Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search
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Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google:
In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local brand search as part of their discovery process. These brand searches seem to be either to better understand a location or to confirm their choice. Oftentimes it was a shorthand way for searchers to increase their confidence in the overall rating of a…
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