Nothing Sells Without A Promotion
"Nothing sells unless we run a promotion." If that sentence has become the quiet operating rule of your business, this episode is for you.
Christyne Gray traces what a discount actually costs beyond the percentage on the price tag, why customers learn to wait when a business consistently rewards patience, and the three underlying issues — assortment, pricing, or overbuying — that chronic discounting is usually standing in for.
You'll walk away with one number to check on your own sell-through, and a sharper question to bring to your next pricing or buying conversation.
KEY TAKEAWAYS
A…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.