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61 | Consumer Personalization with Michael Osborne
If there’s one advantage of being a small business over mainstream retailers, it’s the personal touch and connection you can foster between you and your customers - when you’re the one making the products, fielding customer questions and organising deliveries, closer proximity to your buyers is baked into the very nature of your business-running role.
In today's episode of The Resilient Retail Game Plan, I speak to Michael Osborne - president of Wunderkind, a marketing firm that helps digital businesses to deliver one-to-one messages at scale, about the vital importance of personalisation in…
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