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Ep 219| Stop guessing: What donors REALLY want before year-end
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A simple donor survey is the closest thing you will get to reading your supporters' minds, yet the answers you get are rarely what you expect
Donors are sitting on insights most nonprofits never think to look for. Cara Augspurger, our field correspondent and CEO of Grace Care Center Foundation, joins Jena Lynch to share what happened when her team surveyed hundreds of donors ahead of Giving Season, and what the answers revealed about messaging, trust, and the surprising link between volunteering and giving.
And brace yourself - your best donors may not understand your…
The skinny
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