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From Commando to Calm with Tim Thomas · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Ladies and gentlemen, gather around and hold on to your hats, because today's guest is a real-life superhero.
• 0:44
  Tom Jackobs: Meet Tim Thomas, former Special Forces commando turned wellness wizard.
• 0:49
  Tom Jackobs: After wrestling with stress and sleepless nights, he discovered the magic of switching off that persistent mental chatter.
• 0:56
  Tom Jackobs: Not in a secret lab, but right within himself.
• 0:59
  Tom Jackobs: Now, through the heart-led initiative, Breathwork In Bed, Tim is on a mission to rekindle the flame of humanity in all of us.
• 1:07
  Tom Jackobs: So join us as we dive into the incredible journey and explore the art of reclaiming energy and the essence right here on"The Heart-Led Business Show." Tim, welcome to the show.
• 1:18
  Tim Thomas: Tom, thanks for having me.
• 1:20
  Tim Thomas: Thanks for that very generous intro
• 1:22
  Tom Jackobs: I, I think we're gonna have a really interesting conversation today, because, love breathwork in our community, but I think there isn't-- there's a disconnect between doing breathwork as a business as well.
• 1:35
  Tom Jackobs: So bringing that all together.
• 1:36
  Tom Jackobs: So I'm really excited to share your expertise with the audience.
• 1:40
  Tom Jackobs: But first, I always like to ask, what's your definition of a heart-led business?
• 1:46
  Tim Thomas: For me, Tom, a heart-led business is when the thing you sell is connected to something you, you genuinely care about healing in the world.
• 1:54
  Tim Thomas: So there's something in you that you see in the world.
• 1:58
  Tim Thomas: it doesn't mean, you don't charge properly.
• 1:59
  Tim Thomas: It doesn't mean you become a martyr.
• 2:01
  Tim Thomas: It just means that the business has a pulse, and there's a human being on the other side of the transaction.
• 2:07
  Tim Thomas: not just a customer, subscriber, client, or a lead.
• 2:09
  Tim Thomas: it's, for me, it's another version of me
• 2:13
  Tom Jackobs: So how do you balance then, and we're diving right into the business side.
• 2:17
  Tom Jackobs: But, actually, why don't we-- Before we do that, why don't you tell us a little bit about your business and how you started it as well?
• 2:25
  Tom Jackobs: 'Cause I think that's a fascinating journey.
• 2:28
  Tim Thomas: Sure.
• 2:28
  Tim Thomas: Well, breathwork in bed is the business.
• 2:31
  Tim Thomas: And when I was going through my own healing journey, I discovered that not all healers are born equal.
• 2:38
  Tim Thomas: And I'm talking about doctors, psychologists, psychiatrists, shamans.
• 2:41
  Tim Thomas: And I thought when-- if I ever get into a position where I can help someone else, it has to pass these three Ps, okay?
• 2:52
  Tim Thomas: I call it my P test for jokes.
• 2:55
  Tim Thomas: Um, it's gotta be powerful and it's gotta be positive.
• 2:59
  Tim Thomas: But the third P is most important.
• 3:01
  Tim Thomas: The third P determines whether it's a heart-led business or not.
• 3:05
  Tim Thomas: Third P is permanency,'cause if we say we care about people, we can't just care about them when we're in the room taking their dollars, we gotta care about them the next week, the next year, the next decade.
• 3:15
  Tim Thomas: And I thought if I ever get into a position, I want to be powerful, positive and permanent.
• 3:20
  Tim Thomas: And so breathwork was discovered when I was going through the war zone of Afghanistan.
• 3:26
  Tim Thomas: It helped me sleep then, right?
• 3:28
  Tim Thomas: I didn't know what it was, but it was helping me sleep.
• 3:29
  Tim Thomas: I'd go to bed with 2 cents and I'd wake up with$2.
• 3:33
  Tim Thomas: And then it got me through the war zone of my own divorce.
• 3:37
  Tim Thomas: And I started to see just how, A, powerful, B, accessible this thing is.
• 3:43
  Tim Thomas: And I do believe if you come across something that actually works, and I'm talking actually works,'cause there's, there's so many things that people think should work but don't.
• 3:55
  Tom Jackobs: Right.
• 3:55
  Tim Thomas: Honestly, some of the it's a very dangerous statement to say,"I want to help people," if underneath that statement there's an idea in your head that says,"I think this will work," and then you push it into the world.
• 4:10
  Tim Thomas: And the problem with your heart is it's super powerful and it can have you going, when everything else says stop.
• 4:18
  Tim Thomas: So I always took data points whenever I did a program.
• 4:24
  Tim Thomas: And the metric of success, a very measurable metric, was how much sleep improved.
• 4:28
  Tim Thomas: And we noticed if we improved sleep, everything else improved.
• 4:31
  Tim Thomas: And so I'm like,"Well, why don't I make it all about sleep?
• 4:33
  Tim Thomas: What's the easiest way to get people to sleep?
• 4:36
  Tim Thomas: Breath.
• 4:37
  Tom Jackobs: Yeah.
• 4:37
  Tim Thomas: Everyone's got a set of lungs." And so I started running these programs.
• 4:41
  Tim Thomas: I ran one on an army base and I got an email the next day from a lieutenant colonel saying,"My soldiers got the first good night's sleep in three years, four years, up to five years."
• 4:53
  Tom Jackobs: Wow
• 4:55
  Tim Thomas: And I'm like,"Well, why didn't you get me out there five years ago?
• 4:58
  Tim Thomas: How easy was that?"
• 4:59
  Tom Jackobs: Right
• 5:00
  Tim Thomas: What he said next had me withdraw from public life for two years,'cause I realized I was failing my own P test.
• 5:05
  Tim Thomas: He said,"It was good when you're there.
• 5:07
  Tim Thomas: What have you got when you're not there?" And I'm like,"I've failed.
• 5:12
  Tim Thomas: I'm not permanent.
• 5:12
  Tim Thomas: I'm powerful and positive, but I'm not permanent." And if anyone's asking, how do I become permanent?
• 5:20
  Tim Thomas: For me, I got there by realizing, I'm just human.
• 5:24
  Tim Thomas: My energy's not enough for two people.
• 5:26
  Tim Thomas: and I'm quite against that sort of celebrity sell.
• 5:30
  Tim Thomas: you've seen me a thousand times, you trust me, so buy this product.
• 5:33
  Tim Thomas: Okay?
• 5:34
  Tim Thomas: Ultimately...
• 5:35
  Tim Thomas: and there's nothing wrong with getting dollars from people, provided there's an exchange.
• 5:41
  Tim Thomas: And on my road to permanency, I saw that I'm human, don't have enough energy for two, but what I have is a connection to something super powerful.
• 5:52
  Tim Thomas: A bit like a solar panel that lined up to the sun, and it might have taken me 10 years to get that really powerful alignment, but working with someone else, I can get them to have that alignment in far less time.
• 6:04
  Tim Thomas: I'm not the sun, but I'm the one lining you up to it.
• 6:06
  Tim Thomas: Does that make sense?
• 6:07
  Tom Jackobs: Yeah, absolutely.
• 6:09
  Tom Jackobs: Yeah, the mechanism and then they have to fulfill the actual work that they do.
• 6:13
  Tim Thomas: Yeah.
• 6:14
  Tim Thomas: And so I thought, I've gotta make it, I've gotta make what I provide as, as easily accessible as all the crap that's out there.
• 6:23
  Tom Jackobs: Yeah
• 6:24
  Tim Thomas: so the problem is, crap is out there, but it's super fast.
• 6:27
  Tim Thomas: I'm hungry, I'll have fast food.
• 6:30
  Tom Jackobs: Right.
• 6:30
  Tim Thomas: I thought, I've gotta, I've gotta deliver this at the speed at which, or the convenience at which, all the bad stuff's available.
• 6:37
  Tim Thomas: And I thought, well, how do I create the Uber Eats of breathwork?
• 6:40
  Tim Thomas: How do I just press a button and it just gets delivered, past their door?
• 6:44
  Tim Thomas: And I'm like, let's deliver it into their bed, breathwork in bed.
• 6:47
  Tim Thomas: and so I made the app with the end user in mind that would fulfill on powerful and positive stuff that has permanent access.
• 6:56
  Tim Thomas: so with breathwork in bed, you just tell it when you want to sleep, when you want to wake up, and then we take care of the rest.
• 7:02
  Tim Thomas: it just falls out of your phone like Uber Eats.
• 7:03
  Tim Thomas: You sort of tap it, going to sleep.
• 7:06
  Tim Thomas: Um, because honestly, you can listen to this podcast and go,"Yeah, breathing's good," and you might, do a bit of breathing, but it's the stuff we do regularly that makes the biggest difference.
• 7:17
  Tim Thomas: and I can't do what you do, Tom, but if I can help regularly improve your sleep, then you're bringing your gifts into the world even better.
• 7:26
  Tim Thomas: I hope I didn't do too much of a loop to get to the point of what I'm trying to say.
• 7:30
  Tom Jackobs: No, yeah, no, that, that totally makes sense.
• 7:31
  Tom Jackobs: and it exponentially your, your reach gets even bigger because you're working through your clients and helping them be more, more productive and better at the- at what they do.
• 7:44
  Tom Jackobs: And if they're healers as well, like that's...
• 7:46
  Tom Jackobs: you're just gonna heal a lot more people.
• 7:48
  Tom Jackobs: So that, that's a beautiful mission.
• 7:50
  Tom Jackobs: How did you transition though from kind of military life into having your own business, and what was that transition like for you?
• 8:00
  Tim Thomas: Good question.
• 8:01
  Tim Thomas: I shouldn't say it's wrong because I do think good things can come out of bad experiences.
• 8:06
  Tim Thomas: So are those bad experiences bad if good things came from them, right?
• 8:09
  Tim Thomas: Um, but I will say this.
• 8:11
  Tim Thomas: When I went through my own healing journey and I figured out how to make myself better, and then I shared it with my small circle and it seemed to work, and the more people I shared it with, the more it worked with, I'm like,"Wow, I wanna, help others." Dangerous statement.
• 8:29
  Tom Jackobs: Right?
• 8:30
  Tim Thomas: And it was working.
• 8:31
  Tim Thomas: I was doing good things, but because the heart is so strong, it writes the check for$1,000 even if you've only got 10 in the account.
• 8:38
  Tim Thomas: I was doing generosity wrong, right?
• 8:42
  Tom Jackobs: Yeah.
• 8:43
  Tim Thomas: I was giving of myself, I wasn't giving of my abundance.
• 8:47
  Tim Thomas: and I'll just break this down what that looks like.
• 8:49
  Tim Thomas: so if I'm just adequate, if I'm just at 100%, right?
• 8:52
  Tim Thomas: And there's someone I wanna help, benefit, I give them 10%.
• 8:58
  Tim Thomas: There was a part of me that was saying, I've given you 10%, I'm down to 90%, you better do something with that." And I'd have, I'd have an attachment.
• 9:06
  Tim Thomas: I'd have a...
• 9:06
  Tim Thomas: In my mind, there should be some form of exchange, even though it was an act of generosity, right?
• 9:12
  Tim Thomas: Even though I was still getting good results.
• 9:15
  Tim Thomas: I was achieving lifetime goals within 12 months at that stage.
• 9:18
  Tim Thomas: so just so you know, my lifetime goal was to save 40 veteran lives from suicide, okay?
• 9:24
  Tim Thomas: 'Cause that's how many lives we've lost in Australia to bombs and bullets, but we've lost 20, 30, 40 times that amount to suicide.
• 9:31
  Tim Thomas: Not very common fact, but it's, it's something that's in the space.
• 9:35
  Tim Thomas: And I thought,"I'm gonna die happy if I achieve 40 veteran lives.
• 9:40
  Tim Thomas: I don't care if it takes the rest of my life." That was achieved within 12 months.
• 9:46
  Tim Thomas: And that told me, okay, there's outcomes here that are working.
• 9:50
  Tim Thomas: But what I didn't see was that because I was so heart involved in this, I wasn't looking after myself, and I would...
• 10:02
  Tim Thomas: You know, it would feel good to help others and get, see all these results, but I would go from 90% to 80% to 70%.
• 10:10
  Tim Thomas: And every six or seven weeks on the knocker, I would get drunk for about three days.
• 10:15
  Tom Jackobs: Oh, wow.
• 10:15
  Tim Thomas: Yeah.
• 10:16
  Tim Thomas: I would write myself off drunk for three days because I was giving of myself, I wasn't giving of my abundance.
• 10:22
  Tim Thomas: And so generosity is good, it's powerful, it gives you an incredible biohack, but it can be done wrong.
• 10:28
  Tim Thomas: So I was doing it wrong.
• 10:29
  Tim Thomas: That was not sustainable, right?
• 10:31
  Tim Thomas: Even though I was getting the results, it was like I was not embodying the thing I was wanting for other people.
• 10:38
  Tom Jackobs: Hmm.
• 10:38
  Tom Jackobs: It was like you're being squeezed out of...
• 10:42
  Tom Jackobs: Because of what you're giving, giving, giving, it was taking so much out of you.
• 10:46
  Tom Jackobs: And then your recharge sounds like a nice three-day bender, right?
• 10:51
  Tim Thomas: Yeah.
• 10:52
  Tim Thomas: Yeah.
• 10:52
  Tim Thomas: And I'm a pretty tough dude.
• 10:55
  Tom Jackobs: Yeah.
• 10:55
  Tim Thomas: I know how to, breathe and recover, but there was a part of me that I was ignoring.
• 11:00
  Tim Thomas: So these days, what I say is I don't give of myself anymore, I give of my abundance.
• 11:07
  Tim Thomas: so what I work off and what I encourage people to do is understand clothes do not maketh the man.
• 11:14
  Tom Jackobs: Mm-hmm.
• 11:15
  Tim Thomas: Mornings maketh the man.
• 11:17
  Tim Thomas: You show me a man's morning routine, I'll show you the man.
• 11:20
  Tim Thomas: And so my morning routine is there to invest in me, put me at 500%, and each day I can give away 20% and have no attachment.
• 11:34
  Tim Thomas: People can love it, hate it doesn't matter.
• 11:36
  Tim Thomas: I'm attached to something so much more powerful.
• 11:39
  Tim Thomas: And what does that look like in real life?
• 11:43
  Tim Thomas: Consider your energy is like money.
• 11:45
  Tim Thomas: How you invest, it's how you get it back.
• 11:48
  Tim Thomas: You have a unique energy signature.
• 11:50
  Tim Thomas: You have a thing that you invest into.
• 11:52
  Tim Thomas: It might cost you$2, but you'll get$2,000 back.
• 11:57
  Tim Thomas: It could be yoga, it could be boxing, it could be breathing, it could be whatever that is.
• 12:06
  Tim Thomas: My goal for all my clients is to be energetic millionaires,'cause life occurs very differently walking down the street with a million dollars.
• 12:14
  Tom Jackobs: Mm-hmm.
• 12:14
  Tim Thomas: And if you've only got 2 cents.
• 12:16
  Tim Thomas: 'Cause when I...
• 12:16
  Tim Thomas: I've been that guy with only 20 cents.
• 12:19
  Tim Thomas: I've been guarded, scanning for threat, who's gonna take what I have?
• 12:23
  Tim Thomas: And if someone takes 10 cents, I'm like,"Oh my gosh, that's a massive withdrawal.
• 12:27
  Tim Thomas: I'm gonna revenge that stuff." And I've spent years trying to get it back, completely forgetting I could be a millionaire the next day.
• 12:34
  Tom Jackobs: Right.
• 12:35
  Tim Thomas: So this is where, you know, unforgiveness is just you drinking poison thinking you're gonna hurt someone else.
• 12:40
  Tim Thomas: And I'm just sharing here the way I did generosity wrong to now the idea of being an energetic millionaire and having that abundance to invest in whatever you want, but also in, in people.
• 12:56
  Tim Thomas: You know?
• 12:56
  Tim Thomas: People are a very volatile stock to invest into.
• 13:01
  Tim Thomas: Um, and the advantage I had working in the veteran space, these guys were extra volatile.
• 13:11
  Tim Thomas: Like, if there was something that, that didn't work, they would tell you to politely hit the highway in no uncertain terms.
• 13:20
  Tim Thomas: Um, so it was in that space and also going through my own sort of war zones in my head that I discovered something that just kept working.
• 13:30
  Tim Thomas: And then I thought,"Okay, I've got something that works.
• 13:32
  Tim Thomas: How do I create permanent access?
• 13:34
  Tim Thomas: And how do I do it as easy as everyone else is doing it?" And as much as I don't like phones, everyone's got one, and everyone's got a set of lungs.
• 13:42
  Tim Thomas: And I'd like to think the high-tech part of what I do isn't, breathwork in bed.
• 13:45
  Tim Thomas: That's just a, an app on your phone.
• 13:48
  Tim Thomas: What it gets you in touch with is this high-tech part of your own body, this medicine cabinet that's underneath our lungs.
• 13:57
  Tom Jackobs: That everybody has, but, and it's automatic for the most part.
• 14:01
  Tom Jackobs: So I'm sure a lot of people are like,"Breathwork, that's interesting." Like, how can you make a business out of something that people do naturally?
• 14:10
  Tom Jackobs: But obviously we don't do it the right way or in a therapeutic way to then help us with recovery and sleep and all that.
• 14:20
  Tom Jackobs: You know, going back to that inception moment where you had the idea to have a business.
• 14:28
  Tom Jackobs: what was that, that transition like into, actually starting the business?
• 14:34
  Tim Thomas: Honestly, I didn't know what to do.
• 14:36
  Tim Thomas: I just knew it had to be done.
• 14:38
  Tim Thomas: I couldn't be the one bearing all the weight.
• 14:41
  Tim Thomas: I needed other people in there.
• 14:43
  Tim Thomas: 'cause I noticed if you care deeply about something, you can accidentally make yourself the least important thing in the business.
• 14:50
  Tim Thomas: Um, you know, you give away too much, you undercharge, you over-serve.
• 14:54
  Tim Thomas: Um, you, you like it.
• 14:55
  Tim Thomas: I called it generosity, but it was just fear, guilt, and maybe some old identity.
• 15:00
  Tim Thomas: and I had to learn that charging people the right amount is not a betrayal of the mission you're on.
• 15:06
  Tim Thomas: it's the thing that keeps the mission alive.
• 15:08
  Tim Thomas: The only way to have a future in business is have a financial future.
• 15:12
  Tim Thomas: and I needed people to have eyes on that.
• 15:14
  Tim Thomas: So I was fortunate enough to have a guy that was quite good at business.
• 15:18
  Tim Thomas: He'd known me for some time And he just said this throwaway line.
• 15:22
  Tim Thomas: I'm like,"What did you say?" He says,"No, I haven't slept." I'm like,"How long have you not slept for?" he said,"Oh, it's insomnia, Tim.
• 15:28
  Tim Thomas: I, it's over 30 years." I'm like...
• 15:31
  Tim Thomas: His name's Chris.
• 15:31
  Tim Thomas: I said,"Chris, how long have you known me?
• 15:33
  Tim Thomas: you know what I do." And I said,"Look, okay, Chris." I prescribed him some breathwork.
• 15:40
  Tim Thomas: I said...
• 15:41
  Tim Thomas: And he says,"Oh, I don't want, I'm..." He said,"I'm not sure my, my wife will like that doing in bed." I said,"Do this on your couch and then go to bed." And so he took that and I said,"Look, I'm gonna check back in eight days." And this guy hadn't slept in over 30 years, and he thought it was normal.
• 15:56
  Tim Thomas: Eight days later, he checks in, he says,"Tim, the only time I didn't sleep all the way through was when the dog was barking.
• 16:04
  Tom Jackobs: Wow
• 16:05
  Tim Thomas: And that was a natural thing he did with an immediate powerful impact.
• 16:12
  Tim Thomas: And if that guy was like me and went to a doctor and said,"Hey, I can't sleep," the amount of pharmaceuticals that they throw at you
• 16:20
  Tom Jackobs: Yep
• 16:21
  Tim Thomas: is incredible, right?
• 16:23
  Tim Thomas: And this guy, it was an immediate, immediate that night.
• 16:30
  Tim Thomas: and so I was a bit frustrated with some of Chris,"Why didn't you approach me about this earlier?" But he just, like a lot of people, like our culture, we tend to think poor sleep is just accepted.
• 16:39
  Tim Thomas: I almost think it's designed that way because as long as we're in a state of fatigue, our higher thinking doesn't kick in.
• 16:46
  Tim Thomas: We have all these resources in our head.
• 16:49
  Tim Thomas: We've got like a 1,000-person workforce, but when we're fatigued, it goes down to one, and it's called the amygdala.
• 16:55
  Tim Thomas: Inside our brain, when I'm working with veterans and they're in fight or flight, their amygdala is triggered.
• 17:01
  Tim Thomas: Now, amygdala, you don't have to be a veteran to trigger it, but if your always scanning for threats and you can't sleep at night because you've got thoughts rattling around in your head, that's your amygdala firing.
• 17:12
  Tim Thomas: That's a thing that searches for threat.
• 17:14
  Tim Thomas: And it will see threat when even if there's no threat there.
• 17:16
  Tim Thomas: It's like it's trying to justify itself.
• 17:18
  Tom Jackobs: Yeah.
• 17:19
  Tim Thomas: you cannot outthink this thing because it's your thoughts.
• 17:23
  Tim Thomas: But what you can do is outrank it.
• 17:24
  Tim Thomas: You can outrank it with your breathing.
• 17:26
  Tom Jackobs: Hmm.
• 17:27
  Tim Thomas: And this is where, when I was prescribed, pills to shut down my amygdala, the pills worked, but my amygdala treated it as a threat and it almost became stronger.
• 17:36
  Tim Thomas: And so I had to take more and more pills to overcome this amygdala.
• 17:39
  Tim Thomas: But when I breathe, what happened inside my brain, you go into your prefrontal cortex, which is like 1,000 people working again.
• 17:46
  Tim Thomas: Life is easier because you got all of you online.
• 17:50
  Tim Thomas: And so this is where, people are always trying to do more, like it's gonna solve a problem.
• 17:55
  Tim Thomas: There's a problem, I've got to do more.
• 17:58
  Tim Thomas: My advice is do less, find out if you're in your amygdala, find out if you're spending more energy scanning for threats, and bring your prefrontal cortex online.
• 18:12
  Tim Thomas: And you can do that with simple breathing and banking good night's sleep each night.
• 18:16
  Tim Thomas: and I, and I know that sounds like understating it, but this is where you have to understand this information you'd usually only hear when authentic conversations take place.
• 18:26
  Tim Thomas: Because if you know this, all that they're trying to sell you becomes redundant real quick.
• 18:33
  Tim Thomas: So if you're listening right now, and I really hope you are, don't go through life not knowing what your own body can do for you.
• 18:41
  Tim Thomas: Because a lot of money gets made from the ignorance of our own bodies
• 18:47
  Tom Jackobs: So interesting that we do have that power within us to heal, and our bodies are very amazing, yet medicine is let's just put a Band-Aid on it and then see if that works, right?
• 18:59
  Tim Thomas: And bless them, they're trying to do the right thing, but they're trying to deal with a problem that's way downstream from an upstream problem.
• 19:08
  Tim Thomas: and people can lose years trying to put out these fires downstream of something that's way up it.
• 19:13
  Tim Thomas: And if you can get up there and you can access that, then you're in the top percentile of people.
• 19:19
  Tim Thomas: And if you can do it in a way that's natural and immediate, then great.
• 19:22
  Tim Thomas: But to...
• 19:23
  Tim Thomas: I, I got sidetracked there, but Chris ended up becoming my business partner.
• 19:28
  Tom Jackobs: That's amazing.
• 19:29
  Tim Thomas: so he can shoulder the framing, the planning, the paperwork.
• 19:33
  Tim Thomas: and on a personal note, Chris is now training to be the world's fastest 60-year-old triathlete.
• 19:39
  Tom Jackobs: Oh, wow.
• 19:40
  Tim Thomas: Yeah.
• 19:41
  Tom Jackobs: That's incredible yeah.
• 19:43
  Tom Jackobs: Yeah.
• 19:44
  Tom Jackobs: So, you know, going back to Chris on as a partner in the business, how did that free you up or create the business, a solid business?
• 19:54
  Tom Jackobs: instead of just trying to, do it yourself, like all the Instagram influencers tell you,"Oh, you can just do it yourself, grind through it, and do it." How did bringing on a partner change that for you?
• 20:05
  Tim Thomas: It helped me relax.
• 20:07
  Tim Thomas: It helped me stick to what I'm strong to, but also learn what I needed to in the areas I wasn't familiar with.
• 20:17
  Tim Thomas: Because what I found is there's so many people out there willing to exploit your ignorance.
• 20:21
  Tom Jackobs: Mm-hmm.
• 20:22
  Tim Thomas: So many.
• 20:24
  Tim Thomas: And without giving them a bad rap, marketers, most of them are only good at marketing themselves.
• 20:32
  Tim Thomas: They know how to promise the world.
• 20:35
  Tim Thomas: But it's, if you challenge them on,"Okay, let's see some sales as a report of all your, views," they'll run the other direction or give you some flowery answer.
• 20:44
  Tim Thomas: so I've learnt the hard way not-- If you're gonna give away a job, learn how to do it a little bit yourself, even if it's just a little bit.
• 20:55
  Tim Thomas: Because there's something that goes off behind the other person's head,"Oh, this person knows nothing.
• 20:59
  Tim Thomas: Advantage mine." And they might be nice people, but there's something that goes off in their head when they see that you have no idea about what they're doing.
• 21:08
  Tim Thomas: The same goes when it comes to parts of your business that if you're gonna outsource, work off a small idea of it yourself.
• 21:19
  Tim Thomas: You don't have to learn all, learn enough to let that other person know.
• 21:22
  Tim Thomas: And you know what?
• 21:22
  Tim Thomas: ChatGPT is really good for that.
• 21:24
  Tim Thomas: You know?
• 21:25
  Tim Thomas: I can, I can have him in my corner and ask the right questions.
• 21:28
  Tim Thomas: "Okay, my tech people ask me this question.
• 21:31
  Tim Thomas: What should I be looking at?" And then that email back goes,"Hey, have you checked the flux capacitor?" and they're like,"Oh, okay.
• 21:37
  Tim Thomas: This guy knows what he's talking about." So I'm just saying partners are good, but be careful not to divide up your power, and you can end up paying a lot of money and not getting a lot of return with the wrong ones.
• 21:50
  Tom Jackobs: Yeah.
• 21:50
  Tom Jackobs: I call that, trust and verify.
• 21:52
  Tom Jackobs: So trust that, the people that you bring into the business, whether they be partners or vendors or employees, you trust that they're gonna do the right thing, but you're gonna verify that it actually did happen.
• 22:05
  Tim Thomas: And, you know, Tom, on a personal note, I, if you look at the personality archetypes, king, warrior, magician, lover, I'm natural sort of warrior energy and that's, and my discipline, working under pressure, proving, pushing, surviving, that really helped me get things moving.
• 22:24
  Tim Thomas: but a heart-led business I've had to, I've had to go to the other side, of my personality in the way that getting things done, moving forward, discipline under pressure, that's good from going to A to B.
• 22:41
  Tim Thomas: But if you don't engage in a deeper heartfelt connection, if you don't engage on the lover side of things, and lovers are all about connection.
• 22:50
  Tim Thomas: Oh, they could spend all day in a hug, right?
• 22:53
  Tim Thomas: now I don't need to spend all day in a hug, but what I what I need to take from that is the maturity of being with people and not just charging forward to get from A to B because as soon as you get to B, another B.
• 23:09
  Tom Jackobs: Then what?
• 23:10
  Tim Thomas: Will occur, you know?
• 23:11
  Tom Jackobs: Yeah.
• 23:12
  Tim Thomas: And I mentioned this earlier, to actually embody what you're trying to communicate, because words only go so far, right?
• 23:20
  Tim Thomas: I believe, if someone looked at Tom, they couldn't see everything that Tom is.
• 23:24
  Tim Thomas: There's a lot of Tom that most people don't see.
• 23:27
  Tim Thomas: It's invisible, but it shows up in your actions and your movements and all that sort of stuff, the conversations you have.
• 23:32
  Tim Thomas: And so this is where people say, 90% of communication is non-verbal.
• 23:37
  Tom Jackobs: Right.
• 23:38
  Tim Thomas: If you wanna be effective in your heart-led business, you need to have it in your nervous system in a balanced way that is, that has a, a bottom line, a success that is measured in a couple of different ways.
• 23:54
  Tim Thomas: and understand that when you're genuinely embodying your authentic self, there's a certain authority there as well.
• 24:07
  Tim Thomas: You know, and you don't have to work harder, it just is, and people pick up on that.
• 24:11
  Tim Thomas: And in fact, it's, it's very rare.
• 24:13
  Tim Thomas: It's very rare.
• 24:15
  Tim Thomas: You know?
• 24:16
  Tim Thomas: But the mistake I made is, oh, I feel like there's friends here, and you don't charge your friends money.
• 24:22
  Tim Thomas: You know?
• 24:23
  Tim Thomas: It's like when the heart comes on, the dollars, well, dollars aren't important.
• 24:26
  Tim Thomas: let's go to another form of emotional currency, right?
• 24:29
  Tim Thomas: You do need to just embody your message, but also have a clean line between,"Hey, everyone's friends here," to, you know,"Everyone wants me around tomorrow.
• 24:43
  Tim Thomas: Do you want me around tomorrow?" You know?
• 24:46
  Tim Thomas: I've usually found that also if people...
• 24:52
  Tim Thomas: there's a really good saying,"Keep people paying until they pay attention."
• 24:56
  Tom Jackobs: Hmm.
• 24:57
  Tim Thomas: Cause they don't pay attention if it's cheap or free.
• 25:00
  Tim Thomas: You know.
• 25:01
  Tim Thomas: You can let them try it for free, but there comes a time when they can go,"Well, this is actually worth something to me." You get...
• 25:07
  Tim Thomas: Essentially, if you get something for nothing, you treat it like it's nothing.
• 25:11
  Tom Jackobs: Well, yeah, absolutely.
• 25:12
  Tom Jackobs: Yeah, I've always, when, when I first started my fitness business, I gave lots away for free.
• 25:18
  Tom Jackobs: And the results were, the same.
• 25:20
  Tom Jackobs: Like if somebody was doing something for free, they weren't fully invested, and so they weren't getting the results.
• 25:24
  Tom Jackobs: And then they're like,"Well, this sucks.
• 25:26
  Tom Jackobs: I don't want to do this anymore." And they weren't even paying for it.
• 25:29
  Tom Jackobs: So, it's a, it's a catch-22 sometimes.
• 25:32
  Tom Jackobs: But, uh, I think for heart-led business owners, having that balance between, giving away, but also taking care of ourselves.
• 25:41
  Tom Jackobs: Because I think you said early on, you you were giving out so much of yourself that your self-care was, three days with a bottle, which is not always a, a great thing to do.
• 25:54
  Tim Thomas: Well, the thing is, we are so strong.
• 25:56
  Tim Thomas: Our physical bodies can take so much abuse
• 25:58
  Tom Jackobs: Yeah.
• 25:59
  Tim Thomas: That we can have dumb stuff in our head and still make stuff work.
• 26:03
  Tim Thomas: And this is what I believe, aging scares people.
• 26:07
  Tim Thomas: It's not the years that roll on, it's our dumb getting to critical mass and we can't ignore it anymore.
• 26:12
  Tom Jackobs: Right.
• 26:13
  Tom Jackobs: So true.
• 26:14
  Tom Jackobs: Like, as I get older, that's kind of my, my attitude is like,"Yeah, that's fine if you have that belief.
• 26:20
  Tom Jackobs: Cool." Awesome.
• 26:22
  Tom Jackobs: Well, how do, people get ahold of you or learn more about breathwork bed?
• 26:28
  Tim Thomas: Sure.
• 26:28
  Tim Thomas: Well, all professional engagements, I encourage them to go through LinkedIn, Tim Thomas, Breathwork In Bed.
• 26:33
  Tim Thomas: If you just want a really good night's sleep tonight, pick up your phone, put in three words: breathwork in bed.
• 26:40
  Tim Thomas: And I mentioned I don't give away things for free, but the first 28 days of that is free, so you can try it.
• 26:48
  Tim Thomas: And after that, it's like a cup of coffee a month.
• 26:50
  Tim Thomas: So, that's for people that want a better night's sleep tonight.
• 26:53
  Tim Thomas: And Tom, on the idea of permanency here I want people to not just hear a great conversation, I want them to give, to have something they can permanently access for the rest of their lives.
• 27:05
  Tim Thomas: I'd love to show a really quick breathwork thing that can help people, bring them back to center if that's okay.
• 27:10
  Tim Thomas: Do we have time for that?
• 27:12
  Tom Jackobs: Yeah, absolutely.
• 27:13
  Tim Thomas: All right.
• 27:13
  Tim Thomas: This is, really, really simple, but there's-- everything's an invitation, especially when it comes to your body.
• 27:18
  Tim Thomas: And this is where, this is where everyone breathes, but not everyone's doing breathwork.
• 27:24
  Tim Thomas: And when we breathe differently, often it occurs differently.
• 27:29
  Tim Thomas: So I always ask for permission and invitation before we get started.
• 27:33
  Tim Thomas: So Tom, I'm gonna ask you three very easy questions before we do this very simple breathwork thing.
• 27:39
  Tim Thomas: And if you're listening at home, you can say yes or no, but it's as easy as saying, Tom, do you give permission to your very own breath to make every single cell in your body feel really, really good?
• 27:56
  Tom Jackobs: Yes.
• 27:58
  Tim Thomas: Awesome.
• 27:58
  Tim Thomas: That was easy.
• 28:00
  Tim Thomas: Tom, do you give permission to your very own breath to make your conscious thinking mind feel really, really good?
• 28:07
  Tom Jackobs: Yes.
• 28:09
  Tim Thomas: Perfect.
• 28:10
  Tim Thomas: Last one.
• 28:11
  Tim Thomas: Tom, do you give permission to your very own breath to make your unconscious mind feel really, really good?
• 28:18
  Tom Jackobs: Absolutely, yes
• 28:19
  Tim Thomas: Okay, now we're ready.
• 28:21
  Tim Thomas: We enjoy our breath to the level we let it in.
• 28:24
  Tom Jackobs: Hmm.
• 28:25
  Tim Thomas: People like us, we're out to doing things in the world.
• 28:27
  Tim Thomas: Sometimes it's hard to let things in.
• 28:29
  Tim Thomas: So that's why I always give permission.
• 28:31
  Tim Thomas: If you can say those three things to yourself before you do this breathwork technique, you are gonna be able to let this power in, in the, in the, in the fullest sense, okay?
• 28:41
  Tim Thomas: And you're gonna, you're gonna get a feel right now of just how immediate the impact of breathwork is.
• 28:48
  Tom Jackobs: Hmm.
• 28:49
  Tim Thomas: We're we're gonna get you to do, Tom, and people listening at home, just do this in a safe place.
• 28:53
  Tim Thomas: Don't do this driving or cutting up carrots I'm gonna get you to do is breathe in, but then breathe in more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more.
• 29:02
  Tim Thomas: Now hold it and just wriggle your shoulders.
• 29:04
  Tim Thomas: Hold it and wriggle your shoulders.
• 29:05
  Tim Thomas: Wriggle, wriggle, wriggle, wriggle.
• 29:06
  Tim Thomas: Wriggle it.
• 29:07
  Tim Thomas: Wriggle the shoulders.
• 29:07
  Tim Thomas: Open it up.
• 29:08
  Tim Thomas: Open it up.
• 29:09
  Tim Thomas: And if you're brave, I want a really loud sigh.
• 29:12
  Tim Thomas: Ahhh.
• 29:14
  Tim Thomas: Out, out, out, out, out, out, out, out, out, out, out, out, out, out, out, out, out, out, out.
• 29:23
  Tom Jackobs: All right.
• 29:25
  Tim Thomas: Now just breathe through your nose and let that energy circulate.
• 29:30
  Tim Thomas: And just check in with your body that I didn't do that for you.
• 29:34
  Tim Thomas: You did that for you.
• 29:34
  Tim Thomas: Your own breath did that for you.
• 29:37
  Tim Thomas: This power sitting underneath your ribcage.
• 29:40
  Tom Jackobs: Hmm.
• 29:40
  Tim Thomas: Okay?
• 29:42
  Tom Jackobs: Yeah
• 29:43
  Tim Thomas: Okay.
• 29:43
  Tim Thomas: Now that was just one, one breath.
• 29:47
  Tim Thomas: Now you might have noticed when you breathed in more and more, your top third filled up.
• 29:51
  Tim Thomas: Okay?
• 29:53
  Tim Thomas: Now we didn't just get more energy then because of more breath.
• 29:58
  Tim Thomas: We got more energy because we're, we're effectively an electrical circuit.
• 30:03
  Tim Thomas: Your brain's the electrical generator, and it handles these cables running through your system.
• 30:08
  Tim Thomas: And these cables aren't solid.
• 30:10
  Tim Thomas: they're squishy like your garden hose.
• 30:12
  Tim Thomas: And if you've ever stepped on your garden hose, there's less water going through.
• 30:15
  Tim Thomas: So watch what happens.
• 30:17
  Tim Thomas: If I've got the weight of the world on my shoulders, I'm hunching forward.
• 30:20
  Tim Thomas: What am I compressing?
• 30:21
  Tim Thomas: I'm compressing my top third, and effectively my structure is stepping on my own power cables.
• 30:28
  Tom Jackobs: Hmm.
• 30:29
  Tim Thomas: Okay?
• 30:30
  Tim Thomas: And when I worked with the British Special Forces, they found that between every degree your structure was out, you lost between 8 and 12% strength.
• 30:40
  Tom Jackobs: Wow.
• 30:41
  Tim Thomas: So consider that one breath that brings you in alignment could make you 8 to 12% stronger.
• 30:47
  Tim Thomas: This isn't woo-woo.
• 30:48
  Tim Thomas: This stuff works.
• 30:51
  Tom Jackobs: Yeah.
• 30:52
  Tim Thomas: Tom, just hold up two fingers like that.
• 30:56
  Tim Thomas: Okay?
• 30:57
  Tim Thomas: And I want you to put your thumb out, and I want you to pinch them together really tightly.
• 31:02
  Tim Thomas: Okay?
• 31:03
  Tim Thomas: Now feel that you're pinching really tightly.
• 31:05
  Tim Thomas: That is gonna be your power button.
• 31:08
  Tim Thomas: Okay?
• 31:09
  Tim Thomas: So right now, when we breathe in, halfway through the inhale, I want you to pinch and look up a little bit.
• 31:15
  Tim Thomas: Okay?
• 31:16
  Tim Thomas: And that is gonna boost your top third.
• 31:18
  Tim Thomas: So I invite you to have your power buttons ready.
• 31:20
  Tim Thomas: We'll call them power buttons.
• 31:21
  Tim Thomas: Blow it out.
• 31:23
  Tim Thomas: Start breathing in, hit the power buttons and look up.
• 31:27
  Tim Thomas: Now wriggle, wriggle, wriggle.
• 31:29
  Tim Thomas: Wriggle it, wriggle it, wriggle up any tension.
• 31:32
  Tim Thomas: Wriggle, wriggle, wriggle.
• 31:33
  Tim Thomas: Wriggle, wriggle, wriggle.
• 31:35
  Tim Thomas: And release that with a really loud sigh.
• 31:38
  Tim Thomas: Ah.
• 31:39
  Tim Thomas: Out, out, out, out, out, out, out, out, out, out, out, out, out.
• 31:45
  Tom Jackobs: Wow.
• 31:45
  Tom Jackobs: I feel like I got a lot of, excess air out or stale air out.
• 31:50
  Tim Thomas: Yeah.
• 31:51
  Tom Jackobs: Yeah.
• 31:53
  Tim Thomas: Tom, to back up what you're saying, if you want to perform in the top 3%, you've got to breathe into the top 3%, and then breathe out to the top 3%.
• 32:02
  Tom Jackobs: Yeah.
• 32:03
  Tim Thomas: You got that?
• 32:04
  Tim Thomas: So, so the takeaway from today is breathing into the top 3% and breathing out to the top 3%.
• 32:09
  Tim Thomas: And you can use those power buttons to do that.
• 32:14
  Tim Thomas: And so what does that look in real life?
• 32:16
  Tim Thomas: So when I set up my, my sovereign zone in the morning, when I become an energetic millionaire, when I have my morning routine squared.
• 32:24
  Tim Thomas: I know that the energy I need to perform, I know the zone I'm supposed to be in.
• 32:29
  Tim Thomas: Whenever I start getting out of that, whenever I start acting immature, let's say I'm in a line and I'm pissed off because it's taking so long.
• 32:35
  Tim Thomas: There's an old lady talking too long, right?
• 32:37
  Tom Jackobs: Yeah.
• 32:38
  Tom Jackobs: Right
• 32:38
  Tim Thomas: What I'll discreetly do instead of going,"Blah, that-- this is wrong, I need to make it right," I will pinch my fingers discreetly, wriggle my shoulders, and then let it out through my nose.
• 32:51
  Tim Thomas: And then that brings me back into the zone I want to be in.
• 32:55
  Tim Thomas: You got that?
• 32:56
  Tim Thomas: So just treat them, your buttons, as, as you're recentering,"Oh, okay, I'm getting pissed off." And then you access that top third, you plug back into yourself, you're not giving it away.
• 33:07
  Tom Jackobs: Yeah.
• 33:08
  Tim Thomas: So I really thank you for, allowing a little bit of extra time at the end so people can get permanent access.
• 33:14
  Tim Thomas: I feel that I'm fulfilling on my, P test when we, can have people who listen to this have a practical tool that they can use immediately and for the rest of their life.
• 33:24
  Tom Jackobs: Yeah.
• 33:25
  Tom Jackobs: I think what's a really great lesson there in, in relating it to business,'cause I like to do that every once in a while, is that, you know, we go through and we breathe in that middle part, and we go through life in that middle part.
• 33:37
  Tom Jackobs: It's in those extra places that we go that the magic really happens, and you just proved that with our breath.
• 33:46
  Tom Jackobs: So thank you for that.
• 33:47
  Tom Jackobs: It was amazing.
• 33:48
  Tom Jackobs: I feel great now too, so
• 33:50
  Tim Thomas: And, and that was like, what, two breaths?
• 33:52
  Tom Jackobs: Yeah, who said.
• 33:53
  Tim Thomas: I know, and I'll just hint at this.
• 33:55
  Tim Thomas: Imagine if you spent five minutes doing that.
• 33:58
  Tom Jackobs: Yeah.
• 33:59
  Tim Thomas: When people work with me one-on-one for an hour, we can go places that words cannot describe.
• 34:07
  Tom Jackobs: Hmm.
• 34:09
  Tom Jackobs: I can only imagine hour of the...
• 34:11
  Tom Jackobs: Yeah, can see that.
• 34:13
  Tom Jackobs: Incredible.
• 34:14
  Tom Jackobs: Well, Tim, thank you so much for being on the show today and sharing your journey, your expertise, and sharing that exercise as well.
• 34:21
  Tom Jackobs: I, I really appreciate that, and appreciate you taking your time.
• 34:25
  Tim Thomas: My pleasure, Tom.
• 34:26
  Tom Jackobs: Awesome.
• 34:28
  Tom Jackobs: And thank you show fans for tuning in today, wherever you might be tuning in from.
• 34:33
  Tom Jackobs: We really do appreciate it.
• 34:35
  Tom Jackobs: So make sure you're checking out everything that Tim is doing.
• 34:37
  Tom Jackobs: We're gonna put links down into the show notes so that you can click there, find the app, get that breath in, make sure that you're getting a really good night's sleep.
• 34:46
  Tom Jackobs: And do that today,'cause I want you to have a really good day tomorrow with really good sleep.
• 34:52
  Tom Jackobs: So until next time, lead with your heart.
• 34:56
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 35:01
  Speaker 2: Join us next time for another inspiring journey into the heart of business.