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Latest / Clone Wars: The Spinoff

Baby Keem, PGLang, and the Business of Ownership

The hosts break down Baby Keem’s Governors Ball headlining moment as a case study in strategic artist development, from rollout timing to feature selection and brand control. They also explore how PGLang, distribution deals, and old-school ownership models point to a smarter path for artists aiming to protect their masters and build real equity.

The skinny

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