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Inside the Playbook: J Erving III on How to Spot Great Artists Early
In this Manager’s Playbook clip, J. Erving breaks down how top music executives, A&Rs, and elite artist managers actually identify greatness and it’s not just “talent.”
We talk artist development through an athlete lens: discipline, work ethic, reps, and dedication to craft are what separate artists with potential from artists with longevity. Because “goosebumps” from a record is real… but it’s not enough. The real question is: who’s the person behind the music, and do they have the character and vision to execute for years?
J uses RAYE as a case study for an artist-led career, an independent…
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