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What Buyers Actually Look for When Buying a Business
If you think a big EBITDA number alone will get you a big exit… you’re in for a rude awakening.
In this episode, John sits down with longtime business advisor David Barnett—who’s helped sell hundreds of companies—to break down what actually drives value when it’s time to sell your business.
From misunderstood multiples to messy financials, from distressed sales to “built-to-sell” winners, this conversation pulls back the curtain on how deals really get done—and why most owners leave money on the table.
Because the reality is simple:
Buyers aren’t just buying your profit… they’re buying how…
The skinny
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