Losing the Plot: Social Mission v. Business Fundamentals
ESG – or environmental, social, and governance – programs are high visibility opportunities for companies to grab headlines, earn goodwill and brand loyalty from consumers, and hopefully make the world a better place. But if not pursued strategically, they can also be a company's downfall.
In this week's Dial P audio podcast, Kelly Barner shares the lessons learned from companies who have chosen to put social mission before business fundamentals:
• Consumer brands that are required to have a social or environmental mission or risk divestment from the company
• Why inclusive sizing sounds nice…
The skinny
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