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Communities will become a core engine of commerce, innovation, experience, loyalty and service - Interview with Rob Tarkoff of Lithium Technologies
Today’s interview is with Rob Tarkoff, President and CEO of Lithium Technologies, a digital customer experience platform company. Their technology both powers some of the world’s largest online communities and helps some of the worlds largest brands with social customer care and publishing. Rob joins me today to talk about some recently published research, engagement, what it is, what it isn’t, what brands should be doing more and less of to help them engage more with their customers and the role of communities in all of that.
This interview follows on from my recent interview – Creating a…
The skinny
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