10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

Ecommerce Playbook: Numbers, Struggles & Growth · Feb 4, 2021 · 1h 14m

Pop the champagne and drop the beat … We just sold our first brand. And, yes, the math in that outlandish headline is right: a 15,500% increase from our initial investment. In early 2018, 4x400 — Common Thread Collective’s ecommerce holding company — acquired 80% of FC Goods. The price? $5,000. In Oct. of 2020, we sold it for $1.2M. Minus the founder’s 20% and less broker’s fees, that nets out to $780k. From $5k to $780k: 15,500% ROI. Of course, that clickbaity calculation is far from the whole story. That’s why this is a special episode of the Ecommerce Playbook Podcast with guests Taylor…