The Fatal Mistake That Cost a Founder $30 Million (How to Sell a Business) - Eric Coonrod
What does it take to sell a business successfully, and why do so many founders leave tens of millions of dollars on the table at the finish line?
Eric D. Coonrod is a 20-year veteran investment banker who has originated and executed over a hundred mergers, acquisitions, and capital transactions. Now the founder of E. Coonrod & Co. and the author of *The Preparation Principle*, Eric knows that selling a business isn't just a financial transaction—it's an intense psychological battle.
In this episode of FailCraft, Eric joins Ezekiel to reveal the hidden operational landmines and emotional traps…
The skinny
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