Latest / The Breakfast Club / Everybody Wants to Go Viral, But At What Cost? | Loren LoRosa

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Everybody Wants to Go Viral, But At What Cost? | Loren LoRosa · The Breakfast Club

• 0:00
  Speaker 1: Let's get, let's get, let's get to it, time to
• 0:01
  Speaker 1: do it.
• 0:02
  Speaker 2: I'm the homegirl that knows a little bit about everything
• 0:04
  Speaker 2: and everybody. You hear that exclusive? You know she don't
• 0:07
  Speaker 2: lie about that, right? Lauren came in hot. Hey, y'all,
• 0:10
  Speaker 2: what's up?
• 0:10
  Speaker 3: It's Lauren LaRosa, and this is another episode of The
• 0:13
  Speaker 3: Latest with Lauren LaRosa.
• 0:14
  Speaker 2: This is your daily dig on all things.
• 0:16
  Speaker 3: Pop culture, entertainment news, and all the conversations that shake
• 0:20
  Speaker 3: the room, baby. Now, checking in behind the scenes of
• 0:24
  Speaker 3: The Grind first. Let's get to it.
• 0:27
  Speaker 2: Back on The Grind.
• 0:28
  Speaker 3: Grind it.
• 0:29
  Speaker 2: So we are here in Philadelphia.
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  Speaker 3: The Breakfast Club is doing a live show.
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  Speaker 2: Literally, by the time you're listening to this, we done
• 0:35
  Speaker 2: already probably done it.
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  Speaker 3: But I'm excited. This is my first live show in
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  Speaker 3: this manner ever. The only thing live I've ever done,
• 0:43
  Speaker 3: I've done, you know, some plays. I've done, of course,
• 0:45
  Speaker 3: live hosting of events, but live, like almost like live podcasting.
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  Speaker 3: I've never done it where, like, I wasn't just like
• 0:52
  Speaker 3: a guest real quick, pop in, pop out. So I'm
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  Speaker 3: excited to just be a part of it, to see
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  Speaker 3: how it all goes down. I'm also really excited because
• 0:59
  Speaker 3: this weekend, Delaware State University plays Norfolk State. And last
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  Speaker 3: year when this game went down, a few weeks removed
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  Speaker 3: from homecoming, it felt like another homecoming. So I'm excited
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  Speaker 3: to be able to just like run free, be with
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  Speaker 3: the people that I went to college with and feel
• 1:13
  Speaker 3: that all over again because it is 100% going to
• 1:15
  Speaker 3: feel that way. It's so important to, and I said
• 1:19
  Speaker 3: this when I went to homecoming, it's so important to
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  Speaker 3: protect our spaces. Like the way that we get on
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  Speaker 3: platforms and talk about them You can always critique. You
• 1:27
  Speaker 3: can always push back. I'm not one of the people
• 1:28
  Speaker 3: that believes that you have to hold things back. But
• 1:31
  Speaker 3: I think you do it with you do it in
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  Speaker 3: mind of this is something that like we don't want
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  Speaker 3: to see go away. We want we want this to
• 1:39
  Speaker 3: be supported, but we also want it to be great. So, yes,
• 1:41
  Speaker 3: critique works. Honesty works. But love has to kind of
• 1:45
  Speaker 3: be in the mix of all of those things. And
• 1:48
  Speaker 3: speaking of as we transition from behind the scenes to
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  Speaker 3: into the latest, speaking of community and rooms and spaces
• 1:55
  Speaker 3: and things to protect. I want to get into a
• 1:57
  Speaker 3: second part of my conversation with the National Urban League
• 2:00
  Speaker 3: here in New York. They brought me out to be
• 2:02
  Speaker 3: the keynote speaker at their leadership brunch that they had here.
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  Speaker 2: And the conversation was dynamic.
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  Speaker 3: Make sure you guys go and check out that episode,
• 2:09
  Speaker 3: the first part of the conversation. But now in the
• 2:12
  Speaker 3: second part, I was able to actually talk to the
• 2:14
  Speaker 3: people in the room. Now, the people in the room,
• 2:16
  Speaker 3: just to preface this, we had leadership from the National
• 2:19
  Speaker 3: Urban League, people that were leading different chapters. We had
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  Speaker 3: executive leadership from the National Urban League. So presidents and
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  Speaker 3: vice presidents of the organization and people that were just
• 2:28
  Speaker 3: young professionals who are a part of the organization and
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  Speaker 3: are looking for their community, have found it and want
• 2:34
  Speaker 3: to build and be better, put that out there into
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  Speaker 3: the world. And a lot of the civic engagement things
• 2:40
  Speaker 3: that the National Urban League does, it doesn't work without people.
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  Speaker 3: So speaking to them was great for me because y'all
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  Speaker 3: know I love to touch the people and hear from
• 2:48
  Speaker 3: different angles of what's going on. But I think for them, Like,
• 2:52
  Speaker 3: for me and them being in conversation, for them, I
• 2:54
  Speaker 3: think what they got from it was, like, I see
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  Speaker 3: things a different way.
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  Speaker 2: Like, in the media, the conversations that are.
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  Speaker 3: Crafted around how we, you know, get together, build, and
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  Speaker 3: galvanize against things that we don't want to see happening,
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  Speaker 3: I feel like it always skews.
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  Speaker 2: So, like, what's not happening?
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  Speaker 4: But.
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  Speaker 3: organizations like the National Urban League are focusing on what
• 3:15
  Speaker 3: is happening and how to personify it. So me being
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  Speaker 3: a person that has been able to see amplifying of
• 3:21
  Speaker 3: conversations in real time in my day-to-day job, I was there,
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  Speaker 3: we talked about it, and I want to get into
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  Speaker 3: it now.
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  Speaker 2: Let's take a listen.
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  Speaker 5: All right.
• 3:29
  Speaker 1: So tell us your name, your affiliation, and your question.
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  Speaker 4: Hi, Lauren.
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  Speaker 2: My name is Sequoia.
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  Speaker 6: I am a young professional from the New York chapter
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  Speaker 6: here at Urban League. First and foremost, thank you for coming.
• 3:41
  Speaker 6: I appreciate you. I appreciate just what you do for
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  Speaker 6: the New York radio as a whole as a child
• 3:46
  Speaker 6: of New York. My question is, while I still think
• 3:49
  Speaker 6: that podcast mics need to be raised to a higher
• 3:51
  Speaker 6: price and there needs to be taxes on it forever.
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  Speaker 6: But seriously, in a world where hot takes.
• 3:57
  Speaker 7: Are often the norm and everybody's looking for that soundbite,
• 4:03
  Speaker 7: how do we be able to have more journalistic integrity,
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  Speaker 7: own our voice and stay entertaining while maintaining our credibility
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  Speaker 7: without letting social media dictate who we need to be?
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  Speaker 3: Well, I think, first of all, you got to walk into,
• 4:18
  Speaker 3: you know, once you afford your podcast mic with all
• 4:21
  Speaker 3: the taxes.
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  Speaker 2: Right.
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  Speaker 3: You got to walk into that room or that situation
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  Speaker 3: understanding either who you are because you've done that work
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  Speaker 3: or understanding that you're not all the way there yet.
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  Speaker 3: And leave room to learn and understand and to grow
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  Speaker 3: within things. So I worked at TMZ for almost eight years.
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  Speaker 3: And when I left there, I was a singer news producer.
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  Speaker 3: So I always say that TMZ was like one of
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  Speaker 3: the best things that I could have done after college
• 4:51
  Speaker 3: because it was like I wanted to go back to
• 4:53
  Speaker 3: school for my master's. And that was like a master's
• 4:56
  Speaker 3: program was like a boot camp. So it was like
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  Speaker 3: one of the best and one of the, you know,
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  Speaker 3: we've had our things. But I say that because I
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  Speaker 3: on one hand, it was like I learned what makes
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  Speaker 3: people go.
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  Speaker 2: Like I understand headlines. I understand moving fast.
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  Speaker 3: I understand like all the sensationalism and the sensationalizing of things.
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  Speaker 2: That is like the elitist level of it.
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  Speaker 4: Right.
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  Speaker 3: But then on the other side of it, me leaving
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  Speaker 3: TMZ and walking into the breakfast club, I didn't come
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  Speaker 3: into the breakfast club like.
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  Speaker 2: I've been doing this, do y'all know who I am?
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  Speaker 2: It was like, oh wow, okay.
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  Speaker 3: I'm here with people who've been doing this on a
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  Speaker 3: major level for a very, very long time. I know
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  Speaker 3: what I know about making things go and making social
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  Speaker 3: media work, but these people have sustained real lives off
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  Speaker 3: of social media. I mean, they're living well, families are
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  Speaker 3: taken care of and have been for 15 plus years.
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  Speaker 3: A lot of, I mean, I don't know a lot
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  Speaker 3: of people that I've been watching go viral online for
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  Speaker 3: 15 plus years to stay in real, real business off
• 6:00
  Speaker 3: of it, right? So I walked in knowing like, okay,
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  Speaker 3: I know how to do this one thing. I know
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  Speaker 3: what social media like wants and all this stuff. And
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  Speaker 3: I know who I am, but I know I'm still
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  Speaker 3: learning too. So let me learn. And I think I
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  Speaker 3: learned how to be a person.
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  Speaker 2: I'm still learning.
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  Speaker 3: Like there'll be times sometimes I'll be like, yo, was
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  Speaker 3: I doing some, like, did I go too hard? And,
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  Speaker 3: and I'm, but I learned from it. So I think
• 6:22
  Speaker 3: more directly to answer your question, there isn't really an answer.
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  Speaker 3: You kind of just go through these flows of like, okay,
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  Speaker 3: so I did this. I personally didn't like how I
• 6:32
  Speaker 3: felt after that. So like, I might've put up this
• 6:34
  Speaker 3: video reviewing such and such. And I know if I
• 6:37
  Speaker 3: put these, you know, few words, the girls on threads
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  Speaker 3: is going to go off.
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  Speaker 2: Okay.
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  Speaker 3: Like it's going to be the, you know, the girls
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  Speaker 3: on threads, y'all, y'all, some of y'all probably are the
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  Speaker 3: girls on threads.
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  Speaker 2: Okay.
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  Speaker 3: You know, like once they do the breakdowns on the threads,
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  Speaker 3: you like, yes, I hit them where they needed to
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  Speaker 3: hear me. Like somebody felt that, but how did you
• 6:55
  Speaker 3: feel about it once you did it? Because when I
• 6:58
  Speaker 3: was like, I remember being in the newsroom and, Being
• 7:01
  Speaker 3: the first person to call someone's family because I'm trying
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  Speaker 3: to figure out this person is alive or not. And
• 7:06
  Speaker 3: having family members break down on the phone because I'm
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  Speaker 3: a journalist in a newsroom. I started at 25 years
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  Speaker 3: old in that newsroom about, right?
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  Speaker 2: 24, 25.
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  Speaker 3: I'm calling maybe your parent, your grandmother, your cousin. And
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  Speaker 3: I might be the first person to tell them that
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  Speaker 3: you are not alive anymore.
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  Speaker 2: And you know why?
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  Speaker 3: Because I want to put up a story and boom,
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  Speaker 3: it's live to the world. But so a lot of
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  Speaker 3: it is just like, again, it goes back to your
• 7:34
  Speaker 3: upbringing and who you are. And if you're still figuring
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  Speaker 3: that out, be honest about that and think back. How
• 7:39
  Speaker 3: did I feel about doing that? Because I didn't feel
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  Speaker 3: good about doing that stuff. That's why I knew that
• 7:43
  Speaker 3: my time there wasn't going to be forever because there
• 7:46
  Speaker 3: were certain things that I was doing that I didn't
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  Speaker 3: feel good about.
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  Speaker 2: And I'm not knocking a newsroom that reports deaths. You
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  Speaker 2: know what I mean?
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  Speaker 3: But I will say I've done stories about people in
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  Speaker 3: passing who And I've had to learn to go about
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  Speaker 3: it completely different. And I didn't not, I didn't feel
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  Speaker 3: the same way that I did before. Like it was
• 8:06
  Speaker 3: just different. So that's a big thing. It's like, you know,
• 8:09
  Speaker 3: you got this self-check that you do. And then also
• 8:12
  Speaker 3: you got to look around in the market. It's a
• 8:14
  Speaker 3: business at the end of the day. You got to
• 8:16
  Speaker 3: look around the market and see what pocket you want
• 8:18
  Speaker 3: to fall in. Because we all got that. It's people
• 8:21
  Speaker 3: on social media that you follow where you're like, oh,
• 8:23
  Speaker 3: my God, they're so effortless. They're so elevated.
• 8:26
  Speaker 2: I love the way they communicate.
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  Speaker 3: These are the conversations I want to be having.
• 8:30
  Speaker 2: You also have people on social media that I'm sure
• 8:31
  Speaker 2: you follow where it's like, that is the internet.
• 8:34
  Speaker 3: Like, I don't want to be over there. Like, that
• 8:36
  Speaker 3: is just not for me. So you look around and
• 8:39
  Speaker 3: you figure it out. It is a business at the
• 8:41
  Speaker 3: end of the day, but you just figure it out.
• 8:43
  Speaker 2: Trial and error, though.
• 8:46
  Speaker 1: Thank you for that answer. What you just told us
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  Speaker 1: is that sometimes it's okay to make mistakes.
• 8:51
  Speaker 2: Even if you don't think it's okay, you cannot avoid
• 8:53
  Speaker 2: making a mistake.
• 8:55
  Speaker 3: It's no way. You literally cannot do it. But you
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  Speaker 3: have to learn from the mistake. If you continue to
• 9:02
  Speaker 3: keep making that same mistake just because you're viral and
• 9:04
  Speaker 3: your numbers is moving, but you feel like a horrible
• 9:07
  Speaker 3: person after and the audience you are attracting and the
• 9:09
  Speaker 3: conversations you are starting after is not even what you
• 9:12
  Speaker 3: close your laptop and walk outside into the real world
• 9:14
  Speaker 3: and want to encounter, Something is not adding up.
• 9:18
  Speaker 1: It's giving alignment. Next question. What's your name, your affiliation
• 9:24
  Speaker 1: and your question?
• 9:25
  Speaker 2: Thank you. Thank you, Ms. Lewis, for being here.
• 9:27
  Speaker 8: I am Latoya Ricketts with the Houston Area Guild. And
• 9:31
  Speaker 8: so my question is, you spoke about as a producer,
• 9:35
  Speaker 8: I'm working with individuals who have different points of view.
• 9:38
  Speaker 8: And with the color analogy that you use, so what
• 9:42
  Speaker 8: skill sets or specific tasks do you use or we
• 9:46
  Speaker 8: can use to accomplish working with executive level individuals that
• 9:50
  Speaker 8: feel that their viewpoints need to be priority? Because a
• 9:55
  Speaker 8: lot of times we work with a lot of different
• 9:57
  Speaker 8: heads and they all feel like, I'm the boss or
• 10:01
  Speaker 8: I'm in a position and you should take my view
• 10:03
  Speaker 8: versus someone else's.
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  Speaker 3: What I learned that I still use to this day
• 10:08
  Speaker 3: is like, I mean, sometimes you just can't get around
• 10:10
  Speaker 3: that and you have to, and I think this is
• 10:13
  Speaker 3: like an instinct naturally as a woman, but you know, man,
• 10:15
  Speaker 3: we're going to share it with y'all today too. Um,
• 10:18
  Speaker 3: I think what I've learned most, like when I was
• 10:20
  Speaker 3: in a newsroom, there would be things that I could
• 10:23
  Speaker 3: like see and like my instinct would tell me I'm
• 10:25
  Speaker 3: all the way, but I.
• 10:27
  Speaker 2: Wasn't senior in a newsroom.
• 10:28
  Speaker 3: So I just had to sit and let things go.
• 10:31
  Speaker 2: I tried.
• 10:34
  Speaker 3: I voiced my opinion. Y'all don't want to listen.
• 10:38
  Speaker 2: Okay, cool. You have two plans.
• 10:41
  Speaker 3: So it's like, If you're dealing with senior level talent
• 10:44
  Speaker 3: or executive level talent that is like very like, no, me, me, me, my, my, my,
• 10:49
  Speaker 3: you know them. You know your people well enough. Develop
• 10:52
  Speaker 3: a plan that caters exactly to that me, me, me, my, my, my. Now,
• 10:56
  Speaker 3: you also forecast. So if that me, me, me, my, my, my,
• 10:59
  Speaker 3: you know for whatever your business goal is, it's not
• 11:01
  Speaker 3: going to get y'all anywhere near where you need to.
• 11:04
  Speaker 3: You need to have that plan ready for when that
• 11:06
  Speaker 3: crashes and burns. And you can say, hey, what if
• 11:09
  Speaker 3: you tried this?
• 11:11
  Speaker 2: You know what? That's a great idea. I'm so glad
• 11:13
  Speaker 2: we came up with this idea. Yeah, sure. Okay. It's
• 11:17
  Speaker 2: just a part of it, honestly.
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  Speaker 3: And I think what happens eventually, if you are in
• 11:21
  Speaker 3: a space where you can figure out an advocate on
• 11:23
  Speaker 3: that executive level, if you are not there yet, but
• 11:25
  Speaker 3: just working with them, you start taking account of things. Hey,
• 11:29
  Speaker 3: this is like the fifth time that this has happened.
• 11:31
  Speaker 3: I think that what we can, and because of it,
• 11:33
  Speaker 3: because also too, depending on where you work in most places,
• 11:37
  Speaker 3: money is the, you know, like, If your money is
• 11:40
  Speaker 3: messing up and the people that you're marketing to or
• 11:43
  Speaker 3: your audience is feeling the mess up every single time,
• 11:46
  Speaker 3: you now have proof of concept that that me, me, me, my, my,
• 11:49
  Speaker 3: my does not work, no matter how executive they are.
• 11:52
  Speaker 3: So you being a person and just figuring out how
• 11:55
  Speaker 3: the room maneuvers, I would need to know a little
• 11:57
  Speaker 3: bit more. But when I would do it, it would be,
• 12:01
  Speaker 3: you know, I would have to sit in our newsroom
• 12:03
  Speaker 3: meetings and know that a story would work know that
• 12:07
  Speaker 3: we would want to hear about this story, but be
• 12:09
  Speaker 3: told nobody cares about that person because they didn't understand
• 12:12
  Speaker 3: that people cared.
• 12:14
  Speaker 2: So what I.
• 12:14
  Speaker 3: Started doing was I went to our social media team,
• 12:18
  Speaker 3: our metric team, because I knew I needed real numbers.
• 12:21
  Speaker 3: And I was like, hey, every single time I can
• 12:25
  Speaker 3: get a story up on this person, I need numbers
• 12:27
  Speaker 3: to see how well it performs versus what we're focusing
• 12:29
  Speaker 3: on for that day as like the leader or whatever, right?
• 12:32
  Speaker 2: And eventually I had enough where.
• 12:33
  Speaker 3: I could go back to the executive level talent and say,
• 12:37
  Speaker 3: I know you guys are telling me that these stories
• 12:39
  Speaker 3: aren't working, but I talked to our social team and
• 12:41
  Speaker 3: the top 10 stories, my stories have been top three
• 12:44
  Speaker 3: for the last three weeks.
• 12:45
  Speaker 2: So I think that like I'm on to something here.
• 12:48
  Speaker 3: And it got to a point where if you were
• 12:50
  Speaker 3: not listening to me, it was very obvious what was happening.
• 12:53
  Speaker 3: And even in that position, I just had to like
• 12:55
  Speaker 3: sit still and knowing that like that was that was
• 12:57
  Speaker 3: above me.
• 12:58
  Speaker 2: God was in control at that point. But I was
• 13:00
  Speaker 2: doing my job and I was still putting importance up
• 13:01
  Speaker 2: on the board.
• 13:03
  Speaker 1: Thank you for that. That right there.
• 13:06
  Speaker 2: You ate that.
• 13:07
  Speaker 1: Let's go to our next question. So again, name, affiliation
• 13:10
  Speaker 1: and your question.
• 13:13
  Speaker 2: Hey, Lauren.
• 13:14
  Speaker 5: Hey, my name is Nneka and I serve as the
• 13:16
  Speaker 5: president for the Urban League of Central Carolina's Young Professionals.
• 13:20
  Speaker 2: And I feel like I'm a little too close to you.
• 13:23
  Speaker 5: But my question is around community. As a president, one
• 13:27
  Speaker 5: of the things that we sometimes struggle with and we
• 13:31
  Speaker 5: have some chapters that do this better than others is
• 13:34
  Speaker 5: the recruitment and retention of our members. We had a
• 13:37
  Speaker 5: segment yesterday that talked about what the Gen Z profile.
• 13:42
  Speaker 2: Looks like and actually is Gen Z.
• 13:45
  Speaker 5: One of the things that I prioritize for our organization
• 13:48
  Speaker 5: is what community looks like. And that's selfish for me
• 13:51
  Speaker 5: because I joined the Urban League through the Houston Area
• 13:54
  Speaker 5: Urban League. And that's where I felt community initially was.
• 13:57
  Speaker 5: And I came to Charlotte and it transformed what community
• 14:00
  Speaker 5: looked like for me. My question to you is knowing
• 14:05
  Speaker 5: that we're recruiting or trying to build our Gen Z
• 14:08
  Speaker 5: population that finds a lot of community digitally, social media,
• 14:13
  Speaker 5: the TikTok homies.
• 14:15
  Speaker 2: The Threads girls.
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  Speaker 5: How do we get back to the community that I'm
• 14:19
  Speaker 5: sure you also know about, you know, drinking out of
• 14:21
  Speaker 5: water holes, being outside, being face to face in person
• 14:25
  Speaker 5: with community, with people? Because I find that that's one
• 14:28
  Speaker 5: of the biggest things that we struggle with. We want
• 14:30
  Speaker 5: Gen Z to come out and be with us. And
• 14:33
  Speaker 5: we might attract them more with the social media or
• 14:35
  Speaker 5: the TikTok or some of those things that are offline.
• 14:38
  Speaker 5: But it's like, how do we bring community back home?
• 14:41
  Speaker 3: I'm really big on, well, first, thank you for the question.
• 14:46
  Speaker 3: I'm really big on partnerships, right? My background is in
• 14:51
  Speaker 3: marketing with the Delaware State University, and that was what
• 14:53
  Speaker 3: my degree was in. And one of the things that
• 14:56
  Speaker 3: I loved that I learned there was if you're having
• 14:59
  Speaker 3: an issue like that, it's to find people who are
• 15:02
  Speaker 3: already thriving in that space, right? So I don't know,
• 15:05
  Speaker 3: you know, maybe because when I think of like certain
• 15:08
  Speaker 3: generations of people right now, I think about like, who
• 15:11
  Speaker 3: are the voices of the leaders in that area? And
• 15:14
  Speaker 3: then it's like you, so that's like the first entry point.
• 15:17
  Speaker 3: And then you like dig deeper. It's like, okay, in that,
• 15:20
  Speaker 3: who are the people that are like doing what we
• 15:23
  Speaker 3: want to do? Kind of, even if it's not exactly
• 15:25
  Speaker 3: what we want to do. So like, are they having
• 15:27
  Speaker 3: like the meetup in-person events? Are they doing things? Or
• 15:30
  Speaker 3: even if they're not doing them, Are they talking about
• 15:32
  Speaker 3: things that makes me believe that maybe their aunts, their
• 15:34
  Speaker 3: uncles or whatever, like they come from that cloth. So
• 15:37
  Speaker 3: they would enjoy it. We just need to cater it
• 15:39
  Speaker 3: around them and what they actually like to do. I
• 15:42
  Speaker 3: think people are trying to get back to that. I
• 15:45
  Speaker 3: just think it's all about especially for like an organization
• 15:47
  Speaker 3: that people may or may not know about. It's just
• 15:49
  Speaker 3: all about like who you bring in to kind of
• 15:50
  Speaker 3: be those like voices or those faces. And when people
• 15:54
  Speaker 3: feel like they're like missing out on something, they want
• 15:56
  Speaker 3: to do it more. So like, if you have certain
• 15:58
  Speaker 3: people that you're bringing, even if it's just like on
• 16:00
  Speaker 3: a local level, like, or like a, y'all know how
• 16:04
  Speaker 3: y'all have those friends that you grew up with and
• 16:06
  Speaker 3: at home, anywhere they go, you know, that's the place
• 16:09
  Speaker 3: to be at, but they're not big on Instagram. They're
• 16:12
  Speaker 3: not like, I have so many people like that, that
• 16:14
  Speaker 3: I grew up with who are still to this day,
• 16:16
  Speaker 3: throwing events at home, living off a community, finding those
• 16:20
  Speaker 3: people too, because a lot of times I think people
• 16:21
  Speaker 3: go for like the big influencers with the big numbers
• 16:24
  Speaker 3: and like, Like I tell people all the time, they'd
• 16:27
  Speaker 3: be so amazed.
• 16:27
  Speaker 2: Like, oh my God, you're doing this. I'm like, you know,
• 16:29
  Speaker 2: I've been doing this stuff.
• 16:30
  Speaker 3: And there are people who've been supporting me since I
• 16:32
  Speaker 3: was like 3000 followers. Before the Diddy trial, I had
• 16:36
  Speaker 3: 3000 subscribers on YouTube, right? And that was like a
• 16:38
  Speaker 3: few months ago. Imagine at that time, people who understood
• 16:42
  Speaker 3: what I was doing then and who invested in me
• 16:44
  Speaker 3: then The return on their investment right now, because they
• 16:47
  Speaker 3: can pick up the phone and we can do anything
• 16:49
  Speaker 3: because I appreciate that. You should build and grow with
• 16:52
  Speaker 3: those people. Find those people who are already doing it,
• 16:54
  Speaker 3: who are building, who are locally close to your organization
• 16:57
  Speaker 3: or right there in your back, back, backdoor neighborhood. And
• 17:00
  Speaker 3: then also bring in some of the other people as well,
• 17:02
  Speaker 3: just to sprinkle it as you need to. But I
• 17:05
  Speaker 3: would say build you like a really strong voice community
• 17:08
  Speaker 3: ambassador team that are online and where your people are,
• 17:11
  Speaker 3: but also understand the other stuff and make it cool. Like,
• 17:14
  Speaker 3: People just want to be a part of something that
• 17:16
  Speaker 3: they feel like belongs to them and something that is fly, honestly.
• 17:20
  Speaker 1: Thank you so much for that answer. Finding those that
• 17:24
  Speaker 1: have been othered is a thing. We have our last question.
• 17:27
  Speaker 1: It's brief, but we got it.
• 17:29
  Speaker 4: All right, so the Breakfast Club has an expansive demographic.
• 17:32
  Speaker 2: Oh, I'm sorry. I met Lauren earlier.
• 17:34
  Speaker 4: Yeah, we met earlier.
• 17:35
  Speaker 2: She was going to be outside together. Yeah, but you
• 17:37
  Speaker 2: got to tell the people that.
• 17:38
  Speaker 4: My name is Tyler Litt, and I'm the National Urban
• 17:40
  Speaker 4: League Young Professionals President. Really excited to be here from Louisiana.
• 17:43
  Speaker 4: And so the Breakfast Club demographic is like Gen X,
• 17:47
  Speaker 4: Gen Z, Millennials.
• 17:48
  Speaker 2: It's like everybody is there.
• 17:50
  Speaker 4: How can we best support and amplify the things that
• 17:53
  Speaker 4: you guys are doing to get them out for the
• 17:55
  Speaker 4: midterms and get them out voting and get them engaged?
• 17:59
  Speaker 2: Well, we bring a lot of politicians on, honestly.
• 18:02
  Speaker 3: But what I think would be cool to see, I
• 18:06
  Speaker 3: just saw this video earlier of Marseille Martin and it
• 18:09
  Speaker 3: was one other person at North Carolina A & T.
• 18:13
  Speaker 3: And they were like, you saw that video? They're like
• 18:15
  Speaker 3: marching to like early vote or whatever. I think just
• 18:18
  Speaker 3: coming and being like, yo, Lauren, yo, Jess, let's go
• 18:21
  Speaker 3: get these people and let's like take them there. Or
• 18:24
  Speaker 3: I really think people want to feel you in person
• 18:28
  Speaker 3: I think that that is always super super impactful um
• 18:32
  Speaker 3: I also think you know coming on the platform and
• 18:35
  Speaker 3: talking about what you guys are doing because sometimes too
• 18:36
  Speaker 3: people don't know what's out there or they know about
• 18:40
  Speaker 3: it right because maybe your family your household your they're
• 18:44
  Speaker 3: talking about the midterms and all these things, but like
• 18:46
  Speaker 3: you might not be the most politically driven person, but
• 18:49
  Speaker 3: you're trying to find your place. So knowing that there's
• 18:51
  Speaker 3: a community like you guys who was willing to like
• 18:54
  Speaker 3: teach them and help them grow in the different political
• 18:56
  Speaker 3: parties as they begin to understand these things and understand
• 18:58
  Speaker 3: why it's.
• 18:58
  Speaker 2: Important, they might not even know that it's out there.
• 19:01
  Speaker 3: So I think number one, I mean, you could talk
• 19:03
  Speaker 3: about like just coming to the platform, even if not
• 19:05
  Speaker 3: the platform, just adjacent. So like Black Effect has a
• 19:08
  Speaker 3: ton of podcasts, maybe it's partnering and advertising there. But
• 19:12
  Speaker 3: I really think it's just going to the people and
• 19:14
  Speaker 3: utilizing the faces, like especially like I mean, you got Charlamagne.
• 19:17
  Speaker 2: That's like his thing. I learn so much.
• 19:19
  Speaker 3: Every single day about politics and how it's smacking us
• 19:22
  Speaker 3: right in the face because I'm sitting right there watching
• 19:25
  Speaker 3: his dunk here today.
• 19:26
  Speaker 2: You know what I'm saying? Like, I think that there
• 19:28
  Speaker 2: are really like easy.
• 19:29
  Speaker 3: Ways to that you could incorporate, depending on like, you
• 19:32
  Speaker 3: know what you guys are willing to do dollars wise
• 19:34
  Speaker 3: or just representation wise.
• 19:35
  Speaker 2: But we can talk about some other things, too. You're welcome.
• 19:38
  Speaker 1: Make some noise for Lauren LaRosa.
• 19:41
  Speaker 2: Thank you, guys.
• 19:43
  Speaker 3: That was the second part of my National Urban League conversation.
• 19:47
  Speaker 3: I was brought out to be a keynote speaker during
• 19:49
  Speaker 3: their leadership brunch this year in New York City shout
• 19:52
  Speaker 3: out to the national urban league and again please go
• 19:55
  Speaker 3: find them in your cities and get involved they have
• 19:57
  Speaker 3: another conference coming up in LA which is like a
• 19:59
  Speaker 3: big conference for them that will be going down Get involved,
• 20:04
  Speaker 3: get involved, get involved. But also, it's a really dope
• 20:06
  Speaker 3: group of people. Like, you have people from all different
• 20:07
  Speaker 3: walks of industry, of life.
• 20:10
  Speaker 2: Black people, it is us. It felt like, I felt
• 20:13
  Speaker 2: like I was with family in there. So, if you're
• 20:15
  Speaker 2: looking for that in your local neighborhoods, they're there. Go
• 20:18
  Speaker 2: find them.
• 20:19
  Speaker 3: And again, this has been another episode of The Latest
• 20:21
  Speaker 3: with Lauren LaRosa. I tell you guys, every single episode,
• 20:24
  Speaker 3: y'all could be anywhere with anybody. having all of these conversations,
• 20:29
  Speaker 3: but you guys chose, but you guys choose to be
• 20:32
  Speaker 3: right here with me, my lowriders.
• 20:34
  Speaker 2: I appreciate you and I'll catch you in my next one.