how to build a brand AI can't copy I EP 166
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In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA.
You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos.
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The skinny
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