Latest / In Wheel Time Podcast
How A Texas Jeep Club Rebuilt After COVID
Jeep clubs don’t survive on mud alone. They survive when people feel welcomed, protected, and genuinely helped when something breaks on the trail. We sit down with Tim Mahaffey, President of the Lone Star Jeep Club, to talk about what happened to membership after COVID, why so many automotive communities quietly fade, and how a 30-year-old Texas Jeep club rebuilt momentum by getting serious about culture and member value.
Tim shares how LSJC reframed the “why pay dues” question with practical perks like sponsor partnerships and a dealership service discount, plus a social media approach built…
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