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The Future of Indoor Golf: Home Simulators & TGL with Ben Helmrath

GS#1015 September 2, 2025. This week we speak with Ben Helmrath, VP PGA Tour Superstores, and "caddie" for the TGL Champion Atlanta Drive about the exciting developments in golf, particularly focusing on the rise of golf simulators. Ben shares insights into the partnership with the PGA Tour, the growth of golf retail, and the evolution of golf experiences, especially during the pandemic. He recounts his firsthand experiences with TGL at SoFi Stadium and his strategic role during matches, highlighting the innovative approach to golf that TGL represents. The conversation wraps up with a look…

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