 47:16
  that is why? Because if you do not like yourself, I want to remind you that someone else put that
• 47:21
  in your mind that is not your true essence with you. And I am here to take that shit out of your
• 47:26
  mind. You need zero validation from anyone else, but I think that that ties into something that a
• 47:33
  lot of people struggle with. I think they're always looking for outside validation. Yeah, I think I
• 47:37
  got so much validation from my mom and from the merit of results in business and sports that
• 47:42
  it became my framework, right? I had this loving parent and that I was addicted to merit. All I
• 47:48
  cared about was business and sports. Schools not merit, Scott. Class participation is subjective
• 47:56
  and 35% of some grades. Sports is merit. Miami lost last night. We're filming this right after
• 48:06
  national championship. I have no idea what Scott's doing. That's a pro context. Miami, university lost
• 48:10
  to Indiana. I know. I'm in Miami. Yeah, yeah, they lost. I know. Right. They had an incredible year
• 48:17
  and actually made a great run. But they lost in Indiana one, right? Vainer X does 400 million
• 48:24
  dollars in revenue. We have one of the biggest agencies independent in the world. People can
• 48:29
  say Gary Vee, you know this about me maybe because you're like really into and people sometimes
• 48:34
  in my comments are like, what does this guy even do? Because they think I'm a motivational speaker.
• 48:39
  I know this. I know I know I know what you do because I'm in the marketing world. But a lot of
• 48:43
  the people that my peers who know you have no idea. Correct. That's not subjective when people
• 48:50
  like, what is this fucking guy doing? All you do is yeah, yeah, yeah. Okay, but I also do this.
• 48:56
  Then even deeper, some of the biggest things I've ever done. I don't even talk. I was the co-founder,
• 49:01
  co-created the idea with Ben Leventhal of Rezzi, the restaurant app. I co-created that. Even people
• 49:07
  that do research on me don't know that. I started a wine brand called Empathy Wines that I sold
• 49:12
  for tens and tens and tens of millions of dollars to consolation brands. That is a huge success of
• 49:17
  a creator creating a brand. The thing that Logan Paul or Mr. Beast or others get a lot of accolades
• 49:23
  for most people don't even know that part of my story. I knew many things. My sports agency is
• 49:28
  Red Hot. My restaurant group is Red Hot. I'm building the next fucking Pokemon in people's faces
• 49:34
  and they can't even see it. I'm one of the most successful authors. I'm one of the most compensated
• 49:39
  public speakers in the world. And most of all, I'm a nice guy. And guess what? Most people don't know
• 49:45
  that. And I'm okay with it, brother. It keeps me up. I can rant on it right now when you bring it up
• 49:50
  as a context point. I'm saying all this to explain to people. I don't need the cheering.
• 49:59
  I need to see if I'm good or not. I'm curious. I want to see it. I can build all these. If I'm
• 50:06
  am I the greatest business juggler of all time or not? That's what I'm trying to figure out.
• 50:11
  Why? Why are you trying to figure that out? Why have you? Because that's one thing that I didn't
• 50:14
  figure out. Why don't you go all in? Because it's fun. It's more fun. I'd rather make less money and
• 50:21
  be happy. I like it. It's joyful. I'm creative. I'm a little I'm a little bit more creative. I'm
• 50:26
  a little hippie-dippy. I'm a little bit more like fucking a nomad. I'm like, you know, I'm like,
• 50:31
  one of these funny fucking, I'm like, you know, like one of these funny people. I'm funny, bro.
• 50:35
  If I didn't have business, I'd be like a really interesting like gypsy kind of weird ass dude.
• 50:40
  Long beard talking about spirituality. Like I don't know because I'm an entrepreneur and creative.
• 50:46
  That's it. It's fun. It's more fun for me to juggle 11 businesses, three break and fail,
• 50:57
  eight do well, but they make half the money if I went all, you know this, Scott. If I went all
• 51:02
  in on VaynerMedia, it'd probably be doing 2.3 billion right now. I'd have a lot more money.
• 51:09
  But I don't I didn't want money when I didn't have it.
• 51:12
  The fuck do I want money now when I have it?
• 51:17
  What do you say no to?
• 51:20
  I need to say no to a lot more. One of my great weaknesses is I'm obsessed with maybe skewing to
• 51:25
  yes. But I say no to, you know, I say no to people wanting to do anything during two things right
• 51:32
  now in my life for sure. Sundays when the New York Jets play or when my son has a basketball
• 51:38
  game. That is no. No, no, no. I say no to my teams when they're presenting information that means
• 51:50
  nothing. I say no to one hour meetings when I know they're 15 minutes. I say no to my leaders
• 51:59
  who are trying to deploy manipulation or politics on their teammates.
• 52:04
  I say no to the universe of people that are listening right now when they want to blame anybody
• 52:12
  but themselves. What scares you now? The death of my family. Still. Still. Nothing else. Literally
• 52:21
  nothing else. Nothing else is everything else is controllable. Gary, you scared of like a civil war
• 52:32
  in America. I'm like, no, bitch, I'll go to New Zealand. I don't know like like and by the way,
• 52:40
  I can afford to go to New Zealand in a good way, but I have the mentality of going to Peru with a
• 52:45
  dollar. So now what? How do I lose? Scott? They freeze my assets here. Like let's say like some weird
• 52:53
  civil revolution in America and they freeze my assets. One, I got a million buried in the backyard.
• 52:59
  Two, let's see. I can't get to it because I got to go now. I'll start from the beginning
• 53:04
  in Peru with my family. We'll go have a garden. It'll be nice. Let's go. Like who gives a fuck?
• 53:10
  I love this. I love this idea. This is something that has made me able to take risks. The idea of
• 53:16
  like who gives a shit if it fails, if worst case scenario happens, if everybody's alive, healthy,
• 53:22
  well, you wake up tomorrow. Nothing else matters. I live in a world where like you start up,
• 53:28
  like you start a podcast in a year and be like, did you guys hear Gary lost all his money,
• 53:32
  made five bad decisions? I guess everybody was right. I was a fan. I had him on the show four
• 53:36
  years ago. Like I guess the guy was over his skis. Like he wasn't as good as we all thought. Like
• 53:40
  why would I live my life on that? Who gives a shit? I'm going to live my life on tattletailing
• 53:45
  and gossip. The fuck are we in fourth grade? Friends, we're not in fourth grade. I'm not worried
• 53:52
  about the whispers. Let me talk to adversity. If I could go through my childhood in the 80s and
• 53:59
  early 90s in New Jersey where grown ups, my friends, parents and teachers looked me dead in the face
• 54:06
  as a nine-year-old, an 11-year-old, a 14-year-old, a 16-year-old and said you are going to be a
• 54:11
  loser in this earth. If I could deal with that, well of course I can deal with everything now as
• 54:17
  a grown-up. This is why adversity is good. They said I was going to be a loser because I got bad
• 54:22
  grades, everyone. They couldn't see the charisma. They couldn't see the salesmanship. They couldn't
• 54:27
  see the competitiveness. They couldn't see the tenacity because that was the rules of society back then.
• 54:32
  And I think today we don't see the kindness. I think we all don't judge people enough by how kind
• 54:38
  they are. But I think those will be next generation winners. In fact, that's comic book. I don't know
• 54:43
  if you do video scum. Yeah bro, we've got a good YouTube. Put it up there. Kind warrior.
• 54:49
  I want every kid on earth to fall in love with this. Kindness is the ultimate strength. I'm like
• 54:53
  literally making, like, I'm living my truth. I'm like, I'm going to make a fucking feature film out
• 54:58
  of this, Scott. I'm going to have everybody lined up at the Chinese theater in LA. I'm going to make
• 55:03
  kind warrior fucking Superman. If it's the last thing I do, why? Because kindness needs to be put
• 55:08
  on a pedestal. Not money, not followers, not check marks, not status, not handbags, not Mercedes,
• 55:15
  not private planes. Kindness, motherfucker. Who the fuck are you? Not what do you have?
• 55:21
  I feel like the world has lost a lot of kindness since COVID.
• 55:27
  And bro, it was good news. It's been happening because we've become more materialistic.
• 55:34
  I love capitalism. I'm an entrepreneur, but extreme capitalism. We've and technology, I love,
• 55:40
  as we talked earlier, but we don't have respect for our elders anymore. We've lost civility.
• 55:46
  Politicians have become complete shitheads. They're like fucking teenagers. And parenting
• 55:53
  has not held accountability. We need more moms smacking their 14 year old son when they're
• 55:58
  disrespectful. But a lot of things have happened. It's not one thing.
• 56:02
  You know what? I need your last opinion on this because this is real. I feel like social media
• 56:07
  is the most powerful tool for good, but also for bad. And I think the social media is to blame for
• 56:12
  a lot of lack of kindness. I don't think so. I think it's a great exposure. It's an empty,
• 56:18
  there is no social media. It's got, there is no social media. It's just people.
• 56:26
  Do you blame podcasts for ruining the world? Never. Okay. Guess what? There's a lot of podcasts
• 56:33
  that spew unlimited hate. Brother, there is no social. There is no podcast. There's humans using
• 56:40
  social. There's humans using podcasts. This is a parenting pandemic of the last 40 years.
• 56:47
  This is a mature empire issue. This is an entitlement issue. This is a self-esteem and
• 56:53
  insecurity issue. And this is a lack of loving yourself issue, which then shows your worst
• 57:00
  because then you start hating others because you started with yourself. We need to get
• 57:05
  to some real old school values and we need people that are in good places like myself,
• 57:10
  spewing love and hope, but practical optimism. I'm not out here on some delusional. This is the
• 57:16
  secret of everything's kumbaya. You have to fucking work.