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Course Pricing

Turning a book into an online course gives readers a new way to learn from your expertise—and gives you a product to sell beyond the printed page. But before you launch, there’s a question that can feel harder than building the lessons: what should you charge? Good course pricing isn’t about finding one perfect number. It’s about matching the value of your course to the needs of your students and the way you plan to deliver it.

Start with the outcome, not the word count. Students aren’t paying simply for a collection of videos, slides, or quizzes. They’re paying for a clearer path toward a…

The skinny

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