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Why Associations Must Rethink Learning and Community Together
In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions sits down with Kurt Heikkinen, CEO of Forj, to explore how to connect learning, community, and member value into one cohesive experience. Drawing on member experience research, Kurt highlights a core insight—members join and stay for two primary reasons: to learn and to connect with peers. When those experiences are separated, engagement suffers. The conversation unpacks how expectations are shifting, particularly among early-career professionals who expect personalized…
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