52. Agency, Story, And Symbols with Guest Billy Broas

Rhythms of Focus · Apr 23, 2026 · 49m

When building a thing to bring out to the world, we face “marketing.” Some of us who have had to put this on their to-do list may well have had a similar response to me, which is a rather complex mess of emotions perhaps summarized by:

“Ugh”

The whole enterprise can touch off feelings of selfishness, manipulation, and more. Here’s a thing. Gimme money.

“Ugh"

Some time ago, I learned of Billy Broas’ work in marketing, joined a course he’d put together, and was duly impressed by how he focused on honoring a person’s agency, that ability for a person to decide for themselves.

As agency is truly…