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The Science Behind Why Transparency Outsells Perfection | Todd Caponi
What if trying to look perfect is the exact thing costing you the sale?
In this episode of Sales Lead Dog, Christopher Smith sits down with Todd Caponi, author, keynote speaker, and one of the most respected voices on transparency in sales, to discuss why honesty closes faster than perfection and how modern negotiation should actually work.
Drawing on behavioral science, decision science, and decades of sales history, Todd explains why buyers trust the negative, why we buy when we can predict rather than when we are convinced, and how leading with your flaws can speed up sales cycles and…
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