The Influencer Economy & Tax Compliance in South Africa - 08 September 2025
South Africa’s influencer economy is now worth over R500 million a year and set to double by 2030. But with growth comes tax concerns. Luncedo Mtwentwe, MD at Vantage Advisory, explains why influencer earnings must be declared — from cash to gifted products — how SARS is using AI to track undeclared income, and the benefits of tax compliance for building sustainable influencer careers.
The skinny
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