Customer Centric: Building Trust and Confidence with Buyers
In this episode, our hosts Tom Pisello, April Morley, interview financial selling expert Dr. Stephen Timme, and sales enablement leader Sheevaun Thatcher to discuss the challenges that sales teams face in meeting customer expectations and delivering value and how to leverage a customer centric approach to improve engagements, build trust and instill decision confidence.
The pair of guests highlight the importance of understanding the customer's goals and strategies, as well as the need for personalized and insightful communication. The experts emphasize the need for sellers to move away from…
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