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#56. What sticks out in a sea of Super Bowl ads? (with Creative Director Jeff Thomas)
Advertisers have been vying for your attention (and paying big bucks for airtime) ever since the Super Bowl began.
So what sticks out in 2023 and how can a brand tell its story in a memorable way? What’s cringe and what’s catchy?
Creative Director and ad guru Jeff Thomas joins us to go through “milestone” ads over the years, groundbreaking storytelling strategies and what our faves were from this past Sunday!
This is an episode for: Creative ad enthusiasts, brand storytellers & people that watch the Super Bowl for the ads
The skinny
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