News Roundup: Will Sephora Drop Huda Beauty? e.l.f. Rage Bait & More
In this week’s News Roundup, aka GlowJob's beauty, business, and culture roundup, Julia and Sasa break down the drama heating up across the industry. From calls for Sephora to drop Huda Beauty — to rage-bait marketing tactics featuring e.l.f. cosmetics & divisive comedian Matt Rife, American Eagle & Sydney Sweeney, and Urban Decay’s OnlyFans collaboration with Ari Kytysa, no topic is off limits.
We also dive into the meltdown at Kaima Cosmetics, where a founder’s unhinged DMs may have ended her brand for good. Finally, we ask the question sparked by the latest BOF x McKinsey report: is the…
The skinny
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