Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at multiple ad agencies including FCB.

Brands, Beats & Bytes · Mar 12, 2020 · 1h 11m

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: • RED- Relevant, Ease and Distinctive • Always know your culture • Selling the dream of the dream • Learning from brilliant peers such as MIT Building 23 • Don’t get cocky marketers, be humble and don’t argue with consumers! •…