Latest / Omni Talk Retail / Inside Amazon's Social Commerce Strategy With Julie Haleluk & Wayne Purboo | Spotlight Series

Transcript

Inside Amazon's Social Commerce Strategy With Julie Haleluk & Wayne Purboo | Spotlight Series · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  This
• 0:08
  Retail
• 0:08
  Technology
• 0:09
  Spotlight
• 0:09
  Series
• 0:09
  podcast
• 0:10
  is
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  brought
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  to
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  you
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  by
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  the
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  Omnitalk
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  Retail
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  Podcast
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  Network,
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  ranked
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  In
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  the
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  top
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  10%
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  of
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  all
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  podcasts
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  globally
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  and
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  currently
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  ranked
• 0:16
  in
• 0:16
  the
• 0:17
  top
• 0:17
  100
• 0:17
  of
• 0:17
  all
• 0:18
  business
• 0:18
  podcasts
• 0:19
  on
• 0:19
  Apple
• 0:19
  Podcasts.
• 0:20
  The
• 0:20
  Omnitalk
• 0:21
  Retail
• 0:21
  Podcast
• 0:21
  Network
• 0:22
  is
• 0:22
  the
• 0:22
  network
• 0:22
  that
• 0:22
  we
• 0:22
  hope
• 0:23
  makes
• 0:23
  you
• 0:23
  feel
• 0:23
  a
• 0:23
  little
• 0:23
  smarter,
• 0:24
  but
• 0:24
  most
• 0:25
  importantly,
• 0:25
  a
• 0:25
  little
• 0:25
  happier
• 0:26
  each
• 0:26
  week
• 0:26
  too.
• 0:27
  And
• 0:27
  this
• 0:27
  podcast
• 0:27
  is
• 0:28
  just
• 0:28
  one
• 0:28
  of
• 0:28
  the
• 0:28
  many
• 0:28
  great
• 0:28
  podcasts
• 0:29
  you
• 0:29
  can
• 0:29
  find
• 0:29
  from
• 0:30
  us
• 0:30
  here
• 0:30
  at
• 0:30
  Omnitalk
• 0:30
  Retail
• 0:31
  alongside
• 0:32
  our
• 0:32
  Retail
• 0:32
  Daily
• 0:32
  Minute,
• 0:33
  which
• 0:33
  brings
• 0:33
  you
• 0:33
  a
• 0:33
  curated
• 0:34
  selection
• 0:34
  of
• 0:34
  the
• 0:34
  most
• 0:34
  important
• 0:35
  retail
• 0:35
  headlines
• 0:35
  every
• 0:36
  morning
• 0:36
  and
• 0:36
  our
• 0:37
  signature
• 0:37
  podcast,
• 0:37
  the
• 0:38
  Retail
• 0:38
  Fast
• 0:38
  Five
• 0:39
  that
• 0:39
  breaks
• 0:39
  down
• 0:39
  each
• 0:39
  week.
• 0:40
  The
• 0:40
  top
• 0:40
  five
• 0:41
  headlines
• 0:41
  making
• 0:41
  waves
• 0:42
  in
• 0:42
  the
• 0:42
  world
• 0:42
  of
• 0:42
  omnichannel
• 0:43
  retailing,
• 0:43
  and
• 0:43
  that
• 0:43
  comes
• 0:44
  your
• 0:44
  way
• 0:44
  every
• 0:45
  Wednesday
• 0:45
  afternoon.
• 0:46
  Hello
• 0:46
  everyone,
• 0:47
  I
• 0:47
  am
• 0:47
  one
• 0:48
  of
• 0:48
  your
• 0:48
  co
• 0:48
  hosts
• 0:48
  for
• 0:48
  today's
• 0:49
  interview,
• 0:49
  Chris
• 0:49
  Walton.
• 0:50
  And
• 0:50
  I'm
• 0:50
  Anne
• 0:50
  Mazinga.
• 0:51
  Social
• 0:51
  commerce
• 0:52
  has
• 0:52
  quickly
• 0:52
  become
• 0:52
  one
• 0:53
  of
• 0:53
  the
• 0:53
  most
• 0:53
  popular
• 0:53
  methods
• 0:54
  of
• 0:54
  shopping
• 0:54
  and
• 0:54
  with
• 0:55
  AI
• 0:55
  expediting
• 0:55
  the
• 0:56
  way
• 0:56
  in
• 0:56
  which
• 0:56
  retailers
• 0:56
  and
• 0:57
  brands
• 0:57
  approach
• 0:57
  it,
• 0:57
  we
• 0:57
  figured
• 0:58
  it
• 0:58
  was
• 0:58
  time
• 0:58
  to
• 0:58
  dig
• 0:58
  in
• 0:59
  to
• 0:59
  to
• 0:59
  some
• 0:59
  resources
• 1:00
  to
• 1:00
  help
• 1:00
  all
• 1:00
  of
• 1:01
  you
• 1:01
  to
• 1:01
  do
• 1:01
  just
• 1:02
  that.
• 1:02
  That's
• 1:03
  right
• 1:03
  Chris.
• 1:03
  Two
• 1:04
  things
• 1:04
  that
• 1:04
  we're
• 1:04
  going
• 1:04
  to
• 1:04
  do
• 1:04
  right
• 1:05
  off
• 1:05
  the
• 1:05
  bat.
• 1:06
  First,
• 1:06
  we
• 1:06
  want
• 1:06
  to
• 1:07
  make
• 1:07
  sure
• 1:07
  that
• 1:07
  you
• 1:07
  all
• 1:08
  know
• 1:08
  about
• 1:08
  a
• 1:09
  conference
• 1:09
  coming
• 1:09
  up
• 1:10
  called
• 1:10
  socom.
• 1:12
  It
• 1:12
  is
• 1:12
  a
• 1:12
  must
• 1:13
  attend
• 1:13
  conference
• 1:14
  if
• 1:14
  you're
• 1:14
  working
• 1:15
  on
• 1:15
  any
• 1:15
  social
• 1:16
  commerce
• 1:16
  strategy.
• 1:17
  Right
• 1:17
  now
• 1:17
  it's
• 1:18
  the
• 1:18
  premier
• 1:18
  social
• 1:19
  conference
• 1:19
  in
• 1:19
  the
• 1:19
  US
• 1:20
  where
• 1:20
  brands,
• 1:20
  agencies,
• 1:21
  creators
• 1:22
  and
• 1:22
  technology
• 1:22
  leaders
• 1:23
  are
• 1:23
  coming
• 1:23
  together
• 1:24
  for
• 1:24
  a
• 1:24
  full
• 1:25
  day
• 1:25
  of
• 1:25
  education,
• 1:26
  networking
• 1:27
  and
• 1:27
  business
• 1:28
  building.
• 1:29
  Attendees
• 1:29
  and
• 1:29
  Participants
• 1:30
  for
• 1:30
  from
• 1:30
  SOCOM's
• 1:31
  inaugural
• 1:32
  event
• 1:32
  earlier
• 1:33
  this
• 1:33
  year
• 1:33
  included
• 1:34
  ELF,
• 1:34
  Beauty,
• 1:35
  Gap,
• 1:35
  Athleta,
• 1:36
  G
• 1:37
  Fuel,
• 1:37
  YouTube,
• 1:38
  Pinterest,
• 1:38
  TikTok,
• 1:39
  Shop,
• 1:39
  LTK,
• 1:40
  Snap,
• 1:40
  and
• 1:41
  so
• 1:41
  many
• 1:41
  more
• 1:41
  that
• 1:42
  you're
• 1:42
  going
• 1:42
  to
• 1:42
  want
• 1:42
  to
• 1:43
  catch
• 1:43
  at
• 1:43
  the
• 1:44
  show.
• 1:44
  It
• 1:44
  takes
• 1:44
  place
• 1:44
  on
• 1:45
  Thursday,
• 1:46
  February
• 1:46
  26th
• 1:47
  in
• 1:47
  Venice
• 1:47
  Beach,
• 1:48
  California.
• 1:49
  Quite
• 1:50
  the
• 1:50
  destination
• 1:50
  in
• 1:50
  February,
• 1:51
  I
• 1:51
  might
• 1:52
  say.
• 1:53
  You
• 1:53
  could
• 1:53
  go
• 1:53
  to
• 1:53
  SOCOM
• 1:54
  live
• 1:55
  now
• 1:55
  to
• 1:55
  get
• 1:55
  tickets
• 1:55
  and
• 1:55
  we'll
• 1:56
  make
• 1:56
  sure
• 1:56
  to
• 1:56
  have
• 1:56
  all
• 1:56
  those
• 1:57
  details
• 1:58
  at
• 1:58
  the
• 1:58
  end
• 1:58
  of
• 1:58
  the
• 1:58
  show
• 1:58
  and
• 1:59
  in
• 1:59
  the
• 1:59
  show
• 2:00
  notes.
• 2:00
  But
• 2:01
  that
• 2:01
  is
• 2:01
  just
• 2:01
  the
• 2:01
  amuse
• 2:02
  bouche.
• 2:02
  Don't
• 2:03
  take
• 2:03
  our
• 2:03
  word
• 2:03
  for
• 2:03
  it.
• 2:04
  Why
• 2:04
  would
• 2:04
  you
• 2:04
  do
• 2:05
  that?
• 2:05
  We've
• 2:05
  brought
• 2:05
  in
• 2:06
  two,
• 2:06
  I
• 2:06
  would
• 2:06
  say,
• 2:07
  very
• 2:08
  seasoned
• 2:08
  experts
• 2:09
  onto
• 2:09
  the
• 2:09
  podcast
• 2:10
  today
• 2:10
  to
• 2:10
  talk
• 2:10
  about
• 2:11
  their
• 2:11
  social
• 2:11
  commerce
• 2:12
  and
• 2:12
  ad
• 2:12
  strategies
• 2:13
  at
• 2:13
  one
• 2:13
  of
• 2:13
  the
• 2:14
  largest
• 2:14
  retailers
• 2:15
  in
• 2:15
  the
• 2:15
  world
• 2:16
  to
• 2:16
  find
• 2:16
  out
• 2:16
  why
• 2:17
  they
• 2:17
  are
• 2:17
  planning
• 2:18
  to
• 2:18
  attend.
• 2:18
  So
• 2:18
  without
• 2:19
  further
• 2:19
  ado,
• 2:20
  please
• 2:20
  welcome
• 2:21
  Julie
• 2:22
  Haliluk,
• 2:23
  Global
• 2:23
  Head
• 2:24
  of
• 2:24
  Growth
• 2:24
  at
• 2:24
  Amazon
• 2:25
  Shopping
• 2:26
  Shop,
• 2:26
  Shoppable
• 2:26
  Video
• 2:27
  and
• 2:27
  Wayne
• 2:28
  Purboo,
• 2:29
  VP
• 2:29
  of
• 2:29
  Amazon
• 2:30
  Advertising
• 2:31
  and
• 2:31
  Amazon
• 2:31
  Shoppable
• 2:32
  Video
• 2:33
  to
• 2:33
  the
• 2:33
  show.
• 2:33
  Julie.
• 2:34
  Wayne,
• 2:35
  thank
• 2:35
  you
• 2:35
  for
• 2:35
  joining
• 2:36
  us
• 2:36
  from
• 2:36
  your
• 2:37
  beautiful
• 2:37
  studio
• 2:38
  at
• 2:38
  Amazon
• 2:39
  headquarters,
• 2:40
  I
• 2:40
  presume.
• 2:41
  Julie,
• 2:42
  how
• 2:42
  are
• 2:42
  you
• 2:42
  doing?
• 2:43
  I'm
• 2:43
  doing
• 2:44
  great.
• 2:44
  Excited
• 2:44
  to
• 2:45
  be
• 2:45
  here
• 2:45
  today.
• 2:46
  Good.
• 2:46
  Wayne,
• 2:47
  it's
• 2:47
  so
• 2:47
  great
• 2:47
  to
• 2:47
  have
• 2:48
  you.
• 2:48
  Thanks
• 2:48
  for
• 2:48
  taking
• 2:48
  the
• 2:49
  time
• 2:49
  with
• 2:49
  us
• 2:49
  today.
• 2:50
  Yes,
• 2:50
  and
• 2:51
  thank
• 2:51
  you
• 2:51
  for
• 2:51
  having
• 2:51
  us.
• 2:52
  Well,
• 2:52
  well,
• 2:52
  since
• 2:52
  this
• 2:52
  is
• 2:52
  both
• 2:53
  of
• 2:53
  your
• 2:53
  first
• 2:54
  times
• 2:54
  on
• 2:54
  our
• 2:54
  show
• 2:55
  on
• 2:55
  Omnitok,
• 2:56
  let's
• 2:56
  start
• 2:56
  with
• 2:56
  a
• 2:56
  little
• 2:56
  bit
• 2:57
  about
• 2:57
  your
• 2:58
  backgrounds
• 2:58
  and
• 2:59
  what
• 2:59
  you
• 2:59
  both
• 2:59
  oversee
• 3:00
  in
• 3:00
  your
• 3:00
  roles
• 3:00
  at
• 3:00
  Amazon.
• 3:01
  It
• 3:01
  seems
• 3:01
  pretty
• 3:01
  self
• 3:02
  explanatory,
• 3:02
  but
• 3:02
  I
• 3:03
  imagine
• 3:03
  there's
• 3:03
  a
• 3:04
  lot
• 3:04
  more
• 3:04
  to
• 3:04
  it
• 3:04
  when
• 3:04
  you
• 3:05
  get
• 3:05
  right
• 3:05
  down
• 3:05
  to
• 3:05
  it.
• 3:05
  And
• 3:06
  plus
• 3:06
  we
• 3:06
  like
• 3:06
  to
• 3:06
  get
• 3:07
  to
• 3:07
  know
• 3:07
  our
• 3:07
  guests
• 3:07
  whenever
• 3:08
  we
• 3:08
  can.
• 3:08
  So
• 3:08
  Wayne,
• 3:09
  let's
• 3:09
  start
• 3:09
  with
• 3:09
  you
• 3:09
  first
• 3:10
  again.
• 3:10
  My
• 3:10
  name
• 3:10
  is
• 3:10
  Wayne
• 3:11
  Perboo.
• 3:11
  I
• 3:12
  am
• 3:12
  VP
• 3:13
  of
• 3:13
  Amazon
• 3:13
  Shoppable
• 3:14
  Video,
• 3:14
  which
• 3:14
  is
• 3:15
  basically
• 3:16
  all
• 3:16
  the
• 3:16
  video
• 3:17
  you
• 3:17
  see
• 3:17
  while
• 3:17
  you're
• 3:18
  shopping,
• 3:19
  whether
• 3:19
  it's
• 3:19
  on
• 3:19
  a
• 3:20
  product
• 3:20
  detail
• 3:20
  page,
• 3:23
  on
• 3:23
  a
• 3:23
  brand
• 3:24
  store,
• 3:24
  wherever
• 3:24
  you
• 3:25
  see
• 3:25
  video
• 3:26
  that
• 3:26
  helps
• 3:26
  you
• 3:27
  make
• 3:27
  a
• 3:27
  better
• 3:27
  purchase
• 3:28
  decision,
• 3:28
  my
• 3:28
  team's
• 3:29
  responsible.
• 3:30
  As
• 3:30
  part
• 3:30
  of
• 3:30
  that
• 3:30
  remit,
• 3:31
  I
• 3:31
  have
• 3:31
  our
• 3:32
  Amazon
• 3:32
  Live,
• 3:33
  which
• 3:34
  is
• 3:34
  our
• 3:37
  live
• 3:37
  shopping
• 3:38
  product
• 3:39
  built
• 3:39
  for
• 3:40
  consumers
• 3:41
  that
• 3:42
  we've
• 3:42
  been
• 3:43
  running
• 3:43
  now
• 3:44
  for
• 3:44
  the
• 3:44
  last
• 3:44
  six
• 3:45
  years.
• 3:45
  Got
• 3:45
  it.
• 3:46
  And
• 3:46
  Julie,
• 3:46
  what
• 3:46
  about
• 3:46
  you?
• 3:47
  So
• 3:47
  I
• 3:48
  am
• 3:48
  head
• 3:48
  of
• 3:49
  global
• 3:49
  head
• 3:49
  of
• 3:49
  growth
• 3:49
  for
• 3:50
  Amazon
• 3:50
  Shoppable
• 3:51
  Video
• 3:51
  and
• 3:52
  so
• 3:52
  growth
• 3:52
  means
• 3:53
  many
• 3:53
  things
• 3:53
  in
• 3:54
  every
• 3:54
  different
• 3:54
  place
• 3:55
  that
• 3:55
  you
• 3:56
  go.
• 3:57
  So
• 3:57
  for
• 3:57
  us
• 3:57
  that
• 3:58
  means
• 3:58
  I
• 3:58
  lead
• 3:58
  revenue
• 3:59
  and
• 3:59
  marketing
• 4:00
  growth,
• 4:00
  but
• 4:00
  really
• 4:01
  it's
• 4:01
  about
• 4:01
  driving
• 4:02
  adoption
• 4:02
  with
• 4:03
  consumers,
• 4:03
  brands
• 4:04
  and
• 4:04
  creators
• 4:06
  as
• 4:06
  this
• 4:07
  social
• 4:07
  commerce
• 4:07
  landscape
• 4:08
  that
• 4:08
  we've
• 4:08
  been
• 4:08
  talking
• 4:09
  about
• 4:09
  continues
• 4:09
  to
• 4:10
  grow
• 4:10
  and
• 4:10
  evolve.
• 4:10
  And
• 4:11
  Julie,
• 4:11
  in
• 4:11
  addition
• 4:12
  to
• 4:12
  your
• 4:12
  role
• 4:12
  at
• 4:12
  Amazon,
• 4:13
  you're
• 4:13
  also
• 4:13
  on
• 4:14
  the
• 4:14
  board
• 4:14
  of
• 4:14
  the
• 4:15
  SOCOM
• 4:15
  conference.
• 4:16
  And,
• 4:16
  and
• 4:16
  so
• 4:17
  I'd
• 4:17
  love
• 4:17
  to
• 4:17
  just
• 4:18
  get
• 4:18
  your
• 4:18
  perspective.
• 4:19
  This
• 4:20
  is
• 4:20
  a
• 4:20
  newer
• 4:20
  conference,
• 4:21
  but
• 4:21
  why
• 4:22
  do
• 4:22
  you
• 4:22
  think
• 4:22
  people
• 4:23
  should
• 4:23
  attend
• 4:23
  this?
• 4:24
  Who
• 4:24
  should
• 4:25
  attend?
• 4:25
  And,
• 4:26
  and
• 4:26
  what's
• 4:26
  kind
• 4:27
  of
• 4:27
  your,
• 4:27
  your
• 4:28
  like
• 4:28
  anticipation
• 4:29
  for
• 4:30
  this
• 4:30
  conference?
• 4:30
  What
• 4:30
  are
• 4:31
  you
• 4:31
  hoping
• 4:31
  to
• 4:31
  get
• 4:31
  out
• 4:31
  of
• 4:31
  it?
• 4:32
  I'm
• 4:32
  really
• 4:32
  excited
• 4:33
  about
• 4:33
  it.
• 4:33
  I
• 4:34
  think,
• 4:35
  you
• 4:35
  know,
• 4:35
  it's
• 4:35
  such
• 4:36
  an
• 4:36
  evolving
• 4:36
  space
• 4:37
  and
• 4:37
  in
• 4:37
  the
• 4:37
  last
• 4:37
  few
• 4:38
  years,
• 4:38
  you
• 4:39
  know,
• 4:39
  watching
• 4:39
  the
• 4:40
  space
• 4:40
  grow,
• 4:41
  whether
• 4:41
  it's,
• 4:42
  you
• 4:42
  know,
• 4:42
  social
• 4:42
  commerce
• 4:43
  and
• 4:43
  short
• 4:43
  form
• 4:43
  video,
• 4:44
  live
• 4:44
  shopping,
• 4:45
  the
• 4:45
  whole
• 4:45
  consumer
• 4:46
  journey
• 4:46
  of
• 4:46
  how
• 4:47
  they
• 4:47
  shop,
• 4:47
  everything
• 4:48
  is
• 4:48
  changing.
• 4:49
  And
• 4:50
  so
• 4:50
  I
• 4:50
  personally
• 4:50
  am
• 4:50
  really
• 4:51
  excited
• 4:51
  to
• 4:51
  get
• 4:51
  together
• 4:52
  with
• 4:52
  a
• 4:52
  bunch
• 4:52
  of
• 4:52
  different
• 4:53
  thought
• 4:53
  leaders,
• 4:53
  whether
• 4:53
  they're
• 4:54
  from
• 4:54
  brands,
• 4:54
  agencies,
• 4:56
  creators,
• 4:57
  you
• 4:57
  know,
• 4:59
  other,
• 4:59
  other
• 4:59
  experiences
• 5:00
  across
• 5:01
  the
• 5:01
  ecosystem.
• 5:02
  I'm,
• 5:02
  you
• 5:02
  know,
• 5:02
  I'm
• 5:03
  excited
• 5:04
  to
• 5:04
  talk
• 5:04
  to
• 5:04
  others
• 5:04
  and
• 5:05
  exchange
• 5:05
  ideas.
• 5:06
  And
• 5:06
  why
• 5:07
  Wayne,
• 5:07
  why
• 5:07
  do
• 5:08
  you,
• 5:08
  why
• 5:08
  would
• 5:08
  you
• 5:09
  say
• 5:09
  that
• 5:09
  you're
• 5:09
  a
• 5:10
  part
• 5:10
  of
• 5:10
  this.
• 5:10
  Like
• 5:10
  what,
• 5:11
  what
• 5:11
  makes
• 5:11
  you
• 5:12
  excited
• 5:12
  from
• 5:12
  the
• 5:12
  Amazon
• 5:13
  Persp
• 5:14
  to,
• 5:14
  you
• 5:15
  know,
• 5:15
  have
• 5:15
  your
• 5:15
  teams
• 5:16
  partake
• 5:16
  in
• 5:16
  this.
• 5:17
  I
• 5:17
  think,
• 5:18
  you
• 5:18
  know,
• 5:18
  it's
• 5:18
  a
• 5:18
  great
• 5:18
  opportunity
• 5:19
  for
• 5:19
  us
• 5:20
  to
• 5:20
  learn
• 5:22
  as
• 5:22
  Julie
• 5:22
  talked
• 5:23
  about,
• 5:23
  to
• 5:23
  gather
• 5:23
  new
• 5:24
  ideas
• 5:25
  to
• 5:26
  either,
• 5:27
  you
• 5:28
  know,
• 5:28
  debunk
• 5:28
  some
• 5:28
  of
• 5:29
  our
• 5:29
  ideas
• 5:30
  or,
• 5:30
  you
• 5:31
  know,
• 5:31
  or
• 5:31
  add
• 5:32
  to
• 5:32
  what
• 5:33
  we're
• 5:33
  doing.
• 5:33
  So
• 5:34
  it's
• 5:34
  just
• 5:34
  a
• 5:34
  great
• 5:35
  opportunity
• 5:35
  to
• 5:35
  get
• 5:35
  like
• 5:36
  minded
• 5:36
  people,
• 5:37
  folks
• 5:38
  who
• 5:38
  are,
• 5:39
  you
• 5:39
  know,
• 5:39
  maybe
• 5:40
  trying
• 5:40
  different
• 5:40
  experiments,
• 5:43
  trying
• 5:43
  to
• 5:44
  just
• 5:44
  soak
• 5:44
  up
• 5:45
  as
• 5:45
  much
• 5:45
  as
• 5:45
  we
• 5:45
  possibly
• 5:46
  can.
• 5:46
  There's
• 5:47
  still
• 5:47
  a
• 5:47
  lot
• 5:47
  of
• 5:48
  ambiguity
• 5:48
  and
• 5:48
  a
• 5:48
  lot
• 5:49
  of
• 5:49
  opportunity.
• 5:50
  A
• 5:51
  lot
• 5:51
  of
• 5:51
  blue
• 5:51
  ocean
• 5:51
  out
• 5:52
  there
• 5:52
  around
• 5:52
  social
• 5:53
  commerce.
• 5:53
  I
• 5:53
  don't
• 5:53
  think
• 5:54
  it's
• 5:54
  done
• 5:54
  yet.
• 5:55
  And
• 5:56
  so
• 5:56
  I
• 5:56
  think
• 5:57
  that
• 5:57
  these
• 5:57
  conferences
• 5:57
  are
• 5:58
  important
• 5:58
  for
• 5:58
  us
• 5:58
  to
• 5:59
  attend
• 5:59
  and
• 6:00
  participate,
• 6:00
  share
• 6:01
  ideas
• 6:02
  and
• 6:02
  you
• 6:02
  know,
• 6:03
  for
• 6:03
  us
• 6:03
  to
• 6:04
  grab
• 6:05
  as
• 6:05
  much
• 6:06
  insights
• 6:07
  as
• 6:07
  we
• 6:07
  possibly
• 6:08
  can.
• 6:08
  Yeah,
• 6:09
  just
• 6:09
  have
• 6:09
  that
• 6:09
  conversation
• 6:10
  like
• 6:10
  you
• 6:10
  said,
• 6:10
  with
• 6:11
  other
• 6:11
  people
• 6:11
  who
• 6:11
  are
• 6:12
  testing
• 6:12
  it
• 6:12
  and
• 6:13
  have
• 6:13
  found
• 6:14
  things
• 6:14
  that
• 6:14
  are
• 6:14
  successful
• 6:15
  that
• 6:15
  are
• 6:15
  not
• 6:15
  working
• 6:16
  so
• 6:16
  well.
• 6:16
  I
• 6:16
  mean
• 6:17
  I,
• 6:17
  I
• 6:17
  feel
• 6:17
  like
• 6:17
  we,
• 6:18
  we
• 6:18
  need
• 6:18
  more
• 6:19
  of
• 6:19
  those
• 6:19
  opportunities.
• 6:21
  Julie,
• 6:21
  as,
• 6:22
  as
• 6:22
  part
• 6:22
  of
• 6:22
  the
• 6:22
  board,
• 6:23
  what
• 6:23
  are
• 6:24
  you
• 6:24
  thinking
• 6:24
  through
• 6:25
  as
• 6:26
  far
• 6:26
  as
• 6:26
  like
• 6:26
  the
• 6:26
  big
• 6:27
  themes
• 6:27
  for
• 6:27
  this
• 6:27
  conference?
• 6:28
  What
• 6:28
  do
• 6:28
  you
• 6:28
  think
• 6:28
  those
• 6:28
  will
• 6:29
  be?
• 6:29
  Some
• 6:29
  of
• 6:29
  the
• 6:29
  themes
• 6:30
  that
• 6:30
  I'm
• 6:30
  excited
• 6:30
  to
• 6:31
  see
• 6:32
  will
• 6:32
  be
• 6:33
  how
• 6:33
  the
• 6:34
  journey
• 6:34
  is
• 6:35
  really
• 6:35
  shifting.
• 6:35
  The,
• 6:36
  the
• 6:36
  consumer
• 6:36
  isn't
• 6:37
  going
• 6:37
  just
• 6:37
  to
• 6:37
  one
• 6:38
  experience
• 6:38
  or
• 6:38
  another
• 6:39
  or
• 6:39
  trying,
• 6:40
  you
• 6:40
  know,
• 6:41
  one
• 6:41
  social
• 6:41
  commerce
• 6:42
  element
• 6:42
  versus
• 6:43
  another.
• 6:44
  It's
• 6:44
  one
• 6:44
  journey
• 6:44
  and
• 6:45
  they're
• 6:45
  going
• 6:45
  from
• 6:46
  awareness
• 6:47
  to
• 6:47
  conversion
• 6:47
  and
• 6:48
  back
• 6:48
  and
• 6:48
  forth
• 6:48
  in
• 6:48
  a
• 6:49
  matter
• 6:49
  of
• 6:49
  seconds.
• 6:50
  How
• 6:50
  do
• 6:50
  all
• 6:50
  those
• 6:50
  things
• 6:51
  flow
• 6:51
  together
• 6:51
  and
• 6:51
  how
• 6:52
  does,
• 6:52
  how
• 6:53
  does
• 6:53
  a
• 6:53
  brand
• 6:53
  or
• 6:53
  a
• 6:54
  marketer
• 6:54
  think
• 6:54
  about
• 6:55
  that
• 6:55
  and
• 6:55
  how
• 6:55
  to
• 6:55
  really
• 6:56
  help
• 6:56
  the
• 6:56
  consumer
• 6:57
  and
• 6:57
  drive
• 6:57
  value.
• 6:57
  So
• 6:57
  I
• 6:58
  think
• 6:58
  there's
• 6:58
  going
• 6:58
  to
• 6:58
  be
• 6:58
  a
• 6:58
  lot
• 6:58
  about
• 6:59
  that.
• 7:00
  It
• 7:00
  wouldn't
• 7:01
  be
• 7:01
  a
• 7:01
  conference
• 7:01
  right
• 7:02
  now
• 7:02
  without
• 7:02
  thinking
• 7:02
  about
• 7:03
  the
• 7:03
  role
• 7:03
  of
• 7:03
  generative
• 7:04
  AI.
• 7:05
  And
• 7:05
  so
• 7:05
  I
• 7:06
  think
• 7:06
  there
• 7:06
  will
• 7:06
  certainly
• 7:07
  be
• 7:07
  some
• 7:07
  conversation
• 7:08
  around
• 7:08
  that
• 7:09
  and
• 7:09
  how
• 7:09
  it
• 7:09
  plays
• 7:09
  with
• 7:10
  social
• 7:10
  commerce
• 7:10
  and
• 7:11
  creators
• 7:11
  and
• 7:12
  different
• 7:12
  experiences.
• 7:13
  And
• 7:14
  then
• 7:14
  I
• 7:14
  think
• 7:14
  there's
• 7:14
  also
• 7:15
  going
• 7:15
  to
• 7:15
  be
• 7:15
  a
• 7:15
  lot
• 7:15
  on
• 7:15
  measurement.
• 7:17
  So
• 7:17
  if
• 7:17
  the
• 7:18
  consumer
• 7:18
  journey
• 7:18
  is
• 7:18
  shifting
• 7:19
  and
• 7:19
  they're
• 7:19
  touching
• 7:20
  so
• 7:20
  many
• 7:20
  different
• 7:20
  types
• 7:21
  of
• 7:21
  pieces
• 7:21
  of
• 7:22
  content
• 7:22
  across
• 7:22
  their
• 7:23
  journey,
• 7:23
  how
• 7:24
  does
• 7:24
  an
• 7:24
  advertiser
• 7:25
  or
• 7:26
  a
• 7:26
  brand
• 7:26
  begin
• 7:26
  to
• 7:27
  think
• 7:27
  about
• 7:27
  how
• 7:27
  to
• 7:27
  drive
• 7:28
  value
• 7:28
  at
• 7:29
  the
• 7:29
  end
• 7:29
  of
• 7:29
  the
• 7:29
  day?
• 7:29
  And
• 7:30
  it's
• 7:30
  a
• 7:30
  completely
• 7:31
  different
• 7:31
  approach
• 7:31
  to
• 7:32
  measurement.
• 7:32
  So
• 7:33
  Wayne,
• 7:34
  bring
• 7:34
  back
• 7:34
  for
• 7:34
  us
• 7:34
  to
• 7:35
  Amazon
• 7:35
  in
• 7:35
  terms
• 7:36
  of
• 7:36
  how
• 7:36
  Amazon
• 7:36
  thinks
• 7:37
  about
• 7:37
  what
• 7:37
  Julie
• 7:37
  just
• 7:37
  said
• 7:38
  because
• 7:38
  I
• 7:38
  love
• 7:38
  what
• 7:38
  you
• 7:38
  said
• 7:39
  you
• 7:39
  just
• 7:39
  a
• 7:39
  few
• 7:39
  minutes
• 7:40
  ago
• 7:40
  about
• 7:40
  how
• 7:40
  I
• 7:41
  think
• 7:41
  you
• 7:41
  said
• 7:41
  something
• 7:41
  to
• 7:41
  the
• 7:41
  effect
• 7:41
  of
• 7:42
  social
• 7:42
  commerce
• 7:42
  is
• 7:42
  not
• 7:43
  yet
• 7:43
  defined,
• 7:44
  which
• 7:44
  is
• 7:44
  funny
• 7:44
  because
• 7:44
  I
• 7:45
  literally
• 7:45
  woke
• 7:45
  up
• 7:45
  two
• 7:46
  days
• 7:46
  ago
• 7:47
  thinking
• 7:47
  about
• 7:47
  that.
• 7:47
  Like
• 7:48
  I
• 7:48
  used
• 7:48
  to
• 7:48
  have
• 7:48
  this
• 7:48
  definition
• 7:49
  of
• 7:49
  social
• 7:49
  commerce
• 7:49
  and
• 7:50
  I
• 7:50
  was
• 7:50
  like,
• 7:50
  wait,
• 7:50
  that's
• 7:50
  changing
• 7:51
  in
• 7:51
  my
• 7:51
  mind.
• 7:52
  And
• 7:52
  I
• 7:52
  don't
• 7:52
  know,
• 7:52
  I
• 7:53
  don't
• 7:53
  really
• 7:53
  understand
• 7:53
  personally
• 7:54
  how
• 7:54
  it's
• 7:54
  going
• 7:54
  to
• 7:54
  change
• 7:54
  yet.
• 7:55
  So
• 7:55
  I'm
• 7:55
  curious
• 7:55
  about
• 7:56
  how
• 7:57
  you
• 7:57
  and
• 7:57
  Amazon
• 7:58
  think
• 7:58
  those
• 7:58
  themes
• 7:59
  align
• 7:59
  with
• 8:00
  your
• 8:00
  priorities.
• 8:00
  As
• 8:01
  you
• 8:01
  think
• 8:01
  about
• 8:01
  Amazon's
• 8:02
  advertising
• 8:02
  business
• 8:03
  going
• 8:03
  into
• 8:03
  next
• 8:03
  year,
• 8:04
  into
• 8:04
  2026.
• 8:05
  You
• 8:05
  know,
• 8:06
  when
• 8:06
  we
• 8:06
  think
• 8:06
  about
• 8:07
  the
• 8:07
  customer
• 8:07
  and
• 8:07
  specifically
• 8:08
  the
• 8:09
  customer
• 8:10
  journey
• 8:10
  to
• 8:11
  purpose
• 8:11
  purchase,
• 8:13
  that
• 8:13
  is
• 8:14
  drastically
• 8:14
  changed.
• 8:15
  And
• 8:15
  there's
• 8:15
  two
• 8:16
  new
• 8:16
  inputs
• 8:16
  into
• 8:17
  that
• 8:17
  customer
• 8:17
  journey.
• 8:18
  One,
• 8:18
  the
• 8:18
  customer
• 8:19
  has
• 8:19
  more
• 8:19
  tools
• 8:20
  to
• 8:20
  evaluate
• 8:21
  products
• 8:22
  than
• 8:22
  they
• 8:22
  ever
• 8:22
  have
• 8:23
  in
• 8:23
  real
• 8:24
  time.
• 8:25
  You
• 8:25
  can
• 8:25
  ask,
• 8:26
  you
• 8:26
  know,
• 8:26
  Perplexity
• 8:27
  chatgpt,
• 8:28
  you
• 8:29
  can
• 8:29
  ask
• 8:29
  about
• 8:29
  a
• 8:30
  product
• 8:30
  that
• 8:30
  you
• 8:30
  are
• 8:31
  considering
• 8:32
  in
• 8:32
  real
• 8:33
  time.
• 8:33
  So
• 8:33
  in
• 8:34
  a
• 8:34
  way
• 8:36
  this
• 8:36
  is
• 8:36
  a
• 8:37
  call
• 8:37
  a
• 8:37
  friend.
• 8:39
  Whenever
• 8:39
  I
• 8:39
  was
• 8:40
  buying
• 8:40
  a
• 8:40
  camera,
• 8:40
  I
• 8:40
  had
• 8:41
  a
• 8:41
  list
• 8:41
  of
• 8:41
  people
• 8:42
  that
• 8:42
  I
• 8:42
  knew
• 8:42
  I
• 8:42
  had
• 8:43
  to
• 8:43
  call
• 8:43
  because
• 8:43
  they
• 8:43
  were
• 8:44
  just
• 8:44
  camera
• 8:45
  aficionados.
• 8:46
  But
• 8:46
  this
• 8:47
  idea
• 8:47
  that
• 8:47
  we
• 8:48
  have
• 8:49
  access
• 8:49
  in
• 8:50
  real
• 8:50
  time
• 8:51
  to
• 8:51
  this
• 8:51
  real
• 8:52
  knowledge
• 8:52
  base
• 8:52
  about
• 8:53
  products
• 8:54
  is
• 8:54
  really
• 8:55
  changing
• 8:55
  that
• 8:56
  and
• 8:56
  influencing
• 8:57
  that
• 8:57
  customer
• 8:57
  journey.
• 8:58
  And
• 8:58
  then
• 8:58
  on
• 8:59
  the
• 8:59
  gen
• 8:59
  AI
• 9:00
  side,
• 9:01
  how
• 9:02
  is
• 9:02
  it
• 9:02
  influencing
• 9:03
  the
• 9:03
  creators
• 9:04
  and
• 9:04
  the
• 9:04
  creatives
• 9:06
  that
• 9:07
  we
• 9:07
  are
• 9:07
  consuming
• 9:08
  as
• 9:08
  part
• 9:08
  of
• 9:08
  that
• 9:09
  customer
• 9:09
  journey?
• 9:10
  So
• 9:10
  we
• 9:10
  see
• 9:10
  those
• 9:11
  two
• 9:11
  inputs
• 9:12
  and
• 9:12
  we're
• 9:13
  tracking
• 9:13
  how
• 9:13
  those
• 9:14
  two
• 9:14
  inputs
• 9:15
  are
• 9:15
  changing
• 9:15
  that
• 9:16
  customer
• 9:16
  journey
• 9:18
  to
• 9:18
  add
• 9:18
  to
• 9:19
  what
• 9:19
  folks
• 9:20
  are
• 9:20
  doing
• 9:20
  on
• 9:20
  social
• 9:21
  commerce.
• 9:21
  And
• 9:22
  we're
• 9:22
  seeing,
• 9:22
  even
• 9:23
  on
• 9:23
  social
• 9:23
  commerce
• 9:24
  with
• 9:24
  Sora
• 9:24
  and
• 9:24
  other
• 9:25
  platforms
• 9:26
  now,
• 9:26
  we're
• 9:26
  seeing
• 9:26
  more
• 9:26
  and
• 9:27
  more
• 9:27
  creatives
• 9:28
  that
• 9:28
  are
• 9:28
  more
• 9:29
  brand
• 9:30
  originated
• 9:30
  or
• 9:31
  creator
• 9:31
  originated
• 9:33
  that
• 9:33
  are
• 9:33
  starting
• 9:34
  to
• 9:34
  influence
• 9:35
  purchases.
• 9:36
  And
• 9:36
  so
• 9:37
  we,
• 9:37
  we
• 9:37
  have
• 9:38
  to
• 9:38
  start
• 9:38
  to
• 9:38
  add
• 9:39
  that
• 9:39
  to
• 9:39
  the
• 9:39
  equation
• 9:40
  to
• 9:40
  understand,
• 9:41
  as
• 9:41
  Julie
• 9:42
  said,
• 9:42
  like
• 9:42
  where
• 9:42
  does
• 9:43
  the
• 9:43
  attribution
• 9:44
  and
• 9:45
  where
• 9:45
  should
• 9:45
  a
• 9:45
  brand
• 9:46
  invest
• 9:47
  to
• 9:48
  influence
• 9:48
  that
• 9:49
  journey?
• 9:50
  That
• 9:50
  is
• 9:50
  really,
• 9:51
  and
• 9:52
  which
• 9:52
  is
• 9:52
  why
• 9:52
  I'm
• 9:52
  saying
• 9:53
  it,
• 9:53
  I
• 9:53
  don't
• 9:53
  think
• 9:53
  it's
• 9:54
  been
• 9:54
  defined.
• 9:54
  I
• 9:55
  think
• 9:55
  what's
• 9:56
  happened
• 9:56
  is
• 9:56
  there
• 9:57
  was
• 9:57
  a
• 9:57
  definition
• 9:58
  of
• 9:58
  social
• 9:58
  commerce
• 9:59
  that
• 9:59
  we've
• 10:00
  been
• 10:01
  enjoying
• 10:01
  for
• 10:01
  the
• 10:01
  last
• 10:02
  four
• 10:02
  or
• 10:02
  five
• 10:03
  years
• 10:04
  that
• 10:04
  there's
• 10:05
  a
• 10:05
  whole
• 10:05
  new
• 10:05
  blue
• 10:06
  ocean
• 10:06
  that's
• 10:06
  opened
• 10:07
  up
• 10:07
  with
• 10:07
  AI
• 10:08
  that
• 10:09
  now
• 10:09
  change
• 10:10
  that
• 10:10
  customer
• 10:11
  journey
• 10:11
  and
• 10:12
  therefore
• 10:12
  change
• 10:13
  it
• 10:14
  on
• 10:14
  behalf
• 10:14
  of
• 10:14
  brands.
• 10:15
  Isn't
• 10:15
  that
• 10:15
  exciting?
• 10:16
  Like
• 10:17
  just
• 10:17
  from
• 10:17
  a
• 10:17
  timing
• 10:18
  perspective,
• 10:19
  it's
• 10:19
  all
• 10:20
  blue
• 10:20
  ocean
• 10:21
  and
• 10:21
  there's
• 10:21
  something
• 10:21
  to
• 10:22
  be
• 10:22
  built
• 10:22
  on.
• 10:22
  Right.
• 10:23
  But
• 10:23
  there's
• 10:24
  so
• 10:24
  many
• 10:24
  questions
• 10:25
  to
• 10:26
  answer
• 10:26
  and
• 10:26
  think
• 10:26
  about
• 10:27
  how
• 10:27
  it
• 10:27
  can
• 10:27
  all
• 10:27
  come
• 10:28
  together
• 10:28
  is
• 10:29
  it's
• 10:29
  pretty
• 10:29
  incredible.
• 10:29
  It's
• 10:30
  a
• 10:30
  really
• 10:30
  cool
• 10:30
  time
• 10:30
  to
• 10:30
  be
• 10:31
  working
• 10:31
  in
• 10:31
  this
• 10:31
  space
• 10:31
  and
• 10:32
  I
• 10:32
  think.
• 10:32
  It'S
• 10:32
  really
• 10:32
  hard
• 10:32
  for
• 10:32
  the
• 10:33
  consumer.
• 10:33
  The
• 10:33
  consumer
• 10:34
  doesn't
• 10:34
  know.
• 10:35
  Like,
• 10:36
  so
• 10:36
  many
• 10:36
  of
• 10:36
  them
• 10:37
  are
• 10:37
  starting
• 10:37
  on
• 10:38
  answer
• 10:38
  engines,
• 10:39
  they're
• 10:39
  beginning
• 10:40
  their
• 10:40
  journeys,
• 10:41
  but
• 10:41
  what
• 10:41
  we're
• 10:41
  seeing
• 10:42
  is
• 10:42
  they're
• 10:42
  not
• 10:42
  completely
• 10:42
  satisfied
• 10:43
  by
• 10:43
  what
• 10:43
  they
• 10:44
  get
• 10:44
  from
• 10:44
  those
• 10:44
  answer
• 10:44
  engines.
• 10:45
  And
• 10:45
  they're
• 10:46
  still
• 10:46
  going
• 10:46
  to,
• 10:47
  you
• 10:47
  know,
• 10:47
  to
• 10:47
  Amazon,
• 10:48
  to
• 10:48
  creators,
• 10:49
  to,
• 10:50
  you
• 10:50
  know,
• 10:50
  those,
• 10:51
  those
• 10:51
  sources
• 10:51
  of
• 10:52
  truth
• 10:53
  that
• 10:53
  they
• 10:53
  relied
• 10:53
  on
• 10:54
  in
• 10:54
  the
• 10:54
  past.
• 10:55
  And
• 10:56
  so
• 10:56
  it's
• 10:56
  really
• 10:56
  interesting
• 10:57
  to
• 10:58
  see
• 10:58
  how
• 10:59
  that
• 10:59
  customer
• 10:59
  journey
• 11:00
  is
• 11:00
  changing.
• 11:00
  How
• 11:01
  do
• 11:01
  you
• 11:01
  measure?
• 11:02
  Because
• 11:02
  you're
• 11:02
  both,
• 11:02
  you,
• 11:03
  both
• 11:03
  you,
• 11:03
  you
• 11:03
  know,
• 11:03
  your,
• 11:04
  your
• 11:04
  job
• 11:04
  is
• 11:04
  your
• 11:05
  shoppable
• 11:05
  video,
• 11:06
  right?
• 11:06
  Like,
• 11:06
  so
• 11:07
  how
• 11:07
  do
• 11:07
  you
• 11:07
  measure
• 11:07
  the
• 11:07
  value
• 11:08
  of
• 11:08
  content
• 11:09
  beyond
• 11:09
  the
• 11:09
  live
• 11:10
  moment
• 11:10
  itself?
• 11:11
  It's
• 11:12
  interesting
• 11:12
  because
• 11:12
  this
• 11:13
  is
• 11:13
  a
• 11:13
  question
• 11:13
  we
• 11:14
  think
• 11:14
  about
• 11:14
  all
• 11:15
  the
• 11:15
  time.
• 11:15
  And
• 11:16
  I
• 11:16
  think
• 11:16
  it
• 11:16
  comes
• 11:16
  back
• 11:17
  to
• 11:17
  the
• 11:17
  point,
• 11:18
  the
• 11:18
  mental
• 11:18
  model
• 11:18
  that
• 11:18
  we
• 11:19
  have
• 11:19
  comes
• 11:19
  back
• 11:19
  to
• 11:19
  the
• 11:19
  point
• 11:20
  that
• 11:20
  you
• 11:20
  just
• 11:20
  said,
• 11:20
  which
• 11:21
  is
• 11:21
  that
• 11:22
  there's
• 11:22
  so
• 11:22
  many
• 11:23
  touch
• 11:23
  points
• 11:23
  and
• 11:23
  it's
• 11:24
  no
• 11:24
  longer
• 11:24
  linear.
• 11:25
  So
• 11:26
  when
• 11:26
  we
• 11:26
  think
• 11:26
  about
• 11:26
  the
• 11:27
  role
• 11:27
  of
• 11:27
  live,
• 11:28
  we're
• 11:28
  not
• 11:28
  just
• 11:28
  thinking
• 11:29
  about
• 11:29
  the
• 11:30
  live
• 11:30
  itself,
• 11:31
  we're
• 11:31
  thinking
• 11:31
  about
• 11:32
  the
• 11:32
  value
• 11:32
  that
• 11:33
  it
• 11:33
  has
• 11:33
  along
• 11:34
  all
• 11:34
  of
• 11:34
  the
• 11:35
  other
• 11:35
  touch
• 11:35
  points.
• 11:36
  And
• 11:36
  we
• 11:36
  measure
• 11:37
  holistically.
• 11:38
  We.
• 11:39
  A
• 11:39
  big
• 11:39
  announcement
• 11:40
  we
• 11:40
  had
• 11:40
  a
• 11:40
  few
• 11:40
  a
• 11:41
  few
• 11:41
  months
• 11:41
  ago
• 11:41
  over
• 11:41
  the
• 11:41
  summer
• 11:42
  was
• 11:42
  that
• 11:42
  we
• 11:42
  launched
• 11:43
  Amazon
• 11:44
  Live
• 11:44
  Signals
• 11:45
  into
• 11:45
  the
• 11:45
  Amazon
• 11:45
  Marketing
• 11:46
  Club,
• 11:47
  which
• 11:47
  allows
• 11:48
  for
• 11:49
  a
• 11:50
  number
• 11:50
  of
• 11:50
  different
• 11:50
  types
• 11:50
  of
• 11:50
  analyses,
• 11:51
  but
• 11:51
  it
• 11:51
  allows
• 11:52
  for
• 11:52
  the
• 11:53
  advertiser
• 11:53
  that's
• 11:54
  utilizing
• 11:54
  live
• 11:54
  as
• 11:55
  an
• 11:55
  ad
• 11:55
  format
• 11:56
  to
• 11:56
  now
• 11:56
  really
• 11:57
  see
• 11:57
  the
• 11:57
  role
• 11:57
  it
• 11:58
  plays
• 11:58
  in
• 11:58
  the
• 11:58
  larger
• 11:59
  journey.
• 11:59
  And
• 12:00
  by
• 12:00
  doing
• 12:00
  things
• 12:00
  like
• 12:01
  that,
• 12:03
  we
• 12:04
  can
• 12:04
  help
• 12:04
  the
• 12:04
  brands
• 12:04
  to
• 12:04
  see
• 12:05
  where
• 12:05
  it
• 12:05
  fits.
• 12:05
  Right,
• 12:06
  so
• 12:06
  I'll
• 12:07
  give
• 12:07
  you
• 12:07
  some
• 12:07
  examples
• 12:07
  in
• 12:08
  aggregate
• 12:08
  that
• 12:08
  we've
• 12:08
  seen.
• 12:09
  So
• 12:09
  when
• 12:10
  a
• 12:10
  customer
• 12:10
  sees
• 12:12
  an
• 12:12
  ad,
• 12:12
  but
• 12:13
  then
• 12:13
  they
• 12:13
  also
• 12:13
  see
• 12:14
  the
• 12:14
  live
• 12:15
  format,
• 12:16
  we
• 12:16
  start
• 12:17
  to
• 12:17
  see
• 12:17
  17
• 12:18
  times
• 12:18
  higher
• 12:18
  purchase
• 12:19
  rates.
• 12:19
  Right?
• 12:20
  And
• 12:20
  that
• 12:20
  makes
• 12:20
  so
• 12:21
  much
• 12:21
  sense
• 12:21
  because
• 12:22
  the
• 12:22
  customer
• 12:22
  saw,
• 12:23
  you're
• 12:24
  meeting
• 12:24
  the
• 12:24
  customer
• 12:25
  where
• 12:25
  they
• 12:25
  are,
• 12:25
  so
• 12:25
  they're
• 12:26
  seeing
• 12:26
  some
• 12:26
  sort
• 12:26
  of
• 12:26
  a
• 12:27
  digital
• 12:27
  media
• 12:27
  ad,
• 12:28
  whatever
• 12:28
  that
• 12:28
  could
• 12:28
  look
• 12:28
  like
• 12:29
  piqued
• 12:29
  their
• 12:29
  interest.
• 12:30
  They
• 12:30
  click
• 12:30
  through
• 12:31
  and
• 12:31
  now
• 12:31
  they're
• 12:31
  on
• 12:31
  their
• 12:32
  brand
• 12:32
  store,
• 12:33
  where
• 12:33
  they
• 12:34
  see
• 12:34
  the
• 12:34
  Amazon
• 12:35
  Live
• 12:35
  that
• 12:35
  has
• 12:36
  the
• 12:36
  deeper
• 12:36
  storytelling.
• 12:37
  Now
• 12:37
  they
• 12:37
  want
• 12:37
  to
• 12:38
  learn
• 12:38
  more
• 12:38
  so
• 12:38
  they
• 12:38
  can
• 12:38
  engage
• 12:39
  significantly
• 12:40
  further.
• 12:40
  And
• 12:40
  it's
• 12:40
  no
• 12:40
  surprise
• 12:41
  that
• 12:41
  purchase
• 12:41
  rates
• 12:42
  are
• 12:42
  higher.
• 12:44
  Whether
• 12:44
  or
• 12:44
  not
• 12:45
  it
• 12:45
  leads
• 12:45
  to
• 12:45
  the
• 12:45
  purchase
• 12:46
  rate,
• 12:46
  it
• 12:46
  also
• 12:46
  leads
• 12:47
  to
• 12:47
  higher
• 12:47
  branded
• 12:47
  search
• 12:48
  rates,
• 12:48
  higher,
• 12:49
  new
• 12:49
  to
• 12:49
  brand,
• 12:50
  et
• 12:50
  cetera.
• 12:50
  So
• 12:50
  if
• 12:50
  you
• 12:51
  think
• 12:51
  about
• 12:51
  that
• 12:51
  holistically,
• 12:52
  it's
• 12:52
  not
• 12:52
  about
• 12:53
  just
• 12:53
  that
• 12:53
  one
• 12:54
  piece
• 12:54
  of
• 12:54
  content,
• 12:55
  it's
• 12:55
  about
• 12:56
  the
• 12:56
  role
• 12:56
  that
• 12:57
  the
• 12:57
  piece
• 12:57
  of
• 12:57
  content
• 12:58
  plays
• 12:58
  within
• 12:58
  the
• 12:59
  significantly
• 12:59
  larger
• 13:00
  campaign
• 13:01
  and
• 13:01
  how
• 13:01
  each
• 13:01
  of
• 13:02
  these
• 13:02
  pieces
• 13:02
  can
• 13:02
  be
• 13:03
  intentionally
• 13:03
  designed
• 13:04
  so
• 13:04
  that
• 13:04
  they
• 13:05
  all
• 13:05
  work
• 13:05
  together
• 13:05
  in
• 13:06
  Harmony.
• 13:06
  And
• 13:06
  I
• 13:07
  think
• 13:07
  going
• 13:08
  back
• 13:08
  to
• 13:08
  the
• 13:08
  earlier
• 13:08
  question,
• 13:09
  as
• 13:09
  we
• 13:09
  think
• 13:09
  about
• 13:10
  the
• 13:10
  role
• 13:10
  that,
• 13:11
  you
• 13:11
  know,
• 13:12
  answer
• 13:12
  engines
• 13:12
  are
• 13:13
  starting
• 13:13
  to
• 13:13
  play
• 13:14
  along
• 13:14
  with,
• 13:15
  you
• 13:15
  know,
• 13:15
  meeting
• 13:16
  customers
• 13:16
  where
• 13:16
  they
• 13:17
  are,
• 13:17
  whether
• 13:17
  they're
• 13:18
  in
• 13:18
  social
• 13:18
  experiences
• 13:19
  and
• 13:19
  retail
• 13:19
  experience,
• 13:20
  et
• 13:20
  cetera,
• 13:21
  it's
• 13:21
  really
• 13:21
  about
• 13:22
  thinking
• 13:22
  about
• 13:22
  each
• 13:22
  of
• 13:23
  those
• 13:23
  pieces
• 13:23
  together
• 13:24
  and
• 13:24
  being
• 13:25
  intentional
• 13:25
  about
• 13:26
  the
• 13:26
  content
• 13:26
  story
• 13:27
  and
• 13:27
  how
• 13:27
  that's
• 13:27
  being
• 13:27
  told.
• 13:28
  The
• 13:28
  big
• 13:28
  thing
• 13:29
  that
• 13:29
  we've
• 13:29
  done
• 13:30
  is
• 13:30
  to
• 13:31
  be
• 13:31
  able
• 13:31
  to
• 13:32
  manage
• 13:33
  the
• 13:33
  attribution
• 13:34
  and
• 13:35
  not
• 13:35
  just
• 13:35
  the
• 13:35
  event
• 13:36
  attribution
• 13:36
  as
• 13:37
  you
• 13:37
  were
• 13:37
  talking
• 13:37
  about,
• 13:38
  but
• 13:38
  the
• 13:39
  attribution
• 13:39
  to
• 13:40
  watching
• 13:40
  a
• 13:40
  video,
• 13:41
  watching
• 13:41
  a
• 13:41
  live
• 13:41
  stream
• 13:42
  over
• 13:42
  many,
• 13:43
  many
• 13:43
  months.
• 13:44
  Because
• 13:44
  we
• 13:44
  do.
• 13:45
  One
• 13:45
  of
• 13:45
  the
• 13:45
  big
• 13:45
  things
• 13:46
  that
• 13:47
  videos
• 13:47
  do
• 13:47
  better
• 13:48
  than
• 13:48
  any
• 13:48
  other
• 13:49
  creative
• 13:50
  format
• 13:50
  is
• 13:51
  they
• 13:51
  create
• 13:51
  an
• 13:51
  emotion.
• 13:52
  And
• 13:53
  we
• 13:53
  know
• 13:53
  as
• 13:54
  humans,
• 13:54
  emotions
• 13:55
  last
• 13:56
  longer.
• 13:56
  They
• 13:56
  may
• 13:57
  not
• 13:57
  remember
• 13:57
  the
• 13:57
  detail
• 13:59
  of
• 13:59
  a
• 13:59
  particular
• 14:00
  video
• 14:00
  ad
• 14:01
  or
• 14:01
  a
• 14:01
  live
• 14:01
  stream,
• 14:02
  but
• 14:02
  they'll
• 14:03
  remember
• 14:03
  how
• 14:03
  that
• 14:03
  livestream
• 14:04
  made
• 14:04
  them
• 14:04
  feel.
• 14:05
  And
• 14:05
  they'll
• 14:06
  remember
• 14:06
  that
• 14:06
  for
• 14:07
  many,
• 14:07
  many
• 14:07
  months.
• 14:08
  And
• 14:08
  so
• 14:08
  we
• 14:09
  see
• 14:09
  longer
• 14:10
  as
• 14:10
  we
• 14:10
  introduce
• 14:10
  more
• 14:12
  video
• 14:12
  and
• 14:12
  more
• 14:13
  live
• 14:13
  commerce
• 14:14
  on
• 14:14
  Amazon,
• 14:15
  we
• 14:15
  see
• 14:15
  longer
• 14:16
  and
• 14:16
  longer
• 14:17
  attribution
• 14:17
  windows.
• 14:18
  So
• 14:18
  being
• 14:19
  able
• 14:19
  to
• 14:19
  measure
• 14:20
  that
• 14:20
  attribution
• 14:21
  so
• 14:21
  that
• 14:22
  we're
• 14:22
  not
• 14:22
  just
• 14:23
  a
• 14:23
  lower
• 14:23
  funnel
• 14:24
  activation,
• 14:25
  we're
• 14:26
  seeing
• 14:26
  through
• 14:26
  these
• 14:27
  longer
• 14:28
  attribution
• 14:28
  windows,
• 14:29
  we're
• 14:29
  seeing
• 14:29
  more
• 14:30
  consideration
• 14:31
  and
• 14:31
  more
• 14:31
  importantly,
• 14:31
  more
• 14:32
  awareness
• 14:32
  and
• 14:33
  more
• 14:33
  brand
• 14:33
  building
• 14:34
  happening
• 14:35
  on
• 14:35
  Amazon
• 14:36
  through
• 14:37
  the
• 14:37
  use
• 14:37
  of
• 14:37
  video.
• 14:38
  So
• 14:38
  two
• 14:38
  things
• 14:38
  on
• 14:39
  that
• 14:39
  then,
• 14:39
  Wayne,
• 14:39
  I
• 14:39
  think
• 14:40
  one,
• 14:40
  for
• 14:40
  our
• 14:40
  audience,
• 14:40
  if
• 14:41
  you're
• 14:41
  listening
• 14:41
  to
• 14:41
  this,
• 14:42
  stop
• 14:42
  what
• 14:42
  you're
• 14:42
  doing
• 14:42
  right
• 14:43
  now
• 14:43
  and
• 14:43
  watch
• 14:43
  the
• 14:43
  video
• 14:43
  version
• 14:44
  of
• 14:44
  it
• 14:44
  because
• 14:44
  it's
• 14:44
  going
• 14:44
  to
• 14:44
  be
• 14:45
  more
• 14:45
  emotional
• 14:45
  based
• 14:45
  on
• 14:46
  what
• 14:46
  Wayne
• 14:46
  just
• 14:46
  said.
• 14:47
  100
• 14:47
  good.
• 14:49
  And
• 14:49
  then
• 14:49
  two,
• 14:50
  you
• 14:50
  know,
• 14:50
  I
• 14:50
  think
• 14:51
  you
• 14:51
  guys
• 14:51
  are
• 14:51
  hitting
• 14:51
  on
• 14:51
  something
• 14:52
  that's
• 14:52
  so
• 14:52
  important
• 14:52
  because
• 14:53
  content,
• 14:54
  when
• 14:54
  it's
• 14:54
  done
• 14:54
  right,
• 14:55
  is
• 14:55
  evergreen,
• 14:56
  especially
• 14:56
  video
• 14:56
  content.
• 14:57
  It's
• 14:57
  evergreen.
• 14:58
  And
• 14:58
  that's
• 14:58
  the
• 14:58
  difference
• 14:59
  of
• 14:59
  people.
• 15:00
  When
• 15:00
  we
• 15:00
  talk
• 15:00
  to
• 15:00
  people,
• 15:00
  people
• 15:01
  that
• 15:01
  understand
• 15:01
  how
• 15:01
  content
• 15:02
  works,
• 15:02
  particularly
• 15:03
  shoppable
• 15:04
  content
• 15:04
  in
• 15:04
  this
• 15:04
  day
• 15:04
  and
• 15:04
  age,
• 15:05
  that's
• 15:05
  what
• 15:05
  separates
• 15:06
  those
• 15:06
  that
• 15:06
  get
• 15:06
  it
• 15:06
  from
• 15:06
  those
• 15:07
  that
• 15:07
  don't
• 15:07
  that
• 15:07
  understand
• 15:08
  that
• 15:08
  dynamic.
• 15:08
  So
• 15:09
  I
• 15:09
  want
• 15:09
  to
• 15:09
  ask
• 15:09
  you
• 15:09
  then
• 15:09
  another
• 15:10
  question,
• 15:11
  slightly
• 15:12
  different
• 15:12
  angle
• 15:12
  here.
• 15:13
  Now.
• 15:13
  Let's,
• 15:13
  let's.
• 15:14
  We
• 15:14
  talked
• 15:14
  about
• 15:14
  the
• 15:14
  video
• 15:15
  itself
• 15:15
  as
• 15:15
  a
• 15:15
  piece
• 15:16
  of
• 15:16
  content
• 15:16
  and
• 15:16
  how
• 15:16
  it
• 15:16
  should
• 15:17
  live.
• 15:17
  But
• 15:17
  like,
• 15:17
  what
• 15:17
  about
• 15:18
  the
• 15:18
  audience
• 15:18
  side
• 15:18
  of
• 15:19
  things?
• 15:19
  How
• 15:19
  do
• 15:19
  you
• 15:19
  think
• 15:19
  about
• 15:20
  audience
• 15:20
  building,
• 15:21
  specifically
• 15:21
  followers?
• 15:22
  How
• 15:22
  do,
• 15:22
  how
• 15:23
  do
• 15:23
  you
• 15:23
  think
• 15:23
  about
• 15:23
  that
• 15:24
  in
• 15:24
  terms
• 15:24
  of,
• 15:24
  you
• 15:24
  know,
• 15:25
  unlocking
• 15:25
  long
• 15:25
  term
• 15:26
  growth?
• 15:26
  The
• 15:27
  thing
• 15:27
  that
• 15:27
  we've
• 15:27
  all
• 15:27
  learned,
• 15:28
  most
• 15:28
  likely
• 15:28
  in
• 15:29
  the
• 15:29
  last
• 15:29
  several
• 15:29
  years,
• 15:29
  is
• 15:30
  that
• 15:30
  creators
• 15:30
  have
• 15:31
  this
• 15:31
  incredible
• 15:32
  ability
• 15:32
  to
• 15:32
  make
• 15:33
  that
• 15:33
  one
• 15:33
  to
• 15:33
  many
• 15:34
  relationship
• 15:35
  feel
• 15:35
  personable
• 15:35
  and
• 15:36
  one
• 15:36
  to
• 15:36
  One.
• 15:36
  And
• 15:36
  that's
• 15:37
  because
• 15:38
  the
• 15:38
  person
• 15:38
  on
• 15:39
  the
• 15:39
  other
• 15:39
  end
• 15:39
  of
• 15:39
  the
• 15:39
  line
• 15:39
  feels
• 15:40
  like
• 15:40
  they
• 15:40
  know
• 15:40
  them
• 15:40
  and
• 15:40
  they
• 15:41
  trust
• 15:41
  them.
• 15:42
  And
• 15:42
  that
• 15:42
  is
• 15:42
  where
• 15:43
  that
• 15:43
  phone,
• 15:43
  a
• 15:43
  friend
• 15:43
  came
• 15:44
  in.
• 15:44
  Right.
• 15:45
  And
• 15:45
  it
• 15:45
  all
• 15:46
  comes
• 15:46
  down
• 15:46
  to
• 15:46
  authenticity.
• 15:47
  So
• 15:47
  even
• 15:47
  if
• 15:47
  we
• 15:48
  talk
• 15:48
  about
• 15:49
  brands,
• 15:49
  whether
• 15:49
  it's
• 15:50
  the
• 15:50
  brand
• 15:50
  or
• 15:50
  the
• 15:50
  creator,
• 15:51
  you
• 15:51
  can
• 15:51
  have
• 15:51
  that
• 15:51
  emotional
• 15:52
  connection.
• 15:52
  And
• 15:53
  that's
• 15:53
  what
• 15:53
  video
• 15:54
  facilitates.
• 15:55
  Right.
• 15:55
  And
• 15:56
  so
• 15:56
  if
• 15:56
  we
• 15:56
  think
• 15:56
  about
• 15:57
  the
• 15:57
  point
• 15:57
  of
• 15:57
  following,
• 15:58
  that's
• 15:58
  why
• 15:58
  it's
• 15:58
  so
• 15:59
  important,
• 15:59
  because
• 16:00
  if
• 16:00
  you
• 16:00
  find
• 16:00
  that
• 16:01
  brand,
• 16:01
  that
• 16:01
  creator
• 16:02
  that
• 16:02
  you
• 16:03
  have
• 16:03
  that
• 16:03
  authentic
• 16:03
  connection
• 16:04
  with.
• 16:04
  Right.
• 16:05
  And
• 16:06
  you,
• 16:06
  that
• 16:06
  when
• 16:07
  once
• 16:07
  you
• 16:07
  follow
• 16:07
  them,
• 16:08
  you
• 16:08
  are
• 16:08
  saying,
• 16:08
  you
• 16:08
  know,
• 16:09
  I
• 16:09
  want
• 16:09
  to
• 16:09
  learn
• 16:09
  more
• 16:09
  about
• 16:09
  their
• 16:10
  content,
• 16:10
  their
• 16:11
  products,
• 16:11
  et
• 16:11
  cetera,
• 16:12
  as
• 16:12
  it
• 16:12
  comes
• 16:12
  up,
• 16:13
  and
• 16:13
  then
• 16:13
  you
• 16:13
  continue
• 16:14
  to
• 16:14
  see
• 16:14
  that
• 16:15
  value
• 16:15
  pay
• 16:15
  off
• 16:16
  over
• 16:16
  time
• 16:17
  in
• 16:17
  a
• 16:17
  number
• 16:17
  of
• 16:17
  different
• 16:18
  ways.
• 16:18
  So,
• 16:19
  Julie,
• 16:19
  I
• 16:19
  want
• 16:19
  to
• 16:19
  shift
• 16:20
  gears
• 16:20
  a
• 16:20
  little
• 16:20
  bit
• 16:21
  because
• 16:22
  I
• 16:22
  have
• 16:22
  a
• 16:22
  question
• 16:22
  that
• 16:22
  I've
• 16:23
  been
• 16:23
  dying
• 16:23
  to
• 16:23
  ask
• 16:23
  you.
• 16:23
  You
• 16:24
  know,
• 16:24
  AI
• 16:25
  has
• 16:25
  changed
• 16:26
  so
• 16:26
  much
• 16:26
  of,
• 16:27
  of
• 16:28
  social
• 16:28
  commerce
• 16:28
  in
• 16:29
  general.
• 16:29
  But
• 16:30
  like,
• 16:30
  it's
• 16:30
  just
• 16:30
  changing
• 16:31
  so
• 16:31
  much
• 16:31
  as
• 16:32
  we
• 16:32
  started
• 16:32
  to
• 16:32
  talk
• 16:32
  about
• 16:32
  at
• 16:33
  the
• 16:33
  beginning.
• 16:34
  But,
• 16:35
  you
• 16:35
  know,
• 16:35
  in
• 16:35
  a
• 16:36
  world
• 16:36
  where
• 16:37
  creators
• 16:37
  and
• 16:38
  humans
• 16:38
  are
• 16:38
  really
• 16:39
  driving
• 16:39
  this
• 16:40
  in
• 16:40
  these
• 16:40
  experiences,
• 16:41
  or
• 16:41
  have
• 16:41
  been
• 16:42
  for
• 16:42
  the
• 16:42
  last
• 16:42
  several
• 16:42
  years,
• 16:43
  how
• 16:44
  important
• 16:44
  are
• 16:45
  humans
• 16:46
  in
• 16:47
  social
• 16:47
  commerce?
• 16:48
  Like,
• 16:48
  how.
• 16:49
  How
• 16:49
  do
• 16:49
  you
• 16:49
  see
• 16:49
  that
• 16:50
  element
• 16:50
  continuing
• 16:51
  to,
• 16:52
  to
• 16:52
  play
• 16:53
  out?
• 16:53
  And
• 16:53
  especially
• 16:54
  when
• 16:54
  we're
• 16:54
  starting
• 16:54
  to
• 16:55
  see,
• 16:55
  you
• 16:55
  know,
• 16:56
  AI
• 16:56
  is
• 16:56
  helping
• 16:57
  us
• 16:57
  create
• 16:58
  unique
• 16:58
  content
• 16:58
  on
• 16:59
  our
• 16:59
  own.
• 16:59
  Does
• 16:59
  it
• 16:59
  have
• 17:00
  to
• 17:00
  be
• 17:00
  a
• 17:00
  human
• 17:00
  on
• 17:00
  the
• 17:01
  other
• 17:01
  side?
• 17:01
  That's
• 17:02
  really
• 17:02
  helping
• 17:02
  us
• 17:02
  figure
• 17:03
  out,
• 17:03
  you
• 17:04
  know,
• 17:04
  get
• 17:04
  that
• 17:04
  emotion
• 17:05
  or
• 17:05
  figure
• 17:05
  out
• 17:06
  if
• 17:06
  we
• 17:06
  are
• 17:06
  going
• 17:06
  to
• 17:06
  develop
• 17:07
  confidence
• 17:07
  enough
• 17:07
  in
• 17:08
  a
• 17:08
  product
• 17:08
  to
• 17:08
  actually
• 17:09
  click
• 17:09
  buy.
• 17:10
  You
• 17:10
  know,
• 17:10
  I
• 17:10
  think
• 17:10
  one
• 17:11
  of
• 17:11
  the
• 17:11
  things
• 17:11
  that
• 17:11
  we've
• 17:11
  been
• 17:11
  talking
• 17:12
  about.
• 17:12
  Right.
• 17:12
  Is
• 17:13
  that
• 17:13
  it's
• 17:13
  not
• 17:13
  just
• 17:14
  one
• 17:14
  touch
• 17:15
  point
• 17:15
  or
• 17:15
  one
• 17:15
  channel.
• 17:16
  I
• 17:16
  think
• 17:16
  I
• 17:17
  recently
• 17:17
  saw
• 17:17
  a
• 17:17
  study
• 17:18
  several
• 17:18
  months
• 17:18
  ago
• 17:19
  that
• 17:19
  showed
• 17:19
  it
• 17:19
  takes
• 17:20
  20
• 17:20
  touch
• 17:20
  points
• 17:21
  before
• 17:22
  a
• 17:22
  purchase
• 17:23
  for
• 17:23
  a
• 17:23
  brand.
• 17:23
  Right.
• 17:24
  So
• 17:24
  bringing
• 17:24
  it
• 17:24
  back
• 17:24
  now
• 17:25
  to
• 17:25
  your,
• 17:25
  to
• 17:26
  AI,
• 17:26
  AI
• 17:27
  could
• 17:27
  be
• 17:27
  one
• 17:27
  or
• 17:28
  multiple
• 17:28
  of
• 17:28
  those
• 17:29
  20
• 17:29
  touch
• 17:29
  points,
• 17:30
  right?
• 17:30
  Sure.
• 17:31
  But
• 17:31
  there's
• 17:31
  going
• 17:31
  to
• 17:32
  be
• 17:32
  multiple
• 17:32
  touch
• 17:32
  points
• 17:33
  and
• 17:33
  they're
• 17:33
  all
• 17:33
  going
• 17:33
  to,
• 17:34
  they're
• 17:34
  all
• 17:34
  going
• 17:34
  to
• 17:34
  need
• 17:34
  to
• 17:35
  work
• 17:35
  together
• 17:35
  and
• 17:35
  build
• 17:36
  upon
• 17:36
  each
• 17:36
  other.
• 17:37
  And
• 17:37
  when
• 17:37
  it
• 17:38
  comes
• 17:38
  to
• 17:38
  AI,
• 17:39
  it's
• 17:39
  exciting
• 17:40
  because
• 17:40
  it
• 17:40
  can
• 17:41
  come
• 17:41
  up,
• 17:41
  it
• 17:41
  can
• 17:41
  help
• 17:42
  drive
• 17:42
  so
• 17:42
  much
• 17:43
  efficiency,
• 17:43
  new
• 17:44
  ideas,
• 17:44
  it
• 17:45
  can
• 17:45
  create
• 17:46
  speed.
• 17:46
  But
• 17:46
  there
• 17:47
  is
• 17:47
  this
• 17:47
  human
• 17:47
  element
• 17:48
  in
• 17:49
  terms
• 17:49
  of
• 17:49
  really
• 17:49
  driving
• 17:50
  that
• 17:51
  emotional
• 17:52
  connection
• 17:52
  that
• 17:52
  Wayne
• 17:53
  was
• 17:53
  talking
• 17:53
  about.
• 17:54
  And
• 17:54
  I
• 17:54
  think
• 17:55
  the
• 17:55
  human
• 17:55
  is
• 17:56
  critical,
• 17:56
  whether
• 17:57
  it's
• 17:57
  how,
• 17:58
  you
• 17:58
  know,
• 17:58
  that
• 17:59
  content
• 17:59
  journey
• 17:59
  is
• 17:59
  put
• 18:00
  together.
• 18:00
  Right.
• 18:01
  Sure.
• 18:02
  And
• 18:02
  choosing
• 18:03
  the
• 18:04
  creative
• 18:04
  or
• 18:04
  the
• 18:05
  tagline
• 18:05
  or
• 18:06
  which
• 18:06
  video
• 18:07
  to
• 18:07
  surface,
• 18:07
  if
• 18:07
  it's
• 18:08
  AI
• 18:08
  generated
• 18:09
  content,
• 18:09
  for
• 18:09
  example.
• 18:10
  Right.
• 18:11
  And
• 18:11
  how
• 18:11
  it
• 18:12
  all
• 18:12
  intentionally
• 18:12
  flows
• 18:13
  together
• 18:14
  or
• 18:14
  even
• 18:14
  the
• 18:14
  human
• 18:14
  on
• 18:15
  the
• 18:15
  other
• 18:15
  end
• 18:15
  is
• 18:15
  a
• 18:15
  customer.
• 18:16
  Right.
• 18:16
  Because
• 18:17
  as
• 18:17
  they're
• 18:17
  seeing
• 18:18
  all
• 18:18
  these
• 18:18
  pieces,
• 18:19
  how
• 18:19
  are
• 18:19
  you
• 18:20
  emotion.
• 18:20
  Emotionally
• 18:21
  connected.
• 18:21
  So
• 18:22
  if
• 18:22
  I
• 18:22
  take
• 18:22
  Wayne's
• 18:22
  original
• 18:23
  camera
• 18:23
  example,
• 18:24
  if
• 18:24
  I'm
• 18:24
  searching
• 18:24
  for
• 18:24
  a
• 18:25
  camera,
• 18:25
  maybe
• 18:25
  I'm
• 18:26
  going
• 18:26
  to
• 18:26
  go
• 18:26
  to
• 18:26
  Perplexity
• 18:27
  and
• 18:27
  I'm.
• 18:27
  Or,
• 18:28
  you
• 18:28
  know,
• 18:28
  ChatGPT
• 18:28
  or
• 18:29
  whatever
• 18:29
  or
• 18:29
  Rufus.
• 18:30
  And
• 18:30
  I'm
• 18:30
  going
• 18:30
  to
• 18:30
  say
• 18:31
  here
• 18:31
  is,
• 18:31
  here's
• 18:32
  what
• 18:32
  I'm
• 18:32
  looking
• 18:32
  for.
• 18:33
  Here's
• 18:33
  the
• 18:33
  criteria.
• 18:34
  Build
• 18:35
  a
• 18:35
  table
• 18:35
  for
• 18:35
  me
• 18:35
  comparing
• 18:36
  these
• 18:36
  products
• 18:36
  and
• 18:36
  whatever
• 18:37
  else.
• 18:37
  But
• 18:38
  that's
• 18:38
  probably
• 18:38
  not
• 18:38
  enough.
• 18:39
  Right.
• 18:39
  Then
• 18:40
  I'm
• 18:40
  also
• 18:40
  going
• 18:41
  to
• 18:41
  want
• 18:41
  to
• 18:41
  see
• 18:41
  a
• 18:42
  number
• 18:42
  of
• 18:42
  other
• 18:42
  things.
• 18:43
  I'm
• 18:43
  going
• 18:43
  to
• 18:43
  watch
• 18:43
  some
• 18:43
  video
• 18:44
  content.
• 18:44
  I'm
• 18:44
  going
• 18:45
  to
• 18:45
  think
• 18:45
  about
• 18:45
  all
• 18:45
  these
• 18:45
  people.
• 18:46
  Sorry,
• 18:46
  all
• 18:46
  these
• 18:46
  things
• 18:47
  at
• 18:47
  the
• 18:47
  other
• 18:47
  end.
• 18:47
  And
• 18:48
  that
• 18:48
  emotional
• 18:48
  connection
• 18:49
  is
• 18:49
  part
• 18:50
  of
• 18:50
  it
• 18:50
  because
• 18:50
  it's
• 18:50
  not
• 18:51
  just
• 18:51
  about,
• 18:52
  you
• 18:52
  know,
• 18:52
  when
• 18:52
  we
• 18:53
  think
• 18:53
  emotional
• 18:53
  connection,
• 18:54
  the
• 18:54
  heartstrings,
• 18:55
  it's
• 18:55
  also
• 18:55
  trust.
• 18:56
  Right,
• 18:57
  Right.
• 18:57
  Is
• 18:57
  so
• 18:58
  tied
• 18:58
  to
• 18:58
  that,
• 18:58
  to
• 18:59
  that
• 18:59
  connection.
• 18:59
  And
• 19:00
  humanity
• 19:01
  is
• 19:01
  a,
• 19:01
  is
• 19:01
  a
• 19:02
  big
• 19:02
  part
• 19:02
  of
• 19:02
  it.
• 19:02
  So
• 19:02
  AI
• 19:03
  is
• 19:03
  really,
• 19:03
  really
• 19:03
  exciting.
• 19:04
  But
• 19:04
  it
• 19:04
  doesn't
• 19:05
  mean
• 19:05
  that
• 19:05
  AI
• 19:05
  replaces
• 19:06
  that
• 19:06
  piece.
• 19:06
  It's
• 19:07
  how
• 19:07
  the
• 19:07
  two
• 19:07
  can
• 19:07
  evolve
• 19:08
  together.
• 19:08
  You
• 19:08
  know,
• 19:09
  my
• 19:09
  mental
• 19:09
  model
• 19:09
  around
• 19:10
  this,
• 19:12
  and
• 19:12
  I'm
• 19:13
  a
• 19:13
  little
• 19:13
  bit
• 19:13
  older
• 19:13
  than
• 19:14
  everybody
• 19:14
  else,
• 19:14
  but
• 19:15
  when,
• 19:16
  you
• 19:16
  know,
• 19:17
  when
• 19:18
  Amazon
• 19:18
  was
• 19:18
  started
• 19:19
  and
• 19:19
  we
• 19:19
  talked
• 19:20
  about
• 19:20
  E
• 19:21
  commerce,
• 19:22
  we,
• 19:22
  we
• 19:23
  talked
• 19:23
  about,
• 19:24
  you
• 19:25
  know,
• 19:27
  retail
• 19:29
  stores,
• 19:29
  physical
• 19:30
  stores
• 19:31
  and
• 19:31
  retail
• 19:32
  going
• 19:33
  away
• 19:35
  because
• 19:35
  we
• 19:36
  had
• 19:36
  this
• 19:36
  other
• 19:37
  purchase
• 19:37
  path
• 19:38
  that
• 19:38
  was
• 19:39
  E
• 19:39
  commerce
• 19:39
  that
• 19:39
  was
• 19:40
  so
• 19:40
  simple.
• 19:40
  We
• 19:40
  clicked
• 19:41
  on
• 19:41
  a
• 19:41
  broader
• 19:42
  selection,
• 19:43
  lower
• 19:43
  prices,
• 19:45
  but
• 19:45
  you
• 19:45
  know,
• 19:45
  physical
• 19:46
  stores
• 19:47
  are
• 19:47
  still
• 19:47
  around.
• 19:48
  Right.
• 19:49
  And
• 19:50
  what,
• 19:50
  when
• 19:50
  I
• 19:50
  think
• 19:51
  about.
• 19:53
  And,
• 19:53
  and
• 19:53
  I
• 19:53
  re.
• 19:54
  I
• 19:54
  think
• 19:54
  about
• 19:54
  it,
• 19:54
  my
• 19:55
  mental
• 19:55
  thought
• 19:55
  on
• 19:56
  that
• 19:56
  is
• 19:56
  really
• 19:56
  this
• 19:56
  idea
• 19:57
  of
• 19:57
  agentic
• 19:58
  commerce,
• 19:59
  which
• 19:59
  to
• 19:59
  me
• 20:00
  is
• 20:00
  a
• 20:00
  different
• 20:01
  category.
• 20:02
  I
• 20:02
  don't
• 20:02
  think
• 20:02
  social
• 20:02
  commerce
• 20:03
  will
• 20:03
  go
• 20:04
  away.
• 20:05
  Right.
• 20:06
  There
• 20:06
  will
• 20:06
  be
• 20:06
  agents
• 20:07
  that
• 20:07
  influence
• 20:08
  social
• 20:08
  commerce,
• 20:08
  but
• 20:09
  I
• 20:09
  think
• 20:09
  the
• 20:09
  social
• 20:10
  goes
• 20:10
  away
• 20:11
  if
• 20:11
  there's
• 20:11
  no
• 20:11
  human
• 20:12
  in
• 20:12
  the
• 20:12
  loop.
• 20:13
  Sure.
• 20:14
  There's
• 20:14
  no
• 20:14
  such
• 20:14
  thing.
• 20:15
  Yes.
• 20:17
  For
• 20:17
  me,
• 20:17
  my
• 20:18
  mental
• 20:18
  model
• 20:18
  is
• 20:19
  there's
• 20:19
  social
• 20:20
  commerce
• 20:20
  where
• 20:20
  there
• 20:21
  are
• 20:21
  humans
• 20:21
  interacting
• 20:22
  with
• 20:22
  humans.
• 20:23
  Right.
• 20:24
  There's
• 20:24
  a
• 20:24
  hybrid
• 20:25
  where
• 20:25
  it's
• 20:25
  humans
• 20:25
  interacting
• 20:26
  with
• 20:26
  agents
• 20:28
  and
• 20:28
  then
• 20:28
  there's
• 20:28
  agentic
• 20:29
  commerce,
• 20:29
  which
• 20:29
  is
• 20:30
  just
• 20:30
  agents
• 20:30
  interacting
• 20:31
  on
• 20:32
  behalf
• 20:32
  of
• 20:32
  humans
• 20:33
  with
• 20:33
  other
• 20:34
  agents
• 20:35
  to
• 20:35
  make
• 20:35
  purchases.
• 20:36
  Right,
• 20:36
  Right.
• 20:37
  So
• 20:37
  I,
• 20:37
  I
• 20:38
  sort
• 20:38
  of
• 20:38
  separate
• 20:39
  them
• 20:39
  into
• 20:39
  those
• 20:39
  different
• 20:40
  categories.
• 20:41
  Like
• 20:41
  my
• 20:41
  mental
• 20:42
  model
• 20:42
  around
• 20:42
  where
• 20:43
  this
• 20:43
  is
• 20:43
  going
• 20:43
  to
• 20:43
  evolve.
• 20:44
  Now,
• 20:44
  if
• 20:44
  you
• 20:45
  ask
• 20:45
  me
• 20:45
  to
• 20:46
  tell
• 20:46
  you
• 20:46
  what
• 20:46
  is
• 20:47
  going
• 20:47
  to
• 20:47
  be
• 20:48
  the
• 20:48
  split
• 20:49
  of
• 20:49
  commerce
• 20:49
  across,
• 20:50
  I
• 20:51
  wouldn't
• 20:51
  do
• 20:51
  that.
• 20:52
  I
• 20:53
  don't
• 20:53
  know
• 20:53
  what
• 20:53
  the
• 20:53
  split's
• 20:54
  going
• 20:54
  to
• 20:54
  be.
• 20:54
  But
• 20:54
  what
• 20:54
  I
• 20:55
  see
• 20:55
  evolving,
• 20:56
  I
• 20:56
  see
• 20:57
  evolving
• 20:57
  these
• 20:57
  different
• 20:58
  categories
• 20:59
  of
• 20:59
  commerce
• 21:00
  and
• 21:01
  we're
• 21:01
  going
• 21:02
  to
• 21:02
  participate
• 21:02
  in
• 21:03
  all
• 21:03
  of
• 21:03
  them.
• 21:04
  But
• 21:04
  I
• 21:04
  don't
• 21:04
  see
• 21:05
  social
• 21:05
  commerce
• 21:06
  the
• 21:07
  way
• 21:07
  it
• 21:07
  is
• 21:07
  today
• 21:09
  going
• 21:09
  away
• 21:09
  anytime
• 21:10
  soon
• 21:10
  because
• 21:11
  I
• 21:11
  think
• 21:12
  there's
• 21:12
  a
• 21:12
  whole
• 21:13
  generation
• 21:14
  that
• 21:15
  have
• 21:15
  been
• 21:15
  brought
• 21:15
  up
• 21:15
  on
• 21:16
  social
• 21:16
  commerce
• 21:17
  that
• 21:17
  really
• 21:18
  enjoy
• 21:18
  that
• 21:18
  social
• 21:19
  commerce
• 21:19
  experience.
• 21:20
  I
• 21:20
  don't
• 21:21
  think
• 21:21
  that's
• 21:21
  going
• 21:22
  to
• 21:22
  get
• 21:22
  away.
• 21:22
  It's
• 21:22
  going
• 21:23
  to
• 21:23
  be
• 21:23
  influenced
• 21:23
  by
• 21:23
  AI.
• 21:24
  You're
• 21:24
  going
• 21:25
  to
• 21:25
  see
• 21:25
  new
• 21:25
  advancement
• 21:26
  in
• 21:26
  creatives.
• 21:27
  There's
• 21:27
  a
• 21:28
  much
• 21:28
  more
• 21:28
  ability
• 21:29
  to
• 21:29
  go
• 21:29
  one
• 21:29
  to
• 21:29
  many
• 21:31
  through
• 21:31
  some
• 21:32
  of
• 21:32
  the
• 21:32
  tools
• 21:32
  that
• 21:32
  will
• 21:33
  be
• 21:33
  created,
• 21:34
  but
• 21:34
  it's
• 21:34
  not
• 21:34
  going
• 21:35
  to
• 21:35
  go
• 21:35
  away.
• 21:35
  And
• 21:35
  then
• 21:36
  there's
• 21:36
  this
• 21:36
  other
• 21:36
  thing
• 21:37
  that
• 21:37
  we
• 21:37
  haven't
• 21:38
  talked
• 21:38
  about,
• 21:38
  which
• 21:38
  is
• 21:39
  really
• 21:39
  what
• 21:40
  happens
• 21:40
  when
• 21:40
  it's
• 21:41
  just
• 21:41
  agents
• 21:41
  talking
• 21:42
  to
• 21:42
  each
• 21:42
  other
• 21:42
  and
• 21:43
  purchase
• 21:44
  decisions.
• 21:44
  That's
• 21:45
  a
• 21:45
  different
• 21:45
  category
• 21:46
  of
• 21:46
  thing.
• 21:47
  And
• 21:47
  how
• 21:47
  do
• 21:47
  we
• 21:47
  represent
• 21:48
  products
• 21:49
  in
• 21:49
  that
• 21:49
  sort
• 21:49
  of
• 21:49
  agentic
• 21:50
  environment
• 21:51
  is
• 21:52
  something
• 21:52
  very
• 21:52
  different
• 21:53
  and
• 21:53
  something
• 21:53
  we're
• 21:54
  doing
• 21:54
  a
• 21:54
  lot
• 21:54
  of
• 21:54
  research
• 21:54
  on.
• 21:55
  Wayne
• 21:55
  just
• 21:55
  blew
• 21:56
  my
• 21:56
  brain.
• 21:56
  He
• 21:56
  just
• 21:57
  blew
• 21:57
  my
• 21:57
  brain.
• 21:57
  Because
• 21:58
  I
• 21:58
  think
• 21:59
  to
• 21:59
  your
• 21:59
  point,
• 21:59
  like,
• 22:00
  at
• 22:00
  the
• 22:00
  end
• 22:00
  of
• 22:00
  the
• 22:00
  day,
• 22:01
  everyone's
• 22:01
  competing
• 22:01
  for
• 22:02
  attention,
• 22:02
  right?
• 22:02
  And
• 22:03
  so,
• 22:03
  yeah,
• 22:03
  the,
• 22:04
  the
• 22:04
  social
• 22:04
  media
• 22:05
  feed
• 22:05
  still,
• 22:06
  potentially,
• 22:06
  at
• 22:07
  least
• 22:07
  in
• 22:07
  the
• 22:07
  short
• 22:07
  term,
• 22:08
  the
• 22:08
  near
• 22:08
  term,
• 22:08
  I
• 22:09
  don't
• 22:09
  know
• 22:09
  how
• 22:09
  long
• 22:09
  that
• 22:09
  near
• 22:09
  term
• 22:10
  is,
• 22:10
  but,
• 22:10
  you
• 22:11
  know,
• 22:11
  will
• 22:11
  still
• 22:11
  capture
• 22:11
  the
• 22:12
  attention
• 22:12
  of
• 22:12
  those
• 22:13
  that
• 22:13
  want
• 22:13
  to
• 22:13
  use
• 22:13
  it.
• 22:14
  And
• 22:14
  the
• 22:14
  Gentic
• 22:15
  AI
• 22:15
  browsers,
• 22:16
  so
• 22:16
  to
• 22:16
  speak,
• 22:16
  or
• 22:17
  the,
• 22:17
  the
• 22:17
  ChatGPTs
• 22:18
  or
• 22:18
  whatever,
• 22:18
  the
• 22:19
  language
• 22:19
  processing
• 22:20
  browsers
• 22:21
  will
• 22:21
  start
• 22:21
  to
• 22:21
  capture
• 22:22
  more
• 22:22
  and
• 22:22
  more
• 22:22
  of
• 22:22
  a
• 22:22
  share
• 22:22
  of
• 22:23
  attention
• 22:23
  too.
• 22:23
  And
• 22:24
  yes.
• 22:24
  Yeah.
• 22:25
  And
• 22:25
  then,
• 22:25
  and
• 22:25
  the
• 22:25
  two
• 22:26
  will
• 22:26
  morph
• 22:26
  too
• 22:26
  at
• 22:26
  some
• 22:27
  point.
• 22:27
  Right?
• 22:27
  That's
• 22:27
  the,
• 22:27
  that's
• 22:28
  where
• 22:28
  you're,
• 22:28
  that's,
• 22:29
  that's.
• 22:30
  What
• 22:30
  makes
• 22:30
  it
• 22:30
  really
• 22:30
  interesting.
• 22:31
  Right,
• 22:31
  Is
• 22:31
  that
• 22:31
  like
• 22:32
  the
• 22:32
  journey
• 22:32
  just
• 22:32
  keeps
• 22:33
  getting
• 22:33
  more
• 22:33
  and
• 22:33
  more
• 22:33
  complicated.
• 22:34
  So
• 22:34
  how
• 22:35
  does
• 22:35
  the,
• 22:35
  and
• 22:35
  when,
• 22:35
  when
• 22:36
  you
• 22:36
  ask
• 22:36
  about
• 22:36
  where's
• 22:36
  the
• 22:36
  human
• 22:37
  in
• 22:37
  it?
• 22:37
  The
• 22:37
  human
• 22:37
  has
• 22:38
  to
• 22:38
  navigate
• 22:39
  that
• 22:39
  complicated
• 22:40
  journey.
• 22:40
  Right.
• 22:41
  And
• 22:41
  it's
• 22:41
  on
• 22:41
  us
• 22:41
  to
• 22:42
  figure
• 22:42
  out
• 22:42
  how
• 22:42
  to
• 22:42
  make
• 22:43
  it
• 22:44
  smooth
• 22:44
  and
• 22:44
  easy
• 22:45
  and
• 22:45
  make
• 22:45
  things,
• 22:45
  make
• 22:46
  these
• 22:46
  things
• 22:46
  work
• 22:46
  together
• 22:47
  as,
• 22:47
  as
• 22:47
  they
• 22:48
  continue
• 22:48
  to
• 22:48
  evolve.
• 22:49
  For
• 22:49
  a
• 22:49
  brand
• 22:50
  and
• 22:50
  for
• 22:50
  Amazon,
• 22:51
  it's
• 22:51
  all
• 22:51
  about
• 22:52
  helping
• 22:52
  customers
• 22:53
  make
• 22:53
  better
• 22:53
  purchase
• 22:53
  decisions.
• 22:54
  Yeah,
• 22:54
  right,
• 22:55
  right.
• 22:55
  And
• 22:55
  making
• 22:56
  sure
• 22:57
  the
• 22:57
  humans
• 22:57
  in
• 22:58
  the
• 22:58
  loop,
• 22:58
  they
• 22:59
  have
• 22:59
  the
• 22:59
  right
• 23:00
  information.
• 23:01
  The
• 23:01
  agents
• 23:01
  in
• 23:02
  the
• 23:02
  loop,
• 23:02
  we
• 23:03
  have
• 23:03
  to
• 23:03
  make
• 23:03
  sure
• 23:03
  they
• 23:03
  have
• 23:04
  the
• 23:04
  right
• 23:04
  information
• 23:05
  that's
• 23:05
  authentic,
• 23:06
  that's
• 23:06
  real,
• 23:07
  so
• 23:07
  that
• 23:08
  the
• 23:08
  purchaser
• 23:09
  can
• 23:10
  make
• 23:10
  a
• 23:10
  great
• 23:10
  decision.
• 23:11
  But
• 23:11
  at
• 23:12
  the
• 23:12
  end
• 23:12
  of
• 23:12
  the
• 23:12
  day,
• 23:12
  that
• 23:13
  doesn't
• 23:13
  change,
• 23:14
  regardless
• 23:15
  of
• 23:15
  how
• 23:16
  we
• 23:16
  choose
• 23:17
  to
• 23:17
  deliver
• 23:17
  that
• 23:18
  message.
• 23:19
  We,
• 23:19
  the
• 23:20
  at
• 23:20
  the
• 23:20
  end
• 23:20
  of
• 23:20
  the
• 23:20
  day,
• 23:21
  we
• 23:21
  have
• 23:21
  to
• 23:21
  remain
• 23:22
  customer
• 23:22
  obsessed.
• 23:23
  How
• 23:24
  do
• 23:24
  we
• 23:24
  help
• 23:24
  them
• 23:24
  make
• 23:24
  a
• 23:25
  great
• 23:25
  purchase
• 23:25
  decision?
• 23:26
  Absolutely.
• 23:27
  And
• 23:27
  to
• 23:27
  Anne's
• 23:27
  fundamental
• 23:28
  question
• 23:28
  too,
• 23:29
  like
• 23:29
  a
• 23:29
  well
• 23:29
  done
• 23:30
  Sora
• 23:30
  ad,
• 23:31
  which
• 23:31
  is
• 23:32
  essentially
• 23:33
  a
• 23:33
  generative
• 23:33
  AI
• 23:34
  ad,
• 23:35
  can
• 23:35
  do
• 23:36
  that
• 23:36
  too,
• 23:37
  right?
• 23:37
  Like
• 23:37
  you
• 23:37
  can
• 23:38
  do
• 23:38
  that
• 23:38
  just
• 23:38
  as
• 23:38
  effectively
• 23:39
  as
• 23:39
  a
• 23:40
  human
• 23:40
  created
• 23:40
  ad
• 23:41
  if
• 23:41
  it's
• 23:41
  done
• 23:41
  the
• 23:41
  right
• 23:42
  way
• 23:42
  or
• 23:42
  it
• 23:42
  captures
• 23:43
  of
• 23:44
  that
• 23:44
  individual.
• 23:45
  And
• 23:45
  it
• 23:45
  may
• 23:45
  be
• 23:46
  enough,
• 23:47
  it
• 23:47
  may
• 23:47
  be
• 23:48
  to
• 23:48
  help
• 23:48
  the
• 23:49
  customer
• 23:49
  make
• 23:49
  a
• 23:49
  great
• 23:50
  purchase
• 23:50
  decision.
• 23:51
  And
• 23:51
  you
• 23:52
  need
• 23:52
  the
• 23:52
  human
• 23:52
  to
• 23:53
  come
• 23:53
  up
• 23:53
  with
• 23:53
  that
• 23:53
  concept
• 23:54
  though,
• 23:54
  too.
• 23:54
  Still,
• 23:55
  I
• 23:55
  think
• 23:55
  that's
• 23:55
  where
• 23:55
  you
• 23:55
  get
• 23:56
  into
• 23:56
  what
• 23:56
  Julie's
• 23:56
  saying
• 23:57
  about
• 23:57
  the
• 23:57
  tools
• 23:57
  coming
• 23:58
  in
• 23:58
  and
• 23:59
  figuring
• 23:59
  out
• 24:00
  like,
• 24:00
  then
• 24:01
  use
• 24:01
  AI
• 24:01
  to
• 24:01
  figure
• 24:02
  out
• 24:02
  versioning
• 24:02
  and
• 24:03
  specific,
• 24:04
  like
• 24:04
  indications
• 24:05
  of
• 24:06
  specific
• 24:06
  questions
• 24:06
  that
• 24:07
  you
• 24:07
  asked
• 24:07
  about
• 24:07
  that
• 24:07
  camera
• 24:08
  and
• 24:08
  then
• 24:08
  you're,
• 24:09
  you're
• 24:09
  changing
• 24:09
  the
• 24:09
  content
• 24:10
  of
• 24:10
  the
• 24:10
  video,
• 24:11
  the
• 24:11
  shoppable
• 24:11
  video,
• 24:12
  based
• 24:12
  on
• 24:12
  those
• 24:12
  things.
• 24:13
  To
• 24:13
  your
• 24:14
  point,
• 24:14
  like,
• 24:14
  one
• 24:14
  of
• 24:14
  the
• 24:14
  things
• 24:15
  we're,
• 24:15
  we're
• 24:16
  investigating
• 24:17
  is
• 24:17
  the
• 24:17
  whole
• 24:17
  idea
• 24:18
  of
• 24:19
  all
• 24:19
  of
• 24:19
  our
• 24:19
  live
• 24:19
  streams
• 24:20
  have
• 24:20
  a
• 24:20
  show
• 24:20
  arc
• 24:22
  in
• 24:22
  terms
• 24:22
  of
• 24:23
  when
• 24:24
  customers
• 24:25
  actually
• 24:25
  respond.
• 24:27
  Do
• 24:27
  you
• 24:27
  know
• 24:27
  what
• 24:27
  I
• 24:27
  mean?
• 24:27
  You
• 24:28
  know,
• 24:28
  one
• 24:28
  of
• 24:28
  the
• 24:28
  things
• 24:29
  we
• 24:29
  do
• 24:29
  here
• 24:29
  is
• 24:30
  we
• 24:30
  try
• 24:30
  to
• 24:31
  remove
• 24:31
  the
• 24:31
  glass
• 24:32
  between
• 24:32
  the
• 24:33
  customer
• 24:33
  and
• 24:33
  the
• 24:34
  creator
• 24:35
  so
• 24:35
  that
• 24:35
  we
• 24:36
  can
• 24:36
  give
• 24:36
  the
• 24:36
  creator
• 24:37
  real
• 24:37
  feedback
• 24:38
  about
• 24:38
  what's
• 24:38
  going
• 24:38
  on
• 24:39
  with
• 24:39
  their
• 24:39
  audience
• 24:40
  and
• 24:40
  the
• 24:40
  creator
• 24:41
  can
• 24:41
  react
• 24:41
  to
• 24:42
  that
• 24:42
  right
• 24:43
  in
• 24:43
  real
• 24:43
  time.
• 24:44
  And
• 24:44
  again,
• 24:45
  it's
• 24:45
  trying
• 24:45
  to
• 24:46
  make
• 24:46
  it
• 24:46
  as
• 24:46
  human
• 24:46
  as
• 24:47
  possible
• 24:47
  using
• 24:48
  the
• 24:48
  tools
• 24:49
  we
• 24:49
  have
• 24:49
  to
• 24:49
  make
• 24:49
  it
• 24:50
  more
• 24:50
  human.
• 24:50
  But
• 24:51
  this
• 24:51
  idea
• 24:51
  of
• 24:51
  a
• 24:51
  show
• 24:52
  arc,
• 24:52
  we
• 24:53
  can
• 24:53
  tell
• 24:53
  you
• 24:53
  within
• 24:54
  any
• 24:54
  given
• 24:54
  live
• 24:55
  stream
• 24:56
  what
• 24:56
  the
• 24:56
  creator
• 24:56
  said
• 24:57
  that
• 24:57
  got
• 24:58
  a
• 24:58
  reaction,
• 24:59
  whether
• 24:59
  it's
• 24:59
  a,
• 25:00
  you
• 25:00
  know,
• 25:00
  they
• 25:00
  clicked
• 25:00
  to
• 25:01
  buy
• 25:01
  something
• 25:02
  or
• 25:02
  they,
• 25:02
  they
• 25:02
  clicked
• 25:03
  on
• 25:03
  follow
• 25:04
  or
• 25:04
  they,
• 25:04
  they
• 25:04
  started
• 25:05
  to
• 25:05
  enter
• 25:05
  in
• 25:06
  chat,
• 25:06
  like
• 25:06
  being
• 25:07
  able
• 25:07
  to
• 25:07
  understand
• 25:08
  that
• 25:08
  show
• 25:09
  arc
• 25:09
  and
• 25:09
  then
• 25:10
  feed
• 25:10
  that
• 25:10
  into
• 25:11
  generative
• 25:12
  AI
• 25:12
  so
• 25:12
  that
• 25:12
  we
• 25:13
  can
• 25:13
  educate
• 25:14
  future
• 25:14
  creators
• 25:15
  about
• 25:16
  here's
• 25:16
  the
• 25:16
  best,
• 25:17
  the
• 25:17
  best
• 25:17
  practices
• 25:18
  in
• 25:18
  creating
• 25:19
  content
• 25:19
  for
• 25:20
  Amazon
• 25:20
  Live.
• 25:21
  It's
• 25:21
  all
• 25:21
  part
• 25:21
  of
• 25:22
  like
• 25:22
  what
• 25:22
  we're
• 25:23
  using
• 25:24
  AI
• 25:24
  to
• 25:24
  help
• 25:24
  us
• 25:25
  to
• 25:25
  do.
• 25:25
  Or
• 25:25
  even
• 25:26
  to
• 25:26
  take
• 25:26
  that
• 25:26
  generative
• 25:27
  AI
• 25:27
  and
• 25:27
  to
• 25:28
  be
• 25:28
  able
• 25:28
  to
• 25:28
  think
• 25:28
  about.
• 25:29
  Okay,
• 25:29
  well
• 25:29
  that's
• 25:29
  the
• 25:30
  clip
• 25:30
  that
• 25:30
  I
• 25:30
  need
• 25:31
  because
• 25:31
  that's
• 25:32
  what
• 25:32
  customers
• 25:32
  want
• 25:33
  and
• 25:33
  that's
• 25:33
  what
• 25:34
  I'm
• 25:34
  going
• 25:34
  to
• 25:34
  put
• 25:34
  on
• 25:34
  my
• 25:34
  product
• 25:35
  detail
• 25:35
  page.
• 25:36
  Because
• 25:36
  that's
• 25:36
  what's
• 25:36
  actually,
• 25:37
  that's
• 25:37
  the
• 25:37
  question
• 25:37
  that
• 25:38
  they
• 25:38
  have,
• 25:38
  right?
• 25:38
  And
• 25:38
  it's
• 25:39
  all
• 25:39
  this
• 25:40
  content
• 25:40
  answers
• 25:40
  that.
• 25:41
  Right?
• 25:41
  So
• 25:42
  it's
• 25:42
  really,
• 25:43
  I
• 25:43
  love
• 25:43
  what
• 25:43
  Wayne
• 25:44
  said
• 25:44
  about
• 25:47
  remaining
• 25:47
  customer
• 25:48
  obsessed
• 25:48
  and
• 25:48
  I
• 25:48
  feel
• 25:49
  every
• 25:49
  Amazonian
• 25:50
  says
• 25:50
  this,
• 25:51
  but
• 25:51
  it's
• 25:51
  very
• 25:51
  true.
• 25:52
  It's
• 25:52
  very
• 25:52
  true
• 25:53
  in
• 25:53
  everything
• 25:53
  that
• 25:53
  we
• 25:54
  Do.
• 25:54
  Because
• 25:55
  at
• 25:55
  the
• 25:55
  end
• 25:55
  of
• 25:55
  the
• 25:55
  day,
• 25:56
  whether
• 25:56
  any,
• 25:57
  any.
• 25:57
  Everything
• 25:58
  that
• 25:58
  we're
• 25:58
  talking
• 25:58
  about
• 25:58
  is
• 25:59
  really
• 25:59
  about
• 25:59
  creating
• 26:00
  that
• 26:00
  value
• 26:00
  for
• 26:01
  the
• 26:01
  customer
• 26:01
  at
• 26:01
  the
• 26:01
  end
• 26:01
  of
• 26:01
  the
• 26:02
  day.
• 26:02
  And
• 26:02
  we
• 26:02
  know
• 26:03
  we're
• 26:03
  doing
• 26:03
  well.
• 26:04
  Right.
• 26:05
  If
• 26:05
  the
• 26:06
  content
• 26:06
  is
• 26:06
  driving
• 26:07
  those
• 26:07
  signals
• 26:07
  from
• 26:08
  customers
• 26:08
  that
• 26:09
  it's
• 26:09
  helpful
• 26:09
  for
• 26:10
  them,
• 26:10
  whether
• 26:11
  that's
• 26:11
  helping
• 26:12
  them
• 26:12
  know
• 26:12
  what
• 26:12
  to
• 26:12
  search
• 26:13
  for
• 26:13
  or
• 26:13
  making
• 26:14
  a
• 26:14
  purchase
• 26:14
  or
• 26:15
  just
• 26:15
  watching.
• 26:16
  Right.
• 26:16
  So
• 26:17
  when
• 26:17
  we've
• 26:17
  talked
• 26:17
  a
• 26:17
  little
• 26:17
  bit
• 26:18
  about
• 26:18
  it,
• 26:18
  you
• 26:18
  know,
• 26:18
  we
• 26:19
  talked
• 26:19
  about,
• 26:19
  we've
• 26:19
  mentioned
• 26:20
  the
• 26:20
  word
• 26:20
  a
• 26:20
  couple
• 26:20
  times,
• 26:21
  agentic.
• 26:21
  And
• 26:22
  so,
• 26:22
  you
• 26:22
  know,
• 26:23
  and
• 26:23
  you
• 26:23
  kind
• 26:23
  of
• 26:23
  talked
• 26:23
  about
• 26:24
  it
• 26:24
  too
• 26:24
  when
• 26:24
  you
• 26:24
  said
• 26:24
  like,
• 26:25
  you
• 26:25
  know,
• 26:26
  you
• 26:26
  may
• 26:26
  be
• 26:26
  interacting
• 26:27
  with
• 26:27
  agents.
• 26:27
  So
• 26:28
  in
• 26:28
  your
• 26:29
  mind,
• 26:29
  given
• 26:29
  your
• 26:29
  expertise
• 26:30
  and
• 26:30
  your
• 26:30
  long
• 26:31
  time
• 26:31
  in
• 26:31
  the
• 26:31
  business,
• 26:32
  what
• 26:33
  do
• 26:33
  you
• 26:33
  think
• 26:33
  it's
• 26:33
  important
• 26:33
  for
• 26:34
  the
• 26:34
  brands
• 26:34
  and
• 26:34
  retailers
• 26:35
  that
• 26:35
  are
• 26:35
  listening,
• 26:36
  where
• 26:36
  should
• 26:36
  they
• 26:36
  be
• 26:37
  investing
• 26:37
  right
• 26:38
  now
• 26:38
  when
• 26:38
  you,
• 26:38
  they
• 26:39
  have
• 26:39
  to
• 26:39
  capture
• 26:39
  the
• 26:39
  attention
• 26:40
  of
• 26:40
  not
• 26:40
  just
• 26:41
  the
• 26:41
  customer,
• 26:41
  but
• 26:41
  the
• 26:42
  agent
• 26:42
  that
• 26:42
  should.
• 26:43
  Shopping
• 26:43
  on
• 26:43
  behalf
• 26:43
  of
• 26:44
  the
• 26:44
  customer
• 26:44
  too.
• 26:45
  Yeah,
• 26:45
  I
• 26:45
  was
• 26:45
  just
• 26:45
  talking
• 26:46
  to
• 26:46
  a
• 26:46
  brand
• 26:46
  about
• 26:47
  this
• 26:48
  in
• 26:48
  the
• 26:48
  UK
• 26:49
  a
• 26:49
  couple
• 26:49
  weeks
• 26:49
  ago.
• 26:51
  They
• 26:52
  really
• 26:52
  need
• 26:53
  to
• 26:54
  scour
• 26:55
  the
• 26:55
  Internet
• 26:57
  and
• 26:57
  understand
• 26:57
  what
• 26:58
  data
• 26:58
  is
• 26:59
  out
• 26:59
  there
• 26:59
  about
• 27:00
  their
• 27:00
  brand
• 27:02
  because
• 27:02
  this
• 27:03
  is
• 27:03
  the
• 27:03
  training
• 27:04
  material
• 27:05
  for
• 27:05
  all
• 27:06
  of
• 27:06
  these,
• 27:07
  of
• 27:07
  all
• 27:07
  of
• 27:08
  these
• 27:08
  agents.
• 27:09
  And
• 27:10
  a
• 27:10
  lot
• 27:10
  of
• 27:10
  times,
• 27:11
  you
• 27:11
  know,
• 27:11
  we
• 27:11
  were,
• 27:12
  we
• 27:12
  were,
• 27:13
  I
• 27:13
  can't
• 27:14
  say
• 27:14
  the
• 27:14
  brand,
• 27:14
  but
• 27:14
  they
• 27:14
  were
• 27:15
  talking
• 27:15
  about,
• 27:16
  there
• 27:16
  are
• 27:16
  parts
• 27:17
  on
• 27:17
  their
• 27:17
  own
• 27:17
  website
• 27:19
  they
• 27:19
  haven't
• 27:19
  touched
• 27:20
  in
• 27:20
  years.
• 27:21
  Right.
• 27:22
  And
• 27:22
  what
• 27:22
  they
• 27:22
  have
• 27:23
  to
• 27:23
  understand
• 27:23
  is
• 27:24
  the
• 27:25
  agents
• 27:25
  will
• 27:26
  read
• 27:26
  all
• 27:26
  of
• 27:27
  those,
• 27:27
  every
• 27:28
  page
• 27:28
  on
• 27:28
  every
• 27:29
  website
• 27:29
  and
• 27:30
  come
• 27:30
  back
• 27:31
  with
• 27:32
  a
• 27:32
  point
• 27:33
  of
• 27:33
  view
• 27:33
  of
• 27:33
  what
• 27:34
  that
• 27:34
  brand
• 27:34
  is
• 27:35
  or
• 27:35
  what
• 27:35
  that
• 27:35
  product
• 27:35
  is
• 27:36
  that
• 27:37
  may
• 27:37
  be
• 27:37
  filled
• 27:37
  with
• 27:37
  inaccuracy.
• 27:39
  And
• 27:39
  so
• 27:40
  being
• 27:40
  really
• 27:40
  good
• 27:41
  custodians
• 27:42
  of
• 27:42
  the
• 27:43
  data
• 27:44
  about
• 27:44
  your
• 27:45
  brand
• 27:45
  that
• 27:46
  is
• 27:46
  available,
• 27:47
  publicly
• 27:48
  available.
• 27:48
  Now
• 27:48
  there's
• 27:49
  some
• 27:49
  of
• 27:49
  it
• 27:49
  from,
• 27:49
  you
• 27:50
  know,
• 27:50
  on
• 27:50
  Reddit
• 27:50
  and
• 27:51
  other
• 27:51
  consumer
• 27:51
  sites
• 27:52
  that
• 27:52
  you
• 27:52
  don't
• 27:52
  control.
• 27:53
  But
• 27:53
  the
• 27:54
  first
• 27:54
  step
• 27:54
  is
• 27:55
  all
• 27:55
  the
• 27:55
  data
• 27:56
  that's
• 27:56
  out
• 27:56
  there
• 27:58
  about
• 27:58
  your
• 27:59
  products
• 27:59
  and
• 28:00
  your
• 28:00
  brand,
• 28:01
  you
• 28:01
  need
• 28:01
  to
• 28:01
  clean
• 28:02
  that
• 28:02
  up
• 28:03
  and
• 28:03
  make
• 28:03
  sure
• 28:03
  it's
• 28:04
  constantly
• 28:04
  up
• 28:05
  to
• 28:05
  date.
• 28:05
  You
• 28:06
  know,
• 28:06
  the
• 28:06
  websites
• 28:07
  can't
• 28:07
  be
• 28:07
  up
• 28:07
  there
• 28:07
  for
• 28:08
  years
• 28:08
  and
• 28:08
  not
• 28:09
  get,
• 28:09
  you
• 28:09
  know,
• 28:10
  revitalized
• 28:11
  and
• 28:11
  with
• 28:11
  the
• 28:11
  latest
• 28:12
  and
• 28:12
  greatest
• 28:13
  information.
• 28:14
  Otherwise
• 28:14
  these
• 28:15
  agents
• 28:15
  will
• 28:15
  read
• 28:16
  this
• 28:16
  information
• 28:17
  and
• 28:17
  propagate
• 28:18
  it
• 28:18
  very,
• 28:19
  very
• 28:19
  rapidly.
• 28:20
  And
• 28:20
  so
• 28:21
  one
• 28:21
  of
• 28:21
  the
• 28:21
  things
• 28:22
  that
• 28:22
  I
• 28:22
  was
• 28:22
  coaching
• 28:23
  this
• 28:23
  brand
• 28:23
  about
• 28:23
  is
• 28:24
  take
• 28:25
  a
• 28:25
  deep
• 28:25
  dive
• 28:25
  into
• 28:27
  all
• 28:27
  of
• 28:28
  your
• 28:28
  publicly
• 28:28
  available
• 28:29
  data
• 28:30
  that
• 28:31
  are
• 28:31
  exposed
• 28:32
  to
• 28:32
  the
• 28:33
  crawlers
• 28:34
  for,
• 28:34
  for,
• 28:35
  for,
• 28:35
  for
• 28:36
  AI
• 28:37
  and
• 28:37
  make
• 28:37
  sure
• 28:38
  that
• 28:38
  has
• 28:38
  the
• 28:38
  most
• 28:39
  up
• 28:39
  to
• 28:39
  date,
• 28:39
  accurate
• 28:40
  point
• 28:40
  of
• 28:40
  view.
• 28:40
  Yeah,
• 28:41
  easier
• 28:41
  said
• 28:41
  than
• 28:42
  done,
• 28:42
  for
• 28:42
  sure.
• 28:43
  And,
• 28:44
  but
• 28:44
  you
• 28:44
  know,
• 28:45
  Julie,
• 28:45
  to
• 28:45
  your
• 28:46
  point
• 28:46
  and
• 28:46
  before
• 28:46
  I
• 28:46
  even
• 28:46
  ask
• 28:47
  this
• 28:47
  question,
• 28:47
  I
• 28:47
  just
• 28:47
  want
• 28:47
  to
• 28:47
  say
• 28:47
  this
• 28:48
  has
• 28:48
  been
• 28:48
  a
• 28:48
  fabulous
• 28:49
  conversation.
• 28:49
  Like,
• 28:50
  I.
• 28:50
  I
• 28:50
  am.
• 28:50
  I
• 28:51
  am
• 28:51
  absolutely
• 28:51
  loving
• 28:51
  this.
• 28:52
  Like,
• 28:52
  I.
• 28:52
  Probably
• 28:52
  one
• 28:53
  of
• 28:53
  my
• 28:53
  favorite
• 28:53
  conversations
• 28:54
  we've
• 28:54
  had
• 28:54
  of
• 28:54
  all
• 28:54
  of
• 28:54
  20,
• 28:55
  25.
• 28:55
  And
• 28:55
  wouldn't
• 28:56
  you
• 28:56
  say,
• 28:56
  like,
• 28:56
  thus
• 28:56
  far,
• 28:57
  easily.
• 28:58
  Yes,
• 28:58
  yes.
• 28:59
  100.
• 28:59
  So,
• 28:59
  Julie,
• 29:00
  I
• 29:00
  want
• 29:00
  to
• 29:00
  get
• 29:00
  you
• 29:00
  out
• 29:00
  of
• 29:00
  here
• 29:00
  on
• 29:01
  this.
• 29:01
  I
• 29:01
  want
• 29:01
  you
• 29:01
  to
• 29:01
  put
• 29:01
  your
• 29:02
  prediction
• 29:02
  hat
• 29:02
  on.
• 29:04
  What
• 29:05
  innovations
• 29:05
  do
• 29:06
  you
• 29:06
  see
• 29:06
  coming
• 29:06
  next?
• 29:07
  Like,
• 29:07
  we
• 29:07
  just
• 29:07
  had
• 29:07
  Sora
• 29:08
  just
• 29:08
  like
• 29:08
  a
• 29:08
  couple
• 29:08
  weeks
• 29:09
  ago,
• 29:09
  and
• 29:09
  that
• 29:09
  blew
• 29:09
  the
• 29:09
  doors
• 29:10
  off
• 29:10
  everything.
• 29:10
  But
• 29:11
  what
• 29:11
  innovations
• 29:12
  do
• 29:12
  you
• 29:12
  see
• 29:12
  coming
• 29:13
  next
• 29:13
  that
• 29:14
  are
• 29:14
  going
• 29:14
  to
• 29:14
  evolve
• 29:14
  in
• 29:15
  terms
• 29:15
  of
• 29:15
  how
• 29:16
  customers
• 29:16
  shop
• 29:17
  video
• 29:17
  on
• 29:18
  Amazon
• 29:18
  or
• 29:19
  other
• 29:19
  platforms?
• 29:20
  Like,
• 29:20
  how
• 29:20
  would
• 29:20
  you
• 29:21
  wrap
• 29:21
  that
• 29:21
  all
• 29:21
  up
• 29:21
  for
• 29:22
  our
• 29:22
  audience?
• 29:22
  So
• 29:23
  I
• 29:23
  think
• 29:23
  there's,
• 29:24
  of
• 29:24
  course,
• 29:24
  a
• 29:24
  lot
• 29:24
  of
• 29:24
  things
• 29:26
  when
• 29:26
  it
• 29:26
  comes
• 29:26
  to
• 29:26
  Gen
• 29:27
  AI
• 29:27
  that
• 29:27
  are
• 29:27
  coming
• 29:27
  that
• 29:28
  I'm
• 29:28
  very
• 29:28
  excited
• 29:28
  about,
• 29:29
  but
• 29:29
  if
• 29:29
  I
• 29:29
  go
• 29:29
  in
• 29:30
  a
• 29:30
  different
• 29:30
  direction,
• 29:32
  I
• 29:33
  think
• 29:33
  from
• 29:33
  an
• 29:33
  experiential
• 29:34
  perspective,
• 29:35
  there's
• 29:35
  so
• 29:35
  much
• 29:36
  investment
• 29:36
  and
• 29:36
  thought
• 29:37
  going
• 29:37
  on
• 29:37
  around
• 29:38
  just
• 29:38
  making
• 29:38
  the
• 29:39
  journey
• 29:40
  easier
• 29:40
  for
• 29:41
  customers,
• 29:41
  just
• 29:42
  making,
• 29:42
  like
• 29:42
  removing
• 29:42
  the
• 29:43
  glass,
• 29:43
  like
• 29:43
  Wayne
• 29:43
  said,
• 29:44
  or
• 29:44
  just
• 29:45
  making
• 29:45
  life
• 29:45
  simpler.
• 29:47
  And
• 29:47
  so
• 29:48
  on
• 29:48
  our
• 29:48
  side,
• 29:49
  one
• 29:49
  of
• 29:49
  the
• 29:49
  things
• 29:49
  that
• 29:49
  I'm
• 29:50
  really
• 29:50
  excited
• 29:50
  about
• 29:51
  that's
• 29:51
  coming
• 29:51
  is
• 29:52
  something
• 29:52
  we
• 29:52
  recently
• 29:53
  launched
• 29:53
  called
• 29:53
  Shop
• 29:54
  the
• 29:54
  Show
• 29:55
  on
• 29:55
  Prime
• 29:56
  Video.
• 29:56
  And
• 29:57
  really
• 29:57
  what
• 29:57
  it
• 29:58
  is
• 29:58
  is
• 29:58
  it's.
• 29:59
  We've
• 29:59
  all
• 29:59
  been
• 29:59
  there
• 30:00
  where
• 30:00
  we're
• 30:00
  watching
• 30:00
  the
• 30:00
  big
• 30:01
  screen
• 30:01
  and
• 30:01
  we're
• 30:01
  inspired
• 30:02
  by
• 30:02
  something
• 30:02
  we
• 30:02
  see
• 30:03
  maybe,
• 30:04
  maybe
• 30:04
  a
• 30:04
  little
• 30:04
  bit
• 30:05
  too
• 30:05
  much
• 30:05
  on
• 30:05
  my
• 30:05
  end
• 30:05
  where
• 30:06
  I
• 30:06
  see
• 30:06
  something
• 30:06
  and
• 30:06
  I'm
• 30:07
  like,
• 30:07
  oh,
• 30:07
  I
• 30:07
  want
• 30:07
  that,
• 30:08
  you
• 30:08
  know,
• 30:08
  pillow
• 30:08
  or
• 30:08
  that
• 30:09
  bag,
• 30:09
  those
• 30:09
  sunglasses,
• 30:09
  whatever
• 30:10
  it
• 30:10
  is,
• 30:10
  I'm
• 30:10
  telling
• 30:11
  too
• 30:11
  much.
• 30:12
  But
• 30:13
  then
• 30:13
  it's
• 30:13
  like
• 30:13
  a
• 30:14
  really
• 30:14
  clunky
• 30:14
  experience.
• 30:15
  You
• 30:15
  got
• 30:15
  to
• 30:15
  go
• 30:15
  to
• 30:16
  your
• 30:16
  phone
• 30:16
  and
• 30:16
  then
• 30:17
  you're.
• 30:17
  Because
• 30:18
  a
• 30:18
  mobile
• 30:18
  device
• 30:18
  is
• 30:18
  almost
• 30:19
  always
• 30:19
  in
• 30:19
  your
• 30:19
  hand.
• 30:20
  Right.
• 30:21
  90%
• 30:21
  of
• 30:21
  people
• 30:21
  have
• 30:21
  a
• 30:22
  phone
• 30:22
  in
• 30:22
  their
• 30:22
  hand
• 30:22
  while
• 30:22
  they're
• 30:22
  watching
• 30:23
  TV.
• 30:23
  Right.
• 30:23
  30%
• 30:24
  of
• 30:24
  them
• 30:24
  probably
• 30:25
  shopping.
• 30:26
  But
• 30:26
  it's
• 30:26
  really
• 30:27
  clunky
• 30:27
  and
• 30:27
  you
• 30:27
  don't
• 30:27
  know
• 30:27
  if
• 30:27
  you
• 30:28
  can
• 30:28
  find
• 30:28
  it.
• 30:28
  So
• 30:28
  we
• 30:28
  created
• 30:29
  an
• 30:29
  experience
• 30:29
  called
• 30:30
  Shop
• 30:30
  the
• 30:30
  Show,
• 30:31
  which
• 30:31
  is
• 30:32
  synchronized
• 30:32
  with
• 30:33
  the.
• 30:33
  With
• 30:34
  the
• 30:34
  big
• 30:34
  screen,
• 30:34
  so
• 30:34
  it
• 30:35
  makes
• 30:35
  it
• 30:35
  significantly
• 30:36
  easier
• 30:36
  to
• 30:37
  find
• 30:37
  something
• 30:38
  that
• 30:38
  you're
• 30:39
  inspired
• 30:39
  by.
• 30:40
  Right.
• 30:40
  And
• 30:40
  so
• 30:41
  I'm
• 30:41
  really
• 30:41
  excited
• 30:41
  about
• 30:42
  that,
• 30:42
  just
• 30:42
  as
• 30:43
  a
• 30:43
  consumer
• 30:43
  and
• 30:43
  a
• 30:44
  watcher
• 30:45
  of
• 30:45
  Prime
• 30:45
  Video,
• 30:46
  and
• 30:46
  you
• 30:46
  can
• 30:46
  find
• 30:46
  that
• 30:47
  in
• 30:47
  a
• 30:47
  number
• 30:47
  of
• 30:47
  titles
• 30:48
  on
• 30:48
  Prime
• 30:48
  Video
• 30:48
  as
• 30:49
  well
• 30:49
  as
• 30:49
  Prime
• 30:50
  Video
• 30:50
  Sports.
• 30:51
  So
• 30:51
  I
• 30:52
  would
• 30:52
  say
• 30:52
  that's
• 30:52
  just
• 30:53
  on
• 30:53
  a
• 30:53
  personal
• 30:53
  level
• 30:54
  and
• 30:54
  experience,
• 30:54
  I'm
• 30:54
  really
• 30:55
  excited
• 30:55
  to
• 30:55
  see
• 30:55
  evolve.
• 30:56
  Awesome.
• 30:58
  Well,
• 30:58
  as
• 30:59
  Chris
• 30:59
  said,
• 30:59
  I'm
• 31:00
  really
• 31:00
  excited
• 31:01
  that
• 31:01
  we
• 31:01
  got
• 31:01
  to
• 31:02
  have
• 31:02
  you
• 31:02
  both
• 31:02
  join
• 31:02
  us
• 31:03
  today.
• 31:04
  It
• 31:04
  was
• 31:05
  so
• 31:05
  insightful.
• 31:06
  You
• 31:06
  gave
• 31:06
  us
• 31:06
  so
• 31:07
  much
• 31:07
  to
• 31:07
  keep
• 31:07
  thinking
• 31:08
  about
• 31:08
  as
• 31:08
  we
• 31:09
  as
• 31:09
  we
• 31:09
  continue
• 31:10
  on
• 31:10
  our
• 31:10
  days
• 31:11
  and
• 31:11
  weeks
• 31:12
  ahead.
• 31:13
  We
• 31:13
  want
• 31:13
  to
• 31:14
  thank
• 31:14
  you
• 31:14
  both
• 31:14
  for
• 31:14
  your
• 31:14
  time
• 31:14
  today
• 31:15
  and
• 31:15
  to
• 31:15
  all
• 31:15
  our
• 31:16
  listeners.
• 31:17
  You
• 31:17
  can
• 31:17
  join
• 31:18
  the
• 31:18
  Amazon
• 31:19
  team
• 31:19
  at
• 31:19
  the
• 31:19
  SOCOM
• 31:20
  conference
• 31:20
  on
• 31:20
  Thursday,
• 31:21
  February
• 31:21
  26,
• 31:22
  in
• 31:22
  Venice
• 31:22
  Beach,
• 31:23
  California.
• 31:24
  You
• 31:24
  just
• 31:24
  head
• 31:24
  to
• 31:25
  SOCOM
• 31:26
  Live.
• 31:26
  That's
• 31:27
  SOCOM
• 31:27
  Live.
• 31:28
  S
• 31:28
  O
• 31:29
  C
• 31:29
  O
• 31:29
  M
• 31:30
  Live.
• 31:31
  We
• 31:31
  hope
• 31:32
  that
• 31:32
  you
• 31:32
  can
• 31:33
  all
• 31:33
  make
• 31:33
  it
• 31:34
  so
• 31:34
  that
• 31:34
  you
• 31:34
  can
• 31:34
  continue
• 31:35
  the
• 31:35
  conversations
• 31:36
  that
• 31:36
  we
• 31:36
  just
• 31:36
  had
• 31:36
  with
• 31:37
  Julian
• 31:37
  Wayne.
• 31:38
  All
• 31:38
  right,
• 31:38
  that
• 31:39
  wraps
• 31:39
  us
• 31:39
  up.
• 31:39
  Today's
• 31:40
  podcast
• 31:40
  was
• 31:41
  produced,
• 31:41
  of
• 31:41
  course,
• 31:41
  with
• 31:42
  the
• 31:42
  help
• 31:42
  and
• 31:42
  support
• 31:42
  of
• 31:43
  Ella
• 31:43
  Sirjord.
• 31:44
  Thanks
• 31:44
  to
• 31:45
  Julie
• 31:45
  and
• 31:45
  Wayne.
• 31:46
  And
• 31:46
  for
• 31:46
  all
• 31:46
  of
• 31:46
  you
• 31:46
  that
• 31:46
  listened
• 31:47
  in,
• 31:47
  or
• 31:47
  if
• 31:47
  you
• 31:48
  took
• 31:48
  Wayne's
• 31:48
  advice,
• 31:49
  watch
• 31:49
  the
• 31:50
  video,
• 31:50
  too.
• 31:51
  So,
• 31:51
  on
• 31:51
  behalf
• 31:51
  of
• 31:51
  all
• 31:52
  of
• 31:52
  us
• 31:52
  at
• 31:52
  omnitalk,
• 31:53
  be
• 31:53
  careful
• 31:53
  out
• 31:53
  there.