Latest / Earn Your Leisure / EYL #10 Major Key.
Transcript
- 0:00Speaker 1: Coach, the energy out there felt different. What changed for
- 0:03Speaker 1: the team today?
- 0:03Speaker 2: It was the new game day scratches from the California
- 0:06Speaker 2: Lottery players. Everything. Those games sent the team's energy through
- 0:09Speaker 2: the roof.
- 0:09Speaker 1: Are you saying it was the off field play that
- 0:11Speaker 1: made the difference on the field.
- 0:13Speaker 2: Hey, little play makes your day, and today it made
- 0:15Speaker 2: the game.
- 0:16Speaker 3: That's all for now, coach, one more question.
- 0:18Speaker 1: Play the new Los Angeles Chargers, San Francisco forty nine
- 0:21Speaker 1: ers and Los Angeles Rams scratchers from the California Lottery.
- 0:25Speaker 1: A little play can make your day. Peace made responsibily.
- 0:28Speaker 1: Must be eighteen years or older to purchase late or claim.
- 0:50Speaker 3: All right, guys, welcome back episode ten. Time Fly, Time Flies.
- 0:56Speaker 3: This is a monumental episode for us because it's on
- 0:58Speaker 3: tenth one, tenth week. So first of all, we want
- 1:01Speaker 3: to thank you guys. Our growth has been tremendous on
- 1:06Speaker 3: all audio platforms, on YouTube, on Instagram ten weeks in
- 1:11Speaker 3: and you know we're hitting the ground running. So that's
- 1:14Speaker 3: only because you guys that are spreading the words. So
- 1:18Speaker 3: thank you, thank.
- 1:18Speaker 2: You, thank you everybody who's been supporting, hitting our website up,
- 1:23Speaker 2: getting the merged. We really appreciate it, Thank you so much.
- 1:26Speaker 3: All right, So we're going to jump into it this
- 1:29Speaker 3: week with one of the biggest topics of discussion, which
- 1:34Speaker 3: is a massive college cheating scandal Colle's admissions cheating scandal,
- 1:40Speaker 3: and it reaches pretty broad reaching. It's the biggest one
- 1:44Speaker 3: in American history FBI probe. So I put it on
- 1:48Speaker 3: my Instagram, I put it on our Instagram, actually on
- 1:50Speaker 3: your leisure page to see, you know, the reaction if
- 1:53Speaker 3: we should talk about it or not. And a lot
- 1:54Speaker 3: of people wanted us to talk about it, and a
- 1:56Speaker 3: lot of people really wasn't sure exactly the full dynamic,
- 2:00Speaker 3: what happens, like, what it really encountered, and you know,
- 2:03Speaker 3: all of that stuff. So with that being said, we
- 2:08Speaker 3: want to jump into it and explain it in full, yeah,
- 2:14Speaker 3: because it's more involved when people think.
- 2:17Speaker 2: Yeah, a lot of people like a really completely oblivious
- 2:20Speaker 2: to what happened. They saw it on the news and
- 2:21Speaker 2: the headlines. But there's so many layers to it, and
- 2:23Speaker 2: hopefully we'll be able to explain that to you in
- 2:25Speaker 2: a way that you can understand and digest.
- 2:27Speaker 3: All right, So you want to start it off.
- 2:30Speaker 2: Yeah, So we'll start with by the FBI finding this
- 2:34Speaker 2: out by mistake, completely by mistake. It was just a happenstance.
- 2:38Speaker 2: They were investigating this this man named uh Maury Tobin,
- 2:42Speaker 2: who was a yell alone and he was on the
- 2:45Speaker 2: investigation for a pump and dump scheme. So a pump
- 2:48Speaker 2: and dump is when you put money into a stock
- 2:51Speaker 2: and the stock rises and you sell it because you
- 2:53Speaker 2: know that the stock's not gonna last long. So he
- 2:55Speaker 2: was on the investigation. They had all the evidence presented
- 2:58Speaker 2: for him, and when they presented it, one of me
- 3:01Speaker 2: was like, you know what, I'll cooperate you guys, if
- 3:03Speaker 2: you give me linency, I'll cooperate. So what he does
- 3:05Speaker 2: is say, you know what, I'm a yello lum. My
- 3:08Speaker 2: daughter wants to go to Yea and play soccer. The
- 3:10Speaker 2: coach there, Rudy Meredith, offered me to have my daughter
- 3:15Speaker 2: come to school for four hundred and fifty thousand dollars.
- 3:17Speaker 2: So he says, you know what, if you pay four
- 3:19Speaker 2: hundred and fifty thousand, your daughter could come to the school.
- 3:22Speaker 2: FBI says, Okay, that's really good. Can you get that
- 3:25Speaker 2: on tape. So Tobin does is he wears a wire
- 3:29Speaker 2: and he goes to having meeting with Meredith, and he
- 3:31Speaker 2: has them on tape saying it now. Once Meredith is caught,
- 3:34Speaker 2: he says, you know what, I'll cooperate if you give
- 3:38Speaker 2: me linency, I'll tell you where this money is going.
- 3:41Speaker 2: And it comes up to this man named Rick Singer.
- 3:44Speaker 2: And if you don't know Rick Singer is, we're going
- 3:46Speaker 2: to go to some death about who he is and
- 3:48Speaker 2: his role in this story. But what he does is
- 3:51Speaker 2: he starts singing ironically enough, so you want to talk
- 3:54Speaker 2: about who Rick singers?
- 3:55Speaker 3: Yeah, So Rick Singer is a guy. He started a
- 3:59Speaker 3: company called the Key, right, and the Key was a
- 4:04Speaker 3: company that designed to have affluent parents paid to get
- 4:09Speaker 3: their kids into college. Right. And it's a couple of
- 4:12Speaker 3: different ways how you went about doing it, but they
- 4:14Speaker 3: were all pretty much illegal ways. So the Key, it's
- 4:20Speaker 3: all unfolded because of Lori Lochlin. So so she's I'm
- 4:26Speaker 3: Becky from full House, full House that brings back memories.
- 4:32Speaker 3: That's that's that's Selectee's crazy's all right. So now you
- 4:38Speaker 3: have I'm Becky from full House, right. And when he
- 4:42Speaker 3: got put the pressure on as far as we're Singer,
- 4:44Speaker 3: he starts to fold. So It's like it's like a
- 4:46Speaker 3: domino fact. Right, one guy rats, another guy rats. So
- 4:50Speaker 3: now he says, okay, well I'll open it up for you. Right,
- 4:52Speaker 3: this is bigger than just me. So now you have
- 4:55Speaker 3: all these Hollywood A List celebrities V List celebrities that
- 4:58Speaker 3: are paying up to five hundre tred thousand in some
- 5:00Speaker 3: case I heard even a million and a half to
- 5:02Speaker 3: get their kids into college. Right, So how they getting
- 5:04Speaker 3: their kids into college is the interesting part. A lot
- 5:06Speaker 3: of times people say, okay, well rich people paying to
- 5:08Speaker 3: get their kids into school, that's nothing.
- 5:10Speaker 2: Yeah, we've seen before.
- 5:11Speaker 3: Who really kids? But this is how it all breaks
- 5:13Speaker 3: down because the theme of this show is like the
- 5:16Speaker 3: backstory behind sports and entertainment, right, so we want to
- 5:20Speaker 3: give you the backstory behind sports and entertainment. So this
- 5:23Speaker 3: all ties in. It's a very complicated situation. So they're
- 5:28Speaker 3: really using two avenues to get the kids into college. Right,
- 5:30Speaker 3: So they're paying, they're using disability learning disabilities, right because
- 5:35Speaker 3: now if you have a learning disability, when you take
- 5:37Speaker 3: your sat or Act, you get longer time.
- 5:40Speaker 2: So that comes from him first paying school psychologists. So
- 5:45Speaker 2: the first thing he gets on a payroll school psychologist
- 5:47Speaker 2: and in two ways that they do with first ones
- 5:48Speaker 2: ACT SAT test. So he gets school psychologists because he
- 5:52Speaker 2: knows that they can create the paperwork that he needs
- 5:54Speaker 2: to show that the kids have learning disabilities. So when
- 5:57Speaker 2: they get that paperwork, it'll allow them to have extended
- 5:59Speaker 2: time into the testing accommodation, either time and a half
- 6:02Speaker 2: or double time. Once they get that, now the kids
- 6:05Speaker 2: have longer time to take the SAT. But it goes
- 6:07Speaker 2: even deeper because after they take the test, right, sometimes
- 6:12Speaker 2: he has another person on the payroll, the procter of
- 6:15Speaker 2: the test. So they take the test and a lot
- 6:17Speaker 2: of times the kids didn't know this, but the proctor
- 6:19Speaker 2: was like some guy that they hired, like an SAT genius,
- 6:22Speaker 2: and he would just change the answers for the students
- 6:24Speaker 2: so that they would get higher scores. He wouldn't even
- 6:26Speaker 2: further than that though, right, this is like one of
- 6:28Speaker 2: the illest things he did. We know, like when we
- 6:32Speaker 2: take the ACT and set like way back when that
- 6:35Speaker 2: those tests were at specific locations. So what he did
- 6:39Speaker 2: is he knew that the parents had a lot of money,
- 6:41Speaker 2: and he said, I need a different type of testing accommodation.
- 6:44Speaker 2: I need the students to create a scenario where they
- 6:48Speaker 2: have to leave. So parents would say, look, I'm going
- 6:50Speaker 2: on a business trip, I have to take my children.
- 6:53Speaker 2: Is any way that they can take this in a
- 6:55Speaker 2: different location? And they went to two places. They went
- 6:57Speaker 2: to Houston and they went to West Hollywood. And when
- 6:59Speaker 2: they were there, when it got there, obviously it was
- 7:02Speaker 2: the practor was on the payroll, but sometimes they had
- 7:06Speaker 2: people just go into those locations and take it for them.
- 7:08Speaker 2: So like these kids never took some kids never took
- 7:11Speaker 2: the test, some took it and answers were changed, and
- 7:14Speaker 2: it's like, wait, what how did this happen?
- 7:16Speaker 3: Yeah, so that's the academic side, And now we're talking
- 7:19Speaker 3: about the athletics side, right. So it's actually fitting that
- 7:23Speaker 3: you spoke about the academic side because you work in school,
- 7:26Speaker 3: you're educator, right, and I played sports my whole life,
- 7:29Speaker 3: So now I'll talk about the academic side. So as
- 7:32Speaker 3: a Division one former Division one athlete, I can speak
- 7:35Speaker 3: about this first hand. Yeah, so when you are recruited
- 7:38Speaker 3: to go to the school. Now, each college has academic
- 7:42Speaker 3: requirements right now, of academic requirements, most of the time,
- 7:45Speaker 3: they have leniency for athletics athletes, right, So it's lower
- 7:50Speaker 3: for an athlete to get the academic requirements are lower, right,
- 7:53Speaker 3: because they're an athlete. So what happens is that you
- 7:56Speaker 3: have big time college sports basket ball, football, everybody knows that, right,
- 8:01Speaker 3: But there's a lot of college sports where we actually
- 8:03Speaker 3: spoke about a few episodes ago, and nobody really knows
- 8:08Speaker 3: most of these sports, right. So you have teams like
- 8:11Speaker 3: water polo, sailing, even soccer in some cases squash squash. Uh,
- 8:17Speaker 3: nobody knows, no disrespect to these these teams, but nobody
- 8:21Speaker 3: knows the players and it's not it's no big deal, right,
- 8:24Speaker 3: So what happens is that the players on these teams,
- 8:27Speaker 3: they have a way to get into college with lower
- 8:31Speaker 3: SAT scores, lower ACT scores, lower you know, academic requirements.
- 8:35Speaker 3: So what they were doing is that now they were
- 8:36Speaker 3: paying off the coaches, right, they paid the college coaches
- 8:39Speaker 3: to put the kids on the team so they can
- 8:43Speaker 3: get in on that avenue as well. So now the
- 8:46Speaker 3: kids is on the squash team and he's never even
- 8:49Speaker 3: played squash. So a couple of schools got USC was
- 8:54Speaker 3: one of the schools, right, So USC, if a running
- 8:57Speaker 3: back doesn't show up to practice, everybody's going to know
- 8:59Speaker 3: what the running back like. That's you know, a big deal.
- 9:02Speaker 3: Nobody's checking to see if the rowing team shows up
- 9:06Speaker 3: the practice or not. Right, So now they have and
- 9:08Speaker 3: they was actually even photoshopping kids' faces on pictures to
- 9:12Speaker 3: make them seem like they were actually real athletes. Right,
- 9:14Speaker 3: So how does this all tie in? And so there's
- 9:15Speaker 3: always a plot twist, right, So how does this all
- 9:17Speaker 3: tie into everyday people? Is because as we spoke about before,
- 9:22Speaker 3: there's two sports that really fund the majority of every sport,
- 9:26Speaker 3: all the sports in college, right, and those two sports
- 9:29Speaker 3: are basketball and football. Right, So now you have basketball
- 9:33Speaker 3: and football, and we all know the demographics most of
- 9:36Speaker 3: the time of those sports, right, and those kids most
- 9:39Speaker 3: of the time aren't coming from very affluent families. Some do,
- 9:42Speaker 3: but most don't. Write middle class, low class, poor families.
- 9:45Speaker 3: So now you have those those two programs are funding
- 9:49Speaker 3: the other programs like water, polo, squash, sailing, all those teams. Right,
- 9:53Speaker 3: So now the funds that they're getting and it's helping
- 9:56Speaker 3: them run their programs. The wealthy pa parents are paying
- 10:01Speaker 3: those coaches to let their kids on the team, even
- 10:04Speaker 3: though those kids aren't actually on the team, just to
- 10:06Speaker 3: get into college. Right, So it all ties into the
- 10:09Speaker 3: idea of America and the weird combination of sports and education.
- 10:16Speaker 3: It's not normal to have sports and education tied together
- 10:20Speaker 3: in any part of the world other than America, right,
- 10:24Speaker 3: So part of the cheating scandual also was IMG Academy
- 10:28Speaker 3: in Florida.
- 10:29Speaker 2: You know that school?
- 10:30Speaker 3: Yes, So I am alumni of IMG Academy. So if
- 10:34Speaker 3: anybody's not familiar, I give you a quick rundown. IMG
- 10:36Speaker 3: Academy is one of the top prep schools in America,
- 10:39Speaker 3: if not the top prep school in America. And they
- 10:41Speaker 3: have a different approach whereas they build the academics around
- 10:46Speaker 3: the sports. Right, So sports is your main focus. You
- 10:49Speaker 3: go to school for whatever sports you're playing, and then
- 10:52Speaker 3: they kind of tailor make your athletic your academic requirements
- 10:55Speaker 3: around your sports. So you train for most of the
- 10:57Speaker 3: day and then you go to school for like part
- 10:59Speaker 3: time almost so it's a unique situation. So they had
- 11:03Speaker 3: the head of Academic Enrollment for Colleges or something. He
- 11:07Speaker 3: had a title something like that, Monstoy short he was
- 11:10Speaker 3: taking tests for kids to get him into college right
- 11:14Speaker 3: at IMG. So now it all comes down to this
- 11:19Speaker 3: is a billion dollar business. As we said before, the
- 11:20Speaker 3: NCAA and college sports. Right, so now college sports is
- 11:25Speaker 3: all being tied in with wealthy parents paying for their
- 11:29Speaker 3: kids to go to college, and they're using it on
- 11:32Speaker 3: the back of athletics to get their kids in via
- 11:37Speaker 3: one hundred thousand, five hundred thousand, seven hundred thousand dollars
- 11:41Speaker 3: that's going to coaches. So not everybody's getting paid in
- 11:44Speaker 3: this whole situation except except for the athletes that's making
- 11:47Speaker 3: all this possible.
- 11:48Speaker 2: The tennis coach at Texas or University of Texas ninety thousand.
- 11:53Speaker 2: He's a tennis coach. He got ninety thousand for a
- 11:55Speaker 2: kid to get into the school. Who's ever watched a
- 11:58Speaker 2: tennis match from Texas? Like you know what I'm saying, Like,
- 12:01Speaker 2: it just doesn't make sense.
- 12:03Speaker 3: Yeah, yeah, so yeah, So it's it's it's a very
- 12:06Speaker 3: it's a very complicated.
- 12:09Speaker 2: Yeah, I mean, it reeks of elitism and privilege. But
- 12:15Speaker 2: the question like that I had was like the why
- 12:17Speaker 2: why are they even doing this?
- 12:18Speaker 3: Right?
- 12:18Speaker 2: Because if you think about it, when you have families
- 12:22Speaker 2: who come from affluent neighborhoods and they come from wealth,
- 12:27Speaker 2: the college is kind of not even a necessity. Right,
- 12:31Speaker 2: you've already accumulated, your family is already a cumulated wealth.
- 12:34Speaker 2: Going to college won't guarantee that you accumulate anymore. Well, right,
- 12:37Speaker 2: if you have five hundred thousand dollars that pay the coach,
- 12:39Speaker 2: then why are you going to college? Right? Or you
- 12:42Speaker 2: could be learning the skills doing something else. Whereas every
- 12:45Speaker 2: time a kid like that gets in, you have a
- 12:46Speaker 2: kid who's busted their tail throughout their entire scholass of
- 12:49Speaker 2: career to have the opportunity and now they don't you
- 12:52Speaker 2: know what I'm saying. So it's like when a middle
- 12:54Speaker 2: class or people from low socioeconomic environments, when they go
- 12:58Speaker 2: to college, it's like that's our ticket to middle class,
- 13:00Speaker 2: Like we have to go to college because it'll give
- 13:02Speaker 2: us a good job and we can live in middle
- 13:03Speaker 2: class quote unquote life. And it's like, all right, well
- 13:06Speaker 2: college is the key, Well you already have that, so
- 13:09Speaker 2: like what's the why? Is like kind of puzzling to me.
- 13:12Speaker 3: And also, I mean we talked about basketball and football
- 13:15Speaker 3: funding these programs, but all about the kids that's actually
- 13:17Speaker 3: trying to get into college via squash right, Like it's
- 13:22Speaker 3: taking the spot from another kid right to get in
- 13:25Speaker 3: because you got a kid on the team that's not
- 13:27Speaker 3: even on the team.
- 13:28Speaker 2: Yeah, they didn't release the kids' names, but like the
- 13:30Speaker 2: one of the students that you will see, when he
- 13:33Speaker 2: went to the emissions office, they were like, oh, they
- 13:35Speaker 2: looked at his transfer and said, oh, oh you're on
- 13:37Speaker 2: the you run track and he was like, what, I
- 13:40Speaker 2: don't know what you're talking about. So sometimes the kids
- 13:42Speaker 2: didn't know. In fact, they wake Forest one of the
- 13:44Speaker 2: students who's in the investigation, they allowed her to stay
- 13:47Speaker 2: at the school because they found no evidence that she
- 13:50Speaker 2: knew that her parents had paid for her to be there.
- 13:53Speaker 2: So it's like crazy, because like, what do you do?
- 13:55Speaker 2: How do you reverse that? Because Stringing Singer's been doing
- 13:58Speaker 2: it for twenty five years, He's had eight hundred clients,
- 14:02Speaker 2: He's made twenty five million off of this scheme. What
- 14:04Speaker 2: do you do you revoke those degrees to the kids
- 14:07Speaker 2: who got paid right? How do you do it?
- 14:10Speaker 3: And this is something like I said, that the average
- 14:11Speaker 3: person isn't even thinking about right, And it just shows
- 14:13Speaker 3: you the disparity in this country. In the world too,
- 14:15Speaker 3: but especially in this country between the haves and the
- 14:18Speaker 3: have nots. Right, this is something that you know, the
- 14:20Speaker 3: average middle class, poor family, they're not even thinking about anything.
- 14:23Speaker 3: They don't even they're not even aware of this stuff, right,
- 14:25Speaker 3: So the extent that people will go to have their
- 14:29Speaker 3: kids succeed or sometimes, like you said, just to even
- 14:31Speaker 3: be a status symbol, it's obvious that it's not a
- 14:36Speaker 3: fair plane.
- 14:37Speaker 2: Like that said, like what you said, the status symbol,
- 14:40Speaker 2: like my kid is in Yale, or my kid went
- 14:42Speaker 2: to Harvard or he got into USC. It's like, really
- 14:45Speaker 2: like this kid, there's kids who are really actually trying
- 14:47Speaker 2: to get that done. We actually got a case in
- 14:50Speaker 2: Ohio in twenty eleven. It's this young this woman named
- 14:53Speaker 2: Kelly Williams Bowler, and she came back up in the
- 14:57Speaker 2: news because of this this scandal where she was facing
- 15:00Speaker 2: five years in prison because of an address fraud. She
- 15:04Speaker 2: lived in a part of Ohio where you know, poor neighborhood,
- 15:07Speaker 2: and she wanted her daughters to have a better life
- 15:10Speaker 2: or a better education, so she used her father's address, which
- 15:13Speaker 2: was in an affluent white neighborhood, and the school district
- 15:16Speaker 2: brought her up on charges for fraud. She was facing
- 15:18Speaker 2: five years in prison just because she just thought, hey,
- 15:22Speaker 2: a zoning issue. All right, I want to give my
- 15:24Speaker 2: kids the best education. Now, she didn't go to prison
- 15:26Speaker 2: for five years. I think she did ten days, but
- 15:28Speaker 2: even ten days, like, let's see how many of these
- 15:31Speaker 2: parents actually go to jail.
- 15:33Speaker 3: Well, we'll see, we'll see. So yeah, there you have it.
- 15:37Speaker 3: There you have it America. All right. So now we're
- 15:42Speaker 3: going to go into a very hot topic. Another thing
- 15:44Speaker 3: that we put on Instagram and see the reaction and
- 15:47Speaker 3: is brick and martar debt. Right, So this is something
- 15:49Speaker 3: that we try to talk about things that everybody can
- 15:53Speaker 3: relate to. And obviously everybody can relate to brick and martar,
- 15:56Speaker 3: whether you're a customer or business on it, right, because
- 15:58Speaker 3: most businesses are brick and more the businesses now, well
- 16:01Speaker 3: it's starting to change, but traditionally most small businesses are
- 16:04Speaker 3: brick and mortar. And everybody, you know, shops and brick
- 16:07Speaker 3: and mortar at some point, you know, in time. So
- 16:11Speaker 3: we're going to talk about brick and mortar dead right.
- 16:14Speaker 3: So the post that I actually put on Instagram, it
- 16:17Speaker 3: had pay Less closing locations. It had Macy's Clothing location,
- 16:22Speaker 3: Kmark Clothing location, see is clothing location. Radio shocks closed
- 16:26Speaker 3: Toys r US closed, and then it had Uber, which
- 16:29Speaker 3: is the biggest transportation company in the world, has no
- 16:32Speaker 3: physical cars. Right, Netflix, which is the biggest movie company
- 16:35Speaker 3: in the world, has no movie theaters. And Airbnb, which
- 16:38Speaker 3: is the biggest hotel company in the world, has no
- 16:41Speaker 3: physical hotels. So is Brick and Martar dead? And everything
- 16:46Speaker 3: transitioning to online virtually? We know that fifty one percent
- 16:51Speaker 3: of all shopping is done online right now, so it's
- 16:55Speaker 3: an interesting discussion to see is it dead or is
- 16:59Speaker 3: it just transitioning?
- 17:00Speaker 2: Yeah. I think in twenty seventeen the United States had
- 17:03Speaker 2: about eighty seven hundred stores closed and that was like
- 17:05Speaker 2: a whole time high. And we're in March and we
- 17:08Speaker 2: already have over five thousand store closings already in twenty nineteen,
- 17:13Speaker 2: so this is probably a record year for that. So
- 17:15Speaker 2: is it dead, I don't know. Is it adjusting? That's
- 17:18Speaker 2: a better question, and I think we have some cases
- 17:21Speaker 2: where we might see that it is adjusting.
- 17:23Speaker 3: Yeah, So all right, so Brick and Martin, right, in
- 17:28Speaker 3: my opinion, we'll just jump right into it. Is it dead? No,
- 17:31Speaker 3: I don't think it's dead, right, I think that the
- 17:33Speaker 3: old way of doing business is dead, right, and those
- 17:36Speaker 3: stores Macy's and Kmart and Sears. The reason why they're
- 17:42Speaker 3: dead or they're dying is that they haven't adjusted, right.
- 17:45Speaker 3: But if you look at like Amazon for instance, right,
- 17:48Speaker 3: So Amazon is interesting because Amazon is actually obviously the
- 17:56Speaker 3: giant of the virtual world, right, And we talked about
- 17:59Speaker 3: amaz Amazon and jay Z probably get mentioned in every
- 18:02Speaker 3: episode because it's just now it's unavoidable. But so Amazon
- 18:08Speaker 3: built their business model virtually, right. And then now what
- 18:13Speaker 3: they're doing is that they're transitioning into the brick and
- 18:15Speaker 3: mortar business. Right. So they brought Whole Foods right, well,
- 18:18Speaker 3: I think twelve million dollars a few years ago. Then
- 18:21Speaker 3: they have a bookstore, they have Amazon Bookstore, and now
- 18:25Speaker 3: they actually Amazon Go. You heard of that. So Amazon
- 18:30Speaker 3: Go is a cash list, a cashier list grocery store
- 18:33Speaker 3: that I think is in the UK. And that's like
- 18:36Speaker 3: their new forte into into grocery stores where no cashier is.
- 18:40Speaker 3: Everything is virtual. So what they're actually doing that they combinding, right,
- 18:43Speaker 3: So they combining their virtual dominance with the physical dominance
- 18:48Speaker 3: as well. And with Amazon, what they're really trying to
- 18:50Speaker 3: do is that they're trying to actually corner the market
- 18:53Speaker 3: in every way that you could possibly shop. Because everybody
- 18:56Speaker 3: knows that they have the online game on smash right out.
- 19:00Speaker 3: They have Amazon Echo, So Amazon Echo if anybody's not familiar,
- 19:05Speaker 3: that's like Alexa, where it's like a voice thing, voice
- 19:09Speaker 3: activated thing you speak to you can give orders and
- 19:11Speaker 3: you can order stuff via that way. Then they have
- 19:14Speaker 3: dash button. A lot of people don't even know what
- 19:16Speaker 3: dash button is. Dash button is only for Amazon Prime members.
- 19:20Speaker 3: The best way I can describe it like a USB
- 19:23Speaker 3: with a button on it, right, and they ship it
- 19:25Speaker 3: to you with items that you buy a lot of them.
- 19:27Speaker 3: So if you buy a lot of pop Tarts, then
- 19:29Speaker 3: you'll get a dash button with your pop tarts And
- 19:31Speaker 3: when your pop Tars is running low, when your pop
- 19:33Speaker 3: Tars runs up, you just hit the dash button and
- 19:36Speaker 3: more pop tost sent to you. Yeah, so it's the
- 19:40Speaker 3: same cereal hate that you can think of. So you
- 19:43Speaker 3: don't even have to go online, you don't have to
- 19:44Speaker 3: give a voice. All you have to do is just
- 19:45Speaker 3: literally press a button now. And then they have the
- 19:48Speaker 3: physical store, so they really those four things combined, they're
- 19:52Speaker 3: going to corner the market with any way that a
- 19:54Speaker 3: person could actually shop they're going to be involved. And
- 19:57Speaker 3: then also they want to move into fashion, and that's.
- 20:00Speaker 2: An interesting cosmetics as well.
- 20:02Speaker 3: Yes, cosmetic as well. So people still like to feel
- 20:05Speaker 3: the fabric and still try things on, even though a
- 20:07Speaker 3: lot of times people shop online. Me personally, I do both.
- 20:10Speaker 3: So with Amazon moving into the physical locations, that's going
- 20:12Speaker 3: to help them out with fashion as well.
- 20:14Speaker 2: They said that you can they can send you to close,
- 20:16Speaker 2: you can try them on, and if you don't like them,
- 20:18Speaker 2: sending it back. I believe. I think they have that
- 20:20Speaker 2: as part as the business.
- 20:21Speaker 3: Now that makes sense. I mean that's like most online.
- 20:23Speaker 2: Yeah, I mean that's dope. Yeah, you don't have to
- 20:25Speaker 2: leave your own to do it.
- 20:26Speaker 3: So and then also what I like to do personally,
- 20:29Speaker 3: I order stuff online that from a store that I
- 20:31Speaker 3: know I can bring it back to if it doesn't fit.
- 20:34Speaker 3: So if it doesn't fit, then I could just bring
- 20:35Speaker 3: it back to the physical location as opposed to having
- 20:37Speaker 3: to go through the hassle of bringing it to the
- 20:39Speaker 3: So I think that there's still room for breaking Martin right.
- 20:43Speaker 3: And you're gonna talk about an interesting story that a
- 20:45Speaker 3: Brick and Martyr company that has actually got it right.
- 20:48Speaker 2: Yeah, they got it right, and they're actually like a
- 20:49Speaker 2: case study in the Wall Street Journal. But a couple
- 20:53Speaker 2: of ones that didn't work, you said, were like Mazie's
- 20:55Speaker 2: closing store, JAG's, Penny's clothing store, Kmart. But TJ Max
- 20:59Speaker 2: has actually got it right. So TJ Max they own
- 21:04Speaker 2: a few companies. They owned Marshals, and they own home Goods,
- 21:07Speaker 2: and they rely solely on Brick and Martin right, So
- 21:09Speaker 2: their stores, I think they have about thirty hundred stores.
- 21:12Speaker 2: They were like all that revenue pretty much comes to that.
- 21:14Speaker 2: They don't really do too much online advertising or trying
- 21:18Speaker 2: to build their site. And when we see stores closing,
- 21:22Speaker 2: they're saying no, they've seen for thirty three straight quarters
- 21:26Speaker 2: up until twenty eighteen, I believe, well, their profits has increased,
- 21:30Speaker 2: so thirty three straight quarters. They're seeing people coming in
- 21:32Speaker 2: their stores shopping, buying things. And if you've shopped at
- 21:35Speaker 2: TJ Max for monstrels, you know that you're getting discounted
- 21:39Speaker 2: prices on brands, high end brands, that discount of prices.
- 21:43Speaker 2: But the brilliant strategy that they use is they turned
- 21:45Speaker 2: it into a shopping hunt. It's like you go into
- 21:48Speaker 2: these stores and it's like, hey, I found a bargain here,
- 21:52Speaker 2: Whereas right whereas in like stores like JC Pennies, it's like, hey,
- 21:57Speaker 2: this is the Polo section, this is the Nike section,
- 22:00Speaker 2: this is Tommy hill Finger section. TJ max is like,
- 22:03Speaker 2: you know what, We're gonna call this active where and
- 22:05Speaker 2: we're gonna put all those brands there and you go
- 22:07Speaker 2: hunt for the deal. So sometimes you'll find things in
- 22:10Speaker 2: there that's like, oh, this is sixty percent off. All right,
- 22:13Speaker 2: that's a bargain now if I buy it and you
- 22:15Speaker 2: go and you might not find it because it's like
- 22:17Speaker 2: that's the part of the skyvage hind it's all right,
- 22:19Speaker 2: well I got it now, you gotta wait. The other
- 22:21Speaker 2: thing that they do is they reinvent their They get
- 22:24Speaker 2: new inventory like every twenty one days. So like stores
- 22:27Speaker 2: like Macy's and J. C. Penny they don't have that
- 22:28Speaker 2: type of turnover. So TJ max is like, the inventory's
- 22:32Speaker 2: coming in, it's limited. People know that they're gonna get
- 22:35Speaker 2: a bargain there, they get it. Twenty one days later,
- 22:37Speaker 2: it's gone all of it, and then they get more
- 22:39Speaker 2: in right, so like their sales have exceeded norsetrom and
- 22:43Speaker 2: J C. Penny's combined TJ Max. Nobody's even thinking about that, right, right,
- 22:48Speaker 2: So like that's key. So if it's if it's dead,
- 22:52Speaker 2: then how is this thriving? They've got it.
- 22:54Speaker 3: Right, TJ MaTx. You know what I thought to think
- 22:56Speaker 3: about TJ Max. When I was young, they pine near
- 23:00Speaker 3: the layaway system. Remember that. I don't know if you
- 23:04Speaker 3: I don't know if you did that, but I did
- 23:05Speaker 3: that before. I did that when I was a kid
- 23:07Speaker 3: from I did that on clothes.
- 23:09Speaker 2: I say, yes, they had.
- 23:10Speaker 3: It lay away system where you can put clothes on
- 23:13Speaker 3: lay away. Yeah, I don't know, but uh yeah, that's
- 23:19Speaker 3: how important fashion was as a kid.
- 23:22Speaker 2: So there are some other companies that have that model
- 23:25Speaker 2: of like we'll bring a bunch of brands into a store,
- 23:28Speaker 2: like a SIMS which is out of business and Filing's basement.
- 23:30Speaker 2: They're out of business. And if you look at that
- 23:32Speaker 2: their strategy that their stores were so big and everything
- 23:36Speaker 2: was everywhere whereas TJ Mass you can look up all right,
- 23:39Speaker 2: that's a women's sestion, that's men's section. This is kids
- 23:41Speaker 2: active where it's very concentrated and it's easy to find
- 23:45Speaker 2: the things. So like like I said, That's.
- 23:48Speaker 3: One of the problems, especially like with Sears, is that
- 23:51Speaker 3: it's hard to be a master of all trades. Right,
- 23:55Speaker 3: So you go into seis, you can buy tires, you
- 23:57Speaker 3: can buy swimming whear, you can buy and there's nobody
- 24:00Speaker 3: to help you. You got to try to figure it
- 24:02Speaker 3: out on your own, and it becomes difficult. It becomes
- 24:05Speaker 3: very difficult.
- 24:06Speaker 2: So like that strategy like and like I said, that's
- 24:09Speaker 2: an artible, Like they're trying to figure out how are
- 24:11Speaker 2: they doing this right? If Breaking mart is dead, and
- 24:14Speaker 2: how is TJ max thriving?
- 24:16Speaker 3: So TJ max is thriving? And I wanted to bring it.
- 24:21Speaker 2: Erners, what's up? You ever walk into a small business
- 24:23Speaker 2: and everything just works, Like the checkout is fast, the
- 24:26Speaker 2: receipts are digital, tipping is a breeze, and you're out
- 24:30Speaker 2: the door before the line even builds. Odds are they're
- 24:34Speaker 2: using Square? We love supporting businesses that run on Square
- 24:37Speaker 2: because it just feels seamless. Whether it's a local coffee shop,
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- 25:09Speaker 2: transform your business, visit Square dot com backslash, go backslash
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- 25:19Speaker 2: backslash eyl. Don't wait, don't hesitate, Let Square handle the
- 25:23Speaker 2: back end so you can keep pushing your vision forward.
- 25:29Speaker 2: This episode is brought to you by P and C Bank.
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- 25:35Speaker 2: and sure, they definitely can be, but understanding a professionals
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- 26:11Speaker 4: An illegal alien from Guatemala charged with raping a child
- 26:15Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador
- 26:19Speaker 4: accused of murdering a Texas. Man of Venezuelan charged with
- 26:23Speaker 4: filming and selling child pornography in Michigan. These are just
- 26:27Speaker 4: some of the heinous migrant criminals caught because of President
- 26:31Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States
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- 26:39Speaker 4: crossings are at the lowest levels ever recorded, and over
- 26:43Speaker 4: one hundred thousand illegal aliens have been arrested. If you
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- 26:54Speaker 4: never return. But if you register using our CBP home
- 26:58Speaker 4: app and leave now, you could be allowed to return legally.
- 27:01Speaker 4: Do what's right, leave now. Under President Trump, America's laws,
- 27:06Speaker 4: border and families will be protected.
- 27:09Speaker 2: Sponsored by the United States Department of Homeland.
- 27:11Speaker 3: Security closer to Because we try to relate to the
- 27:13Speaker 3: everyday people, right and brick and martars so there's three
- 27:17Speaker 3: types of brick and martar businesses that most entrepreneurs that's
- 27:21Speaker 3: just getting started, especially you know in our community, they
- 27:24Speaker 3: always want to start, right, And that is a restaurant.
- 27:27Speaker 3: I know he's gonna say, that's a hair salon or
- 27:30Speaker 3: barbershop and a clothing store.
- 27:33Speaker 2: Sound pretty right, pretty common, That's about right.
- 27:36Speaker 3: So all right, we've all seen how barbershops and hair
- 27:41Speaker 3: salons are cash cows, right, especially hair salons. We have
- 27:44Speaker 3: to do a whole thing about that.
- 27:45Speaker 2: But yeah, that's like personally, I know that.
- 27:49Speaker 3: No, especially black women's here. That is a billion dollar industry.
- 27:53Speaker 2: We have an episode on that. That's a fact.
- 27:55Speaker 3: And barbershops along staple in the community. Restaurants that's one
- 28:00Speaker 3: of the hardest businesses to succeed, and we're gonna have
- 28:02Speaker 3: we got a special situation about the restaurant. But everybody,
- 28:07Speaker 3: for some reason, they still want to open restaurants. I
- 28:10Speaker 3: don't know why. But you see one restaurant I succeed,
- 28:13Speaker 3: you see hundred failed. And then the clothing store. Right,
- 28:18Speaker 3: so clothing store. So I'm gonna tell a personal story
- 28:20Speaker 3: about the clothing store. So the people that don't know
- 28:22Speaker 3: a financial advisor that's what I do for a living.
- 28:24Speaker 2: Right.
- 28:25Speaker 3: So I had a young lady coming to my office
- 28:30Speaker 3: a few months ago, and she's a social media influencer.
- 28:34Speaker 3: I won't say her name, but she's a social media influencer.
- 28:36Speaker 3: She's real big on social media. She has around like,
- 28:38Speaker 3: let's say, two point five million followers on Instagram. So
- 28:42Speaker 3: she comes to me and she's having problems with her business. Right.
- 28:46Speaker 3: So we're talking about the business and I'm getting the information.
- 28:50Speaker 3: We're going over to numbers, and she's bleeding money on
- 28:53Speaker 3: her clothing store. She has a clothing store. Right, So
- 28:55Speaker 3: she has a clothing store in the suburbs of New York,
- 28:59Speaker 3: and she's paid saying twelve thousand dollars a month in
- 29:02Speaker 3: RNT in them all, and her overhead she has, you know,
- 29:07Speaker 3: overhead about total probably twenty thousand dollars a month. Right,
- 29:12Speaker 3: And I'm telling her, like, well, why don't you just
- 29:14Speaker 3: do it online? And she was saying how online? She
- 29:18Speaker 3: used to make like eight thousand dollars a month online
- 29:21Speaker 3: right before she actually had the store. So you don't
- 29:24Speaker 3: have to be a rocket scientist to figure this out.
- 29:26Speaker 3: So I'm like, okay, you have two point five million
- 29:28Speaker 3: followers on Instagram Right now, New York is probably your
- 29:30Speaker 3: biggest market because you're from New York, but your store
- 29:34Speaker 3: is not even in the city. It's in the suburbs, right,
- 29:37Speaker 3: so probably let's say two percent of your followers can
- 29:41Speaker 3: actually go to your physical location, right, So you're not
- 29:45Speaker 3: leveraging your social media power, right. Why don't you have
- 29:49Speaker 3: online presence where any follower, no matter where they live,
- 29:54Speaker 3: whether it's Germany, Australia, California, Connecticut, they can shop online
- 29:58Speaker 3: twenty four hours a day, right a physical location. You're
- 30:01Speaker 3: already limiting yourself geographically.
- 30:02Speaker 2: That's what we said, like this episode on can the
- 30:05Speaker 2: consumer get the product?
- 30:06Speaker 3: Oh yeah, exactly, that's the biggest thing. Can it consumer
- 30:08Speaker 3: get the product or you're already limiting yourself geographically right now,
- 30:12Speaker 3: Not only are you limiting yourself geographically, you're spending a
- 30:16Speaker 3: ton of money on overhead, right And that's the problem
- 30:18Speaker 3: with brick and marts. So this is the real problem
- 30:20Speaker 3: with brick and Martar is that the money that is
- 30:22Speaker 3: being spent on overhead and you're not bringing up revenue
- 30:25Speaker 3: in so now you have to see if it really
- 30:28Speaker 3: makes sense. And this is why a lot of restaurants.
- 30:30Speaker 3: This is why most businesses fail regardless, but it's harder
- 30:33Speaker 3: for brick and mortar businesses because now you have to
- 30:36Speaker 3: pay your rent every month regardless, You got to pay
- 30:37Speaker 3: your capabil of life bill. You got to pay your
- 30:39Speaker 3: employees every month, whether you make money or not. Right,
- 30:41Speaker 3: so you have a good month, Okay, if you have
- 30:43Speaker 3: a bad month, nobody wants to hear you still got
- 30:45Speaker 3: to pay money.
- 30:46Speaker 2: Right.
- 30:46Speaker 3: Where you have an online business, you have expenses, but
- 30:49Speaker 3: nowhere near the brick and mortar. So, especially for something
- 30:52Speaker 3: like clothes, we look at fashion Over. We talked about
- 30:54Speaker 3: fashion Over before, but I don't I personally don't see
- 30:59Speaker 3: how it makes sense for a brick and martar fashion
- 31:04Speaker 3: business to succeed. Not to say that they can't succeed,
- 31:07Speaker 3: but it would have to be really tied in with
- 31:10Speaker 3: online presence and just have like a flagship store like
- 31:12Speaker 3: Fashion Over has like four stores, but those are more
- 31:15Speaker 3: like flagship stores.
- 31:16Speaker 2: Right.
- 31:16Speaker 3: I don't personally see how it makes sense to have
- 31:19Speaker 3: a brick and martar as your sole only store for
- 31:23Speaker 3: something like fashion.
- 31:24Speaker 2: So what we're seeing now is that people are starting online.
- 31:27Speaker 2: Like these small business they start online and when they
- 31:29Speaker 2: generate enough revenue, then they'll create a store, a brick
- 31:32Speaker 2: and martar store. Because it's like, all right now, and
- 31:34Speaker 2: this is one of the keys that people are trying
- 31:36Speaker 2: to adapt to, is like we have to create an
- 31:38Speaker 2: experience for these customers for them to come. So like, yeah,
- 31:41Speaker 2: that that young lady might have that store in New York.
- 31:44Speaker 2: But if they're having experiences in that store that they
- 31:47Speaker 2: can only get there, then people might fly.
- 31:49Speaker 3: Yeah, you gotta have something. There's a donuts shop in
- 31:53Speaker 3: New York and it's called its cro Nuts. Actually this
- 31:56Speaker 3: is a combination between croissants and donuts. Long story short.
- 31:59Speaker 3: People wait on line at like five o'clock in the morning.
- 32:01Speaker 3: They only sell like one hundred per day. It's a
- 32:02Speaker 3: limited You got to have some kind of gimmicks something
- 32:04Speaker 3: like that. So people are coming from a low Oh,
- 32:06Speaker 3: but you also have to combine. Even if we look
- 32:08Speaker 3: at the restaurant business, right, so now Uber Eats is
- 32:10Speaker 3: killing it, right, So now you have a physical location
- 32:13Speaker 3: where you're making food, but people can still go into
- 32:16Speaker 3: app and order it. And now you have a delivery
- 32:18Speaker 3: service that's delivering them food as well. And even if
- 32:21Speaker 3: you look at the mail prep business, that's huge as
- 32:23Speaker 3: far as even mailing people food. Like so, I think
- 32:27Speaker 3: in order to survive in today's climate, you have to
- 32:30Speaker 3: at the very least combined both. You can't just be
- 32:33Speaker 3: Bricking Martin adapting adjusts. You have to adapt and adjust.
- 32:36Speaker 3: But I don't think Brick and Martin is totally dead,
- 32:38Speaker 3: but I think in some industries it just doesn't make
- 32:40Speaker 3: sense in my opinion.
- 32:41Speaker 2: If we look at the number one company in the world, Apple,
- 32:43Speaker 2: they keep building stores, so it's like, what you know
- 32:46Speaker 2: what I mean, like this this isn't going anywhere. And
- 32:48Speaker 2: Apple has a unique model, right they have this customer
- 32:51Speaker 2: when they hire employees, they have this model. They live
- 32:54Speaker 2: by the acronym app l E. So what that means
- 32:58Speaker 2: is like, the first A is number one. We have
- 33:01Speaker 2: to approach the customers. So if you walk into an
- 33:03Speaker 2: Apple store, you'll notice that there's a lot of employees
- 33:06Speaker 2: in it, so there's enough for everybody to have a
- 33:08Speaker 2: one on one relationship with the employee. The second thing
- 33:12Speaker 2: is that they probe so they'll listen, Hey, why are
- 33:15Speaker 2: you here today? Can we help you with something? The
- 33:17Speaker 2: next thing is present after they hear what you come
- 33:20Speaker 2: to the store for, then they'll say, all right, well,
- 33:22Speaker 2: here are some things that can help you. Here's a
- 33:24Speaker 2: product that can help what you're trying to do. The
- 33:26Speaker 2: next thing they do is they listen, right, They listen
- 33:28Speaker 2: to say, all right, well you've told me the problem.
- 33:31Speaker 2: I've given you a solution. What do you think about it? Right?
- 33:35Speaker 2: Usually people buy the product or they'll say, you know what,
- 33:37Speaker 2: I'll come back, and then that leads to the e.
- 33:39Speaker 2: It's like the end. Hey, thanks for coming. I'd love
- 33:43Speaker 2: to see you come back. And a lot of times
- 33:44Speaker 2: Apple customers are loyal. They'll come back just because of
- 33:47Speaker 2: the customer service and while they wait, which is unique
- 33:49Speaker 2: to Apple, they can use the products. Like how many
- 33:52Speaker 2: times do you go in to the stores and kids
- 33:53Speaker 2: are adults are using the products while they're waiting, or
- 33:57Speaker 2: they're taking a class at the store while they're waiting.
- 34:00Speaker 2: So you got to have these in store experiences that
- 34:02Speaker 2: are unique to your store to generate the customers. So
- 34:04Speaker 2: it doesn't matter like if you have a great online presence,
- 34:07Speaker 2: you can't get this experience anywhere else, but coming to
- 34:10Speaker 2: the store.
- 34:11Speaker 3: That's pretty powerful. The acronym is pretty powerful for any
- 34:15Speaker 3: business owner. But yeah, well, brick and mortar business. As
- 34:19Speaker 3: I said, you know, I think that it's not dead,
- 34:21Speaker 3: but you have to find a way to combine the
- 34:24Speaker 3: two if you want to survive. And this is what
- 34:26Speaker 3: this show is about. We want to teach entrepreneurship and
- 34:28Speaker 3: help you out, help your business out.
- 34:29Speaker 2: So yeah, last note, like we had, we spoke about Tesla.
- 34:33Speaker 2: Tesla one of the stories. They completely did away with
- 34:35Speaker 2: all their stores, right, and we said that pay Lessons
- 34:38Speaker 2: closing stores. That's closed, Jimbarea has closed, Charlot, A lot
- 34:40Speaker 2: of the stores have closed because they couldn't adaptay pay
- 34:42Speaker 2: Lesson is one of those that just didn't adapt. Online
- 34:44Speaker 2: experience was terrible. They were still relying on print at
- 34:47Speaker 2: they couldn't adapt. So you see what happened to them.
- 34:50Speaker 3: Yeah, well, it's a jungle out here.
- 34:53Speaker 2: Gott to survive, all right, ladies and gentlemen. It's our
- 34:57Speaker 2: favorite time of the episode, storytelling.
- 35:00Speaker 3: Here's a little story that must be told.
- 35:02Speaker 2: Listen up, gangsters and honeys, with your head done, the
- 35:05Speaker 2: best story tell us right, I'm gonna say if.
- 35:07Speaker 3: Pray down, it's gray down, it's pray down, it's gray down.
- 35:09Speaker 2: It's gray down.
- 35:09Speaker 3: All right, boys and girls, So we are going to
- 35:13Speaker 3: tell a story. If you follow the show, you know
- 35:16Speaker 3: that this is my favorite part of the show.
- 35:19Speaker 2: Every time.
- 35:20Speaker 3: The last segment is story time, and today we have
- 35:23Speaker 3: a very special story, very interesting story, and we're going
- 35:28Speaker 3: to talk about the best sports deal ever made.
- 35:30Speaker 2: Is said that when you say the word interesting, that
- 35:32Speaker 2: means it's about to get real. That's a fact, It's
- 35:35Speaker 2: about to get real.
- 35:35Speaker 3: So this this is the best sports deal ever made
- 35:38Speaker 3: in history, the history of sports. Right. So in the
- 35:41Speaker 3: nineteen seventies, there was a league called the.
- 35:44Speaker 2: ABA American Basketball Association. Right.
- 35:47Speaker 3: So there was the NBA, which everybody knows about the NBA, right,
- 35:50Speaker 3: but then there was the ABA. So the best way
- 35:52Speaker 3: I could really describe the ABA. If anybody's a football fan,
- 35:55Speaker 3: remember the AFL.
- 35:57Speaker 2: Yeah, so even not an XFL, but.
- 36:00Speaker 3: The AFL, it was pretty big. At one point they
- 36:03Speaker 3: had Herschel Walker thing.
- 36:04Speaker 2: Yeah in the eighties.
- 36:05Speaker 3: Yeah, so the NFL was a was a football league
- 36:08Speaker 3: in the eighties and they was just wild, like they
- 36:09Speaker 3: had the cheerleaders, just it was the whole vibe.
- 36:13Speaker 2: Was just like they wanted to be everything in the NFL. Wan.
- 36:15Speaker 3: Yeah, it was just more renegade, you know, it would.
- 36:17Speaker 2: Be better like w w F and w C W okay,
- 36:21Speaker 2: you know that was for the kids.
- 36:23Speaker 3: Similar similar. So the a BA was like the NBA
- 36:26Speaker 3: at the time was kind of boring. It was like
- 36:28Speaker 3: the Celtics, you know, just blue collar. You know, it's
- 36:32Speaker 3: just kind of boring. For the a BA. They had
- 36:35Speaker 3: the striped basketball, they had the cheerleaders, they had the
- 36:38Speaker 3: Duncan and they had good players too.
- 36:39Speaker 2: They had great play.
- 36:40Speaker 3: They had Doctor j they had Moses Malone, David Thompson,
- 36:45Speaker 3: David Thompson, so they had like George Gervin Iceman. So
- 36:48Speaker 3: the ABA was just like flails like street ball. That's
- 36:51Speaker 3: that's that's the that's the comparison. A BA was like
- 36:53Speaker 3: the an one street ball, like the Rucker stuff like
- 36:56Speaker 3: that All.
- 36:56Speaker 2: Star game like that comes from the NBA. All the festivity,
- 36:59Speaker 2: the All Star Game, all that contest.
- 37:01Speaker 3: Yeah, ABA exactly. So ABA was they was They was
- 37:04Speaker 3: for excitement, right, but financially they it just wasn't working
- 37:08Speaker 3: out for them, right. So what happened is that there
- 37:11Speaker 3: was seven teams in the ABA and the NBA wanted
- 37:15Speaker 3: to merge, right because it was just then made sense
- 37:19Speaker 3: to just kind of compete with them, and the ABA
- 37:20Speaker 3: was kind of one the last leg financially, so the
- 37:22Speaker 3: NBA went to them and they proposed the merger. Right,
- 37:26Speaker 3: so the merger, the ABA accepted the merger, and it
- 37:31Speaker 3: was seven teams at the time, so four teams were
- 37:35Speaker 3: brought into the NBA. Those four teams were the Nets,
- 37:37Speaker 3: the Nuggets, the Pacers, and the Spurs, which are still
- 37:40Speaker 3: in the NBA today, right, And then so that was
- 37:42Speaker 3: three more teams left. So one team Virginia. They they
- 37:46Speaker 3: actually fizzled out and they didn't they didn't get brought
- 37:51Speaker 3: in because they just didn't make it right. They bullied up.
- 37:54Speaker 3: So that that left two teams. Right, So you had Kentucky,
- 37:59Speaker 3: the team from Ducky Kentucky, I think Colonels, Kentucky Colonels.
- 38:02Speaker 2: You know what crazy about them? The crazy thing about
- 38:05Speaker 2: them is that they were owned by the owner of
- 38:07Speaker 2: Kentucky Fried Chicken. Yes, which is crazy John Brown. Yeah.
- 38:10Speaker 2: So the NBA buys him out for three million dollars
- 38:12Speaker 2: at the time, nineteen seventy six. Like that's a lot
- 38:15Speaker 2: of money, but this is like that's a side business
- 38:17Speaker 2: for me, Like I got Kentucky Fried Chicken. So he
- 38:19Speaker 2: takes the.
- 38:19Speaker 3: Deal, and he also was the own he became the
- 38:23Speaker 3: governor of Kentucky.
- 38:24Speaker 2: Yeah, govern of Kentucky.
- 38:25Speaker 3: Two yeah, sor right. So they had the Kentucky Colonels
- 38:29Speaker 3: and the Saint Louis Squire.
- 38:32Speaker 2: Spirits spirits, sake Lewis Spirits.
- 38:35Speaker 3: So they offer the Kentucky team and the Saint Louis
- 38:39Speaker 3: team three million dollars as a buyout. Kentucky takes it, right,
- 38:44Speaker 3: Saint Louis says, it's not so fast, not interested, not interested.
- 38:50Speaker 2: Well, they said no because they had the vision. They
- 38:53Speaker 2: were like, look, well, before you go to that, before
- 38:55Speaker 2: you go to that. So they said no, right, But
- 38:58Speaker 2: they had good talent. Yeah, they had Moses Malone a
- 39:02Speaker 2: few other players, right, yeah, I think that was his
- 39:04Speaker 2: rookie year in nineteen seventy six. He's the first man.
- 39:06Speaker 3: Child first, he's the first person to come from high school.
- 39:10Speaker 2: He's the first man to professional. Right.
- 39:12Speaker 3: So they rejected it, right, And the owners of the
- 39:14Speaker 3: team they had it was two brothers, Ozzie and Dan
- 39:18Speaker 3: and what's the last.
- 39:19Speaker 2: Name Silna Silna.
- 39:22Speaker 3: And Dan Silna. So what they negotiated was a two
- 39:26Speaker 3: million dollar buyout and a part of the four teams
- 39:32Speaker 3: that were going into the NBA TV rights. So they
- 39:36Speaker 3: got one seventh of the TV rights of those four
- 39:39Speaker 3: teams that went to the NBA. Right, So, at the
- 39:42Speaker 3: time TV wasn't really big. It was like black and
- 39:45Speaker 3: white and things with the wire or stuff like that.
- 39:47Speaker 3: They was the seventies barely, but nobody was making nobody
- 39:52Speaker 3: was making money on team yet, so they say, okay,
- 39:55Speaker 3: one seventh of four teams TV rights. They were so
- 40:02Speaker 3: eager to get the deal. The NBA just wanted to
- 40:03Speaker 3: get the deal done, right, say so, give them two
- 40:05Speaker 3: million and give them one seventh and let it, you know,
- 40:09Speaker 3: let them go on their way.
- 40:10Speaker 2: At that time, I think the biggest start in the NBA.
- 40:12Speaker 2: You have Oscar Robinson, Kareem Abdul Jabbar, and doctor Jay
- 40:18Speaker 2: is right there on that line was becoming superstar. Bill
- 40:21Speaker 2: Russell probably is one of the big stars. No, Bill Russell,
- 40:23Speaker 2: Bill Walton, Bill Walton.
- 40:27Speaker 3: Okay, so all right, so now this is nineteen seventy six,
- 40:33Speaker 3: seventy six, nineteen seventy six, so a few years past
- 40:38Speaker 3: in the eighties, come and Larry Bird and Maggie Johnson
- 40:44Speaker 3: coming to the league, right, yeah, And the NBA changes fever. Right.
- 40:49Speaker 3: And then a few years after Larry Bird and Magic
- 40:52Speaker 3: Johnson coming to the league, is this guy Michael.
- 40:55Speaker 2: Jordan, Michael Jeffrey Jordan.
- 40:57Speaker 3: And then the league changes even more forever far.
- 41:00Speaker 2: Yeah, obviously landscape and now TV.
- 41:02Speaker 3: So now television television comes into play, right, and you
- 41:05Speaker 3: have a network called ESPN, and now sports is just
- 41:10Speaker 3: American television staple. Right, everybody watching sports on TV now
- 41:14Speaker 3: in the eighties nineties, So now what happened as nobody
- 41:19Speaker 3: would ever watch sports on TV. Let's just give these
- 41:21Speaker 3: guys one seventh. They ended up as the league rule
- 41:24Speaker 3: to the league for the thirty teams, right, So their
- 41:27Speaker 3: TV revenue, those the two brothers equal two percent of
- 41:32Speaker 3: the total TV revenue for the NBA. Right, So every
- 41:36Speaker 3: year they got two percent of TV revenue in perpetuity.
- 41:42Speaker 3: That was the best part of the deal. It was
- 41:43Speaker 3: in perpetuite. It's no end dates forever.
- 41:46Speaker 2: They's so you want to just tell them what perpetuities
- 41:48Speaker 2: People don't even know.
- 41:49Speaker 3: Yeah, perpetuity means forever, continuous, that's the easy answer, continuous answer.
- 41:54Speaker 3: So so now they have two percent of all NBA
- 41:57Speaker 3: TV revenue forever. Right, So this thing is one of
- 42:03Speaker 3: the most embarrassing things that the NBA has ever dealt with, right,
- 42:07Speaker 3: because they end up paying these guys three hundred million
- 42:11Speaker 3: dollars right from they started from nineteen seventy six to
- 42:15Speaker 3: twenty fourteen.
- 42:16Speaker 2: The crazy part is that from seventy six to seventy
- 42:19Speaker 2: nine they didn't make a dollar, but from eighty to
- 42:22Speaker 2: ninety seven or eighty to like two thousands to two thousand,
- 42:25Speaker 2: three hundred million.
- 42:26Speaker 3: Three hundred million, twenty fourteen eight it was three hundred million.
- 42:29Speaker 2: Right.
- 42:30Speaker 3: So finally twenty fourteen, the NBA they're going to reap.
- 42:34Speaker 2: On the TV deal right right, so like they're about
- 42:35Speaker 2: to They had a few TV deals prior. They had
- 42:38Speaker 2: one with NBC and then they had one with ESPN,
- 42:41Speaker 2: and right, like you said, sports were built over there,
- 42:44Speaker 2: Like that's a twenty four to seven sports network, so
- 42:47Speaker 2: you could imagine like people are going to be consuming
- 42:48Speaker 2: sports at all time. I But in twenty fourteen they
- 42:52Speaker 2: re upp with Turner Sports and ESPN a nine year
- 42:56Speaker 2: deal for twenty four billion dollars.
- 42:59Speaker 3: Right, so right before't do that, they said, Okay, we
- 43:01Speaker 3: have to get away from this deal because we've been
- 43:04Speaker 3: bleeding money for thirty years and it's only going to
- 43:07Speaker 3: get worse as we continue to grow. And now they
- 43:10Speaker 3: see that, Okay, the TV deals is going to keep
- 43:12Speaker 3: getting bigger and bigger, right, and we're not going to
- 43:14Speaker 3: keep paying these guys two percent forever, right, So we
- 43:18Speaker 3: got to get away from this. So they agree on
- 43:21Speaker 3: a deal in twenty fourteen for a lump sum buy
- 43:23Speaker 3: out of five hundred million dollars. Right. So now you
- 43:26Speaker 3: added three hundred million that they got up into two
- 43:28Speaker 3: thousand for that number, up, you add the five hundred million,
- 43:30Speaker 3: so they got eight hundred million dollars. They got eight
- 43:32Speaker 3: hundred million dollars on a three million dollar deal, three
- 43:36Speaker 3: million dollar buyout originally that they turned down. They ended
- 43:40Speaker 3: up getting eight hundred million.
- 43:41Speaker 2: The NBA didn't even have to have this problem. They
- 43:43Speaker 2: didn't even have to Like they wanted to buy teams,
- 43:46Speaker 2: They wanted to buy Detroit in the late seventies, They
- 43:49Speaker 2: wanted to buy New Jersey nets at that time in
- 43:52Speaker 2: the nineties, they would have had been owners in two
- 43:55Speaker 2: thousand and two. Out of twenty ten, they had to
- 43:59Speaker 2: accumulate almost one hundred million. They were worth more than
- 44:02Speaker 2: the Indiana Pacers were no.
- 44:04Speaker 3: But the best part about the story is that, so
- 44:06Speaker 3: they make eight hundred million dollars from the NBA without
- 44:10Speaker 3: any overhead, a team that nobody's heard of, a phantom
- 44:13Speaker 3: team that nobody's heard of, no players, no roster, no overhead,
- 44:19Speaker 3: no building, nothing. They literally made almost a billion dollars
- 44:25Speaker 3: just cause forever. So that people say, okay, well, why
- 44:30Speaker 3: did they take the buyout? They could have just kept
- 44:32Speaker 3: this going forever, right, So the guy, one of the
- 44:34Speaker 3: guys died rest in peace a couple of years ago,
- 44:36Speaker 3: so I think, you know, he probably gets to the
- 44:37Speaker 3: point where it's like, Okay, I'm about to die soon,
- 44:39Speaker 3: so I might just get five hundred million up front. Yeah,
- 44:44Speaker 3: you know, right. And then also it was a headache
- 44:46Speaker 3: for them because they hired lawyers. They kept going back
- 44:49Speaker 3: and forth because they felt like the NBA was kind
- 44:50Speaker 3: of cheating them with the numbers and it wasn't correct.
- 44:52Speaker 3: So they that was kind of and then their name
- 44:55Speaker 3: was always associated with that. They didn't really want to
- 44:57Speaker 3: be associated with that forever.
- 44:59Speaker 2: I would Yeah, it's not a bad thing.
- 45:01Speaker 3: They kind of wanted to just get it over with,
- 45:03Speaker 3: h But in life is ups and downs, right, So
- 45:07Speaker 3: they make almost eight hundred million dollars doing nothing. But
- 45:10Speaker 3: then they lose a substantial amount.
- 45:12Speaker 2: Of money from connect with this notorious, notorious one, Bernie made.
- 45:17Speaker 3: Off, Bernie Madoff. Bernie Madoff. So Bernie Madoff burns him
- 45:21Speaker 3: pretty bad. Yeah, man, Bernie Madoff person pretty bad. And
- 45:26Speaker 3: they lose a lot of money with Bernie made Off.
- 45:27Speaker 2: Yeah, they said, thank god, they didn't lose it at
- 45:29Speaker 2: all because they were they had diversified their portfolio, which
- 45:32Speaker 2: is good, but they did lose a substantial amount with Bernie.
- 45:35Speaker 3: They lost a lot.
- 45:35Speaker 2: Yeah, he's doing fifty years.
- 45:39Speaker 3: Yeah, he's doing a lot. He's doing a lot of time.
- 45:41Speaker 3: Bernie Mado plays a part in mets as well.
- 45:43Speaker 2: Yeah, the will Palm family lost a lot of money.
- 45:45Speaker 3: We'll talk about some we'll talk about that sometimes. But
- 45:48Speaker 3: so yeah, so by day they won. Even though they
- 45:51Speaker 3: lost a lot of money with Bernie made Off, they
- 45:53Speaker 3: still won in the grand scheme of things. And it's
- 45:55Speaker 3: a good story. And how we bring it back to
- 45:57Speaker 3: the everyday person is that we always talk about equity, right,
- 46:01Speaker 3: and the power of equity and the power of delayed gratification,
- 46:05Speaker 3: not taking everything up front. So they still got two
- 46:08Speaker 3: million dollars up front. But that TV deal that they
- 46:11Speaker 3: struck was brilliant, right, and almost a billion dollars. So
- 46:16Speaker 3: the guy from KFC, I mean, he's filthy rich. I'm
- 46:20Speaker 3: sure you know, it's not the end of the world,
- 46:22Speaker 3: but he has to be kicking himself or his family.
- 46:25Speaker 3: I mean, you took three million dollars and the other guys.
- 46:28Speaker 2: About the owners of the Virginia Squires, they left before
- 46:33Speaker 2: they could even get the three million, the two million
- 46:35Speaker 2: dollar offer to be bought out. They were the owners
- 46:40Speaker 2: Virginia Squires. Virginia Squires folded before they can get They folded.
- 46:44Speaker 3: It wasn't their fault. They folded. Well all right, Well,
- 46:49Speaker 3: before we end, we want to talk about a few
- 46:51Speaker 3: initiatives that we're started. So we talk about Patreon a lot,
- 46:57Speaker 3: but I don't think you guys fully understand, so we
- 46:59Speaker 3: want to to give you the backstory on it. So
- 47:01Speaker 3: me and Troy, we have a financial literacy program that
- 47:04Speaker 3: we run in the summertime, and that's what we help
- 47:06Speaker 3: kids learn about finance and stocks and stuff like that.
- 47:09Speaker 3: And then also we try we're trying to take the
- 47:11Speaker 3: financial literacy program like nationwide. And also we want to
- 47:14Speaker 3: write a book about financial literacy as well, and then
- 47:16Speaker 3: also just kind of spread the word of you know,
- 47:19Speaker 3: outside of the podcast of financial literacy, go to different towns, cities,
- 47:25Speaker 3: you know, workshops, stuff like that, because you know, good
- 47:27Speaker 3: thing about the Internet and now is that we have
- 47:29Speaker 3: a global reach, but we want to reach the people
- 47:30Speaker 3: in person. It help as many people as we possibly can, right,
- 47:32Speaker 3: that's not help the goals to help. So obviously, you know,
- 47:37Speaker 3: finances are important when it comes to helping. So Patreon
- 47:40Speaker 3: is an avenue that we put together to kind of
- 47:43Speaker 3: help financially fund these different initiatives that we have, right,
- 47:46Speaker 3: and also we are putting together a goal, right, so
- 47:50Speaker 3: our goal is to have one hundred people, one hundred patrons,
- 47:55Speaker 3: and ultimate goal is a thousand, but we want to
- 47:57Speaker 3: break it up into smaller goals, so one hundred patrons,
- 48:01Speaker 3: and there's different levels of our Patreon, right.
- 48:04Speaker 2: So the Patreon, like rachhad said, is it's for creators,
- 48:07Speaker 2: and I know some people are not familiar with it,
- 48:10Speaker 2: but it's for creators and it's to help fund some
- 48:12Speaker 2: of their initiatives and their plans. And so what we're
- 48:15Speaker 2: doing is once we reach one hundred patrons. We're going
- 48:18Speaker 2: to reach out to five of them and have them
- 48:22Speaker 2: talk to us for or have the ability to talk
- 48:24Speaker 2: to us for hours, so they can pick our brain.
- 48:25Speaker 2: A lot of times on the earn your Leisure pagent,
- 48:27Speaker 2: your page, people want you to mentor them or can
- 48:30Speaker 2: they pick your brain, So this is that opportunity. So
- 48:32Speaker 2: after we get to one hundred, we're going to take
- 48:34Speaker 2: five of those people and we're going to reach out
- 48:36Speaker 2: and we're going to have those conversations because it's important.
- 48:39Speaker 2: And when you go there, you'll see that there's different tiers.
- 48:42Speaker 2: We have five tiers, so you can join at any
- 48:45Speaker 2: tear that you like. But yeah, just to help the
- 48:47Speaker 2: support and help us get out some of these visions
- 48:49Speaker 2: that we have, we've created that avenue yep.
- 48:51Speaker 3: So that's on the website early Legion dot com. And
- 48:54Speaker 3: also on the website is our merch that me and
- 48:56Speaker 3: Troy wearing. If you're a subscribe to our YouTube, which
- 49:00Speaker 3: subscribe to our YouTube and Lisia is the YouTube page.
- 49:03Speaker 3: You see. We have the I have my shirt which
- 49:05Speaker 3: is hustle for your last name. Troy has the liability
- 49:09Speaker 3: and that is on our merch. We have new merch
- 49:12Speaker 3: that we rolled out as well.
- 49:13Speaker 2: So yeah, yeah, people asking for colors, so we got
- 49:16Speaker 2: every color.
- 49:16Speaker 3: We got every color we got, we got the v
- 49:19Speaker 3: next for the ladies, you know, we got we got
- 49:21Speaker 3: a full we got a full array of things. And
- 49:23Speaker 3: then also the book before before I leave, So I
- 49:28Speaker 3: promised you every episode I'm going to mention a book
- 49:31Speaker 3: that I think is good for business, uh or just
- 49:34Speaker 3: you know, just in general. So Phil Knight Shoe Dog
- 49:38Speaker 3: is an interesting book. I recommend anybody that's interested in business.
- 49:42Speaker 3: Nike for anybody that's not familiar. Phil Knight is the
- 49:46Speaker 3: owner and all the CEO. I don't know if he's
- 49:49Speaker 3: still CEO, but he started Nike, the founder of Nike, right,
- 49:53Speaker 3: So he tells the story of Nike, and it's his
- 49:56Speaker 3: story and it's how Nike, And it's for any entrepreneur
- 49:58Speaker 3: because there's no easy path to entrepreneurship and it talks
- 50:03Speaker 3: about a lot of the ups and downs in different battles.
- 50:05Speaker 3: So I highly recommend that book. Phil Knight Shoot Up.
- 50:10Speaker 2: Yeah. So, like, like the final message I'll give that
- 50:13Speaker 2: out man is struggle another sign that God loves you.
- 50:15Speaker 2: So like that's part of the stories too. Perseverance, preparation.
- 50:19Speaker 3: Man.
- 50:19Speaker 2: You gotta keep follow your dream, never be discouraged, and
- 50:25Speaker 2: don't take immediate gratification like we told them the story man.
- 50:28Speaker 2: Sometimes the late gratification has its benefits. So that's my
- 50:32Speaker 2: final word.
- 50:32Speaker 3: Yeah, so that's it. Peace.
- 51:01Speaker 4: An illegal alien from Guatemala charged with raping a child
- 51:05Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador
- 51:09Speaker 4: accused of murdering a Texas. Man of Venezuelan charged with
- 51:13Speaker 4: filming and selling child pornography in Michigan. These are just
- 51:17Speaker 4: some of the heinous migrant criminals caught because of President
- 51:21Speaker 4: Donald J. Trump's leadership. I'm Christy nom the United States
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- 51:29Speaker 4: crossings are at the lowest levels ever recorded, and over
- 51:33Speaker 4: one hundred thousand illegal aliens have been arrested. If you
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- 51:40Speaker 4: one thousand dollars a day, imprisoned and deported, you will
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- 51:51Speaker 4: Do what's right. Leave now. Under President Trump America's laws,
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