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#559 - Sell The Problem Before You Sell The Product | Keenan
The Perfect Outbound Sequence Template
Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not products. Learn how to create intrigue and interest in your outreach, diagnose real buyer pain using problem → root cause → impact, and structure cold emails and calls that force prospects to reflect instead of ignore. If your outreach is getting ghosted, this is the playbook to fix it.
🎙️ ACTIONABLE TAKEAWAYS:
Lead with the problem, not your product: If you can’t clearly articulate the exact problem your…
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