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Etsy's New CEO Just Shook Things Up (Here's What's Coming Fast)
Etsy's new CEO, Kruti Patel Goyal, just revealed her first major vision for the platform—and this could reshape how sellers grow, get traffic, and use AI on Etsy. I'm unpacking all the key takeaways, what they really mean for sellers, and what to expect next.
Here's what I cover:
• The leadership shift and what Kruti's past role tells us about Etsy's next phase
• Etsy's plan to use AI to amplify human creativity, not replace it
• How traffic and discovery are evolving (and how offsite ads + ChatGPT integration play in)
• The truth about SEO changes—why shorter titles might help or hurt
• The…
The skinny
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