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How Shibumi Shade Took Over the Beach with Dane Barnes

How Shibumi Shade Became North Carolina’s Unofficial Beach Flag | 10 Years of a Homegrown Idea

Ahead of the July 4th beach rush, the episode features Dane Barnes, co-founder of Shibumi Shade, reflecting on the company’s 10-year rise from a DIY, wind-powered shade prototype made from hardware-store materials to a common sight on North Carolina beaches. Barnes explains how he, his brother Scott, and friend Alex—without sewing or product experience—built early shades for their own family trips to Emerald Isle, began taking orders in 2016, and later grew into a Raleigh-based business with defined…

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