Hard Numbers: How Marketers Can Use Data To Stand Out
Data is fundamental for proving your value as a marketer.
That's why this week's episode features Darryl Sparey, the co-founder of Hard Numbers - an award winning performance-driven communications consultancy.
Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data.
We cover:
How to harvest all available forms of data to prove your success as a CMO.
How best to present frame your results to C-Suite.
The pitfalls of marketing jargon and increasing power of employee advocacy
Enjoy the episode.
It's time to become sticky.
The skinny
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