Latest / Futureproof Founder Podcast
415 | Why 65% of Startups Fail: The People Problem | Logan Yonavjak
Jeff Mains sits down with Logan Yonavjak, a nearly two-decade veteran of impact investing and venture capital, who built the Founder Readiness Institute after watching a promising founding team unravel post-investment. Logan explains why "people risk" — not market or product risk — is the leading cause of startup failure, and how her Founder Readiness Level assessment uses AI-driven quantitative linguistics (rooted in adult developmental psychology) to measure a founder's capacity for complexity, resilience, and coachability. The conversation covers her pivot from selling to VCs to selling to…
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