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The Problem With Choosing a Niche Just Because It Looks Profitable
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"Profitable" is the most dangerous word in niche selection—it describes a conclusion you have not earned yet, in a tone that makes it feel like research.
In this episode of $0 to $1M in 90 Days, Sloane Mercer examines why a niche that looks profitable has usually only proven that sellers are marketing to other sellers, and sets a fashionable product category against a boring task with clear buying intent.
Using a hypothetical chooser torn between a planner bundle for content creators and a job-costing calculator for…
The skinny
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