Latest / Frap Rap with GDogggggggg / Ep 3: Amanda Grasham (GHammy)

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Ep 3: Amanda Grasham (GHammy) · Frap Rap with GDogggggggg

• GDogggggggg: Welcome FrapRap. I'm your host, Aaron Goldman, aka G, and the artist formerly known on AOL Instant Messenger as G Dog with eight Gs. Yes, one through seven were taken. Twenty-five years ago, I was an AE at an ad network called L90, and my biggest client was StarCom IP. Every Thursday, I'd invite everyone at Chicago, 35 West Wacker, to meet me across the street at the Cozy for coffee. And for each person that came, I'd do a freestyle rap about them. Hence the name, Frap Rap. Each episode I track down another OGIP or to reminisce about the good old days and see what they're up to now. And my guest today is Amanda Grasham. Gee Hammy, welcome to Frap Rap. Amanda Grasham: Hey, how you doing? Thanks for having me. GDogggggggg: I am doing good. This is so fun. It's been great catching up with folks. super cool to have you on early in the season as an OGIPer. where are you at the moment? like physical location. Amanda Grasham: I am currently in Indiana visiting my family for Father's Day. So still live in Chicago, but on a quick trip here. GDogggggggg: Very good. cool. Well then we won't have to like unpack the background too much because it might not give us any interesting clues. But before we get to like life and family and all that good stuff, let's teleport back to the IP days. so when did you start and what was your role at that time? Amanda Grasham: No. Let's do it. I started in July of 2000, came in of course as an associate. whenever you know, there was a huge class at that time starting that summer. so I came in as an associate. I was trying to think back to my first account. so I believe it was Discover. So I worked on that as well as a many other accounts because at that time we were kind of floating, I was a you know, kind of floating amongst amongst brands. GDogggggggg: And and you were part of were you part of Vogel's class and that kind of original crew? Okay. Yes. Amanda Grasham: Yes. Yeah. Yeah. So we went through, you know, training together the whole nine yards. GDogggggggg: Yeah. so yes, and July of two thousand is when I started at L ninety. our offices were like literally two blocks away. I think like the Cozy was like right actually I don't know if it was a cozy right when we started. That might have like Cozy might have come a couple years in. it was like their their new innovation, right? The squaggle, the square bagel. but but I remember I mean at the time when I first started, I was just sales planner. so you know, I was worried like there were folks like Carrie Fox and Brad Piggett, Paul Simmons. Amanda Grasham: Yeah. I was Yes. I missed the squagle. GDogggggggg: Chris Carlson, of course, was there. He was like an he was the email listbroker. Matt Spiegel, of course, was who had hired me. But as a sales planner, like my job was just to like get IOs off the facts and like enter into the, you know, to the to the system. I didn't have an expense account. So we you know, we were just like I I was like s like anytime one of our reps would take you all out, like I would like to go along and hopefully like get a free meal because, you know, we're living on entry level salaries Amanda Grasham: yeah. yeah. GDogggggggg: But then, you know, fast forward a couple years later, got promoted to AE, all of a sudden I got the expense account, and then I would really splurge at Cozy for like a my tab would come to like forty-two dollars and I'd have entertained like twenty people. It was the best bang for the buck. all right, at any rate, okay. Did you have any idea like Amanda Grasham: Ha ha ha GDogggggggg: Where'd you go to school? What did you study? Like w was it crazy for you that you ended up like in this role at that at that place? Amanda Grasham: Yeah, I have kind of a fun story about it. So I went to Indiana University in Bloomington. had a great time there. I wanted to I knew that I wanted to do something in my mind creative. So advertising was something that was really of interest to me. At that time, I you didn't really have an advertising program, so you had to cobble it together. So I had a telecom degree with a business minor and you know, senior year rolled around, I didn't really you know, I was trying to interview, wasn't quite sure where it was going to take me. but it just happened my next door neighbor was the sister of PJ McGregor. And so I had told her I I'm interested in going into advertising and she was like, Well that's what my brother does if you're interested. He works for a company called StarCom in Chicago. I had never even been to Chicago. So I was like, Well, you know, I'm happy to talk to him and GDogggggggg: Wow. Amanda Grasham: He came for a visit in Bloomington. We sat down and he was like, So what you interested in when it comes to advertising? And I was like, Well, I want to, you know, be a creative and this and that. He was like, Well, I don't really do that. He was like, Well, what do you what part of advertising? What type of media? And I was like, Well, I really love music, so maybe radio. And he was like, No, I d I'm not gonna get you an interview for radio. And so he you know, he guided me in the right direction and got me the interview at Starcom IP and you know, the rest is history. GDogggggggg: Do you remember like your progression? I was trying you know, my org charts that I have saved are from I wrote this up from like two thousand and five. So we have a little bit of catching up to do between those years. And actually wait a minute, are you even still on here in five or had you pieced out? I don't see you on here. Amanda Grasham: my wow. Yeah. Well, here's the thing, I was a boomerang. So I worked there for a couple years and then I left and resurfaced back in Starcom IP. At the end of Starcom IP actually. I guess that would have been in two thousand and what would it have been? five maybe? So probably right after you got that org chart. GDogggggggg: Okay, all right. Okay. Okay. So from Discover, what accounts did you work on? When you left, where'd you go? Why'd you come back? Amanda Grasham: So I on Discover for a little bit with Ellen Agnew, Ellen Lingle now. she was who I reported into. from there I was trying to remember. I worked on Verasign and do you remember Verisign? GDogggggggg: Shout out. Well Verasign was the owner of network solutions, right? Was that the connection? Yes. yes. Yeah. Amanda Grasham: Yes, yes, yeah. So it's Verisign Network Solutions. and I believe Shelby was my manager then and I think she was right after that she was promoted to AMD. and then I worked on Kellogg's. So that was with Brandon Starkoff. Yeah. GDogggggggg: Okay. Yeah. K Kellogg's big big spender brand account, which was probably fun to work on as opposed to like NetSol, which was all DR. Amanda Grasham: Yes. I got a a lot of experience there, you know, the first couple of years. And you know, with Kellogg's it was amazing. We it was just white space, right? So we were just kind of making it up and with these ideas and just bringing you know, I look back at it now and I'm like, Wow, that those were really very cool projects that we did. So for Corn Pops we did a choose your own adventure webisode series and Just really interesting things. but yeah, having both the DR experience and big brand experience was super helpful for me. GDogggggggg: Yeah. I was talking to Vogel about Lego when she worked on that and Alfie.com was one of the sites we repped. I'm pretty sure we got Kellogg on Alfie at some point. Alfie was kind of like this weird l like kid's land with little like islands that you could go around to. and it was just so fun like the dissonance for me on like, you know, selling a campaign like that, which would be like you know, custom integration, three digit CPM. Amanda Grasham: Yeah, I'm sure. GDogggggggg: And then like go over to the NetSalt team and be like, you know, Hey, I got some clicks for ya. Who do who needs some clicks? Great ROI. Yeah. all right. And so then when you first left, why'd you leave and where'd you go? Amanda Grasham: Little bit of everything, right? So I actually went back to Bloomington to take some additional classes. It was one of the I had worked a couple years at StarCom. and I wasn't I just wasn't sh I hadn't quite closed out everything that I wanted to in Bloomington. And so I actually went back to the School of Music and took a full semester's worth of classes within audio audio engineering because it was something in the back of my mind I had always kind of wanted to do while I was there, but I was already far down the road for advertising. so I took those classes and you know in the middle of the semester I was like, well, you know, I don't know if this is for me. I'm glad I got it out of my system. But what was great about that experience is I realized I missed Chicago. I missed my friends and I actually missed the work of digital media. So I came back with a new appreciation I think for it. So I went when I moved back to Chicago, I went to a different agency for a little bit. but then boomeranged back to Starcom IP. GDogggggggg: Was it OMD? Okay. Amanda Grasham: Yes, yeah. So they were just starting they were just starting their digital group. I went over there for a little bit. I I felt bad about it. I have no regrets because I met wonderful people over there as well. but you know, I came back. I came back home to StarCon. GDogggggggg: a lot of people in the early days, you know, IP was such a rocket ship. And so the idea was your career progression is just to move from like cell to cell, you know, on the org chart. Like from, you know, I see do associate manager, associate director, director, and then what was at the top here? managing director was Marshall, you know, even out of you know, he had the the cell to himself at the top of the sheet. Amanda Grasham: Ha Yeah. Yeah. Yes. GDogggggggg: it but like at some point people started to realize, wait, hey, there's actually like there's more in this universe than IP and working my way up through this. And you were one of the first people who left but then came back, which you know, you had a ta you know, you you can take a little taste of the grass on the other side, maybe coming back and saying, Hey, it's not as green as everybody thinks. I don't want to put words in your mouth, but was that kind of the vibe? Amanda Grasham: Yeah, I mean, yeah, I felt like again, it was another chapter I had not completely closed at StarCom. And you know, at that time there was just an opportunity back at StarCom. And I mean still to this day I walk into 35 West Whacker and I feel like I'm home. so it was an easy jump for me to go back and you know, that opportunity was wonderful. And then I met a new round of IPers. A lot of the people that I had started with in StarCom IP had left. So it was an entirely new generation of Starcom IP. And like I said, while I was there, the brand IP went away. So we were absorbed into you know, all of the brand teams, but you know, met another new crew, which was wonderful. GDogggggggg: Well, I still have my Rolodex from back in the day and when you get into the S's Amanda Grasham: You wow, this is really impressive. You I think you and Aaron Vogel are like the anthropologist of digital media. look at that! GDogggggggg: Yes. So here here you are. And one thing that I did on everybody's business card, 'cause we didn't have like Salesforce and where you would like type your notes and stuff, but I write in the bottom where I met you and in what context. So you can s can you see that? Eleven thirty Amanda Grasham: my gosh. No way. Call with bread. Polaroid. I forgot about Polaroid. That is hilarious. GDogggggggg: Yeah, so Brad, L ninety, I guess is what those letters say. So I was at L ninety. Do you remember who Brad was at L ninety? Brad Piggott, you dig the pig. He had some great well so as like an an aspiring sales executive, Brad was a great person to learn from. He had all these great lines. L ninety was an ad network, right? So we'd have all these sites that you could sort of choose from. And I remember one time he was on the phone with someone, he was kinda like leaned back in his chair. Amanda Grasham: Yeah, yeah, I do. GDogggggggg: And he's like, I don't know what he's talking about. He's like, listen, I'm not gonna sell you a bag of shit.com. His other one was, I know you're busier I know you're busier than a one-arm paper hanger. I go, you really gotta like unpack that and like, okay, yeah, I guess that person Yeah person would be very very busy. all right, so so you're back for your second run. How long was that second run for? Amanda Grasham: I love that. Yeah. It worked. You're you're taking notes, right? As this is going on, you're like, hmm. GDogggggggg: And when did that end? Amanda Grasham: I think that was two or three years, and that ended in 2007. Yeah. I went to iVillage, which was under the NBC umbrella. So worked with Brenda Cohen, whom I know you know very well, and Hillary Hawker from Starkum IP. So, you know, that was a nice extension and a very gentle way of me getting into sales. GDogggggggg: Okay. And where'd you go from there? Was Christine over there? Christine R Schmidt Ryder. was she iVillage? Okay. Okay. Amanda Grasham: She wasn't there, no, no. We not at that time. I think she was before my time when was there. GDogggggggg: Okay. Got it. Yeah. those were like the SEMA days, right? Christine was like the founding president of of SEMA, Chicago Renactive Marketing Association. and so when they would have like epic holiday parties. Do you remember any of those? Amanda Grasham: Yeah. yeah. Yeah. I well, vaguely, I guess. But yes, I do. But you're right, exactly. I mean, I had a blast at those. Those were it was like a mandatory party. You could not miss those parties because it was just so fun and a much smaller, you know, it was it felt huge, you know, to us, but you know, looking at Siemen now, it's incredible. So, you know, just really great memories and just seeing everyone and it it was like this GDogggggggg: No one really remembered. They remember that they happened, and that was about it. Amanda Grasham: like a class reunion every year because the all of the reps would come and you'd, you know, see everyone in one space. GDogggggggg: And this was like we would get dressed up. I remember like wearing a suit. I mean, now like I don't even wear suits for weddings. Like it's great to think about that. I do have some fun pictures. those are digital, and I won't do a a screen share and and derail us here, but I do have some pictures from SEMA holidays back in the day. And yeah, well so so one thing we were thinking is we need to do like Amanda Grasham: Yeah. Right. I'd love to see him. GDogggggggg: a an in person frap wrap now that we started launching this and we we just need to get everybody back together in person. So everyone can bring Vogue could bring her her box of props and everyone can kinda like rate their photo albums, any relics you got. we'll have to we'll have to make that happen. Do do you have a a Amanda Grasham: Yeah, I have a memory book. I wish I had it now, but I have a memory book of the first two years at Starcom. So just all of these random things and pictures in that. So I'll bring that along. I forgot it for this, I'm so sorry. Yeah. No, it's locked away in a very safe place. GDogggggggg: You didn't bring it with you to for for this weekend. You don't travel with it? It's all good. all right, so you're gonna have to rack your brain though. Give us give us one of your favorite memories. it doesn't it could be from any time at IP. Amanda Grasham: I mean the apartment crawls, of course, you know, stand out. I I don't know, like there were the parties that we would just randomly have as a group, just internally. We would go out, you know, to a bar and I'm sure do you remember Life's Too Short and s you know, those bars. So Life's Too Short was definitely a hang for Stark on my P in those days. So those parties were always great. For some I was thinking about this and for some reason I vividly remember one where It was like our first round of ma major promotions for the group and everyone was just so happy and excited for one another and you know, those are the type of memories that really not to get sappy, but those are the type of memories that really stand out for me. GDogggggggg: back to the apartment crawls for a second. And of course we'll do our our lightning round, which we affectionately call the apartment crawl. Amanda Grasham: Yeah. GDogggggggg: as like a rep on the other side, it the and you maybe you experienced this when you went to iVillage and all of a sudden you're like calling on the people who were your like best friends. that dynamic of and I was one of like the lucky ones who got to like be a a part of the apartment call, but like that that sort of like core group as everyone sort of moved through the industry together then of course, you know, look at us now doing all all amazing things, but there was like that feeling And in some ways it's hard to remember this was like obviously pre-COVID, right? But like especially at that time in our lives, we were working, you know, it was twelve hour days, like all all we knew, our whole social life, everything revolved around work. So whether it was apartment crawl or fryer tucks or even like the 30 minutes we would get to Cozy to do like a frap wrap, like it all just sort of blended and blurred in a way that like doesn't kind of happen in today's world between Zooms and hybrids. Of course, we're at an advanced stage. We don't have to say ages, but we're in an advanced stage. Amanda Grasham: Yeah. Yes. GDogggggggg: you know, i in life where we have other, you know, things going on. But like w when you think back about like IP and your experience there, how how would you characterize it? I I'm sure it was formative, but like what what was it, you know, what did that in sort of instill in you and what was unique about IP compared to other places you've worked since? Amanda Grasham: I think that I mean it was lightning in a bottle because number one, we were starting something from scratch. so that just in and of itself makes it so unique. And you know, working with that particular group of people at that particular group of time was magical. I I you you know, we're kind of learning together on the fly. And I think what made it so unique is that it w not to bring sports into this, but a sports reference, it was like we were playing free. Rashad trusted us, Jeff trusted us, PJ trusted us. Everyone had trust in one another that we would, if we needed to, because we were playing foosball all day long, work until t you know, ten, eleven o'clock that night. We were gonna get the work done. again, I did not, you know, a lot of us didn't even have compute not to, you know. the age thing again, but we were learning the internet, you know, we didn't have an you know, any of that in college and so on. So we were just learning together and we created something. It was really kind of laying a foundation for what was to come. GDogggggggg: yeah, that that I like that playing free, mobile use and like sports analogies too, of course. and and you know, e even you know, Marshall talking about like, you know, the the sort of that misfit energy that was embraced and and I think that was like you said, l lightning in a bottle, like it was partly, I think, unique to IP at the time, also partly unique to just Amanda Grasham: no. boy. Yes, the misfits. GDogggggggg: Internet at at that time. It was this emerging medium. And so if you didn't have the license or or the the or the leash to sort of explore and and try and test and and fail, but then you know, try again, you you weren't gonna succeed. So that almost had to become the ethos. and okay, so so now fast forward, like what are you up to now? And you know, what's what are you like excited about professionally? Amanda Grasham: Yeah, absolutely. Yeah, I I'm taking a break actually right now. So I spent six and a half years at Triple Lift most recently. taking a little bit of a break right now and hoping to jump back in here soon. So I'm really excited for what's to come. Everything is still changing, right? I mean that's the constant in what we do is that it's constant change. so I'm excited to see where that journey takes me and you know what my next chapter will be. GDogggggggg: And w what would be like the ideal setup for you? Amanda Grasham: Stark on IP? Something like that? No, I don't know. no, I mean, really, I I mean that's it's one of those things where it's almost like you know, you play for a team, your rookie year, you win the World Series. And so you're always chasing that, right? You always want to work with good people. And at the end of the day, that's what I that's what I crave. I want to work with good people and GDogggggggg: Can we do it again? Reboot it? Amanda Grasham: do work that matters. something that I'm really passionate about and just feel like we're all striving towards the, you know, a common goal. GDogggggggg: Right on. yeah, well and and you know, the IP bonds run deep. People have sort of maneuvered now through through the industry and the what do they say that your network is your net worth, right? So like those those bonds become strong and as you move from, you know, agency side, sales side, back somewhere in between. the relationships are kind of what what would carry you through. And so I'm sure in in in as we move toward maybe by the end of this season I mean this season's gonna be probably a hundred weeks long based off of like the last org chart I have I I've sort of been ticking away at folks like you remember CBA Chicago Bagel Authority? yes that they have like the menu and you try to like work your way through the menu and check off each one you've tried. So I'm doing that now as I may wait wake my way through here. But you're airing early in the season and so we'll do a a revisit towards the end and and Amanda Grasham: Ha ha ha. Yeah. Forgot all about that. GDogggggggg: In a recap and debrief. The so the so for for the apartment crawl round, I don't know, did you bring, do you have I you I know you're not at home, but did you find a solo cup? All good. so this is like our version of the lightning round. and so before we get into it though, any then this might be the same type of situation where like some memories either are are gone into the ether. Some are probably not fit for sharing on a public po podcast. But do have anything, any appropriate memory from an apartment crawl that you could share before we jump in? Amanda Grasham: Well, I have something interesting in my possession, and that is a videotape of the apartment crawl. It's still I have not watched it since the apartment I don't think I've ever watched it. But I vi I at that time, you know, again, I really I wanted to be, you know, in the creative realm, and so I had this video camera, which, you know, people would laugh at today, but I carried it around everywhere and I filmed a lot of stuff, including the IP apartment crawl. So I might have to dip into that and see what could be shared. Maybe I could send you a clip or two. Or or maybe not. it depends on yeah. GDogggggggg: Definitely do that and we could do a special episode. Right, let's let's watch it first. We'll screen it. appropriately filter. That's wild. So I don't remember this. So it must have been like a big one like we you we obviously weren't recording on our phones back then. Okay. Amanda Grasham: No, it was like a little handheld. Yeah, it was a little handheld. So it wasn't like, you know, the I'm not that old, it wasn't the GDogggggggg: Yeah. And this was before the days of like social media and cancel culture where we would have been like scared to the bejesus out of anybody walking around there with a camera. So people like let you record and and y were you like were they ta you know, chatting at my, that's wild. When's the last time you watched it? Amanda Grasham: Yes. Yeah. Absolutely. Yeah. So I I did that I don't I don't know that I ever watched it. I think I just tucked it away safely and it's on I ha I have to get probably a couple of adapters because it's on those little, you know, cartridges. But yeah, so I I I need to revisit that. It's one of those things where it's like, you know, when you're GDogggggggg: Do we know for sure that like it it survived? Is it on like an actual like it wasn't digital, I soon? Okay. Yeah. Right. Amanda Grasham: I I I think it'll be great to see, but sometimes you look at that stuff and you're like, my voice or whatever but I'll check it out and I'll see what I can share. GDogggggggg: Amazing. All right, yes. let's do that. We'll do a s we'll run a special episode. all right, so Solo Cups in the air, cheers. We're gonna begin our apartment curl round. first question is what was your aim handle? Amanda Grasham: Cheers. So it was G Hammy that you see here. the question mark is my birth year and I chose not to share that year. But it was G Hammy was a nickname. GDogggggggg: It was fun. Why did we do that? Like we all you know, we put like like now it's like first of all we you know not to put your birth year and things because like people will like guess that as like your password or something. But like was that just because I mean I guess when we were young like it didn't matter? Why why were we doing that? Amanda Grasham: I there were other people that did that for sure and I have no idea. Like I guess just because you needed a number whatever that was important to you or something, but yeah, I GDogggggggg: Yeah. You should have just gone like G Hammy with eight M's or something. Amanda Grasham: I should've, I know. I should have you know, eight whys at the end of it there. GDogggggggg: all right. So all right, back so speed round, aim handle was G Hammy. first boss at IP. Amanda Grasham: Ellen, I was on the Jeff Marshall team. PJ McGregor was the AMD, and Ellen Agnew, Ellen Lingle, was my manager. GDogggggggg: yeah. favorite client. Amanda Grasham: let's see. I mean Kellogg's Kellogg's was fine. They let us do a lot of fun stuff. GDogggggggg: Yeah. Battle Creek, right? Is that was that HQ? Did you go up there a bunch? Okay. Amanda Grasham: Yeah, yeah. I didn't I wa you know, I was a low man on the totem pole. I did my first my first business trip was to Boston for Polaroid though. If that doesn't date you, I don't know what will but yeah, I went out there with PJ. GDogggggggg: if you could have worked on any other client at IP, which one would you have loved to work on? Amanda Grasham: I always kind of wanted to work on the Miller team. Like they were having so much fun. Sunil was on that team. Tim Harris. it ju you know, it was j it was mostly about the vibes. But you know, I wanted they seemed to be having a good time over there. GDogggggggg: Yeah. Popular answer for sure. I'm still waiting for someone to say Philip Morris. maybe maybe we'll get there at some point. okay, present company excluded. Who was your favorite rep? Amanda Grasham: Yeah. Yeah. present company excluded, but I Michelle Ball was my very first rep meeting. And you know, she kind of like us, she was learning at the same time, starting at the same time. she took me to Ridley the first time and I you know I I went to her wedding. We've stayed in contact. So there were so I wanna say though, there were so many, so many great reps. And that was an extension of, you know, my family and friends in Chicago's So I would definitely save more. GDogggggggg: If I'm not mistaken, and I hope Michelle's listening to this, we actually worked together for a little bit when she came over to Media Ocean, Michelle O'Donnell now and yeah. but and I didn't actually bring this up with her at the time I'd be doing this podcast. but hopefully she'll watch. Maybe we'll maybe we'll do a rep like season two will like the rep stories and we can or maybe we'll just do a special episode for her. But if I'm not mistaken, I actually think she had her birth year in her aim handle too. Amanda Grasham: yeah, that's right. Yeah. that would be fine. She might have. Yes. GDogggggggg: And I think she was Missy Ball. and then we won't say the two digits, but I think she was Missy Ball and then the two digits. Does that sound right? Amaz my god. It's so funny what sticks with you, right? The most like random thing. All right, shout out Michelle. okay, do you have a hot take on AI and advertising? Amanda Grasham: Yes, that's it. That's it. I know. I just I think what we're using it for today is not what we're gonna be using it for in ten years. I think there will be so much regulation and it just evolves, right? So it's hard to predict where AI is going, but I don't have a super hot take on it. I just think that again, kind of like digital media, we're at the tip of the iceberg and you know, if you had told me that I could tap into a D S P to activate a plan instead of Xerox Xeroxing IOs, I'd think you're crazy. So I just think that in ten years it's gonna be completely different than how we think we're using it now in the industry. GDogggggggg: Yeah. And, you know, there's all this talk about AI taking people's jobs and what's it all gonna mean and and again back to that parallel with digital. Like y you know, my my job at the beginning of my career was yeah, it was literally like pulling IOs off the fax, you know, entering them in into the ad server, sending out the reports, you know, invoices. Like that's all been automated now, but like I s you know, there's the job just changes. you know, it doesn't like Amanda Grasham: Yeah. GDogggggggg: go away. It just moves up level to something more strategic, different ways and and I I think we all just need to Amanda Grasham: Yeah. Well that's it, right? To be more strategic. And I th I don't think that it's gonna replace like the sales rep. I think there will maybe fewer, but I think that it'll evolve into working with the reps that you trust and that you have that relationship at the end of the day. So yeah, I think that's probably where it's headed. One hundred per it never changes, right? I mean that's what it was at the beginning. GDogggggggg: Yeah. People, trust, and relationships. is Yep, yep. Yep. Awesome. Amen to that. all right. So to close out the show, it's time for the Frap Rap. so if we were back at Cozy, I'd be working in whatever you were wearing that day or whatever you ordered or whatever the weather was. but since we're not in the same room at at Cozy here, I need you to give me some keywords. Amanda Grasham: Yes. GDogggggggg: To work into my freestyle. I don't know if you have anything you can write with or actually what Vogel did is she just started holding up like props and I was rapping about them. how do you want to play it? Amanda Grasham: Well, I I have a few here. I'm I've X'd out one of them because I decided to replace it, but I got discover, sorry about the paper, Legacy and Cosi. GDogggggggg: Okay. Uh-huh. Discover Legacy and Kosi. Alright. hold hold them hold that up again, will you? I'm gonna make it a little bigger. Yeah, all right, just keep it right there on the side so I can see it. Wait, wait, no, keep keep it up, wait. What did you cross out? What did that say? Amanda Grasham: And yeah. Well, I was going to share another memory of the apartment crawl, which was I hosted Flaming Dr. Peppers at my teeny tiny apartment. And so anyway, I was gonna give you flaming too, but yeah, that was that word, but co I replaced it with Kosi since we didn't get to flaming Dr. Peppers. GDogggggggg: Okay. Cool, I can dig it. all right, so discover legacy cozy, and we're not getting into flaming. All right, cool. all right. Here we go, here we go. AG in the place to be. It's not cozy, and it's not Miami, but it is here with my girl Jihami. She's an IU, go hoosiers loud, gonna say it proud football champs. Ho ho! And you know what? We were back in the day, we had a legacy that would look our way, we would. Amanda Grasham: Hey. GDogggggggg: Take it back and we would take it forth. The IO would come from one and go to another, and we'd be from like a brother, another mother. I don't know how we got from here to there, but now it's here and now it's very clear that we wave our hands in the eye with the R O I and we wave our fans and we would shake the band and we would do that shit all across the land. Take it from me. OAG, G Dog with eight G's, when I would get to Cozy. Amanda Grasham: Yeah. GDogggggggg: I would get the squiggle, I would get up in line, and I would take that little strip and it was mighty fine. I'd be so full when all the food came out. When that last IP left, I would have to shout, peace out, and we'd come back for the other thing. I left on the table was that client that you did when you were back at Willing and Able in the first time that you started, you looked at Discover and you might get carded. And then you pull out your Amex. And if you did that, then you couldn't cash that check. G Hammy, thanks for hanging out with me. AG representing OIP. Word up. Amanda Grasham: Nice job that's amazing. You still got it. You still got it. GDogggggggg: I I had to maneuver there, but we landed the flint. Still got it. Well, thank you for giving me the material. Thank you for coming on the show. It was so awesome to catch up. And thank you everyone who tuned in to Frap Rap. We'll see you on the next show. Amanda Grasham: Yeah, yeah. Thank you. The Mediaocean Podcast Network: You're listening to the Media Ocean Podcast Network. For more of our shows, visit www.mediaocean.com/slash podcasts. GDogggggggg: Quick epilogue to the episode here. a few folks that came up when we were talking, unfortunately are no longer with us and felt like it was important to acknowledge them. So so Brandon Starkoff, Hillary Hawker, rest in peace. we were also talking about our friends over at OMD, and so of course Sean and Leslie, always in our our hearts. so just wanted to you give a mention and let everyone know we're still thinking about them, their families, and send in love. Ghammy?: Absolutely. Lots of wonderful memories and lots of love to them.