
AI Appointment Setters vs Human Setters: The Real Numbers
Most founders do not have an AI problem.
They have a broken sales process that AI exposed.
This year, our sales department collected $5.1 million in cash, booked 5,020 calls, and closed 684 deals with just eight human closers.
No human setter team.
This AI setter handled almost everything before the sales call.
In this episode, I break down the actual numbers behind the system, including the four KPIs we track to determine whether AI is producing revenue or just creating activity:
→ Response rate
→ Response-to-CTA rate
→ Lead-to-CTA rate
→ Lead-to-book rate
I also explain why a few lost leads…
The skinny
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